I’ve been talking to my clients for years about the problems with the auto industry manufacturing model, comparing the slow, ponderous mass-manufacturing techniques of Detroit to the faster, more nimble overseas competitors.
I dug this clip out from my July 2008 keynote in Sydney, Australia — it’s a good, quick hit on the different approaches to innovation in manufacturing.
Way back in 2003, I started talking about the “car company of the future,” in the context of a “Google car.” The clip seems timely now, as does a posting in July related to the video clip.
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