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“…his job is to make people feel uncomfortable .. maybe a bit confused…”

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Last September, I was the luncheon keynote speaker for the annual conference of the Utah League of Cities and Towns.

Conference brochure for Utah League of Cities & Towns keynote. Click for full image.

They certainly had some interesting copy in the brochure for the event, simply stating:

Jim Carroll’s job is to make people feel uncomfortable …. maybe even a bit confused. Just when you think you’ve got things figured out, Jim probably sees it differently. He has a knack for predicting trends and change, and helping business and government leaders see where things are going, and how they can not only adapt to change, but lead it.”

In most cases, the client runs brochure copy past me before it goes to print, but in this case, for various logistics reasons, I didn’t see it in advance.

When I first read it, I thought to myself, “hmmm, does that sound right?” I thought perhaps it might put a bit of a negative spin on what I do.

Yet the more I thought about it, I realized it was a great description.

When it comes to the future, far too many people can be complacent about the trends that are going to impact them, and avoid the type of creative ideas that they need to pursue in order to keep up with the pace of change.

If you are too comfortable right now with the future, then you probably aren’t thinking hard enough about the trends that are going to impact you. You need to be scared; nervous; prepared to accept that things are going to change, and ready for action.

That’s why you should always remember the comments of Andy Grove of Intel: “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.”

So maybe being a little uncomfortable and confused is a good state of mind to be in!


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