Finding growth with knowledge exponentiation

I’ve been doing a tremendous number of small, intimate CEO level leadership meetings; I’ll work with the CEO or other senior management team member to pull together a talk that will highlight the key opportunities for growth through innovation within an industry.
I often point out that there are significant innovation and revenue growth opportunities when an organization concentrates on mastering the rapid emergence of new knowledge within a specific sector.
Take the world of construction; I’ve recently spoken at quite a few building management, construction and real estate conferences, and have focused on the fact that we are now witnessing very fast knowledge exponentiation with “green” design concepts.
What’s happening is that we are seeing:
- the rapid emergence of new building methodologies, design concepts, materials, eco-design principles, all of which have the goal of reducing the overall energy footprint of the building, or reducing its environmental impact
- the result is that green building methodology is continuing to evolve at a furious pace
- there is so much new knowledge emerging that a new profession of “energy engineers” is beginning to emerge
- their skill and role is simply to keep on top of furious rates of change in terms of new energy management solutions within the building and construction sector
- developments are occurring so quickly that these individuals possess three key skills: how to rapidly ingest new knowledge and new ideas; awareness of where this new knowledge is emerging; and the ability to tap into other specialized skill sets and form rapid skills partnerships in order to tackle growth opportunities
The result is the emergence of a new career of “green engineers” who simply know where to find all the new knowledge and expertise that is appearing out there!
This is pretty significant stuff: after all, some 40% of total US energy consumption can be attributed to operating buildings: the heat, light, cooling, hot water and other systems. Another 8% of energy use is related to the materials used. All the SUV’s in North America? Three percent!
Clearly, there are BIG opportunities for growth through innovation, through the mastery of fast knowledge.
That’s why I always challenge a CEO and senior management team to challenge themselves with workforce innovation.
That involves innovation with different workplace policies, career paths, workforce structure, experiential oriented job descriptions, skills banks for specialized skills, and a rapid focus on growth through the rapid emergence of new knowledge within that workforce.
Early in December, I was contacted by an AP reporter who was doing a story on the key trends that would impact the economy into the future.


The feedback on my Salt Lake City keynote for the National Recreation and Parks Association continues; earlier in this story, I had a blog entry from a message from someone at the event thanking me for “changing lives.”
Way back in 1987, I was immersed in many of the early networking technologies which would one day form the Internet. I was convinced that we were at the edge of a transformative time, and that the emerging global network would have a profound impact on our world — politics, the structure of organizations and jobs.
WKSU, the PBS affiliate in Cleveland, Ohio, has been running a series this week titled “Good Jobs in Bad Times.” It’s a serious look at current and future job and career trends. Topics include “high-paying tech jobs, careers that don’t need a four-year degree, the re-growth of agriculture as industry, working part-time full-time, career makeovers, the truth about healthcare, bridge jobs after graduation and the future of the NE Ohio employment outlook.”
If you want to understand what you should be doing right now, you keep your ears close to the ground, and listen to what others are talking about.
I’m in Vancouver, about to deliver a keynote to a global professional services firm, with the working title, “Extreme Skills Specialization: What Comes Next with Global Talent, Global Organizations?”
Whether I’ve got an audience of 3,000 people in Vegas, or a small CEO-level meeting of 20 people, I always open with the same observation. It’s from an Australian study which concluded that 65% of the kids in pre-school today will work in jobs or careers that do not yet exist.
Career issues are hot! And one of my favorite ways to open a keynote or executive session is by quoting from an Australian study, which indicated that sixty-five percent of the kids who are in preschool today will work in jobs or careers that don’t yet exist.
One of my latest columns focuses on what will likely be the corporate issue of 2008 – managing generational challenges in the workplace.

Take a look at this kid.
I’m keynoting the annual IHRIM (International Human Resource Information Management) professional association in about an hour here in Houston, TX; I’ll have an audience of about 1,000 or so.
My latest CAMagazine column is out ; in it, I focus on the role that financial executives should be thinking about in the context of the massive rates of change occuring in the global financial economy.
Last week, there was a common theme to my keynotes for the University of Oklahoma and for the national Blue Cross Blue Shield Association : “what’s happening with our workforce?”
Right straight from 85F+ temperatures on the beach in Grand Cayman, to 0F on the shores of Georgian Bay — it was time to get back on the ski hills!
