I've been talking to my clients for years about the problems with the auto industry manufacturing model, comparing the slow, ponderous mass-manufacturing techniques of Detroit to the faster, more nimble overseas competitors.

I dug this clip out from my July 2008 keynote in Sydney, Australia -- it's a good, quick hit on the different approaches to innovation in manufacturing.

Way back in 2003, I started talking about the "car company of the future," in the context of a "Google car." The clip seems timely now, as does a posting in July related to the video clip.

More information

• read Faster is the new fast: also in auto
• The 2005 video clip about the "Google car"