Major trend - the emerging smart energy infrastructure For years, I've been advising my clients that one of the biggest trends for the next decade is the rapid emergence of an intelligent energy infrastructure.
It's happening now -- it's happening all around you -- and the implications are pretty huge in terms of economic growth.
Here's a video that was filmed two years ago, in which I talk about what happens "when thermostats join the cloud."
Today, I bought the new ipThermostat app for my iPhone; it provides instant, seamless access to the two Internet-enabled Proliphix thermostats in my home and ski chalet/cottage. I've written about these devices previously on this blog. (I could link to my thermostat before, but it was via a Web page. iPThermostat makes it seamless and fast.)
Such connectivity allows me to actively manage my energy spend, and better manage my own little environmental footprint. Take us into a world in which hundreds of millions are doing the same thing, and you put a serious dent into heating and air conditioning spending.
Device connectivity is but one small trend in a number of major trends that are coming together all at once:
- HVAC 2.0: major industrial players are adding intelligence to the next generation of commercial, industrial and resident heating, ventilation and air conditioning equipment. We're seeing remote monitoring and management; better analysis and insight into ; rapid response to out-of-norm operations. All of this allows people to more actively control overall energy usage
- increasing energy / electrical system demand: quite simply, despite the recession, the demand on our electrical grid continues to increase. This demands new solutions, with the result that a lot of people are putting a lot of mindshare to the issue of how to squeeze more out of our existing energy infrastructure.
- the new NIMBYismm : one impact of social networking is that it is far more difficult for any utility to build a new power plant. The new activism can slow and delay such efforts, and often, successfully shut them down. This only makes the challenge of doing more with what we have now ever more important.
- Energy grid 2.0: do a search for "smart grid" and you'll see a flood of news stories. There's a tremendous amount of hype, but much of it is real. Cisco recently suggested that the connectivity component of the infrastructure will be worth more than $100 billion over five years. That's some serious spending.
- the impact of analytics: raw computing horsepower will help to build the smart grid -- companies like Google are aggressively involved. The same horsepower will help consumers and users better understand their usage, and allow more intelligent demand. Big, big trend!
As thermostats plug into the cloud, everything changes.
More information:
- iPThermostat app from Our Home Spaces
- Blog post When thermostats get connected
- Blog post Silicon Valley: Is Innovation Dead?
- Blog post HVAC 2.0
- Trends document (big PDF); page 3 Analytics & the energy grid
- Proliphix Internet enabled thermostats
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Innovation and the future of energy
I spent some time with the CEO and senior management team of a large global energy company.
They engaged me to provide them with insight on the trends which will impact the global oil, natural gas, energy and distribution sectors in the years to come.
It was a small, intimate get-together with about 40 senior executives; I provided my insight into the trends that I believe will have the most impact. That was followed by about an hour of very intense, deep probing discussion; I obviously stirred up some creative thinking within the group.
While not going into the specifics, the broad brush strokes of what I covered off included my observations that they should be thinking about these issues.
- presume massive market disruption: Think GoogleCar: don't limit your view of the future as to what might transpire. The future of any industry will likely bear no resemblance to the industry structure of today. Future competitors will probably come from completely outside of an existing industry. Challenge every assumption that you have about the future.
- prepare for significant transformation: realize that existing insurmountable challenges are simply a big opportunity to someone else. Someone, somewhere, is going to figure out how to plug hundreds of thousands if not millions of small, local, home based renewable energy sources into the energy grid. It's mostly a computation/mathematical issue: the energy grid was not designed for two way electricity transmission, and so there will have to be an intense amount of computational dynamics to structure a solution. Result? An organization that is a master of massive computational capabilities --- and hence, grid management -- might very well be the new energy company of the future.
- find opportunity in scientific rapidity: we're in the era of global collaborative knowledge generation, and R&D is rapidly externalizing. The infinite global idea loop means that scientific discovery is now happening faster than ever before, which provides for more product and market opportunity. Innovative organizations plug in, ensuring that all staff are in tune with the rapid rate of scientific advance that surrounds them, and are prepared to ride new emerging ideas as soon as they begin to emerge.
- capitalize on skills fragmentation: the war for talent will define future success. We're entering a time of massive skills specialization and ever smaller knowledge niches. As I covered off in my keynote to a global financial audience in the Cayman's, it's the organizations that can build a culture, structure and flexibility to attract and retain skills that will find the key to success in the high velocity economy.
- structure for volatility: extreme volatility is the 'new normal.' If you have the capability to quickly adjust strategy, structure, plans, skills, projects and teams, you've got the right stuff for the new world of constant change.
- prepare for business intensity: innovative organizations plan for more rapid entrance and exits from new markets. They do so through flexible structure. Partnership takes on new role in era of exponentiating, fast complexity and the rapid emergence of new opportunities: if you can scale up, you can win big.
That's the bottom line for innovating in the high velocity energy industry.
Related posts:
- The Google Car and massive market disruption
- Global infinite idea loop
- Talent, not money, is the new corporate battlefront

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Video - "The impact of social networking on brands"
There are 147 million people interacting on social networks through mobile devices today - expect that to grow to 1 billion within 5 years.
A clip from a recent keynote in which I outline the dramatic impact that social networking -- Twitter, Facebook, etc -- is having on brand image, relevance of brand, and longevity of brand.
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Where's the growth? Rethinking long term opportunity
I wrote this PDF report last spring, before the recession set in. Yet I still think it makes for a lot of powerful arguments as to where we will see industrial and market growth in the future.
From the introduction: Gloom has set in on global markets. Volatility rages. Some organizations have gone into a mode of "aggressive indecision," deferring action while they try to figure out "what comes next." A pretty lousy strategy that is doomed to fail in the longer term.
Future oriented leaders understand the reality of growth. They know that we live in a time in which opportunities for growth abound. They've aligned the mission of the organization so that they are capitalizing on real opportunity, not short term economic challenges.
Growth is everywhere
It's easy during a time of economic volatility to lose sight of where the global economy is really headed. Yet while stock markets might rock, innovation thrives.
New ideas continue to be explored, markets grow, and industries emerge. A variety of trends indicate that opportunities for growth continue to surround us.
- Global food production must double in the next twenty years to match population growth. There's nothing but upside in agriculture!
- New industries and markets continue to emerge as advancements in the science behind energy, infrastructure, connectivity and health care drive fascinating new areas of growth.
- Many simple and obvious trends drive growth. Generational growth drives the rapid emergence of new markets: by 2020, 17% of the global population will be 65 years or older. Someone will sell a lot of phones with really big buttons!
Think growth. Think opportunity. Innovate for future, don't stagnate with the past.
More information:
- Read Where's the growth : global innovation opportunities for the long term
- Read Infrastructure is the new plastic
- Read 7 Things to Do Right Now as the Upturn Begins
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The Internet economy: How it will drive recovery
From my May CAMagazine column.
As we worry and wonder about the state of the global economy, we should remind ourselves that one thing is certain. At some point in the future,newspapers will run banner headlines featuring the words "Economic Recovery."
The challenge with this particular downturn is that every single event -- downsizing, layoff, missed earnings target or corporate bankruptcy -- is now repeatedly examined in depth on 24-hour news channels. As a result, it's easy to lose sight of the following key trends, which will help lead us into economic recovery.
Infrastructure:: There is no doubt there will be a significant national economic stimulus due to infrastructure spending, but I believe we're entering the era of smart infrastructure, which will involve more than shovels and buckets. For example, roadworks projects will use smart-highway technology, such as the linkage of spatial databases (think Google Maps) to GPS technology embedded in cars. It won't be long before you can put your car on autopilot, so to speak, carefully keeping up with traffic flow as measured by highway-embedded sensors. Science fiction? I don't think so. Put it this way: every bit of new infrastructure will be integrated with the Internet, and that will provide for some fascinating opportunities.
Healthcare: The ramp-up in healthcare spending that will occur as boomers age will be staggering, and this will perversely drive job growth at the same time it strains the budget. In the US, healthcare spending could equal 60% of gross domestic product in some states within 10 years. Such stark realities are driving furious rates of business model, technological, structural and other innovations in healthcare, much of which will involve sophisticated Internet technologies. For years, I've been talking about the potential for bio-connectivity devices: smart home-based medical monitoring technologies doctors can use, via the Internet, to monitor noncritical-care patients. Such innovations will drive a variety of growth-oriented markets.
Environment: Despite the slowdown, there is no pullback in major efforts to deal with challenging issues, which means ecological spending will continue to drive growth markets. McDonald's is investing in a new company-wide intelligent energy infrastructure management system to deal with annual energy costs of US$1 billion. It expects to reduce overall costs by 20% by having the ability to remotely manage and monitor fryers, air conditioning, water usage and other devices throughout thousands of its restaurants. This will involve using the Internet as a backbone to a sophisticated global energy management system.
Industry reinvention: Similarly, connectivity will play a key role in the reinvention of products and industries. There is a lot of talk about the concept of Car 2.0, which involves a fundamental reinvention of current transportation mind-sets. There is a strong belief that we will see a reinvention of the auto industry, particularly as Silicon Valley begins to laser-aim its focus at the next generation of automotive business model. The next-generation automobile, if it emerges from the land of high-tech, will have "connectivity" as its middle name.
The change agenda of Generation Y: As I described in last month's column ("They'll spice up your systems," p. 14),the members of this technologically aggressive, entrepreneurial generation will completely reshape the fundamentals of every industry, driving economic growth.
All in all, my view is that beyond a three- to six-month horizon, we will start to realize areas of economic growth, and the Internet will continue to play a key role.
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It's January 15, 2020 : Do you know where your healthcare system is?

Grab the PDF by clicking on the image on the right!
The world of healthcare and medicine is on the edge of a period of massive transformation.
Do you have any idea as to how sweeping the forthcoming changes are?
Maybe not -- the future of healthcare is often lost in a raging debate that focuses on the current challenges faced by the system.
But if you step back and think about where we'll be in 2020, then you can appreciate the scope of the trends which are now underway.
Rapid technological development and relentless innovation are the two key trends that will provide for a forthcoming massive transformation of our health care system.
I've learned that sometimes, it is easier to open up the minds of people to big trends by taking a look *back* rather than by taking a look forward. When I was the closing keynote speaker for the 4th Annual World Healthcare Innovation & Technology Congress in Washington DC last December -- one of the world's premier health innovation events at the cusp of innovative healthcare thinking -- I took the approach of looking back from 2020, to see what happened in the last 10 years.
It was a great talk -- with lots of wonderful feedback. So I wrote it into a research report in a PDF, that you can share around. Maybe this can help you to stir up some creative and innovative thinking!
After all, when it comes to future trends, you've got to work to open up the minds of people!
So let's say it's the year 2020. Let's say you've looked at the big changes that occurred in healthcare from 2010 to 2020.
What do you see? Take a look.
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Good jobs in Bad Times - I'm interviewed on PBS on future career trends
WKSU, the PBS affiliate in Cleveland, Ohio, has been running a series this week titled "Good Jobs in Bad Times." It's a serious look at current and future job and career trends. Topics include "high-paying tech jobs, careers that don't need a four-year degree, the re-growth of agriculture as industry, working part-time full-time, career makeovers, the truth about healthcare, bridge jobs after graduation and the future of the NE Ohio employment outlook."
I'm interviewed in the final segment, "What's next:Jobs of the future will likely refine the jobs of today."
Here's an extract: you can visit the site and listen to the series at the links below. I'm on at 2:58 on the timeline.
Jim Carroll of Toronto is a futurist who studies trends and tries to predict what lies ahead. He believes the growing interest in alternative energy and "green" products will generate new jobs in coming years, but not just in obvious ways such as building wind turbines and solar panels.
For example, "there's a lot of very unique research and development occurring out there having to do with packaging," Carroll said. "And what that leads to is new products coming to market. It involves new companies, it involves new growth industries. ...So, what you're going to have is the emergence of new companies with a new mind set developing these new products to meet new societal demands. And when you look at that, that's where some of the job growth is going to occur."
Carroll said companies must closely watch for trends that can be turned into new jobs. But, not everyone has the resources of a big company to find and capitalize on the next big thing. For individuals planning to train for new careers, Carroll advises they pursue jobs that are evolving in areas like health care. "Patient navigators," for example, are increasing in demand.
"It's a doctor or a nurse or a medical professional or someone with specific training who simply steers the patient through the complexity of the increasingly complex health care system," Carroll said. "It's estimated there's about 18,000 of these people in the US health care system today. It's estimated that number will grow to about 180,000 by the year 2015. That's the emergence of a new career.
"And if you're thinking, 'Where are the jobs going to be in the future?' It's in things like that."
It's a time series and interview, because on Monday I do a keynote for a group of HR professionals, community leaders, social innovators, career development and employment preparation practitioners, labour market experts and employers, on the theme of "Careers 2015." It will be a real, practical look at what we can expect in terms of career transitions, new careers and job opportunities a half decade out.
Think growth!
More information:
- Go to the Good Jobs in Bad Times site

- Go to the What's next:Jobs of the future will likely refine the jobs of today section

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HVAC 2.0 - Thoughts on my Las Vegas keynote
I just came off stage in Las Vegas from an opening keynote for a group of about 500 representatives for Trane / Ingersoll Rand, and their key contractor partners. My keynote was to focus on "7 Things They Should Do Right Now to Innovate When Faster is the New Fast."
Certainly it can be tough in the construction industry right now, and particularly so for contractors. They're witnessing a laundry list of challenges, including:
- Project deferment, postponement and cancellation
- Prevalence of below-cost bidding
- Financing is vanishing
- New demands for cost-cutting and project management
- A capital spending freeze at many organizations
- A looming funding crisis (e.g. university endowment collapse means less college and university construction in the future)
First off, there's a lot of fiscal momentum, with the stimulus spending including some:
- $6.4 billion for water projects
- $50 billion for energy programs (efficiency & renewable energy)
- $11 billion on a "smart electrical grid"
- $4.5 billion on federal building energy efficiency
- $47 billion in state fiscal relief, with permission to use funds for school modernization/repair
Beyond that though, the future looks tremedously bright for the HVAC industry because of what we might call HVAC 2.0. In a nutshell, the industry is going to play a huge role as we work to fix the big societal problems of energy and the environment.
And that is going to happen with the rapid emergence of highly intelligent building infrastructure; ten years out, most buildings will be smart buildings; the Internet and IP will be the backbone to a system that provides for intelligent energy management, monitoring and usage. Silicon Valley and HVAC are getting married, and the result is going to be remarkable.
The National Institute of Building Sciences comments on the impact of this trend, noting that "...an economic expansion based on emerging green markets would create an estimated 3 million jobs ... and help establish communities with high-performance buildings that are both economically advantageous and environmentally conscious."
The trend is driven by two things that have undeniable monentum: the need for energy savings, and the green building movement. Consider the health care sector. Green specs in health care / hospital building projects has gone from 13.3 percent in 2006, to 37.6 percent in 2007, to an even higher percentage in 2008. There's a bit of pullback in 2009 as projects are deferred, but the increase will continue to come at us with a vengeance.
So as a contractor, how do you innovate? By keeping on top of fast pace trends in your industry in terms of methodology, ideas, technology, new design thinking -- high velocity change!!!!
So what I suggested to them was that, for example, they could get out in front of tenant / building manager needs, with this line of thinking:
- when times get tough, quality, service and relationships rule
- success is found not by competing on price, but through partnership: ie. 'we've got the latest strategies to help achieve cost savings' (i.e. remote energy management)
- key attitude? "we're on top of fast paced developments with building management, so you don't need to!"
I do a tremendous of research when I go in to keynote a group. That's why I've got such a solid, blue chip, global client list. Real innovation takes real thinking, with an alignment of existing and forthcoming trends to innovation opportunities.
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The explosion of mobile banking! My upcoming Texas keynote ....
I'm off to Austin, Texas today, where I'll be the closing keynote speaker tomorrow for the annual meeting of the Texas Credit Union League.
My role is to motivate and challenge the audience to continue to focus on applying innovative and creative ideas to their businesses, given that there is constant change within the financial sector. Not just due to the financial crisis, but also due to rapidly shifting consumer behavior, the rapid emergence of new technologies, and the extremely fast development of new business models.
Particularly with the idea of mobile banking!
Take the story of Wizzit (which boasts the slogan, "With Wizzit, you have your bank in your pocket"), based in South Africa. 200,000 South African's have signed up for the service, in which they pay bills, store cash like a debit card, transfer funds, and send remittances. Wizzit is completely text messaging based. Accounts can be opened in 30 seconds via a call center, and are sold via Wizzkids (It's based upon the JetBlue model - with these representatives working at home). Plans are to expand the business model into Eastern Europe, according to Bank Technology News.
Then there is the story of Guaranty Bank in Turkey, which boasts $61 billion in assets. They set up a mobile banking portal -- and in the first two months, saw 1 million page views, 50,000 customers, 30,000 transactions and $24 million in transaction volume.
Today, they've got 1.3 million mobile banking customers, and believe that the service is accessible on 5,100 cellphone models.
Quite clearly, mobile is going to play a huge role in financial services, and it's happening NOW!
On stage, I'll be challenging this group to realize that their future success will come from their ability to respond to rapidly changing products, markets, business models, rapid economic trends, and competitive. In that way, innovation isn't just about new products -- it's about responding to the reality that in every industry, faster is the new fast.
More information
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Thinking big - the transformative ideas that will shape our future
In the interview just posted on my site ("What is a futurist"), I commented that "we live in transformative times -- we'll look back at 2009-2010 as the period of time in which we started to apply really transformative thinking to solving some of the big problems we have in health care, energy and the environment."
I find that a lot of people don't think about the major changes that are going to occur over the long term. Bill Gates caught this reality when he observed that “we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten."
I followed this line of thinking when I was the opening keynote speaker for the Alberta Senior Citizens Housing Association two weeks ago. The challenges faced by the industry are pretty stark:
- a massive ramp-up in demand with a shortfall in available and planned units
- a funding crisis brought about by plunging investment / housing values, and a bigger tax deficit as a result of the economy
- ongoing skills and staffing issues
- increasing scrutiny in the public eye
- heightened expectations on quality of service from the boomer generation
That's simply not going to be the case -- the simple demographics of North American society indicate that society and retirement savings won't be able to pay for this reality. Get into other areas of the world, including Asia, and the crisis in seniors housing is going to be even bigger, particularly that some countries aren't even yet to the unit-level that we have in North America.
So what's going to happen? We're going to see big, transformative thinking. Rather than placing seniors in retirement homes, why not extend the retirement home concept into their own home. Community and family care is going to play a huge role here,
Technology will also play a big role in this transformative change, as it will move us to the concept of the "virtual retirement home." By 2020, most seniors will live in their own homes, and their health conditions will be actively monitored through a network of intelligent bio-connectivity and other devices. We won't have a lot of senior citizen homes -- we'll have virtual seniors networks.
In my keynote, I spoke about research that is underway now into this concept. (US Fed News, February 2009 Health-monitoring technology helps seniors live at home longer, University of Missouri Researchers find"). Two key points:
- "Researchers at the University of Missouri are using sensors, computers and communication systems .... to monitor the health of older adults who are living at home." "
- ....motion sensor networks installed in seniors homes can detect changes in behavior and physical activity, including walking and sleeping patterns...early identification of changes can prompt health care intervention...."
“We have the potential to aim our innovation engine at the age wave challenge and change the way we do health care from a crisis- driven, assembly-line, hospital approach to a personal-driven approach, with people taking care of themselves with help from family, friends and technologies.“
When I look around me at the deep problems our world faces, I see a lot of innovative and transformative thinking, with big ideas as to how to solve those complex problems.
Transformative thinking -- it's all around you -- you need to start watching.
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Video - Reinventing brand relevance in the era of social networking Here's a clip from a recent keynote in Las Vegas.
I'm challenging the audience to think about the issue of maintaining brand relevance, in the era in which customers increasingly influence the perception of brands through social networking tools.
The key challenge today is preventing a brand from becoming "from the olden days." I emphasize this with a quote from Multichannel Marketing, April 2008.
"In some ways, brands are like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they lost touch with their core essence. They resist change. They become irrelevant"Innovative organizations realize that they need to continuously address the issue of the relevance of their brands, and must work harder than before to keep them "fresh."
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The hollowing out of big corporate R&D
I've just returned from delivering the opening keynote for the 14th Annual Portfolio Management for New Products & Services Conference in Fort Lauderdale, an event sponsored by the Product Development and Management Association.
I spoke to the broad theme of "innovating faster," but also challenged the crowd to think about how the "source of innovative ideas" has changed.
There are some pretty dramatic trends which have gained traction. The source of innovation is rapidly shifting from:
- North America to Asia. Noted corporate R&D centers such as Bell Labs, Xerox's Palo Alto, and the IBM TJ Watson Center play a far smaller role in global innovation today. On the rise? Overseas labs such as GE's John Welch Center in Bangalore. Noted Business Week in a recent article: "...we will soon witness a dramatic rise in the participation of India and China in global R&D.....the reason for this is the diminished role of corporate laboratories that were the birthplace of the ideas of the 20th century."
- corporate R&D groups to open-sourced ideas. The head of R&D for Johnson & Johnson recently observed that faster=paced scientific discovery and increasing complexity of discovery is driving this trend: "All simple diseases have been solved. The next generation drugs, therapies, are much more complex. You need much more information and science than what you can get out of your own labs." Extend this thinking to the complexity of innovation in the energy, environmental and health care sectors -- the scope of innovation is becoming too large, and an organization can't simply master all the innovation knowledge they need to in order to discover what's next. That's why increasingly, organizations need to tap into the global idea cycle for idea generation and innovation research.
- large to small. Simply put, innovation is switching from large corporations and labs, to smaller, more nimble competitors. Here's some sobering numbers; big pharma’s 10 biggest companies spent $50 billion on R&D last year. For that sum, they could buy the entire US biotech industry, excluding the top five companies. Yet, 3/4 of all new approved drugs approved came from small biotech labs. Clearly, big R&D is quite broken -- and perhaps even dysfunctional.
- R&D departments to R&D partner implementation conduits. When ideas flow fast, companies can't hope to master every skill set and knowledge niche. That's why increasingly, they are turning to outsiders for insight and ideas. Enter the innovation-transfer partner: an organization that links innovative thinkers to those with a need for such insight. Take Bioline Israel : "....the company operates as a clinical bridge between drug researchers and inventors, and large pharmaceutical companies interested in purchasing viable new therapies: (Jerusalem Post, January 2009.) Expect this model to flow into every other industry quickly because of sheer complexity of fast knowledge! You want a business for the future? Think innovation brokering!
- hidden innovation to public innovation. In the "old days" -- say, one or two years ago -- companies use to innovate secretly, carefully, and cautiously. Increasingly, organizations are willing to put their ideas out to the public at large, in order to get open, honest feedback on what they are doing right and what they are doing wrong. Consider McDonald's -- it's D10 store in the airport in Sydney, Australia, is being used as a public innovation space.
More information:
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"Dive-in movies" and High-Velocity Product Innovation Here's an interesting way to think about the issue of high-velocity product innovation.
I was keynoting a conference at the Bellagio in Las Vegas, last September, and was playing into the theme of how product innovation occurs today at a faster pace than ever before.
I told the story of a 'dive-in movie' that I held at home for my sons, and how a simple blog posting got picked up by a huge number of consumer technology companies -- with an obvious result.
This particular story was a followup to a trend I was speaking about at an event in New York City in 2005 - that involving the rapid emergence of "outdoor living rooms."
The key point? No matter what industry you are in -- consumer products, financial services, technology -- product innovation continues to speed up. New markets and products emerge faster than ever before. New brands, potential challengers, and innovative new ideas emerge at a higher velocity.
Related postings:
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Understanding generational transformation: cardboard people, and plasma people During a CEO strategy session last week in Miami Beach for a major global publisher, I outlined that one of the key areas of focus for innovative organizations is effective "generational collaboration."
There's no doubt that the transformation in politics in the last year is due to the way the "next generation" has utilized the technology tools they know to effectively steamroller the opposition. This is an extremely transformative trend that will impact every industry through the next ten years. It is perhaps the MOST transformative trend.
In how many organizations is senior management being similarly blindsided by rapid developments and a dramatic power shift as the next generation pursues their unique ideas, utilizing the power of social networking and other technologies?
Does your organization leadership team really understand the vast transformation that is underway in the economy as Gen-Connect asserts itself in the workplace, within business models, and within corporate structure?
In my Ready, Set, Done: How to Innovate When Faster is the New Fast book, I opened with a chapter that explored this phenomena in the context of 'generational dynamics.' Titled Cardboard People, Plasma People.
It's well worth a read.
If it strikes a chord with you, pick up a book with the little widget above, and it will be shipped to you within the week.
More information:
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The Obama economy: what comes next?
A reporter called yesterday, wanting to speak about the "Obama economy." One of the questions: "what will really happen with the potential economic stimulus package?" Here's how I took on the question:
- Infrastructure: there is no doubt that there will be a significant national economic stimulus around federal state and municipal infrastructure spending. A key point to note is that we're entering the era of 'smart infrastructure' ; for example, forthcoming roadworks projects will involve the implementation of a great deal of smart-highway technology, the development of which has been proceeding at a furious pace through the last few years. Similarly, rapid advancement in construction methodologies, particularly green-design concepts and energy management, mean a more sophisticated infrastructure spend.
- Health care: the ramp up in spending as boomers impact the system is staggering, and this will perversely drive job growth at the same time it strains the budget: health care spending could equal 60% of GDP in some states within 10 years. Such stark realities are driving furious rates of business model, technological, structural and other innovations in healthcare, much of which were the focus of my keynote at the 4th Annual World Healthcare Innovation & Technology conference in DC last month. Such innovations and the necessity to fix a system in distress will drive a big variety of growth oriented markets/companies.
- Environment: despite the slowdown, there is no pullback in major efforts to deal with challenging issues, all of which are driving this forward as a growth market. MacDonald's is investing in a new company wide intelligent energy infrastructure management system, as a way of dealing with a $1 billion energy spend. They expect to reduce overall costs by 20%. WalMart has established an audacious goal to do away with all packaging materials by 2020, if not sooner; this is driving furious rates of innovation within manufacturing at packaged goods, consumer goods and elsewhere. There are countless similar initiatives, driven by the green-agenda, or driven by cost savings. The latter has taken on more urgency in the last few months; but the key trend continues to be that green-spending will continue to grow.
- Industry reinvention: Think of efforts towards 'Car 2.0', which involves a fundamental reinvention of current transportation mindsets. There is a strong belief that we will see a reinvention of the auto industry as the restructuring occurs; particularly as Silicon Valley begins to laser-aim its focus at the next generation of business model. Other manufacturing industries will undergo a similar transformative shift as to structure, methodology and focus.
- Insourcing: there is likely to be growth in other sectors of the American economy as a small percentage of overseas manufacturing is pulled back, due to American economic desire (i.e. increased American protectionism,) as well as an increase in overseas risk. (Security issues, national stability (i.e. Thailand) and other factors.) In addition, fundamental change to health care costs/pension costs will result in a lower labor cost in the US, compared to the cost of overseas labor + risk.
- The 'Change Agenda' of Gen-Y: this entrepreneurial generation will use the full force of their connectivity-oriented lives, during the next decade, to completely reshape the fundamentals of every industry -- which will drive economic growth. They are technology aggressive, and will provide for significant transformation of business models, whether it be health care, insurance, financial services or manufacturing. I am doing a session for an insurance group in a number of weeks; we are focused on the dramatic impact that this group is set to have on the insurance industry. We can see a significant seismic shift in every other industry.
Think GROWTH!
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"Competing with analytics" - "the next billion dollar industry"
Last November, I released my "What Comes Next" trends perspective, outlining some of the significant trends that I believed would have the most impact in our longer term future. It's still worth a read, and I don't think the economic turmoil has changed anything written there.
So I admit I was surprised, given the massive quantity of doom-and-gloom thinking which is smothering creativity everywhere, when I came across this advertisement, offering a 3-day executive level course on 'Competing with Analytics." And right there, they've quoted my "What Comes Next" document, which was re-printed in Toronto, Canada's Globe and Mail earlier in January of this year: "Analytics is hot....it's where the next-billion dollar industries will be born."
I don't disagree with that assessment, and neither does IBM CEO Sam Palmisano.
As quoted widely, and from an article in eWeek, in early November he made a speech in which he "called on the next administration to invest more money in refurbishing the electronic grid system to reduce the amount of energy required to power it, make better use of information technology to reinvent the way healthcare is provided and green technology investments that would enhance traffic and mass transit systems to make everybody who depends on these systems more efficient."
Which, if you study it, revolves around analytics, linked to infrastructure. Where's the growth? We all know where it is!
Obviously Sam is a bit self-serving with his call to action, but the truth is IBM is one of many companies that is at the forefront of smart infrastructure development.
There's lots of growth out there. Innovators stay focused on opportunity, the future, and educating themselves on the trends that are going to have real impact in the future. Ten years back, you'll look at this advertisement and think -- "man, those guys were on to something."
I think I'll write the folks running the 3-day course and see if they will give me a complimentary admission. (-;
More information
- "What Comes Next: A Trends Perspective for the Future"
- Competing with Analytics course Web site
- Time for a new digital deal - eWeek
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Retail and consumer product innovation: a report from NYC
A few weeks ago, I keynoted an event for the Readers Digest Food & Entertainment group (who publish Everyday with Rachel Ray, and own and manage the popular online social network recipe site, AllRecipes.com) in New York City. The audience consisted of executives and creative types from Madison Ave advertising agencies, food and packaging companies and other organizations.
They've released a summary of the overall day; in addition to my own insight, participants included Katie Lee Joel (pictured on the right), author of the Comfort Table; as well as "supermarket guru" Phil Lampert.
I spoke to a variety of trends that are impacting retail and food markets; for example, the trend in which in store display technology -- a "new influencer" -- will come to influence how shoppers shop, faster than we think:
This new shopper is not only more scattered and more connected, but also faster -- scanning 12 feet of shelf space on average per second.In-store influencers will now evolve at the pace of the iPhone and the Blackberry, challenging marketers to keep up with the pace. Faster is the new innovation and innovation isn't just about new product design - it's about responding to fast-paced consumer change.
Marketing Implication: Marketers must work harder than ever to capture the attention of the consumer and make a connection. Brands must keep up with the pace of consumer change in order to stay relevant.
More information:
Read the RDA Food & Entertainings Consumer Food Symposium summary (PDF)
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10 fundamental trends that don't change with the meltdown
You and I know that the headline on the left is going to run in newspapers and mainstream media one day. The BIG question is when.
So what are the trends that will drive future growth? Off the top of my head, there are several:
- growth markets will continue to emerge. Back in the 19th century, the head of the US Patent Office stated that "everything that can be invented has been invented." Such silliness. Right now, there are hundreds of thousands of new products, markets, industries and ideas being built and explored. The future isn't over. It's arrival has just slowed to a degree.
- leaders in existing markets will grow through innovation. My own gut feel is that there are a lot of organizations out there approaching this recession differently. They're innovating in their markets; they're working on customer retention; they're investing in customer service in order to keep competitive; they're talking about how to grow in a down market. I'm certainly seeing this given my advance bookings going forward. People want to talk about innovation and the future. That's a great sign that the recovery is underway.
- health care will see significant transformation, not to mention spending: health care is transitioning to a system of predictive medicine. This is a huge, long term, 20 year trend, but has big implications with the emergence of new careers, industries, professions, and companies -- DNA based medicine is a massive change. On top of that, the mere level of spending that is going to occur in managing the looming health care crisis will drive all kinds of growth, though the funding part of the equation will remain a big problem. The result? Lots of innovative thinking as to how to solve huge problems with unique solutions.
- green and energy will continue have more momentum. Some argue that the meltdown will defer everything having to do with these two efforts. I disagree; I think the corporate sector has discovered the cost benefit that comes from green projects, and so they will continue to invest, which will drive innovation. And I think globally, we've passed the point where people and their leaders believe that doing the same old thing as the past is going to continue in the future. I don't see leading edge research into solar, wind, and other alternatives slowing down any time soon. And the fascinating thing is that there is a lot of backyard, garage tinkering going on right now, and that's where the next product/market breakthroughs will come from.
- technology will continue to hyper-innovate: I've got six generations of Blackberry's that span about six years or less. They've got a slew of new products coming out just this month : they've got a very fast innovation culture. Likewise, iPhone's have become the coolest fashion statement on the planet for the younger demographic. The Internet-enabled thermostat I have in my home and chalet is the first step in a huge wave of pervasive connectivity. I don't see hi-tech innovation and R&D slowing down. Indeed, during the last recession, some of the biggest innovations -- the iPod -- emerged from the minds of those inventing the future. There are a lot more billion-dollar markets still to emerge.
- agility and flexibility will dominate: In the next several years, the manufacturing industry -- globally and locally -- will learn to do what Honda has done: focus on the rapid assembly and reassembly of capabilities, so as to more quickly change models and products to respond to fast paced consumer demand. As they do so, they'll undergo a fundamental transformation in their thinking, structure and capabilities that will ensure their success.
- the global idea machine will continue to influence innovation. Look, the Internet continues to have a profound impact on everything we do. Scientific discovery is speeding up; new discoveries continue to go forward at a furious pace. Eco-building design concepts are debated, shared, and then go global in an instant. From the global mind comes unprecedented innovation, new products, new companies and new industries.
- the next generation takes over. The boomers are a dispirited bunch right now; there's not a lot of passion and enthusiasm with some of them to change the future, particularly given the status of their 401K's. Some in the younger generation are witnessing their first ever generation, and its' probably pretty terrifying. (This is my 4th, so I'm an old hand at this.) Yet, they're a hardy, entrepreneurial bunch, who have grown up with a mindset that inhales change, pursues multiple different opportunities, and collaborates like nothing we've ever seen before. I think they'll shake things up pretty quickly.
- A faster world happens, well, faster. Simply put, faster news cycles means that people get through difficult periods faster, at least in terms of mindset. Re-read my post about the '7 stages of economic grief' and share it around. Think about whether you think people are moving to the acceptance phase quicker. I believe they are, and I think this faster attitude shift, compared to a slower pace of acceptance in previous recessions, means that innovation will drive us out of this faster than we expect.
- >transformative thinking drives growth. Last but not least, we can't discount the impact of a new American mindset upon the global economy. It seems clear that a decisive mandate has been delivered by the American populace that they want to rejoin the global economy, and want to work hard and fast to fix the problems that have resulted. Big change comes from big ideas sponsored by leaders with big dreams. Right now, we live in transformation times.
More information:

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7 Things to Do Right Now As the Upturn Begins!
I'm often providing detailed strategic guidance to senior executives and leaders on trends and the future, and certainly the economy has become a big part of what I address today. Much of time is spent putting into perspective the fact that we've always had downturns; there's still plenty of growth opportunities out there; innovation is even more critical now to ensure that you're ready to go as the economy starts firing on both cylinders again (which it will.)
What has become evident is that the most pressing issue for leaders today is focus. While volatility rocks global markets, there continue to be fundamental truths: your industry, products, competition, skills requirements, organizational capabilities, and ability to respond to rapid change will define your future success.
Here's my advice on what you should be doing right now to ensure that you are ready for what comes next, based, in part, on a blog entry I wrote last April!
- think growth: It's all too easy right now to lose your enthusiasm and sense of purpose. When economies contract, so too does your motivation. Don't let that happen -- now is the worst time to lose sight of the future! Think opportunity: study my "Where's the Growth" document, and think about what it implies
- check your speed: it's the high velocity economy. Markets, brands, products, industries, competition, and globalization are changing faster than ever before. Make sure you've got a team that can operate at the pace of change. Agility is the key word. Search this blog for insight on that!
- immerse in ideas. The global idea-cycle is collapsing. New ideas are launched, analyzed, and developed to concrete product at a speed that is astonishing. Rapid product change is the new norm: I'm dealing with the CEO of one organization that is involved in a rapidly emerging, multi-billion dollar market that will appear, go super-nova, and disapper, over the course of about 18-24 months, before it is superseded by the next generation of product. That's fast, and that's the new reality.
- check your bench strength. After the cutting begins, value goes out the door. Yet your abililty to access ever more scarce, specialized skills will define your future success. It's your ability to establish a fast, agile, quick-to-assembe collaborative team that will define your ability to grab all the opportunity that is emerging out there.
- assess your threats. where could emerging technologies, fast science, radical business models, new industry dynamics, new regulatory macroeconomic, political or social trends impact your bottom line in a way that you hadn't thought of before? Two years ago, China and quality wasn't an issue.
- invest in experience. Experiential capital -- the depth of capability that you have from exploring, taking risks, trying things out -- is the financial capital. It's a precious resource, and might be in short supply if you aren't working to build it up.
- set the tone. If you let the current economic headlines drive your corporate spirit, you're sunk. You have to keep people focused on the future -- otherwise, your team will smell your fear. Leadership is all about keeping your team focused on opportunity and goals, not on ongoing and regular ("new normal" volatility.
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Reaching the new travel consumer
I'm off to keynote Tourism Alberta -- and will speak to some 200+ tourism marketing professionals on trends within the sector.
Alberta, located in Canada, has an extremely hot economy -- globally, it stands as the home of the 2nd largest provable oil reserves in the world, just after Saudi Arabia. Most of this is tied up in the 'tar sands,' which costs quite a bit more than traditional oil reserves to bring to market. Hence,there is a flood of infrastructure investment and other spending going on.
Needless to say, even thought it's a hot economy, the economic 'correction' (and certainly volatility in the price of oil), as well as other issues, is providing for a bit of a challenge in the tourism sector.
What am I doing at the conference? Notes the brochure: " Jim will speak to the fact that travel product innovations occur today at such a pace that simply keeping up can be a challenge. A furious pace of technological innovation continues unabated, with the rapid emergence of new technologies that change the way the travel consumer plans theirtravels. The Web continues to make massive inroads into tourism planning and business model change. It's a fast paced world -- and that's whyleading edge organizations are focused on staying ahead of the trends that are impacting the high-velocity economy of today. Join international futurist, trends and innovation expert Jim Carroll as he puts into perspective how the world of tourism is changing -- and how organizations are innovating in order to keep up with it!"
What I am talking about? Quite a few trends:
- the new tourist is faster: 1/3 of all leisure travel is now last minute, and the average time for planning a trip is down to 15 days
- the new tourist is connected: 86% of all North American's now travel with a cell phone. They have expectations of finding data-heavy local tourism portals when they walk off a cruise ship looking for something to do.
- the new tourist is influenced differently: 79% of travelers trust reviews by other tourists over advertisements. Social network tourism sites and stalwarts like TripAdvisor continue to have the biggest impact on tourism decisions.
- the new tourism family is no longer nuclear: A grab bag of observations ... only 1 in 4 of the population live in heterosexual, two-parent families .... .one in three people now live alone ......urban Americans remain single for more than half of their adult lives, a radical shift...
- the new tourism product is faster to market: WhereI'veBeen started as a Facebook application that allowed people to post where they've travelled to. It exploded to 2 million users in a matter of weeks.
- the new tourism product is being rapidly redefined: Online tourist mashups that allow people to combine online maps with travel schedules, destination information, and social networks are redefining the concept of trip planning.
- the new tourism marketing is viral: Budget Rent A Car, Southwest Airlines and Sheraton Hotels are examples of 3 companies that are using blogs and Internet video to establish leading edge marketing campaigns.
- the new tourist is, well, different a grab bag of trends: we're seeing a lot more shorter term "pressure relievers," themed holidays, adventure, health or well-being vacations, "authenticity" as a new trend, and the "unplugged" vacation. Not to mention an "old" trend from 2007 which involves "debaucherism" as the new travel trend.
Bottom line -- innovate!
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A truly staggering, transformative trend yet to unfold
It's been announced that I will be a keynote speaker at the World HealthCare Innovation & Technology Conference, to be held in Washington, DC in December. In particular, I'll be taking a look at the importance of one of the most significant trends that is just starting to unfold.
Twenty years from now, most people will look back and realize that right about now, we had three huge, transformative trends underway: device connectivity, geo-connectivity, and bio-connectivity
Essentially, everything around is about to become linked in -- every device that surrounds your life. My home thermostat is linked to the Internet, and that has changed the scope of how I interact with energy.
Layered on top of device connectivity is spatial intelligence for each device -- vis-a-vis Google Maps types of applications. Think about new forms of energy management built upon sophisticated geographic mapping applications.
Add to this the fact that this type of technology will migrate to devices that will help us better manage complex health circumstances.
I've been writing and speaking about the idea of bio-connectivity and the concept of "hyper-connectivity" for over a decade (before Nortel lamely built a lame marketing campaign around the latter phrase a year ago.) It remains one of the most significant trends that will yet unfold in the health care sector. Our concept of health care delivery will be forever transformed.
Simply put, link the scope of the looming health care crisis to the momentum that will come from Silicon Valley for medical device connectivity, and there are some pretty powerful things happening. Think about what happens as spatial device connectivity comes to everyday things around you -- such as a baseball bat! Read more below. There's a lot going on in this space, and you'd do well to understand it.
Opportunity through the next decade is going to be found by those who will adjust and adapt buisness models, attitudues, structures, methodologies and capabilities to this new reality.
More information:
- HealthCare Innovation & Technology Conference
- Read about what happens When Thermostats get connected
- Read the article about bio-connectivity, The Doctor is in around the clock
- Read the article Minds of their own
- Read "Bioconnectivity and the rapid emergence of new markets"
- Read the article Command and Control - Opportunity Awaits Companies that Master Hyperconnectivity
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Computational analytics is another new plastic!
At my keynote to the US Association of Actuaries this week, and for a keynote to LOMA last week (an insurance association conference), I played a series of maps that showed the rapid emergence of obesity in the US population from 1995 to the present day, The maps were provided by the Insurance Information Institute.
I challenged the audience to think about what will happen through the next five years: we will see the emergence of "location intelligence dashboards" that will allow such professionals, to examine in real time, the emergence of new risk factors in their industry.
Location intelligence is coming about as organizations learn to link massive stores of information and research to spatial -- or map oriented (i.e. Google Maps) information. An entire new profession is emerging at the same time -- location intelligence professionals.
This is part of an overall sweeping trend, in which computational analytics play a massive role in the emergence of new careers, businesses and industries. We are entering a time that involves the rapid processing of massive stores of information and unique new ways of analyzing information.I talk about this extensively in my future oriented keynotes and is a topic that is covered in several trends documents on my site.
More information
- Read about "location intelligence" in Five More Trends To Define Your Future
- Analytics is hot : "What comes next?"
- Insurance Information Institute report 0- Obesity, Liability, and Insurance
- Directions Magazine - The Worldwide Source for Geospatial Technology
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"65% of the kids in preschool today will work in jobs or careers that don't yet exist"
Whether I've got an audience of 3,000 people in Vegas, or a small CEO-level meeting of 20 people, I always open with the same observation. It's from an Australian study which concluded that 65% of the kids in pre-school today will work in jobs or careers that do not yet exist.
I then challenge people to think through the global trends at work which are making such a bold statement into a reality. And I often walk through the types of new careers that are emerging in every industry to emphasize the point.
So what are a few of these new professions? There are dozens: here's five to start your day thinking about:
- knowledge farmers: exponential knowledge growth, in part driven by social networking, is leading to information overload everywhere. KF's are the uber-editors who immerse themselves in global data-feeds, extracting relevant knowledge and insight from data-torrents. They're the new editors, and its their ability to apply their insight to knowledge-rivers that will place them in high demand.
- location intelligence professionals: see my earlier post on this. I've been talking about this for years. These are the folks who are linking GoogleMap type data to existing business process and services, and who are building entire new global infrastructure on spatial information. This one is going to be huge!
- mash managers: as innovation moves from the core to the masses, creative insight is emerging from those who learn how to take multiple new ideas, and input them into the innovation process. These people synthesize ideas from multiple sources, study markets, interpret insight, and decide how to re-evolve a product, service, brand, marketing campaign, or just about anything else. Their focus in "constant innovation," and it's their idea-immersive environment that drives them forward.
- tactical controllers : in this wildly information-chaotic world, some people are busy searching for the next big thing. A new and very real profession emerges with those who step beyond the "minutiae-of-the-moment" and instead focus on providing tactical, strategic guidance on what-to-do-in-the-next-moments ... they are the PR expert who knows how to steer the company through a global viral idea meltdown; the brand expert who knows how to re-energize a brand next week; the individual who studies what the global knowledge farmers are revealing, and who understands what to do next as a result.
- analytical architects: the world's big problems are being solved by those who are learning to throw sophisticated solutions at complex problems. These are the folks who will architect the smart-highway infrastructure; load-balanced two-way energy grids; just-next-week manufacturing processes for the era of the customization of one. They've combined an education in combinatory theory with big server farms to generate the new smart-infrastructure that is set to envelop us.
That's a starting point. See your own new careers emerging? Let me know!
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Five more trends to define your future
My "infrastructure is the new plastic" post drew attention; at a keynote last week, I was asked, "what other areas are seeing the emergence of the 'next plastic?'" (It's a play on the theme in the sixties movie, The Graduate, when the kids dads friend mentioned "plastics" as being the industry of the future.)
- Analytics. The future is owned by the math geeks. We're entering an era in which extremely intelligent people who know a lot about how to throw a bunch of computers at a complex problem in order to come up with interesting solutions. Here's an example: backyard energy. Lots of people would like to do their part in helping the environment by having their own back yard solar or wind power station. The problem is that most of the North American electric grid wasn't designed for two way transmission -- meaning that you can't pump your excess energy back into the grid. Yet, some smart math dude will come along and come up with a fascinating new load-balancing technology, based on sophisticated mathematics and massive amounts of computer processing power, to solve the problem. There are going to a be a lot of unique solutions, and hence, unique industries that are set to unfold.
- Location-intelligence. Think about the transformative change that can occur when you link the type of information found in GoogleMaps to existing corporate data. In the insurance industry, individuals are looking at how they can link existing insurance policy information to spatial (i.e. geographic) oriented information, in order to come up new forms of assessing, understanding and underwriting insurance risk.
- Pervasive connectivity. Everything around you is about to become "plugged-in", and life is about to get really strange. One day you'll get up, and your weigh scale will send an e-mail to your fridge. Just kidding, but consider this reality: many of the things that we use in an industrial, commercial or residential setting are about to undergo three distinct transitions. They are gaining intelligence; and at the same time, we are seeing the emergence of information that advises us as to their location, and their status. Think about what happens when you bring home a box of popcorn, and it interacts with your microwave, linking into a centralized database to determine the best cooking duration for your particular microwave brand.
- Hyper-innovation. China is rapidly transitioning from the "made" phase to the "created" stage. Think "Designed in China" as the next big wave that will lead to rapid product innovation. Half the population in China is under the age of 25. They're collaborative, highly educated, and eager to continue the transition into the wealth that comes with being a member of the Chinese middle class. They're about to innovate like crazy, and will soon be flooding our stores with all kinds of innovative consumer products, not to mention stuff for the industrial, health care, packaging and just about every other industry out there. Someone is going to import, support, sell and install this stuff.
- Skills specialization. The future of every career is either extremely specialized, or massively general. Most professions are fragmenting into dozens, if not hundreds or thousands of specialities. Someone needs to understand all this, and help organizations tap into narrow bands of knowledge. In the health care industry, we are seeing the emergence of "hospitalists" : medical professionals who now fulfill the role of steering a patient through the ever increasing complexity that is the world of medical care today. The field is expected to swell from about 15,000 today, to 120,000 within a decade. The rise of similar "uber-generalists" is expected in most other industries as well.
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Bio-connectivity and the rapid emergence of new markets
In a keynote to a health care industry conference last week, I emphasized that in the high velocity economy, new business models, products, markets, and careers are appearing at a fast and furious pace. And it's by watching for, observing, and understanding these trends that you'll discover opportunity for innovation.
Consider the rapid emergence of new markets. As new scientific discoveries occur at an ever more rapid pace -- due to the massive global collaboration with Web 2.0 as well as new information research sharing paradigms within established peer review based research methodologies -- there are countless new products and markets that are being brought to life.
Take that reality, and apply it to any industry. Say, health care. Then parse that industry down into dozens or hundreds of sub-markets, and you'll discover forthcoming new, billion dollar markets.
Consider, for example, the concept of bioconnectivity, which will be one of the most significant trends -- and new markets -- to play out in the next twenty years in the health care industry. What is it? Quite simply, the marriage of the computer chip and connectivity technology to medical devices, and ultimately, to people.
One small submarket that will come with bio-connectivity is the emergence of smart, intelligent, home-based medical devices. Have you ever seen a Sharper Image catalogue, or its online Web site? It's the ultimate source for unique gadgets and toys of every type. Think about what the catalog might look like in 10 years, when its full of home-based bioconnectivity devices aimed at the baby boomer set.
Digital Connect Magazine, which monitors development with home and business connectivity devices, suggests that U.S. revenue from digital-home health services will quadruple to exceed $2.1 billion by 2010.
The two fastest growing areas? "Wellness monitoring services" and "e-health services" will each achieve a compound annual growth rate of more than 50 per cent. The former allows doctors to remotely monitor a patient's condition (such as their insulin levels), while the latter provides active medical care (such as an intelligent sub-dermal medicine patch, which not only provides a patient automatic ingestion of a particular pharmaceutical, but allows the doctor to monitor its effect.)
It might sound like science fiction, but it is a very real development. Sit back and think about the business models and opportunities that flow from such a transformative trend. Link it to another trend: a whole bunch of baby boomers are getting older, sicker, and the health care system is breaking down. Hospitals will go virtual, extending their services through bio-connectivity, so that non-critical care boomers can be treated and monitored at home. This is slam-dunk obvious!
It's BIG TREND. Its' but one of many.
Simply put, our new reality is that science, and hence markets, industries, products and services, are evolving and changing at a rate never seen before.
And that's where your own opportunity for innovation comes from!
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Infrastructure is the new plastic
In my "Where's the growth?" trends overview written a few months back, I noted that one of the key drivers for growth into the future will come from the massive spending to occur on infrastructure -- globally. One estimate suggests global spending will go from $750 billion to $1 trillion in a few years. I think we'll see more.
This morning, I caught wind of a blog entry that commented on the general crankiness of American's towards their "crumbling infrastructure." For example, Thomas Friedman commented in a New York Times article this week: "A few weeks ago, my wife and I flew from New York’s Kennedy Airport to Singapore. In J.F.K.’s waiting lounge we could barely find a place to sit. Eighteen hours later, we landed at Singapore’s ultramodern airport, with free Internet portals and children’s play zones throughout. We felt, as we have before, like we had just flown from the Flintstones to the Jetsons.
It's the rapid ramp-up in sentiments like this that drive the reality that infrastructure is the new plastic. It's one aspect of the global economy where spending is going to increase at a furious pace.
Consider the trends that are coming together that provide for this simple reality:
- spending on infrastructure through what has been fondly known as the "first world" will increase, by virtue of the simple reality that much of what is there is crumbling and creaky. After 50 or 75 or 100 or 150 years or so, stuff simply breaks down, and needs to be replaced.
- spending on infrastructure throughout Asia and the Pacific region will continue to ramp up as society moves up the rung of personal wealth
- sophisticated solutions to challenging problems -- think energy, and spending on solar / wind / tidal solutions -- will drive ever more complex infrastructure projects, and hence, more infrastructure spending. Simply put, there will be lots more options of where to spend money as new ideas come to market.
- global competition simply means that economic regions will have to boost their infrastructure -- simply to stay as a global competitor. It's a matter of economic pride -- and necessity.
One really interesting aspect of all this is that anything that goes with infrastructure spending is set for a rocket ride. Think intelligent project management, global collaboration capabilities, and resource/skills scalability: these will be the defining success factors for anyone working in this global marketplace.
Who wins? Construction companies, specialized skills, economic regions that decide to invest -- and most important, firms that have a deep, scalable global talent pool.
And perhaps one of the biggest, yet unforeseen markets, will have to do with "intelligent infrastructure." Think thermostats!
More information:
- Read Where's the growth : global innovation opportunities for the long term
The reality of future trends: grab the What Comes Next trends overview
- Intelligent infrastructure: When thermostats get connected

- Read my Credit Suisse interview for my thoughts on "growth"

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Gloom has set in on global markets. Volatility rages. Some organizations have gone into a mode of "aggressive indecision," deferring action while they try to figure out "what comes next." A pretty lousy strategy that is doomed to fail in the longer term.
Future oriented leaders understand the reality of growth. They know that we live in a time in which opportunities for growth abound. They've aligned the mission of the organization so that they are capitalizing on real opportunity, not short term economic challenges.
Growth is everywhere.
It's easy during a time of economic volatility to lose sight of where the global economy is really headed. Yet while stock markets might rock, innovation thrives.
New ideas continue to be explored, markets grow, and industries emerge. A variety of trends indicate that opportunities for growth continue to surround us.
Read this document to get in the right frame of mind for the future.....and think growth. Think opportunity. Innovate for future, don't stagnate with the past.
Download Where's the Growth? Global Innovation Opportunities for the Long Term

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Leading in turbulent times: how to innovate during the recession!
Even as news and financial pundits endlessly debate the question, let's face reality: the US economy is in a recession.
Given this reality, the key question going forward is: what do you do now to ensure that you remain innovative, competitive, and forward-oriented?
Innovate for the upturn! That's the key message I focused on with my clients in 2002-3, and the same message holds true today. And that was the focus of a keynote last week when I spoke to one of the largest US commercial / industrial real estate brokerage groups. There were several bits of insight I shared with them:
Put sub-prime into perspective
One of my first comments for this audience of senior executives? We need to think about the sub-prime mess in the context of a longer term view. In the last ten years, we've been through many economic challenges:
- the 1998 Asian currency collapse
- the 2000 dot.com meltdown
- the 2001 global telecom restructuring
- from 2001 to 2003, the impact of 9-11 and economic uncertainty
- 2007 to 2008, the march to $100 oil
- and now sub-prime....
Keep focused on the longer term view
I tend to be an optimist: that's because I think in a longer term perspective. Think about it: over the next 10 years, there are several certainties:
- scientific discovery will continue to advance at an ever increasing pace, opening new markets, evolving existing markets, and establishing countless new opportunities
- global collaborative knowledge communities will continue to lead to faster innovation in every industry and market
- new products, methodologies, skills, ideas, organizational structures will continue to evolve at a fast pace; agile organizations will continue to come out on top
- the transition of economies in the Mid-East and Asia will continue despite regional economic challenges
- rapidly aging economies in North America and Europe will drive rapid spending, innovation and knowledge discovery in the world of health care
- global energy conciousness will continue to lead to ever more rapid evolution of "green" solutions
- 1/2 of the global population is under the age of 25. They're change aggressive, and will continue to lead to the rapid adoption of new ideas.
- growth in markets is a simple reality: in agriculture, global food production still has to double in the next 25 years to keep up with population trends. Sub-prime has no impact on this reality.
Don't let aggressive indecision take over your thinking
To innovate in the upturn, don't let a short-term vs long-term trend disconnect take over your strategic thinking. Already, I can see the signs of some companies heading into an innovation rut, their staff and executives encumbered by a dangerous state of complacency, while other companies innovate, change, and adapt to the "new normal" that is now our reality.
In the last recession, "aggressive indecision" became a driving cultural and leadership trait. Organizations that fell into this funk fell behind. Innovative companies didn't permit that to happen then, and you shouldn't let this happen now.
More information:
- Read Global Economic Trends: An Interview with Jim Carroll
The reality of future trends: grab the What Comes Next trends overview
- Read my 2003 article about "aggressive indecision"

- Read my Credit Suisse interview for my thoughts on "growth"

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Future careers: Knowledge explosion is key
Career issues are hot! And one of my favorite ways to open a keynote or executive session is by quoting from an Australian study, which indicated that sixty-five percent of the kids who are in preschool today will work in jobs or careers that don't yet exist.
I passionately believe this to be true: and I've seen the trend occurring in countless professions and industries.
This week, I keynoted a Career Day event at Capitol One in Richmond, Virginia ; the focus was upon the rapid emergence of new careers, and the rapid evolution of existing skills. My message, in looking at the future career opportunities, was that there's nothing but upside, as long as people keep reinventing their skill set.
The topic of the future of careers is a big one these days; I'm being called into many organizations and events to talk about the issue, particularly in the context of recent economic trends. Some of these events have been local economic development conferences. In one talk in January, I spoke to an audience of executives and educators in an auto-sector city ; a group of people caught up in the throes of economic restructuring and turmoil.
Talk about an audience in the midst of challenge! Yet when you are in that type of economic bubble, it can be hard to see the future career opportunities that do exist. That's why I didn't focus on the short term economic turmoil, but instead, on the real, practical trends that are defining the careers of tomorrow.
Many sectors of the global economy: and in particular, the manufacturing and financial sectors, are being hit hardest by the US recession, the sub-prime meltdown, and global competition.
The auto-town event got covered in the local paper: and the story ended up being reprinted throughout the Canadian press, including in Vancouver, Calgary, Ottawa and Montreal. One of the key observations I made in the article: "We have to figure out how we can continue to move up the knowledge ladder because there's going to be a massive shortfall in specialized skills because of the rapid growth of knowledge."
That's an important issue to think about, and the article is well worth a read.
More information:
- Read Knowledge Explosion Key to the Future

- Read Global Economic Trends: An Interview with Jim Carroll

- The reality of future trends: grab the What Comes Next trends overview

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"Here we are now, entertain us" - Decoding Gen-Connect
One of my latest columns focuses on what will likely be the corporate issue of 2008 - managing generational challenges in the workplace.
In the column, "Here we are now, entertain us," I take a look at the unique attitudes that Gen-Connect is now starting to bring in to the workplace. There are several key observations from the article that are critical to understanding the future of the workforce:
- What is clear is that we are witnessing the death of the long-term career and corporate loyalty, which will soon be but a quaint memory from the previous century.
- I often tell the story of a young engineering graduate who turned down a job with an architectural firm because its 9 a.m. to 5 p.m. work hours conflicted with the time he expected to be carving arcs into deep powder in the mountains. It’s a real attitude, and it’s already happening around us. The challenge, when such trends are so patently obvious, is trying to figure out what to do about it. And a good part of the solution will come through the transformation of rewards and remuneration.
- Gen-connect has very little patience, particularly when it comes to being rewarded for good work or significant effort. These youngsters are used to instant rewards: their Xbox/Wii video-game-oriented world has them accomplishing a goal, moving up a level, and earning some points or other valuable form of currency that helps them accumulate additional armour, weapons or whatever else is needed to accomplish the game’s next challenge.
- That’s why, at a recent conference, I framed the issue of rewards transformation to an audience of financial professionals this way: “Organizations that can attract, engage, retain and amuse an increasingly complex workforce will be the ones who find success in the rapidly evolving global economy.”
- Put the emphasis on the word amuse. Today’s Gen Y doesn’t, and tomorrow’s Gen-connect certainly won’t, have any patience whatsoever for slow and steady career paths.



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What Comes Next? An Outlook into 2008 and Beyond
As we end the year and start a new one, it's a good time to be thinking about some of the trends and issues which will impact us in the future.
Take a look at my newly released quick-report, What Comes Next: A Trends Perspective for 2008 and Beyond.
My message for my clients throughout the year - whether it was 2,000 executives at the World Congress for Quality, or the senior management team of one of the largest commercial construction companies in the US -- was consistent. The high-velocity economy demands that we think, react, plan and manage differently.
Some of the guidance I shared with global clients concerning future trends is found in the report; I highlight what I think are some of the most important ones that we need to be thinking about, broadly defined as:
- revenge of the math geeks
- small is the new R&D
- attitude and amusement is the new motivation
- time disappears
- resistance to change retires
- careers end
- knowledge & skills banks dominate
- interactivity redefines markets
I prepared the document on a MacBook Pro -- I made the switch from Windows this year! -- using the TokyoRPG Style Template for iWork 2007 Pages from KeynotePro. They have awesome styles for Pages and Keynote; if you're an OS/X and iWork user, take a look.
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When thermostats get connected .....
MSN Sympatico, in partnership with Cisco, has launched a new business portal in which I'm featured.
I'll be offering up my thoughts, in the form of articles and video clips, issues related to innovation, trends and the future.
In this first video clip, I talk about the unique world of massive connectivity -- a world where I can actually link from my cell phone into a cottage thermostat. One of my latest columns also focused on the continued trend to a digitized home -- in Home, Smart Home, I take a look at some of the emerging technologies.
That future exists today : simply look to Proliphix. Plain old furnace thermostats -- except with a LAN connection built in. You can access your furnace thermostat from anywhere via your Web browser, and so you can control the heat in a cottage or other remote location. And since Proliphix has also released an API, you can write a little bit of code to access and control it through your cell phone.
This is game changing stuff -- in that a simple connected device will change careers, industries, design, construction. There's also a huge impact on energy efficiency with this type of stuff; remote control and management at the residential level will will a lot of innovative, green solutions towards energy consumption.
I will be keynoting the Plumbing-Heating-Contracting-Cooling Association's annual Construction Contractors' Alliance Meeting in Dallas, Texas in February 2008, taking a look at some key trends occurring in the construction industry. This type of connected device, set to become a part of our digital lives, will certainly be part of the discussion.
Related postings:
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Making generations work - Cardboard people and plasma people
Can you innovate across the generations? If you can't -- then you've got a big problem to fix!
I do a tremendous number of keynotes that focus on the issue of "managing millenials," and the complexities of change occurring in the workplace. See, for example, my blog post, "Don't Mess with my Powder, Dude." (below)
Yet organizations need to move beyond the staffing issues that come with new generations: they must also ensure that they can innovate at the rapid rates demanded in our new world, and they need to do that by keeping up with the new ideas and innovations occuring with younger staff.
In this video clip, I take a look at the story of the "plasma people" and the "carboard people." Innovation occurs when different generations -- with different attitudes to change -- can cooperate and see eye to eye, and take advantage of different strengths. In this clip, I tell tjhe story where this clearly wasn't the case!
This is a video clip from a recent keynote that I gave for hundreds of executives from the grocery and consumer products industries, titled Faster is the New Fast: Innovating for the New. High Velocity Customer . This story also became the opening chapter in my book, Ready, Set, Done: How to Innovate When Faster is the New Fast.
Related postings:



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Health care trends and innovation
I was the opening keynote speaker yesterday in Dallas for a get-together of the Strategic Marketplace Initiative. This is a group that represents a variety of health care providers and hospitals, as well as pharmaceutical companies and other health care suppliers. There were some heavy hitters in the room -- even WalMart was there, which is indicative of the role it is seeking to carve out in the pharmaceutical side of things.
The group is devoted to trying to continue to improve the efficiency and quality of the supply-chain within the health care industry. My talk examined the future of health care; I've done such talks recently for the Blue Cross Blue Shield National Office, the Association of Organ Procurement Organizations, Harvard Pilgrim Health Care, Providence Health Care and the American Society for Health Care Risk Management.
There are certainly some big challenges. Consider these realities:
- total health-care spending - by individuals, companies, the government - reached $2.3 trillion in 2005
- health care spending is set to double to 20% of GDP within the next 10 years
- 400,000 nurses are set to retire by 2010
- 76 million baby boomers will be flooding the system for care
- lifestyle diseases wlll continue to drive stress into the system
At the same time, the health care system must innovate at a furious pace to keep up with the trends that are set to impact it in a significant way, such as:
- the rapid emergence of new technologies
- massive skills challenges (both demographic and scientific!)
- new business models and “competition," particularly as retail concepts come to the industry, and "customer" expectations continue to increase
- combined with the rapid emergence of new knowledge, methodologies, treatments, pharma, driven by rapid science
The sad thing is that little of the political debate occurring in the US on how to fix the system has to do with the real trends which are occuring; it tends to focus only on the difficult and challenging issue of insurance and coverage.
My talk stirred a lot of debate, and was very well received. There's an overview of some of the trends that I covered in my FUTURE MEDICINE Prescriptions for 21st Century Healthcare trends summary.
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Future trend - The Future of Governance
I was in Colorado Springs yesterday, as the opening keynote of the Leadership Institute for Directors for FCCServices -- they're the business services arm of the US federal Farm Credit System.
In attendance were members of the Boards of Directors for a wide variety of state and community farm credit co-ops; these folks are the backbone of the US farm lending infrastructure. The Directors are local farmers, community leaders and business executives, and hence, need to be aware of the trends impacting the local and global agricultural industries, so that they can plan accordingly, assess risk, and make sound business decisions with respect to their co-ops.
My keynote took a look at "what comes next in the agricultural sector" - it's one of many talks I do within the industry. And agriculture is certainly subject to high velocity change: there's rapid evolution in science (bio-crops); new markets (bio-fuel) ; rapidly changing skills; new direct to consumer market opportunities; globalization (current food production must double in the next 30 years to keep up with global population growth.) All of which could spell opportunity if approached correctly -- or turmoil and challenge if ignored.
The intent of the talk -- and the overall theme of the leadership conference -- was to ensure that these folks have the insight to direct their organizations into the future. That's an important and critical role for Boards; and FCC Services is an example of an organization that has made sure that the "future" is closely linked to the issue of "governance."
I think there are too many organizations that don't do this. Sadly, with all the current focus on "compliance," I've come to believe that there is a critical lack of future planning on many other corporate boards around the world. The result is that potential risks are often ignored; then things go wrong; then the company gets sued for significant sums of money. Is this Board negligence? That's an interesting question, isn't it!
Here's an example: years ago, I wrote an article indicating that one of the critical CEO/Board level issues that must be addressed had to do with network security; certainly, everyone knows that organizations should properly secure their information assets. Yet in the article, I suggested that I believe that many Boards aren't dealing with the issue, and that it was an area ripe for future exposure, noting that:
"If I were a tort lawyer, I'd be licking my lips in anticipation of the opportunities to come in the next few years."
Boards and CEO's should ensure -- as they are required to do with financial controls -- that the information assets of the organization are properly locked down. They must understand obvious future trends, and ensure that management has planned accordingly. I strongly believe this to be the next wave in Board responsibility.
Do many Boards of Directors ensure that the organization is properly preparing for the rapidity of trends? Not many. Witness the shenanigans with the TJX Group, which had its corporate network hacked and millions of credit card numbers stolen. (The company runs HomeGoods, Marshalls, A.J. Wright, Bob's Stores and The Maxx stores; in Canada the chain consists of Winners and HomeSense.) Now comes news that a group of banks want to sue the company with respect to the issue.
I can only imagine the questions that the Board of TJX is now asking!
Currently, much of the focus of board governance has to do with "compliance" -- how well are boards, and the companies they are responsible for, dealing with the new realities of the post-Enron era.
I believe that within the next decade, we will see Board responsbility quickly evolve into a new and much more complex era than simply making sure that "i's are dotted and the t's are crossed.' All we need are a few savvy lawyers to launch a few negligence suits against a few public companies, alleging that a Board failed to develop a plan for and respond to obvious future trends.
It's a trend worth watching.
More information


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The nice thing about being a futurist is that you're right -- much of the time!
Back in 2002 or 2003, I started talking about the concept of the GoogleCar while on stage; my theory was that we would see an organization like Google enter the automobile industry; they'd do this through the rapid assembly of disparate resources and partners, assembling the necessary expertise.
As I noted in a keynote in Tampa early in 2006:
"Given rapid science, hyper-innovation, low cost offshore production, and the slow response of other traditional business models ... every industry today is ripe for massive disruption and the rapid emergence of new competitors. A big part of the equation is avoiding 'legacy costs' both in manufacturing as well as sales and support. Think FedEx, not car dealerships. Think smart engine modules that pop in and out, not auto mechanics. Think WalMart, not ReadyLube. It's all there, and someone just has to pull it together.
Today, the leading paper covering Silicon Valley finally picked up on the idea in an article. And I can tell you -- traffic to my website is exploding today, because it seems everyone on the Web is searching for the concept of the GoogleCar.
More information




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10 Reasons why innovation matters for small business
I'm off today for a full day of filming for a small business portal that will be hosted on the site of MSN Sympatico, a major Canadian ISP, in partnership with Cisco.
The video clips filmed today will be augmented by a series of articles that focus on theme of "innovation for small/medium business" (often referred to as SME's!)
There are a number of reasons why there is unprecedented opportunity for innovation within the small / medium enterprise sector:
- the emergence of the contingent workforce: there has never been a better time for professionals and individuals with specialized knowledge to set up shop, and provide their services to a vast global client base.
- complexity drives partnership: as the high velocity economy evolves, organizations are finding an increased need for solutions to very complex problems; often, the only solution might be a very unique company or individual that is focused on that one particular issue.
- opportunity is endless: countless new markets, products, and new business models are merging on a continuous basis. Who will sell, support and service the new line of intelligent highway cones?
- flexibility is easy: one of the video clips will tell the story of a wood mouldings manufacturer I spent some time with; their innovation story, involving how they turned the tables on Home Depot through a logistics innovation, is truly inspiring. You don't have to be a big organization to succeed with innovation: you simply need an open mind and a will to change.
- lifestyle drives decisions: I bailed out of the corporate sector, and have been working out of a home office for 18 years. I have never regretted a moment, and now see a massive trend of people making the same lifestyle decision.
- rapid emergence of new markets: I identified the outdoor living room trend in 2003 -- and today, already, the outdoor living product market is now estimated at $15.7 billion, or 37% of total lawn and garden spending. There are a vast number of small and medium organizations who saw the trend unfold, and jumped in. Those types of rapid opportunities will continue to emerge in the future.
- lower cost to innovate: the cost of sophisticated technology continues to drop. SME's today can do things that were the domain of Fortune 500's five years ago; tomorrow, they'll be the most sophisticated operators on the planet, able to suddenly shift their skills and resources; marketing strategies and campaigns; operating methodology and structure. If they innovate correctly, they can do the things that big business does -- but do it better.
- new careers are emerging: think location intelligence professionals, hospitalists and manure managers (yes, seriously.) These are all some of the new careers unfolding before our very eyes: they've been covered in this blog, and are featured in the new book. Many new careers can emerge within the structure of the SME economy.
- it fits the fundamental transformation of business: there is a new workforce emerging, and SME's are a big part of it. There is plenty of opportunity for skills provision on a global basis as we transition from a 20th century organizational model to the flexible, adaptable, scalable structure of the 21st.
- the barriers to innovation are fewer: my experience has taught me that small and medium sized organizations have little of the "organizational sclerosis" that clogs up the structure of their larger, Fortune 5000 cousins. They can adapt and react quickly, and often don't get bogged down in the deadly process of killing innovation with attitudes such as, "you can't do that because we've always done it this way.
Watch this space, and I'll post a link when the first video/ article goes live, possibly within the next two weeks.
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New article: Don't mess with my powder, dude!

Earlier this year, I wrote the Foreword for the book, The Rise of the Project Workforce: Managing People and Projects in a Flat World.
It was titled, "Don't Mess with My Powder, Dude", and tells the unique attitude towards work and life of a snowboarder.
The foreword, now available online, puts in perspective the unique and often challenging workplace changes now underway, which are often driven by unique and different attitudes towards careers and work with the younger generation.
It's worth a read; you can grab a copy below. You might also want to look at Rudolf's book.
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Future trends - Of groundhogs, criminals and hackers
One of my recent, regular columns for a financial publication, managed to link together the issue of groundhogs (in my backyard), with the future of policing and financial crime.
The article relates my backyard war with a groundhog to what I refer to as an "anticipatory approach to those with a nefarious purpose."
I go on to note that "the issue of policing and law enforcement .....is much like battling a groundhog. The police deal with unique challenges that constantly change, whether fighting white-collar or street crime."
The future of policing? I comment that "through the next decade, police forces will start using sophisticated technologies such as clothing that will link to an in-car mapping system through a wireless network, allowing officers to perform a “hot-location” lookup of a colleague in the field during a ground operation. We’ll see today’s current generation of military hardware become a part of tomorrow’s crime-fighting infrastructure, such as unmanned aerial drones being used for highway surveillance to crack down on street racing. Police education will change as well, with a migration toward virtual reality training based on airline simulator models."
I don't know how I come up with this stuff, but the article has certainly generated a lot of welcome comment, some of it puzzled!
More information
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Major trend - the future of the organization
Take a look at this kid.
He's your next employee. How are you going to recruit, retain, manage, interest and amuse this fellow? What's your workforce going to look like in 2012, 2020, or beyond?
There's quite a bit of focus on trends relating to the future of the organization -- and organizations are seeing innovative strategies to cope with the world of high velocity change that we find ourselves in.
Last week I was the opening keynote speaker, and a panelist later in the day, for an offsite of one of the world's largest professional services firms. Tomorrow, I keynote a get-together of key clients of a multi-billion insurance/financial services company. A few months ago, I ran a Board of Directors/CEO level meeting on the issue for a major industrial company.
If you don't have this issue figured out yet, you'd better start thinking about it in a hurry.
There are certain things we know for a fact that relate to the future of the organization.
- there is a huge amount of expertise walking out of the economy. In 2010, 3 people will leave the economy for every person that enters it; by 2012, 4. By 2016, 6 people will leave for every new worker that joins. Those are staggering realities.
- the current generation entering the workforce is completely rejecting the concept of a traditional career. More than 50% of young people in a US survey indicated they believe self-employment to be more secure than a full time job. They don't want to work for big organizations. They'll be nomadic, contingent workers, entrepreneurial and global.
- skills are fragmenting and specializing at a furious pace. Knowledge half-lives in most industries are compressing to a matter of just a few years. Knowledge extinction is real, and massive skills fragmentation is occurring at an extreme velocity. The result is that most organizations will find future failure will come from an inability to get specialized skills. A strategy that is focused on global access to extremely specialized skills will be a transformative factor for winning.
More information
- What's Happening with Our Workforce: Achieving Competitive Advantage Through Skills
- Critical Trends: 10 Unique Characteristics of 21st Century Skills

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Quality, skills and the high-velocity economy
Back in May, I keynoted the World Congress on Quality / American Society for Quality, a fairly massive conference with about 3,000 attendees.
I focused, as I often do, on the need for rapid action in the high-velocity economy. At that time, just a few months ago, we had just seen the recall of various pet food products as a result of production quality issues at the Chinese manufacturer.
I noted -- and these words are verbatim from the tape - "What do we do with quality in terms of velocity?" I went on to note that with we might soon see the issue of quality and China merge together ... to such a degree that companies might have to scramble to deal with quality issues that were completely unexpected just a few months ago.
Fast forward, and we've got toy manufacturers testifying to Congress about quality concerns as a result of offshore production.
It used to be that when it came to quality, you'd plan --> execute -- > evaluate ---> innovate. But now, with high-velocity change, sudden new issues can appear, and you've simply got to execute before you plan.
What's the point? In my new book, Ready, Set, Done, I argue that talent and project agility -- that is, the ability to rapidly refocus your organization and team to deal with the rapid emergence of new issues -- will be a key cornerstone for future success.
This week, I'll be doing a keynote for Tenrox, a company that specializes in software that helps an organization with resource management and optimization: in other words, deploying the right skills at the right time for the right purpose. Exactly what I talk about in the new book.
The CEO, Rudolf Melik, has written a book, The Rise of the Project Workforce: Managing People and Projects in a Flat World. I contributed the foreword for the book, focusing on the theme of skills agility. It's an important issue that you need to be thinking about, particularly given the new urgency for planning on the fly.
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The future of the legal profession
Some weeks back, I spent a full day with about 40 senior lawyers with a major government agency, with the main focus both on the rapidity of change of legal skills, as well as rapid change with legal issues.
We took a look at the future of the profession, and had a workshop that examined issues of agility, rapid response and complexity of skills.
I put together a summary, based on a previous post here, that outlines both the challenges and opportunities faced by the profession.
The highlights of the document, available as a PDF, takes a look at such issues as generational warfare, evidentiary challenges, rapid change and specialization, and risk minimization, to name but a few.
Of the latter, I write that "One side impact of generational warfare is that “going underground” will become more acceptable. In the last few years we saw a fascinating battle between music companies and Kazaa, the music sharing organization, which used extra-territorial jurisdictional issues to provide itself some shelter against legal action. That type of activity is going to become the norm, not the exception, in the future. Indeed, going legal-underground is about to go mainstream."
- read 10 Big Trends for the Legal Profession: High-Velocity Change Providing Challenges and Opportunities

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Trends and big transformative changes. Example: health care
The view of the future by most is often short term oriented.
In my keynotes, I often put into perspective the big, massive, sweeping transformations that can change entire industries over the longer term. That's one of the best ways to begin a process of thinking of innovation, and in finding creative solutions to challenges as well as opportunities. There's not enough long term thinking today; there is simply too much short term hype.
In this short video clip, I take a look at the world of health care, and the transformation that is occuring as we move to a world of personalized medicine.
- Watch the video
- read Future Medicine: Prescriptions for 21st Century Health Care
- read "Are you watching the major transformations, or just the piddly stuff?"
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In the last year, I have been the keynote speaker for three different conferences of funeral and crematorium directors.
As with any industry, I've focused on the wide variety of trends that will impact them -- and yes, I've provided them guidance on innovation and creativity. These folks are the "ultimate event planners" -- they are called upon to organize extremely complex affairs in a dramatically short time in very difficult circumstances. We could all learn from their resourcefulness.
One of the trends I've spoken to them about is what I'd come to call "the new mourning" -- that is, how the younger generation I call Gen-Connect has a different relationship with the process of mourning.
We've all seen it; 9/11, Virginia Tech and elsewhere -- spontaneous, large public gatherings, where people deal with an unforeseen tragedy by coming together. Technology -- cell phones, instant messaging, email -- results in an often instant and large-scale social means of dealing with tragedy.
It's one thing to talk about a trend; it's another thing when you witness it literally in your backyard. Ten days ago, a young rugby player died after an altercation near the end of the game -- at the high school that my home office looks onto. My son and I had been at the game just ten minutes prior. When we heard the sirens, we knew that something was not good.
Through the next six days, I came to witness firsthand the 'new mourning,' as his teammates, classmates, teachers, friends, neighbors and strangers gathered in various ways, at various times, spontaneously, instantly, silently. My son went to school with his younger brother; we visited the memorial that the kids assembled, several times.
Earlier this week, the kids at the school returned to the field, and played a game. The neighborhood has laughter, cheers, noise and happiness once again, but the neighborhood has also forever changed.
As someone who speaks on trends and the future, I do know this: the new mourning is very, very real, quite substantially different -- and is yet another example of how quickly our world around us is changing.
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Innovation and the new workforce
I'm keynoting the annual IHRIM (International Human Resource Information Management) professional association in about an hour here in Houston, TX; I'll have an audience of about 1,000 or so.
My talk today broadly revolves around the issue of "what's happening with our workforce." I'm taking the audience on a tour of the key drivers which impact organizations today, whether business or government,
- velocity: business is just plain fast, and our workforce must cope with that
- change capacity: there's a big disconnect in how quickly some people can deal with rapid change compared to others
- idea instantaneity: we're in a new world in which ideas or issues can quickly speed out of control, or work to our advantage
- knowledgeability: in which global insight is increasing at a furious pace, leading to ever larger pools of knowledge
- innovation opportunity: such rates of discovery lead to massive new opportunities with bringing new products and services to market
- idea discovery: our interconnected world now allows unique ideas to gain a global audience in a flash
- consumer spontaneity: the low attention span consumer is fleeting when it comes to loyalty to brand
- business intensity: operational excellence is the name of the game, given an economy which simply runs "fast"
- skills availability: all these trends that it is going to be more difficult to access skills
- Attracting the right skills ...... at the right time ... for the right purpose
- Providing for business flexibility in a time of rapid change
- Establishing a constantly shifting, evolving "workforce on demand"
- Enabling this with sophisticated tools, infrastructure and skills access capabilities - managed by folks such as the IHRIM
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Banking and furniture industries -- coping at high velocity!
It's been a busy week, with keynotes for the American Community Bankers Association and the National Home Furnishings Association. This gave me an audience of several hundred CEO's and senior marketing/sales VP's of some pretty big organizations.
And I can tell you this: the undercurrent of the mood within both conferences was one of being "overwhelmed" by high velocity change! New methods of marketing, a constantly higher bar of expectations from customers, a need for relentless customer oriented innovation to meet those expectations, an accelerated product innovation cycle with a need for a faster time to market. Web 2.0, collaborative networks, social networking, new media spending, YouTube, Google! What the heck does one do!?
The mindset of many senior executives today is "where do we start? My keynotes approached this by indicating the three organizational capabilities they must adjust for:
- velocity: they must evolve their organizations so that they can operate at the very fast pace that today's market demands
- instantaneity: they must be prepared for rapid shifts in market, style, demand, fashion, product, service, and just about everything else!
- short term spontaneity: the consumer has no attention span left; they must learn to market, support and sell to the “continuous partial attention customer."
My advice to them for the short term? I suggested to both audiences:
- focus on upside down innovation: turn existing innovation models around, by learning customer focused innovation. I've written about that on this blog before; it is a trend that is sweeping the world of retail, and is coming to impact financial services
- use the “new influencers” : some people are overwhelmed with product/service decision making : what should I get? What should I buy? They are increasingly turning to someone to help; in the case of furniture, parents seeking a home theater are turning to their kids for help! Re-steer your markeitng campaign to get the kids to get the parents in the door!
- develop knowledge agility: sales staff are overwhelmed too. Help them cope, by focusing on just-in-time knowledge on new products, services, campaigns and other customer focused efforts.
- focus on location-intelligence capabilities: online search increasingly drives customer decisions. It's become extremely narrow and specific in the last year: you need to boost your ability to make sure you show up with very specific location information.
- build your experiential capital: take risks. Make mistakes! Do things! Learn from it -- that's your experiential capital, and it is the most important asset in the high velocity economy! You can't just sit around and hope this rapid change will go away. It won't -- and it's going to get faster.
I think the feeling of being overwhelmed is a common one. Based on the comments post-keynote last night, I think I hit the right mark with the observations, and the guidance.
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10 Long Term Trends of Real Substance
The level of hype right now with "social networking" and technology is getting a bit out of hand. It's a little bit like 1999 all over again! While what's happening right now is important, it's more fun to think about some of the things that are happening on a 15-20 year horizon. Big change is everywhere, and most people miss the big transformations while they are underway. Here's my list of some of the trends we should really be watching.
- rapid movers start to predominate: some of today's XBox/Wii players are going to be CEO's of big companies within 15-20 years. The high-velocity economy is just starting to take off. Just wait until the Gen-Connect starts to run things.
- everything is gaining intelligence: chips and connectivity are immersing themselves into everday, ordinary things, and you likely aren't even noticing. Hyperconnectivity changes everything: bioconnectivity and device-intelligence are the things to watch.
- volatility is the new normal: increasing connectivity increases the likelihood of cascading failures. Risk management is becoming more important, and more complex. Fewer organizations pay serious attention to the complexity of risk, leading to greater potential for short, sharp economic shocks.
- boredom increasingly drives markets: people can't stop fidgeting with their cell phones long enough to pay attention to anything. Clarity of value is critical, creativity is crucial, engagement is the next brand foundation.
- transformational change is everywhere: there are lots of people dying to mess up the fundamentals in almost every industry, and they aren't your competitors. Industry blurring will continue unabated, as rebellion against established business models becomes the norm; think GoogleCar, not Toyota. Flexibility with change is critical.
- the bar of expectations continues to increase: you have to innovate to keep up with the expectations of your customer, partners and suppliers, or you don't survive. An increasing number of brands will expire and become something from "the olden days," simply because their organizations lack the ability to innovate.
- the "created in China" phase comes next: half the population is under the age of 25. They're wired, highly collaborative, and have tasted the early stages of economic success. Innovation is thriving - forget manufacturing, think design.
- big trends rule. Over 20 years, health care transitions from prevention to detection; ethanol moves from distillation to production; manufacturing goes from production to fabbing. There are big, sweeping industrial changes underway, and it has nothing to do with the current hype around "social networking," et al.
- knowledge and discovery exponentiates: the new global-mind generates new knowledge at furious rates. We're going from 19 million known chemical substances today, to 80 million by 2025, and 5 billion by 2100. Any new substance can lead to the emergence of a billion dollar market. Discovery rules, time-to-market defines.
- experiential capital dominates over financial capital: over a 20 year span, it's the depth of experience that counts; the agility to respond to rapid change that will define the success or death of an organization. Money thrown at innovation doesn't work; the knowledge that comes from trying things out, and learning from the experience, leads to greater innovation success.
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In my keynotes, I often talk about how the rate of change -- whether with business models, product lifecycles, skills and knowledge -- is speeding up. With such change, there's a lot of uncertainty within many industries as to what to do next: a senior executive of one client commented to me from his perspective, "....entities are engaged in survival tactics because they don't know what to do next ...."
Innovation is all about adapting to the future -- and if the future is coming at you faster, then you need to innovate faster. Innovation shouldn't be about trying to survive the future -- it should be about thriving.
At a recent keynote to executives within the direct marketing industry, I outline some truths as to the future:
- It's incredibly fast: Product lifecycles are collapsing. It's said that half of what students learn in their freshman year about science and technology is obsolete or revised by their senior year. There are furious rates of new scientific discovery. Time is being compressed.
- It involves a huge adaptability gap: Earlier generations -- boomers -- have had participated in countless "change management workshops," reflecting the reality that many of them have long struggled with change. Gen-Connect -- today's 15 and under -- will never think of change management issue. They just change.
- It has a huge instantaneity: The average consumer scans 12 feet of shelf space per second. Most news becomes old hat within 36 hours of emerging. We live in the era of the rapid idea-cycle.
- It hits you most when you don't expect it: Every organization must deal with two realities: the rapid emergence of new technologies, the sudden adoption of old-hat ideas. If you want to understand what comes next, study Gartner's concept of "hype-cycles"
- It's being defined by renegades: Increasingly, the future of many an industry is being defined by industry expatriates. When a real innovator can't innovate within a company, they step outside, form a startup, and spark massive industry change on their own. Before you know, they've reinvented you.
- It involves partnership: Old business models involved asking, "what can we do to run our business better?" The new business model is this: "What can we do to run our customers, suppliers and partners business better?"
- It involves intensity: We must learn to run our business at video-game intensity: in fast paced markets, we need fast paced business capabilities.
- It's bigger than you think: I used to joke about a futuristic GoogleCar. I don't think it's a joke anymore. Complacency is a dangerous thing, particular when every organization is faced with constant, relentless external innovation from unexpected competitors.
- It involves innovation intensity: With rapid change, everyone in an organization must innovate. My biggest frustration in appearing on Maria maria bartiromo's CNBC Business of Innovation show a month ago, was that it featured a lot of "innovation elitists" who seemed to indicate that only special people can "do" innovation. Wrong : thriving in the future has a leadership that involves everyone in innovation. No idea is too dumb, no opportunity is too small.
- It comes from experiential capital: With a fast future, you've got to learn and relearn. Corporate equity isn't just money: it's the cumulative experience and knowledge of the team. While Verizon takes a lot of abuse from analysts for its' big fiber optic bet, here's what I see: the CEO stating that the cost of installing fiber dropped 30% in 2005, and that there was a further reduction of 15-20% in 2006. By the end of end of 2006, they expect it to cost 1/2 that of 2005. That's experiential capital, and that's an invaluable asset.
The future is going to hit you whether you like it or not; it's your approach to it, and how you innovate with it, that defines your future success.
Links:
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High velocity retail innovation
Back in October 2005, I identified the major trends that would sweep the retail and consumer products industries, and some of the key innovation methods that organizations should pursue in order to avoid product and service commoditization. You can read the original post here.
Since then, we've seen continued massive rates of change in these sectors. Three weeks ago, I keynoted a major convenience store conference, speaking both to store and franchise owners, as well as dozens of executives from major consumer product companies.
The retail industry today is now driven by hyper-innovation, rapid technological advance, increased customer expectations, rapidly evolving product trends, and increasingly fickle consumers driven by the rapidity of instant trends.
How can people turn these trends into opportunity? It comes from innovation -- not just with new products, but with business process, store design and layout, rapid adoption of new products, format mix, and partnerships between the retailers, consumer goods companies and packaging companies.
Some of the trends I highlighted in my talk included:
- the rapidity of change: The retailer of today is drowning in new product innovations. According to the Washington Post, some 33,679 new products were introduced into the consumer products sector in 2004, up 53% from 10 years earlier. With room for only so many new SKU's, it can be pretty difficult to keep up.
- constant format change: There's a lot of innovation with in-store formats and display technology : constant experimentation with store formats, brand partnering promo innovation, new in-store displays, logistics and tracking studies, and countless other new ways of doing things within the store are all critical.
- zero-attention span customers: The average consumer now scans 12 feet of shelf space per second. News becomes old news within 36 hours. The average age of a video game player is now 37 years old. Today's consumer has precious little attention, and you've got to work extra hard to get them interested in a product while in the store.
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The Future of Risk: Achieving Skills Agility in the High Velocity Economy
Back to work, and I'm off to San Antonio, Texas, to keynote the Property and Casualty Insurers Association of America Joint Underwriting/Marketing conference.
I'll be speaking to them on the broad theme of the "future of risk;" what unique new risks might we face in society as we go forward. I look at technological, social, demographic, international, bio/health care issues, and a wide variety of other trends that are changing our ideas about risk.
The session description reads:
- In today's high velocity economy, it's all about rapid time to market balanced by appropriate underwriting caution. The insurance industry today is immersed in a period of unprecedented, relentless change; impacted by hyper-innovation, fast-paced technological evolution, the rapid emergence of new forms of risk, and increasing business market turmoil. Permanence has been torn asunder, as customers and business organizations empower themselves with information, and as underwriting decisions become ever more complex. In an era such as this, every insurance organization needs to ensure that they are are focused on the concepts of "agility, insight and execution." The way to the future is clear: it's no longer about simple risk management: it's about having the flexibilty to adapt to rapidly changing circumstances; the insight to spot emerging new forms of before they impact the bottom line; and operational excellence in deployment of new insurance products based on sound, reliable underwriting. Join international futurist, trends and innovation expert Jim Carroll, as he shares his insight into the how organizations are focused on management strategies that focus on agility, insight, and execution.
I've done this talk for quite a number of organizations. What's with the zorbing ball? One thing I talk about is how global connectivity is resulting in the more rapid emergence of extreme sports and extreme ideas, and we are witnessing a society that simply seems to take on new forms of risk quicker!
Zorbing is a sport in which you place yourself in a big plastic ball, and roll down a hill! The sport has gone global because of global connectivity: blogs, mailing lists, and web sites.....more connectivity means more rapid sharing of strange ideas!
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One of my regular columns focused this month on the issue of "hyperconnectivity."
Quite simply, we're entering an era in which almost everything is becoming plugged into everything else. For example, consider what is happening in the world of sports:
"I recently spoke to a group of CEOs of some of the world’s largest sporting goods manufacturers and challenged them to think 20 years down the road. I suggested they imagine a baseball bat — would it still be a simple, shaped piece of wood?
The bat of the future, I suggested, would have intelligence and connectivity embedded into it. The young uber-wired kids of 2025 could use that technology to analyze their swing. A backyard virtual sensor net could even feed the details to a virtual catcher 20 miles away, allowing them to carry on a dynamic, if somewhat impersonal, game of virtual baseball.
Far-fetched? Not at all. Scary? Definitely. The trend toward such embedded intelligence is extremely real. And, as I said to the CEOs, the future “isn’t bad, it’s just different."
As this future unfolds, there will be tremendous opportunities for innovation: from the development of new products and services, through the redefinition of existing models, as well as innovative strategies to avoid market commoditization. If you want one trend to watch for the next twenty years, this is probably the one.
You should even consider what is happening with intelligent highway cones. ...... which I also cover in the article....
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Corporate banking at high velocity
I spoke last week at a senior level banking conference; in attendance were C and VP level executives from such major banks as JPMorgan Chase, Merrill Lynch, Harris NA, Wells Fargo, RBC, HSBC Bank USA, MasterCard Worldwide, Bank of America, Citibank, and SunTrust Bank. The conference, sponsored by global banking research firm Barlow Associates, was built around the broad theme of "Just in time business banking," and focused on trends and innovation within the corporate banking sector.
My keynote took a look at the major trends that will impact corporate banking relationships in the years to come. I also hosted a panel discussion featuring senior executives from Merrill Lynch, Zurich North America and US Bank, examining the broad theme of "how do we innovate in a world of high velocity change?"
What's going on in this sector of the economy mirrors so many others, as we are seeing:
- Demographic driven velocity. Huge change is coming about in the ‘corner office’ as a generation of change-adverse boomers' is set to retire…Gen-connect as bankers embrace velocity, are born innovative, and are fundamentally impatient with the "rest of us!"
- Gen-connect as business bankers? The YouTube / IM generation will demand a different type of “customer interaction” in corporate banking. Rapid adoption of new business models, structure, methods, markets, products, ideas……. and constant new forms of service delivery / interaction will emerge!
Will they even “do” banks, or is their banking future around PayPal?
- Rapid idea cycle = rapid market shift. The bar of expectations is constantly rising. The skin to stay in the game is volatile, increasing, and instant. Customer expectations are evolving at high velocity.
- Rapid product / service development. Time to market is the key operational focus; the ability to respond to massive, sudden market / product shifts is now key the success factor. Awareness of emerging challenges / opportunities is critical.
- Externally focused innovation. Partnership oriented collaborative efforts goes critical (“what can we do to run your business better?”). Rethinking the real strategic role of IT from a different perspective -- tactical to strategic transitions are the magic!
- War for talent goes supernova. Skills access becomes the next corporate battle ground – those can get it and lock it up are the winners. Complexity partnerships, infrastructure offloading, next wave outsourcing (“core competencies, not cost”) provide opportunity. Innovative retention, attraction and engagement strategies becomes critical.
- Rapid emergence of fundamental change. Complacency is a dangerous thing…Constant, relentless external innovation from unexpected competitors – “as goes Ford and GM, so too go I….” There are *no* barriers to entry and no loyalty beyond this generation to the concept of a bank?
This event comes on the heels of my recent talk in the Cayman Islands, on the broad theme of globalization of the financial services industry. You can read more about that event here.
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Fast to innovate. Fast to build. Fast to market.
Though I spend my time travelling the world with my innovation message, it's nice to find some recognition at home. I've been living in Ontario, Canada, for the last 22 years, a region that has long been an economic powerhouse.
The economy here, like many others, has its ups and downs; and in going forward into an economy of rapid change, it's the innovation capability that will make the difference.
The Premier of the province, Dalton McGuinty, has just issued his first Ontario Innovates newsletter; I'm interviewed within it. The Premier notes that "we're living in an exciting era where ideas are springing to life faster than we can blink." He goes on to note that "in today's hyper-competitive global economy, "it's not about the big overtaking the small. It's about the fast overtaking the slow."
I agree, commenting ""We can be wide open to the world and participate in global opportunities, or we can retreat and hide away from it ..... I sense folks are dispirited, especially in smaller communities. It's like they feel they tried it and it didn't work. We need to remind people of what is possible."
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What's happening with our workforce?
Last week, there was a common theme to my keynotes for the University of Oklahoma and for the national Blue Cross Blue Shield Association : "what's happening with our workforce?"
There is an intense degree of interest amongst executives as to the extent of the looming skills shortage, how to retain and attract critical skill sets, and how to deal with the challenges of the next generation.
I've rolled this into an overall keynote topic: "What's Happening With Our Workforce: Achieving Competitive Advantage Through Skills Agility." In these types of talks, I've been taking a look at a wide variety of trends:
- every organization is faced with an increasingly complex, restless, age-diverse disloyal, and highly specialized workforce -- and a workforce that will have the longest life-span ever, from hyperactive 15 year olds to wizened, not-ready-to-quit 85 year olds.
- with the coming "end of retirement," most companies will come to realize they'll need a lot of telephones with big buttons for members the 70+ folks who are still a part of their workforce -- and a lot of innovative workplace practices as well
- the arrival of "Gen-Connect" -- the kids who have been wired with a mouse since birth -- will lead to the question of whether "good luck" will be the only possible response to the question of "Managing Gen-Y."
- this workplace weirdness will only be compounded by the ongoing rapid evolution of knowledge and skills, such that most organizations will find it impossible to find the highly specialized skills needed in the economy of the future
- The "War for Talent" will be the new competitive battleground, and organizations that can attract, engage, retain and amuse an increasingly complex workforce will be the ones who find success in the rapidly evolving global economy.
- in an era such as this, firms are faced with a future that requires a new form of human capital agility: the ability to deploy the right skills at the right time for the right purpose -- regardless of where the skill might be required, or where the skill is sourced
- at the same time, organizations are faced with an increasingly global talent base, a reality that demands new forms of collaboration, insightful project management, and deep insight into the effective utilization of those skills. The way to the future is clear: the no longer about managing time: it's about successful skills deployment
I've captured these thoughts on the workplace challenges of the future in a recent Trends Overview: 21st Unique Characteristics of 21st Centuries Skills, available here.
Given the number of calls that I receive, this is certainly one of the hottest topics for 2007!
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Innovation and the future of education
What's happening with our worforce? That is increasingly the focus of many of my recent talks.
Yesterday I spoke to the staff and faculty of the University of Oklahoma College of Continuing Education / College of Liberal Studies.
The overall theme was "innovation in the world of high velocity education."
Broadly, my talk was based around one of my favorite quotes: that of educator Lewis Perelman: "Learning is what most adults will do for a living in the 21st century."
There's a lot of opportunity for innovation in any educational institution: innovating with the methodology of education upgrading, new knowledge opportunities, and innovation in the overall administration and delivery of education. Beyond that, there's the overall issue of ensuring that in a high-velocity world, educators are delivering the right knowledge at the right time for the right purpose.
To that end, I outlined what I believe to be the primary areas for innovation:
- the rapid emergence of new educational opportunities, with foundation knowledge, and with knowledge refreshment
- a need for constant change and upgrading of core skills
- more partnership opportunities due to complexity – as organizations offload knowledge refreshing / upgrading requirements
- greater specialization of knowledge topics – and bigger opportunities for academic centres to focus as world class leader in specific niches
- instant, just in time knowledge takes on a unique role and opportunity
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What happens when light stops?
Well, for one thing, when light stops, velocity picks up!
A few weeks ago, I keynoted a crowd of 3,000 telecom professionals in Florida. One of the comments I made was this: when it comes to the velocity of change in the "big media universe," we can only expect that the bandwidth and computing power in our lives will become ever more plentiful, and ever faster, because scientists are figuring out how to slow light to a crawl.
That's important, because it migrates us from a world of "electronics based computing" to "photonics computing." The difference in speed, capacity, processing power and everything else will be simply staggering. Think optical-chips based on light, not today's model-T's based on electrons.
This trend will make the electronic computers of today look like Cro-Magnon tools compared to the optical computers of tomorrow.
Last week, I caught an article in which the folks at the Massachusetts Institute of Technology (MIT) predicted that optical chips will be here within 5 years.
A year ago, at another telecom event in Florida, I made the then bold prediction that as scientists learn to stop light, we'll see bandwidth improvements of a huge degree. Some industry folks in the room were taken aback: it's kind of interesting to read the article that was printed at the time (found below.)
It's awful nice to see predictions of the past become mainstream quicker than you might have expected!
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Optical Futures: Another ET Look at Light
24 January 2006
CT's Pipeline
Among the many intriguing observations and reports shared by the SCTE Conference on Emerging Technologies keynoter Jim Carroll in Tampa two weeks ago was the progress that optical researchers were making on the question of how to slow down light.
In our ET report in last week's Pipeline, we'd written on how it might have been interesting to have one of the industry's many optical experts comment on "when, where and how this could happen." Since then, we've heard back from the futurist Carroll and checked in with one of those experts.
"The slowing of light is nothing new," Carroll wrote, referring to New York Times article from last November that cited Harvard researchers who in 1999 who were able to slow light drastically and two years later were able to bring light to a stop.
Of most interest to Carroll about this science project, which already was well under way six years ago, is its new scale. Whereas the Harvard researchers required a roomful of equipment, according to the Times, IBM scientists now have created a tiny silicon device to slow down light from its usual 186,000 miles per second to 600 miles per second--or to about 0.3 percent of ordinary light speed.
"Heck, I could have a little light-stop-chip in my laptop some time in the future, plug into my optical-wall-plug, and access the yottabit universe," Carroll wrote.
There's no quibbling with ability of a wide-ranging, connect-the-dots futurist such as Carroll in getting those (trade journalists included) who may be stuck in a particular niche to drop the blinders and look around, and ahead. His talk certainly was an effective way to jolt ET attendees into a forward- leaning frame of mind.
New optical thinking
For input from one of the industry's optical experts, we turned to OpVista CTO Dr. Winston Way, who noted up front how thinking about optical networking already is undergoing a shift.
"Before, people only thought that you could manage packets, frames or bytes, but I think right now people have just started to think about the fact that light, or colors, can be managed also," Way said. One of OpVista's calling cards is its novel approach to reconfigurable optical add/drop multiplexers (ROADMs).
As for not simply managing, but arresting lightwaves, Way said: "I think that is really out-of-the-box thinking. It's interesting. Slow it down so you can see what's inside, then let it go again."
Way said this project reminded him of work done at AT&T Bell Labs in the late 1980s and early 1990s on optical signal processing, which sidestepped the physical limitations of the electronics domain. "I'm not sure it's practical today," he said.
What Carroll was talking about, of course, was not today but tomorrow, or rather the day or year (or decade?) after. "I don't make my stuff up," Carroll wrote. "The future surrounds us, is being developed all around us and all the (technologies) that people work on eventually come into our lives. I just think...that it is going to come into our lives quicker than we might think."
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Are you watching the major transformations, or just the piddly stuff?
I spoke in November in Iowa to a group of energy cooperatives, providing some different insight into the future of energy supply in terms of not what's happening today, but in terms of "what comes later" -- say, five, ten or fifteen years out.
Likewise, I'll be speaking to the Healthcare Industry Distributors Association at the end of the month. Many of the folks in the room will be focused on the short term trends that surround them; they won't be thinking about the massive transformation that is really going to impact their industry over the longer term.
That's the problem that people usually have when they try to figure out the future. They tend to focus on the the small, incidental, day-to-day, one-to-two-to-five year trends that they can see around them.
I take my time looking for the “big transformations” – the sweeping, massive, significant types of change that causes everyone to sit back twenty years later and ask, “Wow! Where did that come from?”
And in the world of health care and energy, that involves phrases such "preventative medince" and "bio-refineries:" that's where you'll really find the future.
Consider, for example, the world of health care and life sciences. Certainly everyone is aware that current trends indicate that the challenges are vast and the opportunities are significant. There’s a looming shortage of skilled workers, dramatic rates of discovery of new knowledge, the rapid emergence of new medical methodologies, and other forms of significant change.
And yet, with everyone focused on these issues, most people are missing the big, long range transformation that is underway: we are in the midst of a fundamental and significant shift in healthcare philosophy and medical research that makes every other trend within this industry pale in comparison. We’re rapidly moving from a world in which we “react” to disease and illness after it has happened, to one in which we will be doing far more in advance to “prevent” specific health care problems from occurring in the first place.
That's one of the trends I've covered in my FUTURE MEDICINE Prescriptions for 21st Century Healthcare trends summary.
The driver for this massive change is the emergence of extremely specialized and highly personalized medical treatments based upon your own particular DNA. Preventative medicine has already become a part of the health care system: for example, a simple pap smear test has resulted in a 70% reduction in the date rate from this disease. Yet, it is estimated that clinical diagnostic spending of this type makes up only 1% of global health expenditures.
DNA “sequencing” is set to change that, as it allows researchers to examine an individuals DNA, and determine their risk for developing particular diseases or medical problems. Already, a test has been developed that examines a few hundred strands of DNA, from which a prediction can be made of your risk of developing cystic fibrosis. The test accurately identifies the unique DNA strand in 88% of Caucasian CF and 69% of African Americans. Expect the degree of accuracy to only continue to improve in coming years.
That’s but one example of a “deep transformation change” that gets little attention. Consider another critical industry: energy supplies.
In the last few years, we have certainly seen a lot of price volatility as a result of the unexpected, such as Hurricane Katrina, rapid new demand growth from Asia, and commodity market fluctuations often driven by speculation. One result of volatility has been a renewed interest in bio-fuels, and in particular, the opportunity that exists from the creation of ethanol from corn and other crops. Ethanol has grown quickly to become a rather significant industry; and yet, what we are seeing today involves only baby steps.
The big transformation that is occurring involves a rapid changeover from “first stage” bio-energy companies to “second stage” bio-refinery companies.
The first stage consists primarily of agricultural companies, using their insight into the science of agriculture to develop production systems that convert grain to ethanol. The second group are the big oil companies, who are bringing to the industry their insight into how to build big, production oriented, cracking and distillery methodologies to the world of ethanol. In doing so, they will be transforming a high velocity industry into an faster and more complex industry involving “bio-refineries.”
The transition is both massive and seeping in scope. Royal Dutch Shell Europe, for example is involved with a “2nd generation” project that involves a capital investment of $2,000 per ton to construct, compared to $190 ton for a first generation bio-fuel plant.
The switch to bio-refineries will be significant, with some estimates suggesting that the oil major will be able to grab upwards to 17% of the global biofuel market within a few short years.
It’s by watching for and identifying such massive shifts : a switch from reactive to preventative medicine, or the emergence of a bio-refinery industry, that you can spot real areas for innovation and creativity.
That’s why, when looking at the big picture, you should always step back and look for an even bigger picture.
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I gave the opening keynote this week, in Orlando, for BICSI, a telecommunications trade group; these are folks primarily involved in the implementation of sophisticated corporate, institutional and backbone infrastructure networks.
There were about 3,000 people in the room -- and my message was that within high-velocity sectors of the economy, there are unprecendented new opportunities and careers that are emerging. Not only that, but constant innovation is critical, simply in order to keep up!
The velocity in the world of telecom is stunning. Just last week, I managed to upgrade myself to the new Blackberry Pearl. While everyone is ga-ga over the iPhone, one also has to look at the high velocity change occurring with other information devices. This new one replaced the other Blackberry I just received last April ... and there is such a difference in sophistication, I think my old Blackberry is now from the "olden days!"
I quickly decided that I'd get a 2GB card for my new Pearl, so that I could load it up with tunes, and take it along with me instead of my iPod for some trips. (With 2GB, I can take about 500 songs.)
The Pearl also supports video playback. I wondered if I could get my own video on it. After all, sometimes I'm stuck in an airport, and rather than watching the endlessly droning doom of CNN on airport monitors, it might be nice to zone out with my own stuff, without having to drag out my laptop.
Looking at the Web site of my cellular provider, I didn't find much help, other than a message stating it couldn't "record video." However, I have long realized that in the high velocity economy, those who actually sell the product often know less about the product than their customers do. It wasn't surprising that they had no guidance.
Yet, it took me a matter of moments to find a Web forum where folks had posted all the specifications for encoding video onto a Pearl. Minutes later, I was busy transferring a number of Daily Show with John Stewart episodes from my PC over to the Pearl. (I grab a bunch of TV for the road, on one of my home office PC's, using BeyondTV; it's like a TiVO for the PC.)
What's the key point to all of this? It goes back to a point I raised in this blog earlier: Your Customers are High Velocity: Are You?
In many markets, customers now know more about the product that the supplier does! That's another reason why innovation is critical: today, for the first time ever, you have to work hard to keep up with the furious pace at which your customers are evolving!
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"Flexibility defining careers, workplace"
An article on my perspectives on the future of the career has run in a wide variety of papers across the country.
The full article can be found here in Adobe Acrobat format.

Some of my key observations, as quoted within the article:
- Recognizing the disappearance of a one-job career, workers will need to be flexible, capable of instantly adapting to new processes and able to absorb stunning amounts of new information and knowledge.....
- the next generation of workers will be far different than any which has gone before. They will be far more entrepreneurial because many already think self-employment is more secure than a corporate job.
- one segment of the workforce will be expected to be far more specialized to deal with this explosion of new information
- others will be expected to be flexible enough to shift between careers and jobs
- there will also be those who help people deal with the complexities of everyday life and their workplace.
The article caught my comments on this particular trend:
- "One of the hot new jobs created by the fact that medical knowledge is doubling every eight years is the "hospitalist" -- someone who not only helps patients navigate their way through the medical system ......
- While the term didn't exist before 1996, there are now more than 10,000 hospitalists in the United States."
All of these observations tie into my Trends Analysis, "10 Unique Characteristics of 21st Century Skills," posted a few weeks back, and also available here. There are massive changes underway within the global workforce, which makes talent, not money, the new corporate battlefront.
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Right straight from 85F+ temperatures on the beach in Grand Cayman, to 0F on the shores of Georgian Bay -- it was time to get back on the ski hills!
Over the weekend, I found that an interview I had with a newspaper reporter in Colorodo, on the future of skiing, has run in an article that has been carried throughout the US. There's a copy of the article, "Technology has transformed skiing, and there's more to come," at the San Jose Mercury News here, for example. The full article can be found here in Adobe Acrobat format.

One of the key aspect is that merging of work and life. Notes the article: "Imagine a skier from 50 years ago surveying the scene in a modern lift line. What would he think of iPods wired into jackets? GPS wrist units? Cell phones with cameras? Digitally scanned lift tickets? Polarized contact lenses designed to cut snow glare? PDAs that allow skiers to check in at the office while they're on the lift? These innovations have shaped the sport and will continue to do so, believes Jim Carroll.
Carroll, a noted futurist who lives outside Toronto, Canada, says the concept of a work/life balance is a major trend that will continue.
He shares this story: "An engineering company was trying to hire this engineering student in British Columbia, near a bunch of (ski) resorts.
He turned their offer down. They called him back and were mystified. He said, "You talk about your 9 to 5 culture; that would mess with my powder time." The way younger people define themselves has changed, Carroll says. "They don't tell you what they do for a living, but what they do."
Carroll sees a ski area in the future "with a lot more people hanging out at the hill with a little portable office, doing their thing."
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Talent, not money, is the new corporate battlefront
Here's a trend to think about : Companies will soon be accessing needed skills from all generations: from bright, knowledge aggressive 15 year olds to active 80 year olds.
We are soon going to have the longest life-span economy that has ever existed. Preparing for that shift both culturally and organizationally will give companies a strong plan for dealing with the skills challenges of the future.
That's but one trend I outline in my latest trends overview: "10 Unique Characteristics of 21st Century Skills."
What people are witnessing right now in terms of the "skills crisis" is just the tip of the iceberg, and a key factor for future corporate success will come from how well the skills issue is managed. The war for talent in the 21st century is going multi-dimensional, because there are a variety of trends that are forever changing the nature, loyalty, accessibility, and half life of skills.
A big part of the battle will involve "human capital agility": the ability to deploy the right skills at the right time for the right purpose -- regardless of where the skill might be required, or where the skill is sourced.
As skills become more specialized, everyone will find that they need to draw upon an increasingly global talent base, a reality that will demand new forms of collaboration, rapid human capital and project management skills, and deep insight into the effective utilization of those skills.
That's why skills management strategies that focus on agility, insight, and execution will be critical. I have a number of keynotes focusing on the issue of global skills, notably one high profile presentation in Grand Cayman in two weeks. More to come.....
Access the Critical Trends: 10 Unique Characteristics of 21st Century Skills here 
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Why high-velocity makes innovation THE word for 2007 ....
Here's a reality that you need to think about: 2007 is the year in which most every organization and individual will begin to focus all their energies on innovation.
As someone who spends a lot of time helping some of the world's largest organizations adapt to and understand the new high-velocity economy, I've long realized that there are big, creative-stumbling-blocks that have restricted the type of thinking that is necessary to "doing-things-differently."
Yet, I am encountering a new group of leaders who know that the emergence of the high-velocity economy means that they must have a a team that can constantly adapt and evolve, coming up with a regular stream of new ideas on how to better run the business, grow the business and transform the business.
There are several reasons why innovation will be the word, and the primary area of focus for every business, throughout 2007:
- people are finally "getting it": They are realizing that innovation isn't just about new products ; it's about looking at what you do, how you do it, and how you can do it better.
- people are realizing that innovation isn't optional: They have come to realize that in the fast paced world in which we find ourselves, with multiple competitive threats and unprecedented new opportunities, those who can think differently and who can do things differently will be those that make the leap from potential failure to massive success
- people are realizing they can "do" innovation: they're realizing that innovation isn't some dark, mysterious ancient ritual: they're realizing that it simply a mindset that involves constant probing to see how we can fix things, find new things, or transform things: whether those things be business processes, customer service methods, new products, marketing and distribution channel concepts, or just about anything else.
- people know that innovation is driven by extreme velocity: In every industry, the certain minimum expectations which have long existed are now constantly rising. Whether it issues of cost/price, customer service/support, logistics/delivery, brand coolness or new products, the rule is simple: to compete today, you have to keep up with high-velocity change. If you don't innovate to maintain the same velocity as everyone else, you get left behind. It's that simple.
- people know it becomes easier to be innovative if you plug into the global innovation idea loop. Despite all the press foo-fah-rah about Web 2.0 and all that junk, what has happened in the last decade is quite simple: there is now a huge and massive global discussion underway. If you can learn how to tap it, you can discover a wealth of innovative ideas and thinking, new knowledge, wonderful insight and creativity.
- people know that demographic change brings about more innovative thinking: quite simply, as change adverse baby-boomers begin to retire, they are being replaced by change-adept Gen-Connects: individuals who view innovative opportunities in the context of connectivity. They are always asking themselves, how can I do something cool with this business problem if I layer connectivity on top of it? Whether it's supply chain reorganization, collaborative tools or something else, they bring a whole new innovative perspective to the game.
- People are learning that innovation is not a one time thing: when it comes to innovation, the idea of a "suggestion box" is just so "20'th century." There is now an understanding that a company must live a culture of innovation: everyone must be completely and fundamentally focused on the new things we need to do to stay in the game, and excel at what we do.
- People know that innovation has gone mainstream: Everyday people are starting to use the i-word in conversation, and it's becoming natural. Innovation has left the realm of the esoteric, and has become the next natural area of focus in business.
- Management is now focusing on the attributes of an innovation team: agility, insight and execution have become their guiding principles. They know that they must have agility to respond to the rapid change that constant innovation demands; they know they need depth of insight to discover where innovative ideas can work; they know that it isn't just coming up with the ideas, but making them work, that is so critical to their innovation success.
- People are seeking a head start on how to make the leap to innovation: A guy like me, who makes his living helping organizations understand innovation, now finds that 07 is already heavily booked. Management everywhere has put innovation on the agenda for 2007, and they're doing what it takes to get a kick-start on the process.
People have come to realize that being innovative is just plain fun.
That fact, more than anything else, signals that innovation is the word of 2007.
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2007 and beyond: Understanding the velocity of change
It's that time of year when everyone is taking stock of the future -- what's going to happen in 2007? What trends will we see? What big changes will occur?
I'm not thinking much of 2007 -- I'm thinking about 2010, and 2015, and beyond. And one thing I do know is that things will be very, very different that far out.

The best way to understand the future is to understand the velocity of the future -- that is, the rate of change that is occuring. The key point is that we'e now in an extremely high velocity world, as the rate of change is speeding up to an unprecedented degree.
One of the best ways to get a sense of this velocity is by doing a "10 Things Test." Sit in a room, whether you are at work, home, in a factory, retail store or wherever you might be, and take a look around. Compile a list of ten items that you see, and then sit back and ask yourself: "how might these change in the next decade?"
By doing so, you can spot opportunities for innovation: areas where you can apply your creative thinking to do new things; opportunities where you might invest; career paths that you might choose to follow.
I sat this morning in my home office, and here is what I saw:
- Paint. We painted the home office wall this year. My wife did a great job! How will paint change? Actually, it turns out that 'white could be the new green' when it comes to the world of paint. Dulux, one of the world's premiere paint manufacturers, is actively involved in learning how to use starch based plants such as potatoes and wheat to replace upwards of 25% of the petroleum based products used in a typical paint.
- Window shades. Think "smart-glass." Our need for window shades will soon be eclipsed by intelligent glass that will automatically adjust its opacity and transparency for various conditions. Whether it's bright sunlight, a need to better manage heating and cooling costs, or to provide for greater privacy, it's likely that we'll see rapid changes with this basic component of the home and office.
- A Kleenex box. It's not the Kleenex itself which will have changed, but the retail technology which interacts with the box as you worked your way through the store in 2010. The box itself will have developed intelligence; it was busy updating the stores inventory system and revenue sales figures as you walked with it out the door. (You didn't have to go to a check out ; they're so yesterday!)
- Eyeglasses. Sure, they'll still be there. But maybe they will have the ability to link directly to an implant next to the neurons in your retina, providing a direct visual link through the bifocal part of the lens for close up objects. If that's too farfetched, then a more realistic scenario would be genetic alteration of the macular tissue in your eye that would prevent any inflammatory genes from killing your vision cells - thus leading to a reduction in the leading cause of blindness in seniors -- AMD (age-related macular degeneration).
- Ceiling lights. They'll be drawing upon the solar panels on the top of your roof and that of your neighbors. You'll have established a small community energy grid, which bypasses a need to tap into the local electrical network during the days when the sun is ready to rock and the wind is ready to roll. Solar panels are decreasing in cost at a steady pace, just as their efficiency is increasing; the same holds true for wind power. Given the likely increased volatility with traditional energy supplies, we'll see an increasing focus on alternate, micro-grid energy innovations.
- A laptop. What laptop? Your desk is now monitored by a 3D virtual sensor that traces the action of your fingers. You aren't really typing onto a keyboard anymore, since there isn't one. Instead, the ceiling light has directed holographic keyboard onto your desktop; simply simulate typing anywhere with the holographic keys that you see, and your words will appear on screen.
- Orange juice. It will still come from Florida, but it will be packaged in such a way that the shelf life has been dramatically extended. There are huge new innovations within the world of agricultural packaging; for example, some bananas are now shipped with a special membrane that doubles the shelf-life of the product, by regulating the flow of gases through the packaging.
- A telephone. It's likely to be "so yesterday." The next generation of kids is fully immersed in interactive tools; for them, an office with virtual 3D long distance video chat will be as normal as apple pie. Not to forget the technology behind the telephone as well; there's a good chance that you'll be sourcing your communications service from an offshore supplier, perhaps in China, Russia or South Africa. The entire industry will have defragmented and disappeared, as technological change drives many of the current business models into absolute obsolescence.
- Eyedrops. The trend towards hyperconnectivity will impact medical products in a big way. The packaging in which the eyedrops are purchased will "connect" to the global data grid that surrounds us, automatically pulling up a short interactive video on whatever screen that happens to be handy, with instructions on use and precautions. In effect, the role of product packaging will have been transformed from being that of a "container of product" to an intelligent tool that will help us with use of the product.
- The view outside. For more of us, it won't be of office towers and concrete jungles, but rather, our yards, the lake we cottage at, or the beach we play on. Ten years out, the concept of "what do you do for a living" will have changed completely to the idea of "what do you like to do?" as the itinerant career begins to dominate. (It's estimated that in just a few years, some 60% of engineering professionals will be self-employed, providing their skills on a part time basis to the global economy.) You'll be increasingly engaged in active life-design, carving out a series of activities that blend your personal interests with the need to go out and earn some funds. You'll work at a regular series of short term, highly stimulating, frequently changing project assignments. You might not have a job, but you'll certainly have some demand for your time.
Is all of this science fiction? It might seem like it, but most, if not all of the scenarios above are entirely plausible, based on science, technology and trends that exist today.
The challenge in thinking about the future is that it can be difficult to comprehend the sheer velocity by which trends are occurring. That's why the "10 Things Test" can be such a valuable method of putting into perspective the velocity of change.
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Why Santa rocks at innovation!

It's likely a good time to put into perspective the critical lessons we can learn from someone who is a true master of leadership, insight, creativity and innovation.
None other than the jolly old fellow himself!
Santa is an innovation master. Analyze his leadership style, and his operational insight, motivational style, approach to creativity, forward thinking orientation, or any other management trait, and he has it nailed.
Here's what we can learn from Santa Claus.
- He is future oriented: Santa knows. His talent for insight is unmatched. He's aware. He's sees you when you're sleeping, for example. He knows when you're awake. For goodness sake!
- His operational insight is pure genius: he's organized. He's got a list. He checks it twice. Operational excellence is his middle name.
- He's a fanatic on customer oriented innovation: he knows exactly what the customer wants. There's no other individual or organization who has such deep insight into the customer. And he's had this core focus for hundreds of years.
- He excels at customer service: he always answers customer's mail. And even if he doesn't, your peers (whether they be your parents or your friends) will let you know in no uncertain terms that even if he didn't answer, he did get and read your message.
- He has mastered organizational logistics: his delivery system puts FedEx to shame. The timing and execution of a massive burst of activity in such a brief period of time should be required reading for anyone interested in how to manage a supply chain in the global economy. Not only that, but he has been doing it for years without the benefit of a GPS.
- He inspires his staff with a singular mission: there's leadership, and then there's Santa. He has brought together a team that stays singularly, absolutely, completely, focused on one straightforward mission. They fulfill their duty with passion, enthusiasm and a smile. They wear cool hats that serve the purpose of reminding them that they are on a team. They are often known for even singing while they work. Now that's leadership!
- He is not afraid of hiring those who are different: Rudoph. Red Nosed. Reindeer. Enough said. Santa has got this diversity thing down to a science. Not to forget the previously mentioned staff, most of whom are quite altitude challenged.
- He is mindful of work life balance: some people take a few weeks off for a holiday. Some might take off a month. Santa takes off entire seasons in order to recoup from his big night.
- He has maintained the essence of the brand name despite massive change: ensuring brand longevity over a span of several hundred years is probably the most impressive feat in branding that we have ever seen. In an era in which brands can become boring, out of date or tired, Santa has managed to keep the brand image intact.
- He excels at keeping up with constantly changing consumer demand: he is a trend watcher, always on top of what comes next. A new toy? Santa knows. A new toy that isn't quite appropriate for a particular child? Santa knows. Santa was doing one-to-one marketing/selling long before marketing entered the college curriculum.
- He has integrity as a core virtue: his leadership core is based on knowing who's naughty, and who's nice. Ethics are at the heart of his mission, and he uses this to inspire and lead his staff, suppliers, customers, and elves. He rewards those who excel, and provides a blunt management point of view on those who have been naughty. He puts success into simple, basic, concrete terms, and in doing so, inspires those of us who have been naughty to do better the next time. And the essence of his ethical message means that there is an entire generation who maintain good behavior, careful of his watchful eye.
- He constantly transitions his brand to the next generation: Santa is the master of reinventing the brand. Even while one generation becomes aware that Santa will play a different role in their life, they ensure that other generations have deep loyalty to him. There's no other leader who can pull off this feat!
- He is a wizard at HR management: the elves are there for the busy season, and then redeploy themselves as garden gnomes during the summer time. Santa mastered proactive job-oriented skills access long before human resource professionals even came to realize that multiple career paths would be the way of the future.
- He's reliable: he shows up. He's coming to town. We know that. There's a song about this reliability. Even Jack Welch doesn't have a song.
I dunno about you, but I'm inspired by the fellow!
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Generational change and the future of health care
I woke up this morning with a pretty big sty on my eye; I could feel it coming on last night. Big, puffy, and sore : I couldn't get my contact lenses in, which is kind of a drag since I do a talk for SAP today (Theme: Velocity, Agility, Complexity and Flexibility: The Four Key Drivers for Competitive Advantage: more on that to come.)
At 6:45am this morning, I went down to the home office, and e-mailed my eye doctor asking what I should do. At 6:47AM, he emailed me back with a few suggestions, and advised me to come in at 9:30am. Talk about customer service!
My eye-doc is a bit younger than me -- and he's grown up with technology. In terms of his medical practive, he has always been at the leading edge of the curve in terms of adoption of new equipment and technology. He has had quite a consultative approach with me through the years, taking a cumulative series of hi-resolution digital pictures of my retina for example, in order to be able to show me the slow and steady (and normal) impact of aging. (And, in effect, helping me get over the fact that I increasingly need to use reading glasses.)
So it is with his rapid response on e-mail; he commented in our exchange this morning that "instead of a Blackberry, I use an ultraportable Thinkpad. Wireless at home, wireless at work, wireless at Starbucks -- the 3 places where I live 95% of my life. :)"
As a medical professional, he's wired up, interactive, and providing a different type of medical service. To him, interactivity with the patient is a good thing, and all part of the service. That's innovation right there.
The 21st century medical professional is:
- collaborative: the patient is a partner in the process: they know we are empowered with information, and they work with us to help us understand how to best use it given our medical circumstance
- responsive: yes, they have a life. They use technology to balance how they spend their professional and personal time, and in doing so, provide rapid customer service.
- interactive: the online world plays a key role in the service element; from e-mail appointments to a prescription that includes an online information source
- progressive: there's a flood of new ideas and methodologies coming into the world of medicine. They adopt it, understand it, and utlize it to improve health care delivery
I wrote about this trend with my Future Medicine: Prescriptions for 21st Century Health Care overview, noting that one of the 10 biggest trends to impact health care in the future will be the impact of such interactivity on medical delivery: " The entire medical system is set to be transformed with the entrance of GenConnect (those born after 1990) into the health care system. As they take on careers as medical professionals and administrators, they will bring with them a flood of new ideas, innovation and different ways of thinking. Health care institutions currently clogged with organizational sclerosis cannot keep pace with today's demands. But GenConnect's aggressive attitude towards change will quickly break down this sclerosis."
As the Gen-Connect generation -- the ultimately wired crowd -- gets involved in health care delivery, we are going to witness a massive and significant transformation of the system. And that can only be a good thing!
Read Future Medicine: Prescriptions for 21st Century Health Care
EyeDoc: Port Credit Optometrists and Dr. Peter Rozanec
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Brand confusion in the global world
One fascinating aspect of the new world in which we find ourselves is that some companies have found that globalization has meant some very unique "brand management" challenges, as their brand or company names runs up against long-standing brand or companies from elsewhere in the world.
I've got the same interesting challenge, but from a very different perspective.
The "other Jim Carroll" is an extremely well known poet, Pulitzer Prize winner, author of the Basketball Diaries (which became a Hollywood movie, with Jim Carroll played by Leonardo DiCaprio of Titanic fame), and leader of the 80's punk group, The Jim Carroll Band (best known for the hit, "Those are People Who Died.")
There are many people on the Web who are looking for that Jim Carroll - he has an enormous global popularity, as seen by his Wikipedia entry.
I'm often told stories by people as to how they've found him when they are looking for me. Most often, this has been after a keynote somewhere or other; they've heard the name Jim Carroll and go off and do a Google search.
We both show up, of course.

When they do their search, end up finding him, and kind of wonder about the poet aspect.....that's why I've long had this page that links to the "other Jim Carroll," in order to ease the brand confusion.
It certainly makes for interesting conversations!
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Business models and complexity partners
With the lifespan of knowledge collapsing, furious rates of scientific advance, and rapid new discoveries, no one company can do everything.
In this clip from a presentation to a cable conference, I'm talking about the new corporate model of the future -- one increasingly based on "complexity partnerships."
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Is your brand from the olden days?
"A brand today can go from hero to zero in a matter of months...."
As the news media gears up for the release of the Sony Playstation 3, one wonders whether they are capturing an increasingly important aspect of the story: has Sony managed to keep any of the brand luster that it once had, or is already irretrievably lost?
That's an important question in this world of instant obsolescence. I often tell the story on stage of how my sons -- now 11 and 13 -- perceive many of the things which were once a part of my life as being from the "olden days." We've actually come up with a pretty long list; just the other day, when looking at a Web site, my youngest asked me with all innocence, "what's a cassette player?"
Sony once had a really cool brand name, and the Walkman had deep, deep brand value. Yet Sony seemed to lose its innovative spirit, and started going wrong in a big way. It ended up destroying a good chunk of the brand value behind the Sony name -- when I think of Sony now, I think of a company that is slow, behind the times, ponderous.
Which begs the question : are you operating with enough agility and rapidity in order to ensure that your own brand doesn't become a "brand from the olden days?"
The rate at which the Sony brand lost its value is nothing short of stunning -- and was due to a series of well known missteps (among others):
- they failed to keep up with the rapid growth and demand for flat panel TV's and other hot new technologies: they failed with market agility.
- they decided that going to war with their customers (by slipping destructive software onto their music CD's) was more important than developing great technology that caught the next wave of consumer electronics.
- they dropped the ball on the necessity for continuous operational excellence , as evidenced by a disastrous recall of laptop batteries.
Are you making similar mistakes that is costing you brand image? You certainly are, if:
- Your brand looks tired, because it is tired : Case in point -- many companies in the automobile industry missed out on the revolution in the passenger compartment, because they weren't watching what their customers were doing. They were busy releasing automobiles that were some five years behind the living rooms of their customers -- and that certainly brought the brand sheen off of some of the biggest auto companies.
- Customers see a lack of innovation: Consumers today are immersed in a global cloud of new ideas. They're witnessing constant, relentless, awe-inspiring forms of innovation all around them, as they deal with a flood of new consumer technologies, packaging based product innovation, and ongoing advancements in retail environments, both offline and online. They've come to expect that the brands they deal with are at the leading edge, in design, functionality, message and purpose.
- Lousy, ineffective customer service: Guess what - when it comes to interaction with your customers, they measure you up against the world's best. If you don't add up, you are doing some significant damage to your brand equity right there. Customer support is no longer good enough -- fanatical support is better.
- You don't know that you customers know more about your brand than you do: Your customers today are immersed in the global innovation idea feedback loop. They busy sharing ideas on what's really cool, and they are even busier taking apart the folly of those who have been left behind. In doing so, they are rapidly reinventing products, services, brands and image. If you aren't listening, you are guaranteeing that you'll fall behind.
- A lack of purpose or urgency: I've studied many organizations who still don't have the key information they need for market agility. They don't have instant feedback mechanisms which tell them of rapid developments in specific markets. They don't know how to regroup quickly "when bad things happen." They still operate blind, as if it's 1990: their sales force goes into a customer meeting, oblivious as to what that customer has been thinking about them. They approach every day as if it were the same as yesterday; meanwhile, their market and their customers have run away from them!
- A lack of market and competitive intelligence: It's the information-age, get it? There's no shortage of information to be had. Yet I see companies who seem shocked when a competitor drops a 'bombshell' announcement -- only to realize that they were the only one who thought it was a bombshell. Everybody else knew what the competition was up to, because in this new hyper-connected world, everyone knows what everyone else is doing!
- A regular series of fumbling missteps: The saddest thing is that Sony has messed up in so many ways, that some customers now look at as if it has a "L" on its forehead. Today, small mistakes can be instantly compounded. Take the concept of compounded financial interest. Now realize that a small PR mistake, a lousy executive decision, or poor execution, can lead to the same type of instant, global brand devaluation -- that can compound on itself at an extremely high interest rate!
A brand today can go from hero to zero in a matter of months. How do you avoid such a fate?
- Recognize that brand longevity is now a critical issue
- Ensure your sales, marketing, development and customer support team are relentlessly focused on the currency of the brand
- Make sure that continuous brand innovation is part of your corporate mantra
- When confronted with the new and challenging customer, learn from them rather than running away
- Be incessantly focused on the likely innovations that will come to impact your brand
- Learn to think five to six product lifecycles in advance -- and plan to do them all within six months.
- Make forward oriented intelligence a critical aspect of what you do.
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At the Swiss Innovation Forum in Zurich, I took a look at the real impact of globalization -- the new consumer, market commoditization, rapid emergence of new business models, shortened product lifecycles.....
The bottom line? "We need to shake ourselves out of any complacency that we can continue doing tomorrow what we did today."
That's why innovation is critical : organizations today are in a situation in which everything around them is fluid, constantly changing and evolving. Permanence has been torn asunder.
It is only by focusing on continual, rapid change that an organization can adapt to today's new global realities.
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The new face of manufacturing : agility, insight and execution...
Yesterday I gave the opening keynote for the annual manufacturers meeting of the Hearth, Patio and Barbecue Association. Most of the folks in attendance were CEO's and senior management with a wide variety of companies, and they were keen for insight into what they should be doing beyond knowing that the world is flat.
There was quite a bit of information to share with them. In the last few years, I have hosted a dozen or more sessions on behalf of the global computer giant SAP. I've interviewed the CFOs and CIO's of a wide range of major manufacturing companies such as Purdue Pharma, Hunt Oil, J Crew, Fossil Watches, Lennox Furnaces, Endo Pharmaceuticals, Adaptec and more. I've studied and analyzed what it is that these companies are doing to ensure that they can thrive in a world of rapidly changing markets.
Several key themes have emerged.
- Concentrate on rapid replenishment: smart supply chains are the bare minimum for today's manufacturers. What you really need to do is build an information-partnership with your suppliers and customers, ensuring that you stay lean and mean at the same time that you meet very tight delivery expectations. It's not about building-to-inventory -- it's about building to demand and build-to-order.
- Meet the raised bar of expectations : The new math is easy: that purchasing manager you are dealing with is often dealing with the best and the brightest companies on the planet. They will expect and demand the same level of service from you. The bar of expectations is pretty high, and it gets higher every day. At the very least, you've got to be able to provide instant, 110% service with everything you do -- support, order status, bid prices, dispute resolution. If you don't, you are increasingly out of the game. Today's customer has options, and they won't hang around waiting for you to fix your problems.
- Focus on planning agility: Gone are the days of sitting back and figuring out how to crank out a production run of 700,000 items. Markets and demand are changing so rapidly that you might need to retool, rework and redo your production capabilities, so that you can respond to something new that is going to happen next week. That's why you've got to ensure that you make agility -- the ability to change your own goalposts -- the cornerstone of your manufacturing capability.
- Go maximum on flexibility: Here's your new production mantra: volatility is the new normal. The last five years have taught us that unpredictability now comes at us in regular waves. If you are a food manufacturer and can't instantly respond to sudden, new food traceability requirements, you'll be faced with whopping, new, unmanageable excess costs. If you can't provide detailed new logistics information to respond to some sudden new security concern, you don't have the right flexibility. Today's manufacturers live with the new unknown, and plan for it.
- Transition single source labor to multi-source skills: Old line manufacturers have different workers that do different stuff. The new guys have transitioned themselves with an investment in training and attitude so that their production team members can take on multiple different projects and assignments. It's not about single-sourced skills -- it's about ingrained capabilities to instantly shift skills and resources to meet sudden new demands.
- Have deep insight into rapidity: With the collapse of product lifecycles and wildly fluctuating consumer / customer attitudes, you've got to stay on top of how quickly demand might change. All of the manufacturers I've studied with have ensured that they have the systems and technology that provide them deep, deep insight into how quickly their markets are changing. This includes CEO's and executive management who can access real time, high-level snapshots of all kinds of key operating metrics. Sales force and marketing and production teams who know exactly what is going on in the marketplace, minute by minute by minute, and plan accordingly.
- Concentrate on commonality of business / manufacturing processes: Most manufacturing companies of any scope and scale have had multiple, independently operated plants and facilities, with countless numbers of different production control, manufacturing, planning, logistics and supply chain systems. Anyone with any degree of smarts today has ripped out the junk, and has gone to one, single, comprehensive system to do it all. Time should not be spent on trying to make different bits of code work -- time needs to be spent in focusing on the competitive challenges in the marketplace!
- Implement flexible, just in time processes: What will your customers be buying six months from now? What new products might come out that will blow away your market position? If you don't know, you should -- and you should have the capability to quickly revamp, refocus and redo your business and manufacturing processes on an on-demand basis. The companies I've studied have pursued two key goals: ensuring that they can quickly redirect their manufacturing process, and in addition, having an IT staff that can quickly roll out sophisticated new business applications at the drop of a hat. Hand in hand, these two factors allow the organization to respond to the rapidity of market change that is a reality today.
- Develop better bid or service costing: Forget flying by the seat of your pants when you are putting out a bid on a contract. With margins so tight and with everyone becoming religious on cost management, that's a surefire way of ensuring that you'll lose money. Smart manufacturers have put in place the intelligent information backbones that let them bid and cost with a precision that matches the quality of their manufacturing process.
- Work to become the “supplier of choice: Your key goal today? You want to make it as easy as possible for your customers -- whether they are wholesalers, retailers, distributors, end users or other manufacturers -- to do business with you. Think of instilling "electronic glue" in your relationship -- it's all about partnering with them and putting in place business processes that makes it so easy for them to do business with you, that they will be unlikely to take their business elsewhere.
- Be relentless on operational excellence: Globalization means that being great is no longer enough -- you have to be even greater. That's why pursuing and achieving absolutely pure excellence within every aspect of the manufacturing operation is critical -- you've got to go beyond greatness, to excellence, in order to compete in the massively global, increasingly flat, ever more rapid, customer-empowered marketplace that is today. It's only by aiming for the highest that you can begin to hope to do what needs to be done.
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There are two types of people in the world -- those who view the future with fear, worry and concern -- and the rest of the people who look at the future as an opportunity.
The latter group are the innovators; the former group will do everything they can do dismiss the idea of doing anything differently. (They use the "innovation killer phrases" which I often use on stage.....)
I just grabbed a quick video clip from a talk I did for the Cedar Rapids, Iowa Chamber of Commerce earlier this fall (which drew a standing room only crowd of 800 people), in which I'm talking about the attitudes of farmers towards the future. I spent a bit of time talking about the 10 Big Trends for Agriculture, and put into perspective that we really need to focus on the opportunity of the upside.
It might be worth a watch, because it really puts these two camps into perspective. Take a look at it here 
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What do you do after the world gets flat? Put a ripple in it!
"When we have this global competition where everyone is competing on price, the only way out of that hell is to up the value of your brand" -- Jim Carroll, Snowboard Trade Magazine, November 2006
"Entities are engaged in survival tactics because they don't know what to do next" -- Jim Carroll
When I started skiing 7 years ago, I marveled at the different attitudes between skiers and snowboarders.
I think a lot of it is generational; many fellow boomers -- skiers, mostly, with the odd exception -- will ask me, when we're going up a ski lift, what I do for a living. If I'm on a lift with a boarder, though, they tend to ask a different question: "What do you like to do?"
That's a great mindset to have, and I think displays an enthusiasm for opportunity. When it comes to innovation, I think a lot of people don't know how to innovate because they don't know what to do next. Why? They've spent all their time thinking about cost, and have forgotten about all the other stuff they could be doing!
In the next few weeks, I'll be keynoting several events with folks who have been hammered pretty hard by the China/offshoring trend. They know they have to operate differently, and that they need to focus on becoming a low cost operator.
What they don't know is what to do next -- what do you do after the world is flat?
And what does this have to do with snowboarding and skiing?
Snowboard Trade News has just run an article, "Globalization: Snowboard Nation", looking at the question, "Does it matter where in the world a brand makes its products?"
I'm quoted in the article, as seen to the right. The magazine also ran my "10 Big Trends That Will Rock Your World" list, which is as relevant today as the day I wrote it a few years ago. When I was interviewed, I stressed the point that it can't be all about cost.
After reading the article this week, and while preparing for the groups that I'm keynoting in the weeks to come, I've realized that once people get the 'flat' part of this new economy, they are quite mystified as to 'what comes next?' And that is where they are missing the point on what innovation is all about. If your world has become flat, and you don't know what to do next, then put a ripple in it! Change it! Do something different. It's not just cost that is important -- there's lots more.....
That's what innovation is all about -- taking inertia and turning it into velocity. Given that, this list seems to make sense:
How to put a ripple in your flat world
- Focus on the brand . I emphasized this point in an interview on Danish national TV earlier this summer, where I was talking about the issue of "brand image in a low-cost economy." The fact is, brand names still matter, if you do the right things at the right time at the right velocity, so that your customers understand that your brand is innovative.
- Go big on quality : I'm on my 3rd DVD recorder. The first two were cheap, Chinese junk, and each lasted only a few months. I went with a brand name, bought the extended warranty, and am quite pleased that I've made it to ten months so far. I think quality is suffering in the flat-world, and I think it return to be a defining attribute in the years to come. It's not all about cost!
- Get religious on "time-to-market" : Hyper-innovation is real -- market velocity in every sector is huge as new products are invented and existing products are reinvented. To stay alive, you can't just pump out low cost junk -- you have to get the right stuff to the right market at the right time!
- Go deep with market knowledge. Every market is being devoured by furious innovation. Ask yourself this: can your sales, marketing and other staff keep up? Maybe not : a fascinating survey in the Birmingham Post, in an article about car dealerships, noted that "....35% of sales staff had little confidence in their own ability to demonstrate hi-tech in-car equipment such as BlueTooth devices and voice control systems." In other words, companies are selling into rapidly changing markets, and yet their sales staff doesn't have the insight of understanding what it is they are selling. That's not good.
- Increase value: When I keynoted the Sporting Goods Manufacturing Association last week, I challenged them to look at a baseball bat differently. While they might see a milled piece of wood, I challenged them to think of the baseball bat of 2015. It's likely to be highly interactive, enabled with intelligence, and will offer the kid of tomorrow some interactive information on their swing training. The company that does that -- and links itself to the heightened expectations of the consumer of tomorrow -- will have established some type of new value into a traditional, low value, low cost commodity item. Now that's cool -- and that's innovation.
- Focus on agility: Forget planning -- just do. I wrote about agility in my post What makes for corporate agility?, noting that we should "plan for short term longevity: No one can presume that markets, products, customers and assumptions will remain static: everything is changing instantly. Business strategies and activities must increasingly become short term oriented while fulfilling a long term mission."
- Seek partners: In my book What I Learned From Frogs in Texas, I wrote about the fact that we are entering a world that increasingly involves complexity partnerships. Simply put, in the high-velocity economy, you can't do everything at the pace demanded of you: you can only do it if you seek out those individuals and companies who possess a unique skill, suitable at this moment for a specific purpose.
- Go upside down : Turn product and service innovation upside down. Look to your customers, suppliers, and just about everyone else for ideas on how to reinvent your products. You just might find that they've already redefined your product, and you weren't even aware of it. Take a look at my other post of last week, about how to turn customers into partners.
- Stay motivated. Folks who have "gone flat" or who "get flat" seem quite dispirited: they have been relentlessly focused on cost, yet there is so much more to the future than becoming a low cost operator. Yet that's what innovation is all about: doing much more than simply "surviving" into a world that has gone flat, into a world in which you are thriving through innovation.
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The future of sporting goods in a world of high velocity....
I'm off today to give the dinner keynote for the Sporting Goods Manucturers Association Sports and Technology Convergence Conference in San Diego. 
Take a look at the comments I made back in July about the essence of my keynote tonight. 
When it comes to the future of sporting goods, it's all being the fact that the future is being redefined by the next generation. As I observe: "...these kids live, breathe, learn, teach, talk, listen, create and innovate through a widely networked world that facilitates feedback so quickly it's rapidly changing how this generation will expect results and satisfaction from new products."
That's the focus of my talk tonight for several hundred CEO's, senior executives and others involved in the global sporting industry. Here are some of the key points I will be making:
- It's happening faster than you think: As with all my talks, my key word for the dinnner keynote tonight is VELOCITY. The rate of change in the world of sports -- by which everyday sporting goods are being connected, redeveloped, redefined and redeployed -- is nothing short of astounding.
- It's about much more than iPods: Everyone seems to be focused on the fact that Nike has linked a shoe to an iPod, and Burton has placed iPod controls on a snowboard jacket. That's cool stuff. But that's just the tip of the iceberg. If you want a sense of what is really going on, read my blog post from last June, The Future of Snowboarding and Skiing.
- It's not about accessorizing: It's about re-defining the product : Imagine a baseball bat that has been chip-empowered; it now links into your home network data cloud, so that your kids can get instant analysis of their swing practice as they do it. Far-fetched? Scientifically, not at all. Freaks you out? Of course it does -- but what is happening here is that empowering sporting gear with intelligence will completely re-define existing products, so that they end up doing new and different things.
- We might not get it, but they do!: A chip-linked baseball bat might not make sense to you, but it does to Gen-Connect! A lot of senior executives have a hard time believing that hyper-connectivity is really coming to the sporting world. Maybe it's just a fad. What's wrong with those kids anyways, they think?
- It's happening because Gen-Connect expects stuff to do stuff: There's the nub of the issue: while senior management baby boomers might not get it, the generation of young kids today do. They're wired, hyper-connected, and are expecting a world in which they can easily link and interact with the stuff that surrounds them. To them, a baseball bat with a chip is as normal as is a movie with popcorn. Things link. That's what they do. And when they link, they become a part of their massively interlinked world.
- It's happening in the infinite global innovation idea loop: Leading sports innovators have come to realize that when it comes to the future, it's often their customers who are defining the future before they do. Innovation is happening out in the infinite global idea loop, and it is by learning to tap into the loop that sports goods executives will discover the next wave of innovation that will affect their product.
- It's about extensibility: Smart sports goods manufacturers won't build a product and release to market. They will build a platform that customers can tinker with, add on to, modify and enhance. If I'm bringing a new set of skis to market that provide for all kinds of interactivity, I want to build into those skiis a set of capabilities that will let the customers develop things -- that I might not even imagine is possible, let alone be able to imagine!
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Your customers are high-velocity? Are you?
Does your organization have the right stuff to deal with todays' information-empowered, globally collaborative, we-know-better-than-you-do customer?
Maybe not.
Imagine that you are a big company.
Imagine that you roll out a new piece of software that was supposed to make things better for your customers.
Imagine that it doesn't do that -- worse yet, a feature that existed for your best customers has now disappeared. Even worse -- those very same customers now have to pay a fee to do what they could previously do for free.
In other words, imagine that you've broken a customer-system, and you are now penalizing those customers for your mistake.
Imagine this : you've tried to make things better, and you've only made them worse.
Does this happen in the real world? Alarmingly, often. I'm going through this exact type of experience right now with a billion-dollar company that I deal with regularly.
Out of respect -- since I think their CEO is a smart guy -- I won't name names. I will, however, offer up my advice on how to respect, not mistreat, your customers.
If you are implementing any type of customer oriented system or inititiave, understand these truths:
- Be open. Solicit feedback - get the customers on side. Don't just rollout the new system and hope for the best. Know that there will be problems, bugs, and things that will go wrong. Start out on the right foot with the customers by admitting this, and seeking their input, guidance. The new business world is all a Beta -- Google gets this, and you should get this too.
- Fix things fast, because things break fast. As things go wrong, fix them fast. Have a communications plan. Be prepared to reassure the customer quickly. In this new era of hyper-information feedback, don't let the customer sit and stew for a moment -- proactive information and proactive action is the only weapon you have, and you have to use it.
- Adopt customer-niceness as a core virtue during the pain period.. There are rules and fees and structure that can exist in any customer relationship. But make everyone aware on the team that there are likely some things that are going to have to be waived during the rollout. The core virtue is, "we're going to be nice to the customer, because we know it is not the customers fault that things have gone wrong."
- Admit that mistakes will happen . It's ok. It's the 21st century. Bad things go wrong all the time. Accept that, and use that as a go-forward strategy. "Things will go wrong and we will work to fix them fast" is a better strategy than "we plan on rolling it out and holding our breath that things don't get messed up."
- Don't hide from the customers. Customers today can turn on you in an instant. Rumors, stories, misinformation can abound. The customer has a lot of information, and might not always be reading it right -- but they can certainly make it go wrong in a hurry. A clear, and open, and honest, reactive strategy with the customer is in your best interest. More communication is the best rule.
- Turn customers into fixers. The customer is a new customer. They expect operational excellence, and if they don't get it off the bat, they are prepared to help fix it. The complexity of a new customer software system can undergo all kinds of testing internally, but some things will never show up until it goes live. That's why you want to recruit the customer as a problem solver. Turn it from a "bad rollout of new software" into something different, by letting the customer know that you want them to help stress test the system and find the things that aren't working quite right.
- Get everyone inside on the same page. Let everyone throughout the organization know that something new is going to be happening that could cause customer stress. Get them to understand that the new JOB #1 is Customer-Destressification.
- Have an escalation plan. As things go wrong, be prepared to pump them up the chain in a hurry. Have a team ready to analyze what the customers are saying, do triage on the big ones, and work them quickly.
- Empower people with niceness. Customer-centricity and the instant-age demands that the customer be made happy -- quickly. Give staff who have not previously had the authority, the authority to do things to the customer that are nice. That will help to ease the early part of the "pain process."
- Learn from the experience. Learn from this rollout to figure out how to do it better the next time.
In today's hyper-competitive environment, your customer relationship can be fleeting at best. They often know more about your market than your staff does. Act accordingly, or you look like a fool -- and you end up losing customer loyalty.
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"....the concept of nine-to-five will have just absolutely disappeared...."
At this point, I've been working at home for close to eighteen years. When you've been doing it that long, and you've built up a thriving global business, you gain some real insight into how the economy is shifting. Not only that, but you have a remarkable relationship with your family, with some unique visits into the home office through the years.
Business Edge magazine is now running a "20 questions" interview with me in which I'm talking about a variety of stuff.
Inevitably, talk turned to the next generation, the workplace, and the change occurring with careers. This is a topic that I've frequently been talking about on stage, under the title, "Hyper-boomers, Gen-Connect and Manure Managers: How the Heck Do We Manage the Workplace Challenges of the Future?"
The interview highlights some of my thoughts on what is happening with the future of the workplace.
- "This next generation is completely different in terms of how they think. Kids today 15 and under coming into the workforce are not going to want to have a job, they're not going to want to have a career path, they're not going to want to work for a company. They are the ultimate entrepreneurs. You're not going to be able to hire them. You're going to be able to contract them at best."
- "Everybody's talking about the retirement of (Baby) Boomers. That's one aspect of it. Everybody's talking about how difficult it is to attract the next generation. And you've got all these employers running around and asking, how do we become the employer of choice and how do we make people like us? But I don't think that's the issue. The big issue is that skills are becoming extremely specialized. There's so much knowledge happening and so much stuff happening so fast. I've got a certain set of skills, but increasingly, those skills become narrower and narrower."
- "...the concept of nine-to-five will have just absolutely disappeared. It doesn't mean that we're going to become a nation of home offices, but I think there will be a lot more choices that people will be making as to where and how and when they're going to be doing the work and what constitutes the organization. You talk to senior managers and CEOs today and they talk about how they have to become more collaborative and team oriented. I think the generation of 15- to 20-year-olds just look at that talk and go, 'duh.' They say: 'We do that, we're on instant messaging, we've got webcams, we're just collaborative by nature and we don't give a heck whether we're in the same room or not. We know how to work cross-country, around the world, globally and how to form instant teams. We come together to form some function, then disband and move on to the next thing because we're the generation that gets bored so darned easily.' I think they're just going to shake up the concept of the workplace to a huge degree. The reason that hasn't happened is because of simple Boomer resistance to change."
You can read the full interview here.
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Get ready for bio-connectivity, skills wars, knowledge obsolesence and bio-informatics, not to forget healthcare stores.
Those are just of the few trends I've been covering in some recent health care keynotes, both within the health care, medical, pharmaceutical and insurance industries.
I find that a lot of people simply don't understand the massive depth of change that is set to sweep the industry; people are focused on the current big issues (and there are big issues); but they aren't really thinking just how far more challenging things are set to become.
The health care sector desperately needs some creative thinking as to where we are headed, and this page of trends that I've compiled tries to help that process along by stirring up imaginations as to what comes next in the world of health care.
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Lots of people don't understand the massive rate of change which is occurring within every industry, profession, business model and product / service models.
Here's a neat trick -- go dig out your old marketing textbook, and look at the chapter on product lifecycles.
Sit back and think about just how ridiculously old-fashioned such a concept is.
There are no product lifecycles -- there is just 'agility in time to market.'
Do you have that?
Maybe not. That's why I've come to use the word "velocity" to put this into perspective. When thinking about innovation and the future, and your ability to stay ahead of the innovation curve when it comes to what you do, and how you do it, ask yourself these questions:
- do you know the rate of change -- the velocity of change -- that impacts you, your industry, your products?
- are you meeting the requirement for operational excellence that your customers, suppliers, business partners and everyone else expects of you?
- are you properly positioned for velocity, in terms of your agility to do things at the pace required?
- does your culture support high-velocty change, or are you almost keeling over from organizational sclerosis?
- do you have the feedback and innovation mechanisms in place to deal with high-velocity change, and can you learn from them?
- are you planning at the leading edge, or are you still reviewing what you were planning last week?
- are you evolving markets/products at the pace required, or are your customers marching on because you are stuck in a slow time-to-market rut?
- are you at the curve of expectations of customers needs -- do they think you've got the right stuff when it comes to velocity?
- are you anticipating customer solutions before they know they need them?
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Next big home entertainment trend? Dive-in Movies!
We're still having a bit of a stretch of warm weather, and tonight promises to be great.
With the early sunset, it is time for another 'dive-in movie!" -- a unique outdoor experience I've been doing with my family through the summer.
I've got an old set of Logitech 5.1 surround sound speakers strung around the pool with a subwoofer; we place a projection screen on the deck, and hang a big sheet on the patio.
Start the DVD, jump in the pool, grab a floaty thing, and we're off to the movies!
In my "It's In To Be Out!" outdoor trends overview, I suggested that "Gen-Y takes tech outside : The “Nintendo Generation” redefines their outdoor environment through a wide variety of new hi-tech devices that enhance the outdoor experience." That' precisely what we seem to be doing here.
I think the entire concept of the outdoors is set to be transformed as people re-engineer the outside world with the technology and tools that are becoming a part of their daily lives. From iPods in the planters to Wi-Fi to the garden shed, there's a lot of unique technologies that are set to emerge.
I've alerted/warned the neighbors about the movie.
They are very nice and tolerant of the volume, and me.
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10 Unique Characteristics of 21st Century Skills
There's been a lot of talk about the skills crisis lately. Most of it is focused on the wrong thing -- people seem most worried by the fact that a lot of baby boomers are set to retire, and are taking their skills out of the economy.
That's a big issue, but that's not the big issue.
If an organization is to survive the high-velocity economy, it needs to be doing a lot of innovation with the 10 Unique Characteristics of 21st Century Skills:
- skills are more specialized. Rapid knowledge growth means that it is increasingly difficult for people to keep on top of what they need to know. That means people need to specialize; knowledge niches are the reality for most professions and careers. As they specialize, simple supply/demand reduces skills availability, leading to skills inflation. It's going to cost more to get the right specialized skills -- that's a big problem.
- skills are disloyal. A recent survey out of Belfast indicated that 36% of people indicated that on their very first day on a new job, they were already thinking about looking for another job! I don't think that's unique to the Irish -- (and I am of Irish descent....) -- I believe that it confirms that a massive philosophical shift towards a "job" and "career" is underway. The death of corporate loyalty means an increasing difficulty to get the right skills.
- skills are degradable. The half life of knowledge is decreasing at a furious rate. Most organizations are discovering that the skills they do have are becoming increasingly useless as knowledge obsolesence takes hold. Skills are ready to walk out the door as soon as they arrive -- and if they hang around, their value decreases rather quickly!
- skills are renewable: Fortunately, out of date skills can be given new life. if people and companies can develop the ability to generate just-in-time-knowledge -- a phrase I coined over a decade ago -- they'll learn how to adapt and evolve.
- some skills have no urgency: The challenge is that a lot of skills don't really worry about the points above. Some professions, and many staff in organizations, simply don't think about the reality of skills extinction as a real trend. They have no desire to upgrade, enhance, or change their capabilities. The lack of urgency leads to a sclerosis that impacts the overall ability of the organization to change, innovate and create.
- skills are disposable: The unique thing about skills today is that companies clearly don't need staff anymore -- they simply need the right skills at the right time for the right purpose. After that need has gone, they will need different skills for a different purpose. In the high-velocity economy, the idea of a permanent skills base is a quaint concept from the 20th century.
- skills are increasingly portable. That's the good thing we've learned with globalization: with the depth of the emerging skills crisis, it doesn't really matter anymore where the skills are -- as long as you can get them, that's all that counts!
- skills can be transferable: the boomer retirement issue is real. Smart organizations are spending big money to ensure that important knowledge is captured, retained and archived.
- skills should be experiential. This goes back to my '21st century capital' post: I think that one of the most important assets a company requires is the depth of it's experiential capital -- that is, the knowledge is has learned through innovation, risk, failure and success. Boost that skills capability and you've done something that flows onto the bottom line.
- skills are generational: We're going to have a lot of active 80 year olds in the economy as the end of the concept of retirement draws near, at the same time that companies seek skills from bright, knowledge aggressive 15 year olds. We are going to have the longest life-span economy that has ever existed. If we prepare for that culturally and organizationally, we've got a good strong plan for dealing with the skills challenges of the future.
Some months back, in an entry I wrote a blog entry on the concept of "21st century capital". One item I included was the concept of capital including a "strong skills accessibility capability", noting that "talent, not money, will be the new corporate battlefront .... "
That's an important battle, and it's going to require a lot of innovation and creativity in terms of solutions.
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10 major health care / pharmaceutical trends
I'm off to do a half day session with a major player in the pharmaceutical industry; I've compiled a list of the 10 key pharmaceutical / health care trends that they should be thinking about.
I'll be walking through these issues, and will then lead a workshop focused on the question: how do we ensure we have the agility, insight and execution in order to survive and thrive in this period of rapid change?
I've done extensive work within the healthcare sector over the last many years; this is one industry where the rapidity of scientific driven change is simply unprecedented. Think about what is really happening around us, and think about what needs to be done:
- A transformative shift - Personalized medicine drives the agenda: the big picture item is that we are in the midst of a fundamental, significant shift in healthcare philosophy and medical research: from a world in which we “react” to disease and illness after it has happened, to one in which we will be doing far more to “prevent” health care problems through highly personalized medicine.
This is primarily coming about because of furious rates of discovery related to genomics. This more than anything will dominate the health care / pharmaceutical research / delivery agenda through the next years.
- Knowledge growth becomes exponential; pace of innovation / discovery picks up: medical knowledge is now doubling every eight years. Expect it to be doubling every two years by 2010 -- with the result that medical professionals will be struggling to an even greater degree in keeping up than they are today. Research taps out practical results faster than ever before. The key for everyone is tapping into global collaborative discoveries / keeping up / developing agility for rapid innovation, response, development, and implementation. For pharmaceutical and health care suppliers, it's about rapid development and rapid time to market.
- Discovery moves offshore: for a good chunk of the pharmaceutical industry, the proces of R&D, approval and application will increasingly move offshore, particularly to China / India, due to different regulatory requirements (or lack thereof). Also, such things as stem-cell research limitations, US visa policies and other factors play a factor in the diminishing role of the US as a pharmaceutical industry hub. The pharmaceutical industry will continue to spend a huge amount of time learning to work within the new shifting zones of influence in the world of research.
- Theory into practice becomes the primary focus; operational excellence is key: already, health care can’t keep up with the rate of scientific discovery: “Because of the rapid discovery of new medical knowledge, you'll get the most up to date treatment today only 50% of the time” is one key stat to remember. Tomorrow, the prime focus in the medical community will be how to ingest and incorporate this new knowledge into practice. In terms of the pharmaceutical industry, the key goal will be “operational excellence,” i.e. ….from the Financial Times 6 Jun article on Roche, “…the Avastin story also highlights a central issue for innovation-led companies: how to make sure advances in the laboratory are brought to market quickly and efficiently.” There’s a whole line of thinking emerging in that article and elsewhere that puts into perspective that collaborative excellence in managing complex teams is quickly becoming a key and critical success factor.

- Skills fragment and a battle for skills drives decisions: hyper-growth in knowledge and new medical discoveries means that every medical profession is becoming more specialized, leading to a greater degree of niche-oriented medical skills than we see today. In the pharmaceutical industry, small biotech companies will continue to dominate the research agenda over big-pharma, by focusing on ever tighter niche markets, as well as by discovering disease-oriented drugs based on specific genetic markers. Skills fragmentation results in challenges, but so does the looming baby boomer retirement wave. A war for medical talent drives much of the agenda of the industry by 2010, and the battleground is global in scope.
- Complexity partnerships take on an increasing role: because of the skills crisis, rapid discovery, need for operational excellence, knowledge growth and discovery, big/medium the pharmaceutical industry will continue to look to shed additional component pieces of the discovery / regulatory approval process; outsourcing takes on a whole new meaning.
- Bio-informatics emerges, core competence becomes critical: Microsoft estimates that at least 50,000 people worldwide are working in the field of bio-informatics – the folks who are developing the highly sophisticated computer databases and computational methodologies that can do the billions of measurements on an individual patient that is leading us into the era of personalized medicine.
- Bio-connectivity becomes the next big thing: a new generation of intelligent, Internet-connected medical devices flood the industry, providing new opportunities for monitoring and management of difficult health care conditions. Furious pace of innovation occurs here as consumer tech trends (collapsing product lifecycles) come to medical devices and medical technology.
- Hospitals get “de-physical”, customer service comes to the industry: today, a health care institution is thought of as the building or campus that makes up its constituent parts. Tomorrow, it will be defined by the reach of its virtual network, and the hospital will be thought of as the extended community network by which a good portion of its services are provided. Walmart is coming to health care; the Minute-Clinic business model and others like it mean that we are seeing a revolution in customer service come to the industry.
- Generational attitude transforms the system: the entrance of Gen-Y -- kids who are in 2005 aged 15 -- into the health care system -- will bring a flood of new ideas, innovation and new ways of thinking helping to break some of the organizational sclerosis that has clogged up the opportunity for change in the world of health care.
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