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Interesting article in the Globe and Mail today. (“Losing Loyalty: Our Affinity for Brands is Fading Fast – and Marketers Need to Adapt“)

Apparently brands are starting to figure out that it’s becoming awfully tough to sustain brand image in today’s world. Who would have thought!

Here’s some clips from 2009, when I’m on stage in Las Vegas, talking about the future of branding.

They’re still pretty useful and powerful today — worth watching.

Is your brand from at risk at becoming something from the “olden days?”

Brand Authenticity is the New Benchmark

- How is social networking imapacting brands? Jim Carroll takes a look!

Reinventing brand relevance

- Jim speaks as the opening keynote speaker for a global restaurant chain, and talks to the issue of brand relevance : and how difficult it has become for organizations to keep brands "fresh" in the face of social networking technologies. Key point: "a brand is no longer what you say it is - it's what they say it is."

How Fresh is Your Brand?

- Brands can get stuck, become irrelevant, and out of date, if they don't recognize the new social network impact on brand image.

The future of customers and branding

- What should brand leaders be thinking about in terms of the velocity of change with customers and branding. Futurist Jim Carroll talks about this issue on stage at an event in Las Vegas.

Is Your Brand From the Olden Days

- Is Your Brand From the Olden Days

Final preparation in the home office here for what will prove to be a fun event next week!

I’m headlining both the dinner, and am part of the opening events for “The Big M: Manufacturing Conference” in Detroit.
TheBigM

On Monday night, I will be speaking to a packed audience of manufacturing executives and engineers at the SME Gala Dinner.

And on Tuesday morning, I’ll be part of the opening of this massive Detroit based manufacturing with a talk focused on future trends and opportunities in the renaissance that is North American manufacturing. I will be on stage immediately following President Obama’s Secretary of Commerce, Penny Pritzker. It’s a delight that the conference is getting the attention it receives with such a senior Cabinet member in attendance — and I’m thrilled to be on stage with her.

This is a wonderful gig, and is a repeat booking from the SME, who had me play a headlining role at their 2010 IMX (Interactive Manufacturing Exchange) event in Las Vegas. That was a huge amount of fun — I had dinner with Peter Schutz,  recently retired CEO of Porsche.

The Big M is a BIG event.

As noted on the Web site for the conference, “THE BIG M is more than an event. It is an unprecedented gathering of stakeholders that will drive a movement toward building a strong future for manufacturing.  THE BIG M is groundbreaking in that it brings together individuals, companies and policy-makers from all areas of manufacturing to mindshare and tackle the challenges of the industry head-on. This isn’t about just starting a discussion. It’s about making connections, jumpstarting the conversation and forging ahead toward real results, real solutions. It’s about making things happen and improving the future of the Great Lakes region through a reimagined manufacturing industry.”

When I spoke in Las Vegas years ago, my key theme was against the prevailing wisdom of the time that North American manufacturing was dead, kaput, gone. Just before I was to go on stage, the Huffington Post was running yet another article about the ‘death of manufacturing.’

"The Spirit of Detroit" -- a 3D printed mini-model of the original. Read more on the BIG M conference Web site on Facebook!

“The Spirit of Detroit” — a 3D printed mini-model of the original. Read more on the BIG M conference Web site on Facebook!

My message? Most certainly not. Robotics, advanced manufacturing technologies, realignment of manufacturing-to-inventory to manufacturing-to-demand business models, agility — everything was there to provide a resurgence in the sector.

And it’s even more real today.

As the Web site for the conference also notes, “This event will bring together all things advanced manufacturing, covering innovation, digital factory, cybersecurity, new technology, talent, 3D printing, globalization, modeling, simulation and sustainability. This can’t be done solely through exhibits and panel discussions so THE BIG M will have dynamic experiences covering these core manufacturing topics.”

Check out the event Facebook page for more information….

There is so much innovation going on in the world of manufacturing that it is difficult to know where to start!

But that’s my job and my challenge at the Gala dinner Monday night and Tuesday morning as I participate in the opening events for this massively wonderful conference.

 

The future belongs to those who are fast — Jim Carroll, from the opening to a keynote to an audience of thousands in Las Vegas!

The folks at the UK’s Retail News publication recently interviewed me on the future of retail; I’ll be featured in their upcoming 125th anniversary edition coming out in mid-July.

eplThey’ve just run a teaser for the article on their Web site.

I promise to put up a full version of the article when it appears; for now, here’s the tease!


Step into the future with RN as we celebrate 125 years
by BetterRetailing.com / Retail News, May 1, 2014

Picture this: you are driving along and ask Siri in your dashboard where you can buy a dozen eggs.

She will put up five stores on the map and you will pick one. The car’s autonomous driving technology will take you there and the embedded payment technology will pay for your purchase.

This may seem like science fiction, but it is likely to happen by 2017, according to Canadian futurist Jim Carroll, and was just one of the topics discussed when I interviewed him last week.

If you are thinking about the future of your business and how to make it profitable you won’t want to miss RN’s 125th anniversary issue on 18 July He has run sessions for the leadership teams of NASA, the PGA and global retail brands like Gap on preparing for the future. He agreed to talk to RN when I pitched him to appear in our 125th anniversary issue coming up on 18 July.

It’s a project the whole team is working on. Rather than looking back at our history of helping retailers run successful businesses, we will look forward to the future of local shops.

Our aim is to get the most proactive retailers to think about the things they need to do now to be successful next year and long into the future. Our main article will look at the future of convenience retail in 125 objects.

We are also interviewing retail industry leaders and celebrities like Sainsbury’s head of convenience Simon Twigger, Glamour and Private Eye editors Jo Elvin and Ian Hislop and JTI managing director Daniel Torras, as well as many others in the run up to 18 July throughout June and July.

RN has produced nearly 6,500 issues over the past 125 years, including four days after D-Day and the day before England won the World Cup.

But if you are thinking about the future of your business and how you can make it profitable, you won’t want to miss RN this summer.


 

I’ve been saying at many of the retail conferences I’ve had the opportunity to keynote, that we will see more change in retail in the next 5 years than we have seen in the last 100. These folks have been around for 125 years. This promises to be a fun article!

Here’s a clip from a recent keynote for an insurance association at their annual conference in New Orleans; I’m speaking about the challenges that emerge in the industry as the pace of innovation in the world of insurance shifts to Siilcon Valley, and a new generation of mobile-enabled customers demand different methods of interaction.

Caught your attention, didn’t I, and you obviously want to point something out to me!

Farmer

“Here’s a good question: when it comes to you, or the organization that work for, what type of farmer are you?”

But now that I have your attention, think about the honourable profession of farming — it’s been around almost since the beginning of time.

And it’s a profession that has involved a lot of trial and error; failure and success; and a heck of a lot of innovation.

Often, during a keynote, I will tell the story that there are really two different types of farmers in the agricultural industry. And I make the point to the audience that their attitude towards innovation should be considered in the light of the attitudes carried by each type of farmer.

The first type of farmer is what we might call the ‘apathetic minority’, who share these attributes:

  • they are not optimistic about the future
  • they tend to seek the “same old advice” from the “same old sources”
  • they have a high intolerance for risk
  • they’re not convinced they can continue to make a comfortable living despite all the contrary evidence
  • they’re skeptical of their potential since they feel they’ve seen too many ups and downs in the industry

Then there is the second group we might call the ‘future positive‘ type of farmer. They share these attributes :

  • they’re quite optimistic about the future
  • they’re very business minded, using all the latest tools and ideas at their disposal
  • they are very innovation oriented, willing to approach everything in a new way with new ideas
  • they are very collaborative for advice, seeking ideas from anyone and everyone
  • they’re often focused on planning, profit, growth, with clear objectives in mind

So here’s a good question: when it comes to you, or the organization that work for, what type of farmer are you?

Here’s a good video clip where I go into this storyline on stage. Enjoy!

Here’s a quick video clip from a health care keynote in Houston; I’m speaking about bio-connectivity and the trend towards the virtualization of healthcare.

Way back in 2003, Monster.com ran a promotion which offered the winner — a corporate organization — the chance to bring me in for a customized talk on future trends.

monsterI showed my kids (then 8 and 10 years old) the ad.

They were not impressed.

Why do I post this now? My wife and I came across this particular advertisement after we spent the weekend cleaning the basement archives up of 20 years worth of newspaper interviews, promotional materials, old book contract negotiation documents, and all the other flotsam that comes with a 20-year career as a speaker, author and futurist. (Why? The extended winter in the NorthEastern US led to some pretty significant ice/snow buildup, and we had a bit of a flood in the basement….)

I was looking at this document, and was thinking about the context. As far back as 2003 — and indeed, going way back to 1994, I was writing and speaking about how our workforces would be shaped and challenged in the future. My writing got the attention of Monster.Com, then building it’s online recruiting business; they ended up bringing me in for a series of keynotes in the Washington area.

And after that, they decided to experiment a bit with a new promotional method.

It’s kind of strange to look back at now, but it worked!

They drew a lot of interest, found it to be a powerful new marketing methodology, and had some fun along the way.

Today, my kids still aren’t impressed.

In any event, you can find a lot of material on my Web site about the future of the workforce; in particular, the post Rethinking Human Capital, which I wrote after speaking at the 2012 Talent Strategies Conference in New Orelans.  You can also find a wealth of information in my Trends: Human Capital section of my Web site.

Microsoft runs one of the largest training and certification communities in the world, related to its Microsoft Developer program. And they certainly “get knowledge” ; indeed, I often use a quote from the organization that outlines their belief that in the future, half of GDP will be generated from knowledge acquisition and education.

One of the observations from Jim Carroll during his keynote: "How do we test and certify people for jobs and skills that don’t exist yet?"

One of the observations from Jim Carroll during his keynote: “How do we test and certify people for jobs and skills that don’t exist yet?”

That’s why I was thrilled to see that they had some representatives in attendance for my opening keynote in March for the Association of Test Publishers ; folks who manage such things as SAT and LSAT tests, and scores of technical and professional testing programs. I had about 1,000 folks in the room.

Microsoft just ran a blog post over their at their “Born to Learn Training and Certification Community” blog with their thoughts on the conference ; near the end, you’ll find their observations on my talk, which I think offer up a pretty good summary of what I spoke about on stage.

At the end of this post, you’ll find a lot of links on how I view the future of knowledge. Click on the running dude on the right for my thoughts on ‘The Future of Knowledge!”


The Changing Face of Certification, by Liberty Munson – Microsoft

The key note speaker was Jim Carroll, a futurist and author, who spoke at length about the need for our industry to look at the accelerating rate of change around us and embrace it so that our businesses are well positioned for the future.

He repeatedly said “The future belongs to those who move fast.”

Here are some of the challenges we face in the testing industry given that knowledge is being refreshed at an increasing pace and is quickly outdated:

  • How might the acquisition of knowledge be measured in a way that’s both timely and relevant?
  • How do we stay ahead of change? How can we be proactive rather than reactive? How do we keep our assessment content in line with those frequent changes?
  • How do we test and certify people for jobs and skills that don’t exist yet?
  • Today, learners want real-time knowledge ingestion based on video offerings, such as YouTube, Khan Academy, etc. because they have a desire for continuous knowledge replenishment; how do we continually update our offerings to meet this demand?

This session underscored our industry’s (training and certification) need to adapt to the lightning speed at which technology changes and how those changes are affecting our students’ and test takers’ expectations about training and exam content. As I mentioned, this theme/conversation/concern re-asserted itself through many of the sessions as testing organizations struggle with how to manage

  1. the rapid speed with which knowledge and skills become obsolete, and;
  1. the impact that instant availability of information has on candidate expectations (known as “finger tip” knowledge–we don’t have to know the answer…we just need to know where to find it online; in fact, research shows that if someone knows they can find the answer later, they have more difficulty remembering it but have a good memory for how to find it!).

Along these lines, more organizations are looking to gamification (game-based exams) as the next big thing in testing because it can be very engaging and new entrants (in most cases, these are those young whippersnappers just starting out in a field) are largely engrained in the gaming universe in one form or another. I find this concept intriguing and am trying to figure out how Microsoft might apply it to our certification exams. Clearly, there are many hurdles in the implementation of something like this, but the notion of gamification in terms of certification may be one way to start thinking differently about what certification means and what exams might look like.

To me, the conversations around the future of certification are the most intriguing as we explore how to meet the demands of the future and embrace the speed at which technology changes things. After all, “the future belongs to those who move fast.” What do you think the future holds for certification? Where do we go from here? What do you think changes? What stays the same?

Back in February, I was the opening keynote speaker for 2014 Ameriquest National Symposium, speaking about trends related to transportation, infrastructure, fleet management, business model disruption — you name it!

gensess_4715_lg

“Many companies suffer from organizational sclerosis. They try to do things the way they’ve always done them, but we’re moving at such speed when it comes to innovation and invention that the old ways just don’t work.”

Bridget Fediuk is the Marketing Manager for NationaLease, and is responsible for overseeing the marketing of NationaLease meetings and events, the NationaLease NEWS, Webinars, and various other projects.

She was at the conference, and wrote about her views over in the NationalLease blog.


Business Mantra for the Future … Think Fast. Act Faster,
by Bridget Fediuk

Successful companies in the future will be agile, flexible, and willing to embrace change, says futurist Jim Carroll.

Many speakers at the 2014 Symposium spoke about connectivity; how we’re all connected by technology and how those connections seem to grow faster and faster. Renowned futurist Jim Carroll was one of those speakers. He made it clear to those attending the Symposium that a company’s success now and in the future will be decided by its agility, flexibility, and willingness to embrace change. We all know that technology has been expanding at an incredible pace.

If you want to know how fast things are changing or will change, here are a few factoids from Carroll:

  • 65% of pre-school children today will work in jobs or careers that do not yet exist
  • ½ of what a student learns in the first year of college is obsolete by graduation
  • Most digital cameras have a 3 – 6 month shelf life before they are obsolete
  • 60% of Apple’s revenue this past year came from products that didn’t exist just four years ago

Carroll kept repeating the phrase that is the title of this posting, “The future belongs to those who are fast.” Many companies suffer from organizational sclerosis. They try to do things the way they’ve always done them, but we’re moving at such speed when it comes to innovation and invention that the old ways just don’t work. Businesses need to understand that fully half of today’s global population is under the age of 25; that most of them are globally wired and connected. These are your customers and your employees, and they’re used to nearly immediate gratification and acknowledgement. So if your business can’t adapt to fulfill their expectations; if you can’t embrace and implement changing technology, you are going to find difficulty achieving and maintaining success.

Carroll illustrated the pace of change by talking about the Jetsons, a cartoon show popular in the ‘80’s. Although the show was supposed to take place in 2062, he talked about some of the technology in that show that actually exists today. We may not have flying cars; however, tanning beds, video chat (think Skype), robot vacuums (think Roomba), and TeleViewer (think iPads) are items we no longer think of as futuristic. For the transportation professionals attending the meeting, Carroll stated that the typical truck cabin today contains more technology and computing power than a Cessna and that, by 2017, SIRI will be available for most new trucks.

So what is the secret to adapting to change; how do people and companies become world-class innovators.

According to Carroll, there are five key ways:

  • Appreciate the unique time we live in and the rate of change that is occurring. Embrace it, don’t fear it.
  • Think now of how much change will occur and pursue that change. Innovators don’t follow the rules, they rewrite them.
  • Control the speed of innovation.
  • See change and search for opportunity to capitalize on it.
  • Ride the generational acceleration.

When it comes to your business and the future, Carroll suggests that you “think big, start small, and scale fast.”

The tortoise might have beaten the hare in the old fable, but in today’s world, slow and steady will not only lose the race; it will be lucky if it gets past the starting line.

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