Are you in the right frame of mind to cope with the future? Think about these issues -- and then think about the insight that Jim Carroll can provide you.
- Rapid movers start to predominate: some of
today's XBox/Wii players are going to be CEO's of big companies
within 15-20 years. The high-velocity economy is just starting
to take off. Just wait until the Gen-Connect starts to run things.
- Everything is gaining intelligence: chips and
connectivity are immersing themselves into everyday, ordinary things,
and you likely aren't even noticing. Hyperconnectivity changes
everything: bioconnectivity and device-intelligence are the things
to watch.
- Volatility is the new normal: increasing connectivity
increases the likelihood of cascading failures. Risk management
is becoming more important, and more complex. Fewer organizations
pay serious attention to the complexity of risk, leading to greater
potential for short, sharp economic shocks
- Boredom increasingly drives markets: people
can't stop fidgeting with their cell phones long enough to pay
attention to anything. Clarity of value is critical, creativity
is crucial, engagement is the next brand foundation.
- Transformational change is everywhere: there
are lots of people dying to mess up the fundamentals in almost
every industry, and they aren't your competitors. Industry blurring
will continue unabated, as rebellion against established business
models becomes the norm; think GoogleCar, not Toyota. Flexibility
with change is critical.
- The bar of expectations continues to increase:
you have to innovate to keep up with the expectations of your
customer, partners and suppliers, or you don't survive. An increasing
number of brands will expire and become something from "the
olden days," simply because their organizations lack the
ability to innovate.
- The "created in China" phase comes next:
half the population is under the age of 25. They're wired, highly
collaborative, and have tasted the early stages of economic success.
Innovation is thriving - forget manufacturing, think design.
- Big trends rule. Over 20 years, health care
transitions from prevention to detection; ethanol moves from distillation
to production; manufacturing goes from production to fabbing.
There are big, sweeping industrial changes underway, and it has
nothing to do with the current hype around "social networking,"
et al.
- Knowledge and discovery exponentiates: the
new global-mind generates new knowledge at furious rates. We're
going from 19 million known chemical substances today, to 80
million
by 2025, and 5 billion by 2100. Any new substance can lead to
the emergence of a billion dollar market. Discovery rules, time-to-market
defines.
- Experiential capital dominates over financial capital:
over a 20 year span, it's the depth of experience that counts;
the agility to respond to rapid change that will define the success
or death of an organization. Money thrown at innovation doesn't
work; the knowledge that comes from trying things out, and learning
from the experience, leads to greater innovation success
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