My blog post of a few weeks ago caught the attention of the folks at the Canadian Society of Association Executives — and so I quickly rewrote it to challenge their members to think about the role of “associations in the future.”
Probably so, and here’s the thing.
You’ve got to do all that, except you’ve got to do it faster. That’s why you need to keep innovating, and make that a key part of your leadership role.
The challenge with association leadership today is ensuring that you stay on top of, and ahead of, fast paced trends. That’s why I focus on innovation in the broadest sense. Innovation isn’t just coming up with the next great iPod — it’s asking yourself the hard questions, and always challenging yourself to do something different to deal with the realities those hard questions pose.
If you aren’t attracting 25 year olds as members, why not? And how do you fix that? By innovating — by trying to do something differently!
- Read The Secret for Association Executives: Study Air Guitar!
- Read Led Zeppelin Leadership: How to Innovate When You’re Dazed & Confused
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