Video: “..16% won’t camp because they won’t be able to use their hairstyling appliances…”

Late last year, KOA (Kampgrounds of America) brought me in to keynote the annual franchisee conference in Orlando, Florida.

There’s a lot of change in the world of camping, and KOA is in the midst of a re -branding exercise. They liked me because I promised, as part of my preparation, to do a lot of original research on a wide variety of trends impacting the ‘outdoor hospitality’ industry. And I did!

Here’s a little gem on why there’s a decrease in the amount of camping that you people do. Kind of fun to watch!

Was it a good talk?

The feedback has just come in, and the clients comments are just absolutely thrilling:

“Jim Carroll’s session with our franchisees was extremely timely and exactly what we were looking for.  Based on where we are in our system and the changes and innovations we are implementing, we could not have selected a better speaker.   One of the things that made Jim’s message so powerful for our franchisees was the amazing detail and customization Jim included in his session.  We’ve gotten a great reaction from our franchisees and I’d highly recommend Jim to any franchisee system looking for a message of change and innovation delivered with a lot of great energy and humor.  He was great!” Mike Booth, Assistant VP, Franchising, KOA Franchise Services

and

“Jim Carroll was fantastic!  He was funny, well organized, and communicative.  The effort and detail he put into finding out about our industry and our franchise system made it possible for him to connect immediately with our franchisees.  He was by far the easiest speaker we have ever worked with and anticipated our needs every step of the way.  I’d recommend Jim to anyone looking for a futurist who delivers an outstanding presentation – in both relevant content and a dynamic and fun delivery style.  We loved him!” Jenny McCullough, Director of Training and Events,KOA Franchise Services

I think the thing which really makes me stand out in the market is the effort, research and customization I put into my keynotes. You can read about this: I wrote a blog post some time back, “What Goes Into Building a Great Keynote?”