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Categories
100 Days of Innovation
About Jim Carroll About the recession Articles Branding & marketing Change Faster Gen-Y & Gen-Connect Global economy How to be innovative Human capital issues Industry - Agriculture Industry - Associations Industry - Consumer & food Industry - Education Industry - Financial Industry - Health Care Industry - Hi-tech Industry - Manufacturing Industry - Prof. services Industry - Retail Innovation Keynotes Leadership Press Strategy Trends Video |
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Jim Carroll's blog | ||||||||||
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Recent video clips
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I've had a new article published for Association Executives for the CSAE, about how you can innovate and jazz-up your annual meeting or conference.
Here's an extract:
Does your conference marketing suck? Maybe it does, and you don't know it. People today don't want to go to an "annual conference" and attend "plenary sessions." Kids (and today's 30-40 somethings -- the demographic you increasingly want to get to attend!) go to FESTIVALS. I think they're expecting the same brand image velocity for the conferences or events that they might attend. Would you rather go to the "121st Annual Tree Farmers Association Annual Meeting and Trade Show?"Me, I'm all for idea of TreeFest!
Permanent link to this item ...posted June 26, 2008
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