Jim Carroll- Futurist, Trends & Innovation Keynote Speaker

Here’s the text for a keynote I’m doing in Calgary tomorrow at noon for a group of IT executives.

Lots to think about here – the future belongs to those who are fast!

———–

"The new business model for everyone will increasingly use speed as a metric, and fast-innovation is a core capability"

Certainly the last forty years have seen technology play a huge impact on business.

Name any industry – auto, health care, manufacturing, energy, banking — and it’s clear that we are witnessing a fundamental and distinct shift of the innovation agenda to one which is driven by the speed of Silicon Valley, and by a generation of people in the computing world who think fundamentally differently about the source of innovation in an industry.

As this occurs, we will see massive business model disruption as new, faster, more nimble competitors who understand technology based disruption, cast aside their slower, ingrained counterparts who are stuck with old, ingrained ideas.

The future belongs, in other words, to those who are fast. Tech companies and tech based innovators certainly understand that logic. Their entire DNA is bound up in the ability to move fast.

That’s why financial organizations are finding themselves plunged into a whirlwind of change as our mobile devices become our credit cards. As slow-to-change insurance companies find that driver-performance oriented insurance policies, linked to in-dash GPS monitoring technologies, wreak havoc on old-line insurance assumptions. As the world of health care adjusts to the reality of a less than $1,000 genomic sequence machine — something that would have cost over $1 million just ten years ago, leading us much quicker to a world of personalized medicine. And an oil and gas industry which is witnessing hyper-innovation in terms of extraction techniques, driven by deep data analysis and other capabilities, which are leading to year over year yield increases which were unmanageable years ago.

The new business model for everyone will increasingly use speed as a metric, and fast-innovation is a core capability.

That’s why you should join iON Secured Networks and Check Point Security Technologies, as we bring you the unique insight of Jim Carroll, who has emerged as one of the world’s leading international futurists, trends and innovation experts, with a client list that ranges from Northrop Grumman to Rockwell Collins; the SouthWest Gas Association to RGA Reinsurance; the Walt Disney Organization to NASA. Jim has had the opportunity to study what world-class innovators have been doing to keep up with a world in which the future belongs to the fast. He will share with us the new role of leading edge technologies involving cloud networks, agile computing, just-in-time development and other key strategies that will help organizations to deploy the right technologies at the right time for the right purpose — a strategy that will be increasingly important as all industries come to innovate at the speed of Silicon Valley.

I was the keynote speaker for the 14th Annual KIRA Technology Innovation Awards Show in New Brunswick, Canada last week.

I think it went well, based on this article.

———————————————
KIRA – Looking to the future
By Colin McPhail
The Daily Gleaner, Fredericton & Region, Friday, May 4, 2012

The spotlight was on Jim Carroll as he aggressively paced the stage at the Fredericton Convention Centre, gesturing emphatically while citing statistics and quotes in a dazzling manner. The renowned futurist, however, spun the metaphorical spotlight on the audience.

“You need to think bigger,” he said.

There was no rest for the weary in a night that celebrated innovators from New Brunswick’s information technology sector. The best minds in the industry were challenged to continue to build on their success in a world where the rapid pace of change can’t be overstated. There’s no stopping or you’ll be left behind.

Carroll spoke to a crowd of more than 300 Thursday night during a keynote address at the 14th annual KIRA awards. He offered three simple words to help demonstrate the current climate of innovation: speed, scope, opportunity.

Waiting for the right time to move forward could be fatal, he said, adding the market demands creativity at a level never seen before.

“The future belongs to those who are fast,” Carroll said.

“The time to be focused on innovation is right now.”

Emphasizing the need for speed, Carroll said that 60 per cent of Apple’s revenue comes from products that weren’t in production four years ago. Half of what is taught in the first year of any science degree will be obsolete when the student graduates, while 65 per cent of young children will grow up and get jobs that don’t exist today. The list goes on, and IT is at the forefront.

“Silicon Valley controls the speed of innovation,” he said.

“The speed in which this is evolving is staggering.”

Seemingly timeless industries are already being revolutionized, he said, and the pace in which it occurs will only increase.

I was a keynote speaker in San Diego last week for the PSCU 2012 Senior Leadership & Member Forum. I was honoured to be following Captain Mark Kelly, NASA astronaut, onto the stage.

Need to think a bit more about opportunities from innovation? Read my "Masters in Business Imagination Manifesto!"

The conference is attended by senior executives of credit unions from throughout the US.

My keynote, built in close consultation with the client, focused on key three points related to the overall theme of innovation:

• it’s urgent that credit unions focus on innovation right now
• it’s important that as they do so, they re-evaluate the concept of what they believe innovation to be
• it’s critical that they take on a large number of experimental projects oriented towards innovative thinking, and that they do it now

Putting each of this issues into perspective explains my thinking:

Do it now: The world of financial services is faced with unprecedented change — the impact of mobile banking, the transfer of wealth to a new generation who thinks about financial management in entirely different ways, the emergence of new competitors. The list goes on and on. That’s why it important that credit unions establish a culture in which innovation is a priority, in order to keep up with and take advantage of the trends swirling around them

Reframe the concept:  Many organizations fail at innovation because they don’t realize understand what it could be. For many people, they think innovation is for cool people who design cool products that change the world: call it the “Apple effect.” But for years, I’ve been reframing innovation from another perspective that helps to open up the minds of people as to its opportunity.

Innovation is a culture in which the leadership and the entire team continually challenges themselves with three questions: what can I do to run the business, grow the business, or transform the business?

There’s a good video clip that you can watch on that theme, “Rethinking Innovation”  

A few years back, I was interviewed at ProfitMagazine, and had this to say about the concept of innovation as I see it:

Profit: So Jim, one of the frustrating things that I find with the term innovation is that people often equate it with only product development.  So what’s your definition of innovation?

Jim Carroll: It’s absolutely true.  I Call it the Steve Jobs iphone innovation problem.  Everybody hears innovation, they think of the iphone, they think about iPod, they think about Apple and they think that’s all that innovation is, you know, coming up with cool products.  To me, it’s about much more.  It starts out with a fundamental presumption, it doesn’t matter what your business is or what industry you compete in, you’re going to be faced with more competition, more challenging customers, your business model is probably going to be subjected to greater changes.  You’ve got issues in terms of cost input, you probably finding your top line, your revenue line is being subject to the pressure.  You’ve got all kinds of challenges being thrown at you.  And from my perspective, innovation is coming up with a lot of unique ideas, whether it’s around your business model, whether it is around the manner by which you compete, whether it’s around your structure, whether it’s around, you know, the methods that you use to compete in your market place, whether, you know, nothing to do with your skills, I mean, it’s everything.  It’s simply, you know, taking the mindset that that my world is going to change on a continuous basis and I am going to make sure that I have a constant stream of ideas as to how I can keep up and how I can deal with those trends.

Experiment – a lot: There is so much changing the world of banking and credit unions. Technology, social networks, new competitors, the emergence of the digital wallet — you name it, and there is an absolute flood of ‘new stuff.’ World class innovators continually establish a regular series of projects by which they can build up their experience with the stuff that comes from the idea-flood. The more experience they build up, the more “experiential capital” they create. I’ve argued that going into the high velocity 21st century economy, “experiential capital” will become as critical if not more important than financial capital.

I actually spoke about the concept of “experiential capital” when I was the opening keynote speaker for the annual general meeting of the PGA of America – it’s worth a watch.  

Suffice it to say, if you rethink innovation in terms of these three basic concepts, it will help you deal with a world in which the future belongs to those who are fast!

The Canadian Society of Association Executives “Association Magazine” has just released their latest edition, which included my article with the title above.

"We will see massive business model disruption as new, faster, more nimble competitors who understand technology based disruption cast aside their slower, ingrained counterparts who are stuck with old, ingrained ideas."

You can grab the PDF of the article at the right on the image. Note that it is English and French.

The article is based on the blog post I wrote back in November last year, shortly after my keynote for the 2011 T. Rowe Price Investment Symposium, where I played into the theme in a big way.

You can read that post here, although the PDF of the article expands on the concepts in a bit more detail.

I’m finding a huge degree of interest in this theme as a speaking topic; actually, quite a few recent keynotes are being entirely built around the theme, since it is such a significant transformative trend.

Essentially, industries used to control their destiny. They could drive the pace of innovation.

That’s not true anymore, and as I have described on stage in the last few weeks to companies in the insurance, banking, credit union, agricultural and other industries — “What happens to you when the pace of innovation begins to occur at the same speed that Apple innovates. Because that is pretty well what is beginning to happen now.”

Read the article. Think about what is happening here.

The future belongs to those who are fast!

Mashable just ran a post, “9 Bold Predictions for the Digital World of 2020“.

I’m quoted in point 5 – Virtual Hospitals”.

9 Bold Predictions for the Digital World of 2020

Here’s what I said: “By 2020, if not before, most industries – health care, agriculture, financial – will have found that they have been transformed by the velocity of Moore’s law. Mobility, wireless, pervasive connectivity – everywhere we look, we see that the big trend for the next eight years is that technology will drive the pace of innovation in every single industry.

Credit cards will be replaced by smartphone transactions systems; auto insurance will be forever changed through GPS-based monitoring devices that reward good driving performance; hospitals will become virtual through the extension of bio-connectivity, involving remote medical monitoring and management.

The big trend is that as tech comes to change industries, change in those industries will occur faster than ever before. The winners will have been those who understand this reality, and adjust their innovation engine to keep up with this new speed of change.”

There are a few ways to put this into more detail, through various posts and videos on my site where I talk about this trend:

• Major 10 year trend: The Future of Every Industry to be Controlled by Silicon Valley Innovation  
• A report on my keynote for the 2011 T. Rowe Price Investment Symposium  
• Video – When Silicon Valley Takes Over Your Innovation Agenda  
• Silicon Valley Innovation Velocity Set to Dominate Every Industry 
• Video: Healthcare 2020: Moore’s Law, Genomics and Velocity 

This kid is soon be the next lawyer in your legal practice - or the lawyer you hire to support your legal issues. Are you ready to deal with him? He's wired, uber-connected, collaborative, fast, and is unlike any lawyer you have ever known!

I’ve been remiss in blogging – 20+ keynotes since January, so I’ve been on the road. I’ve got lots to report on what I’ve been focused on in a huge range of different industries.

Back at the start of this travel odyssey, I found myself in Palm Springs, California, as the opening speaker for the 2012 California Community Associations Institute annual conference. In the room were several hundred lawyers and legal professionals supporting condominium and other community developments.

My focus? The key trends that would impact their role, both as lawyers and as individuals involved with complex real estate, construction and building design issues. So I did my homework, and put together what I thought was a great keynote. Certainly the instant Twitter feedback emphasized that I likely hit a home run.

I addressed numerous issues — including what will happen to the legal profession when the next generation of kids — who have grown up never knowing a world without an iPhone — enter the legal profession. Everything changes….

And here’s the fun part of my job — its’ always fascinating to find, after the keynote, the impact that I might have made on some people in the room. Which leads me to a post I found at the blog for Goodman, Shapiro and Lombardi LLC, a firm specializing in this industry, but based in Massachusetts and Rhode Island.

After a brief intro, the post, headlined “Embracing Technology: Insights from the CAI’s Law Seminar,” gets right to the point:

I was somewhat skeptical about what I’d glean from the keynote speaker, Jim Carroll, a corporate consultant who describes himself as a “futurist.”

 I’m often greeted by such a reaction. But that’s my job — I spend a huge amount of time thinking about future trends, undertaking research in dozens of industries, meet hundreds of executives at the events that I speak at and prepare for — and synthesize all of this into a concise 45 minute to 1 hour overview of what the folks in the room should be thinking about. In this case, my keynote focused on two big issues: the future of the legal profession, and the key trends that would impact the construction/condominium industry and communities going forward into the future.

After that introduction, the blog post goes on:

“Turns out he is recognized worldwide as a “thought leader” on global trends and has helped many companies, including NASA and the PGA, transform their businesses through creativity and innovation.”

This is true — you can read about my keynote for NASA in this post, and a simple search for PGA on my Web site reveals all kinds of posts on my keynote for the “largest working sports organization in the world.” You don’t get to to do my type of job if you aren’t on your “A-Game” all the time!

So what did he think? This makes for a good read:

Part of my keynote in Palm Springs focused on my "10 Big Trends for the Legal Profession" - read the PDF by clicking on the image.

“Among the intriguing facts he imparted was a study citing that 65% of today’s preschoolers will work in jobs and careers that do not even exist yet.  He piqued our interest with other obvious-yet-provocative statements… our kids have never known TV without a remote and have never heard the phrase, “Please get up and change the channel.”

It bears emphasizing that he was talking to a roomful of lawyers – people who, by definition, practice in a conservative profession averse to change or novelty. Indeed, much of the law is based on precedent and the notion that if it hasn’t been done before, it probably can’t be done now.

Yet our challenge, at this particular moment in history, is to get ahead of the curve, to dare to be groundbreaking.  This may seem threatening, but it’s a message that should resonate within our industry as we think about what this means in concrete terms. On the horizon, I see more green buildings; eco-design; solar panels; and electric cars, among other innovations.  There will certainly be legal implications for all this, and we need to be ready.  In short, we need to think creatively and to embrace change.

And there’s my home run from the keynote – right there: “In short, we need to think creatively and to embrace change” and “Dare to be groundbreaking.” My job is to get people thinking about the future, and challenging them to think and act differently to deal with an ever faster rate of complex change.

It’s always a thrill to look back to see that I’ve pulled it off!

Read more in another post I wrote: “What Goes Into Building a Great Keynote?”  

I was recently the keynote speaker at two major corporate events, both of which really have to seem a key theme at the heart of the “big issues” that organizations are faced with — and that is, we are in a period of time in which the very concept of ‘cash’ is being fundamentally changed, due to the impact of mobile technology.

The first event was for Visa’s 2012 Prepaid Forum in Phoenix — at which, in my keynote, I made the observation that “if you think about it, we’ve only redefined cash once in our history — when credit cards were introduced. We’re about to do it a second time as smartphones become the new credit card!”

The second event was in Las Vegas, at GlobalExchange 2012, an event held by Pollard Banknote, one of the largest printers of lottery tickets, with attendance by a large number of senior executives from throughout the global lottery industry. I made the same observation, but in this case challenging the audience to think about how the world of retail, and hence the world of lottery ticket sales, would come to be challenged through this transformation of cash.

Both event featured similar session descriptions in that the issues that both are confronting through strategic thinking are very much the same.

In the case of the VISA event (click to view)….

…and for Pollard Banknote (click to view)

This is a huge trend that is unfolding at lightening speed as a wide variety of Internet companies (Google, Facebook, PayPal and more) all position themselves in terms of the “virtual wallet”, at the same that smartphone makers (Apple, etc) , banks and credit card companies all explore the space.

Yet it is a pretty massive undertaking : as noted in the Wall Street Journal, 
November 2011, “Yankee Group analyst Nick Holland estimates it will cost $15 billion to deploy the technology that will make mobile payments ubiquitous.”

As we get the second biggest disruption with cash to occur in our entire history, we can be certain there will be a huge number of business model disruptions, new competitors, existing market turmoil, new customer challenges and opportunities — and just a tremendous amount of change.

One of my observations in both keynotes is that every organization needs to get involved and get their feet wet — fast. There is so much going on so quickly that in this case — the future will truly belong to those who are fast. That means trying out a whole bunch of new ideas and innovating at top speed.

But does that mean that we are going to see someone win in this space in 2012? I doubt it — the scope of the undertaking and the infrastructure is involved is simply too big. That doesn’t mean anyone can avoid it though – because those who are making bold plays now will become big players tomorrow. Noted Thomas Kunz, Senior Vice President,  PNC Financial, when it comes to mobile payments: “2012 will be about a beta and expanding that beta test. It will take some time for this to become mainstream.”

As a result, my key innovation mantra — THINK BIG, START SMALL, SCALE FAST — fit perfectly into the themes and stories I weaved on stage in Phoenix and Las Vegas!

Back in January 2000, I wrote an article for my weekly Globe & Mail column, that put in perspective the battles brewing between Hollywood and the computer industry.

The opening statement was particularly spot on, in light of the SOPA battles of today: “Decades from now, people will characterize the early years of the 21st century as a period dominated by a battle between the corporate entertainment world and the computer geeks.”

In January 2000, Jim wrote into a newspaper column that the early years of the 21st century would be characterized by a 'battle between Hollywood and computer geeks." The battle continues to this day.

The article was pretty prescient; yet at the time, one could have almost predicted that the SOPA / PIPA of battle today would continue.

The article is worth a read. Enjoy.

You can view the original PDF on the right.

For what its’ worth, my money is still on the geeks (you’ll see a comment below.) I think part of what is clearly happening here is a transitioning of the corporate entertainment world from baby-boomers who have never really understood the technology opportunity, to a younger generation who truly gets it.

On the one hand, we’ve got the head of the MPAA, former Senator Chris Dodd. I don’t he could explain what the DNS is, what it does, and why it’s important. ‘

On the other hand, we have the young  Rep. Darrell Issa in the House of Representatives. He’s a computer gamer, young computer geek who gets it. He took to a gaming bulletin board to announce his opposition to the bills.

In the longer term, old guys like Dodds won’t be around to push around the future much anymore. Young guys like Issa will be the politicians of tomorrow.

There’s hope yet.

(And I suppose I am old guy. I’m 52. But I’ve been online since 1982. I’m a geek. I get it.)

With all the recent merger frenzy, it’s become obvious that the corporate types have finally clued in to the Internet, e-biz and e-commerce. Yet to their horror, they realize that while fabulous opportunities exist on-line, a Pandora’s box of challenges has also emerged. In particular, it seems that they can no longer control the distribution of their products.

I’d hazard a guess that given the flurry of recent lawsuits, some media moguls have decided that the only way to deal with the Internet is to sue anyone and everyone who is challenging their business models.

The music industry has been busy suing various groups involved with MP3, the music format that makes it easy to distribute digital forms of music. The movie, television and entertainment industries are busy suing Toronto-based on-line broadcaster iCraveTV.com, charging it with “brazen theft.”

There are new lawsuits against computer geeks who have managed to figure out how to get around the copy protection scheme found on DVD-ROMs, which is arguably the hottest new entertainment technology on the planet.

Things are getting nasty: Just the other day, a 16-year-old Norwegian kid who figured out the mathematical equations behind the DVD code found the police banging at his door.

A battle royal is under way, and it’s fascinating entertainment. On one side, we have the entertainment companies, finally ready to take advantage of the opportunities of the wired world, and ready to use lawyers to defend their turf.

On the other side, there’s a ragtag army of computer geeks, bound by the global reach of the Internet, and impassioned by their collective distaste for anything that puts constraints on how they might use their computers.

I don’t know about you, but my money is on the geeks.

Regardless of the deep, troubling and complex issues at work here, the reality is that the folks who control the computer code will be the ones who will control the future. Any attempts to prevent the distribution of information by legal means in this digital world — whether it be music, movies or television signals — will ultimately be doomed to failure.

To understand why, you need to immerse yourself in the mindset of the technical community, instead of simply pondering the press releases from the other side.

One of the best starting points is to visit Slashdot (http://slashdot.org) — it uses the tag line “News For Nerds. Stuff that Matters.” It’s a geek perspective on the issues of the day, including the many legal battles. (Investors take note: It is probably also the best place to understand new technologies before they come out. The entire Slashdot community knew what Transmeta was up to before any public announcement was made.)

Often weird, slightly adolescent, extremely irreverent and often not understandable, it is still a goldmine of information as to how the Internet of the future will shape up.

There are countless other sites similar to SlashDot. Techdirt (http://techdirt.com) is but another example of these on-line communities.

You come to realize that all these lawsuits are viewed as nothing more than an amusing challenge to the geek community. The on-line mindset, when confronted by a legal letter or restrictive computer code, is to play a version of a popular quiz TV show. “I can crack that secret code in three steps, Alex,” goes the response to the challenge.

Instant communities, such as OpenDVD (http://www.opendvd.org/), are emerging in which the geeks passionately defend their right to open up technology or share information — and where they counter the PR spin from the corporate or entertainment world. This community often acts in bad taste, poking fun at the futility of lawsuits in the digital age.

I just visited a Web site and bought a T-shirt that contains the entire secret DVD code printed on the back.

What chance does Hollywood have in this battle, when its crown jewels are protected by a mathematical equations that can be printed on the back of a T-shirt once the geek community has figured it out?

Jim Carroll is co-author of Light Bulbs to Yottabits: How to Profit by Understanding the Internet of the Future, and can be reached by E-mail at jcarroll@jimcarroll.com

Here’s a fun little trend to think about — what will happen with the sports of snowboarding and skiing as we go into the future?

That’s the focus of a little trends documents that I whipped together for some fun, but never got around to posting online.

I just did a quick re-edit to bring it  up to date, and it’s available as a PDF on the right or here.

Here’s how it opens:

“By 2015, the ski industry had positioned itself to support the emergence of the next ski demographic.

It was well prepared through an investment in technology and people to deal with the reality that the majority of the new skiers and snowboarders of of 2015 — and many existing enthusiasts — were completely wired, mobile, and expecting a far more interactive ski resort experience. In doing so, the industry  was keeping up with the massive societal change that was occurring as mobile technologies, social networks, and location-oriented “apps” came to change the very nature of the skiing / boarding experience worldwide.”

I took up the sport of skiing at the age of 40, having never really known how to ski. I keep getting a little better every year; have had the opportunity to ski the Swiss Alps and other “big mountains,” and live a family lifestyle that involves a voyage to our home “ski club” every weekend. Both of my sons have become snowboard instructors — and I daresay that I think the sport has changed my overall life in a very good way.

Take a read — you might find the future of this sport, as it becomes influenced by mobile, technology, location and social to be kind of fascinating.

And there’s more on this topic through the links below, include some video clips where I talk about these trends on stage!

Related postings:

• Blog post – The future of skiing 
• Blog with video : Jim on the future of snowboarding and skiing 
• Jim Carroll on “the future of skiing” in the San Jose Mercury Post 
• read Don’t Mess with My Powder, Dude! (PDF) 
• Personal : Why we ski  

The Globe & Mail had a nice summary of my 2012 future trends prediction blog.

You can grab a copy of the PDF by clicking on the image to the right. Harvey Schacter, who summarized my original blog post, is a great guy!

You might find it a good document to fire up into your email and share around, retweet or Facebook!

I’ve had a number of media interviews and followup as a result of the article. If you are interested in contacting me for these purposes, please do so.

I enjoy seeing coverage of the trends and insight that I regularly provide in my blog. I think my job continues to be to challenge people to think about their status quo; how quickly their world is changing around them in ways that they might not know; and what they need to be thinking from an innovation perspective to deal with those realities.

This synopses makes for a quick read and summary, and so it’s always a thrill to see the blog post get shared in a unique and innovative way.

Sidebar: I actually wrote a weekly column for the Globe & Mail for four years from 1998 till 2002, in which I covered leading edge technology and Internet issues. It was well liked and always generated a tremendous amount of e-mail feedback.

That is, until the-then editor of the business section decided in the light of the dot.com crash that there would be no more future technology stories to unfold, and that tech coverage was just as good as dead!

Of course, after that, we saw the emergence of Facebook, the dominance of Google, the rise of the Apple infrastructure, iTunes and Apps and iPods, the explosion of social networking, the huge impact of Twitter, pervasive connectivity, digital lifestyles, the overthrow of government through national online networking …. and so much more.

Yup, tech was dead!

I still think that editor was one of the biggest bozos I ever met in my life! Just saying!

Here’s some of the key trends that I see unfolding through 2012 and beyond.

My unique job allows me the opportunity to see and hear what a lot of CEO’s and senior executives in a lot of organizations are thinking about. The  nature of my keynotes and small board / leadership meetings allows me to understand what folks are focused on. The research I do, whether for a major manufacturing conference in Las Vegas or a small corporate meeting with an ice cream company allows me to see the key trends that are unfolding right now.

And so given this unique perch, here’s some of the most important trends which will play out in the year to come.

•  Biz competes again. North American and Western European companies have lived with constant fear, with the rapid rise of China, the BRIC countries and the N11 on the world  stage. And yet, we’re now witnessing a scene from the movie 2010: “HAL-9000 – ‘What’s going to happen?’ DAVE – ‘Something wonderful.‘ My sense is that a wide variety of industries, from agriculture to manufacturing to industrial design have been going through a renaissance of thinking in the last few years, and have learned what they need to do to re-innovate, grow again, and aggressively return to local and global markets. Read my “Build-America” blog post for some of what I’m thinking here — and stayed tuned!
• The rise of the tinkering economy. The future is once again being built in the garage next door. But this time, it’s the hyper-connected, innovation oriented tinkering economy which is driving things forward. Get used to phrases like “micro factories,” “hobby designers” and”personal factories.”  The future of design, business and manufacturing is being reinvented at collaborative idea factories such as Ponoko, Etsy and  eMachineShop.com. There’s a revolution underway which is being driven by a globally connected, creatively driven new generation of hobbyists, and the impact is going to be massive!
• Relationships change. Everywhere around us, the relationship that we have in our lives with the things that surround is, well, changing. Our relationship with food is changing as mobile technologies come to influence what we buy, how we shop,  and how we track our food intake. Our relationship with our body is undergoing a change as we come to use those same mobile technologies to monitor our diet, track our blood pressure another vital signs. Our relationship with clothing is changing as embedded technology becomes a part of what we wear — think about GPS enabled shoes for Alzheimers patients and Zephyr’s smart-clothing — which can be used by athletes to track their performance. When relationships change, everything changes, and opportunities for growth and innovative thinking abound!
• Generational re-generation: everywhere we look, there’s a massive generational turnover underway, with a change in ownership of organizations from slow moving change adverse baby-boomers to a younger generation that inhales change as a form of innovation oxygen. As family farms and ranches are passed on from father to son and daughter, the rate of adoption of new farming and herd management ideas takes on a greater degree of speed.  As older doctors and nurses who were weaned on the paper-heavy patient file head into retirement, they being replaced by new medical residents who are arriving in the clinic, operating room and by the hospital bed with their iPads, ready to plug in! A shift from change-aversion to change-is-the-greatest-drug is a trend that speeds up our world even more!
• Revenue reinvention. Every company is coming to face the reality that they have to become just like Apple in order to survive. The fact that Apple generates over 60% of its revenue from products that didn’t exist 4 years ago might today be an aberration, but given the increasing velocity of business cycles, product innovation, the arrival of new business models, changing customer expectations, the impact of social networks and a series of other trends, and soon every organization will find itself in a reality in which constant, relentless reinvention of its product or service line will the crucial to future success.
• The Dominance of Design. We’re on the edge of a massive new era of creativity, with a trend that we might even call the ‘IPad-ization of Life.’ All one has to do is look at the new Nest thermostat to realize that a new generation of brilliant creativity is about to remake our world. We’re not doomed to a future in which everything around us in the future is going to look just like it did in the past – Apple’s design influence is quickly going to impact everything around us – from the cars we drive to the lamps we use to the fridges we open, to the buses we catch. Clean, simple, easy interfaces and crisp, cool lines, But it’s not just the looks — its the fact that with this new era of design comes intelligence. Our future is going to look great , intelligent and interactive!
• Chip-velocity! Moore’s law used to apply only to the computer industry. Yet the rule that the processing power of a computer chip doubles every year while its cost cuts in half is taking on new meaning, as your phone becomes a credit card, your car watches how well you drive on behalf of your insurance company, and your clothing talks to your doctor! All of a sudden, in the era of relentless, pervasive connectivity, innovation in every single industry speeds up when Silicon Valley takes over the innovation agenda!
• Life beyond politics. While the US Presidential election and political turmoil will dominate the headlines for 2012, a new generation of leaders are focused on BIG THINKING, BIG IDEAS, and BOLD MOVES. There’s a realization that political gridlock is the new normal, whether its the Democrats and Republications staring each other down, or France and Germany looking at Italy and Greece with a mystified sense of stunned confusion. So while politicians fail to get things done, innovative organizations are casting their mind to the future trends which will really provide opportunity in the future. It’s fascinating — the future is back in vogue again! And the thinking that is driving it is that we aren’t going to fix the problems of the future by doing what we’ve done in the past. And if we do things differently with those problems – that’s how we’ll discover the next big opportunity. This is the new mindset driving activities in the world of energy, the environment and healthcare!
• Leading locally. There’s something odd going on — as the world gets global, we’re all going local.  We’re seeing it with sustainability  and local foods; angst and anger at banks and moves to credit unions; and a new volunteerism – as unemployment grew to 7.6%, volunteer service grew by 16%! We’re seeing it with local business – a University of Pennsylvania study found that areas with small, locally owned business (<100 employees) had greater per capita income growth than those with the presence of larger, nonlocal firms! There’s a new focus on local co-ops — with more than 100 million people employed worldwide in some type of local co-op. Thats’ why its fitting that 2012 is the International Year of the Cooperatives, a business model that has stood the test of time for over 150 years. Where-ever you look, while we are thinking global, we’re acting local!
• Strategy re-dos. The impact of all these trends? Executives quickly coming to realize that what they’ve been doing in the past isn’t to hold them forward into the future. It’s time to throw out all the old assumptions and try things that are new!

Here’s to 2012!

A big shout-out to the 10 companies that helped the most in keeping the JimCarroll.com Web site infrastructure in great operating shape throughout 2011. If you want to do a great Web site, you need to do it right. These are some of the technology companies that have supported my site in various ways through the year.

• 
  Awesome, reliable WordPress backup!
• 
  Another fabulous WordPress backup service
• 
  Web site analytics – amazing dashboard – deep insight!
• 
  Absolutely fabulous real time, deep traffic insight
• 
  Fast, responsive Web hosting – great service!
• 
  Web site caching service – performance booster.
• 
  Customized coding – they designed this cool slider!
• 
  Web site performance monitoring
• 
  Rock solid domain name service.
• 
  Live text message polling

Throughout 2011, my Web site has played an incredibly powerful role in supporting my speaking activities worldwide.

Quite a few clients have told me that they’ve found it through a Web search for a ‘futurist’ or ‘innovation speaker’, or have been sent there by one of my speaker bureau clients. They’ve told me they’ve watched the video clips throughout the site, and that with other background information, has convinced them that I’d be a great addition to their corporate leadership meeting or association event.

Keeping a Web site such as JimCarroll.com up and running with little downtime,  in a way that it is fast, responsive, and always available, takes a bit of effort. I do all the maintenance, blog postings and updates on my own. But it’s also through the help of a variety of partners that I’ve got a site in which the average Web page loads in under 3 to 4 seconds — pretty good for a media rich, complex site.

And so as we wind down the year 2011, I thought it would be a good time to give a shout-out to the many technology partners that I use to keep this Web site in tip top shape, or let me watch how well it is working. In no particular order, these partners include:

• Blogvault: A fabulous WordPress backup service. Plug it in, pay a small fee, and you’ve got peace-of-mind knowing that your Web site is being backed up on a regular minute by minute basis. What’s better is their 1-button Web site restore. For example, I just had to move my son’s Web site over to my main Web server, and using the backup copy it worked like a charm – instantly!. Highly recommended!  
• VaulltPress; another WordPress backup service that I am using. I started out with VaultPress before I met Blogvault, but I’m not one to easily leave a relationship that is working so well. Like Blogvault. this service does a regular minute by minute backup of my entire WordPress based Web site. Redundancy of backup can be a good thing – that’s why I’ve got two backup services!  
• Woopra – Web site analytics software. With these folks, I’ve got a fabulous real time dashboard that shows me how people are using my Web site — how they found me, what they’re looking at, and what pages they are spending their time on. This has allowed me to continually redesign my site, ensuring that my clients can easily find the insight they are looking for. There are almost 1,000 blog posts — and I’ve discovered where people really spend their time. 
• OpenTracker. These folks are a competitor to Woopra — and have their own unique strengths. I particularly like how I can do some pretty deep analysis of Web traffic as it is happening in real time – it gives me a real sense of what people were looking for, and what pages really draw significant attention. 
• MediaTemple: extraordinary Web hosting with incomparable service — if you are willing to pay for a strong, reliable host, you’ll get stellar service. I had a support question on Thanksgiving Day — and it only took minutes for them to respond. I started the year out with a shared Web hosting service, and to be honest, you can take a significant performance hit if your site gets busy. In April I moved over to their DV (Dedicated Virtual) service, so that I’m the only one running as a server on the space I share. I’ve seen major performance improvements and fabulous reliability. Pingdom tells me I’ve only had 5 outages, and I know that each of those times has been due to something I’ve screwed up on my own. 
• W3TC: a typical Web site / WordPress blog can slow down when it is serving up a variety of video, images and other information rich sources, particularly under heavy traffic loads. That’s where this service comes in — it spreads out the content to my “content delivery provider,” Amazon CloudFront …so that the images that you see on the Web site don’t actually come from my site, but from a variety of Amazon servers around the world. If you want to speed up a WordPress based Web site, W3TC is likely the best tool out there. 
• CopterLabs: every once in a while, you need some custom programming done on a Web site. I found and hired Copter Labs to design the cool ‘image slider’ that you see on the top of this post. They do great work, are extremely professional, and truly do draw upon a team of WordPress experts worldwide – while my project was managed from Portland, Oregon, the actual work was done by a fellow in the UK. 
• GTMetrix: to keep this complicated infrastructure moving and in great operating shape, you’ve got to able to do some deep analysis of where any bottlenecks might be emerging in your site. Every time you add a new feature, you run the risk of introducing some slow performance. GTMetrix lets me look into performance and continually fine tune its operations.  
• easyDNS: the key component to any Web site is having a domain service that figures out just “where” jimcarroll.com happens to be located — and where and when images are being serviced from Amazon Cloudfront. Not just that, but a great domain service should automatically flip your Web site to a backup host in case things go wrong. That’s the role of easyDNS — I’ve been using them for 15 years — and could not recommend them more highly!  
• Poll Everywhere: last but not least, but PollEverywhere ranks as my favourite tech tool of 2011. I was described in a blog post as a ‘raving fan’ of this service, and that is extremely true. I use PollEverywhere to do live text message polling while on stage – while they’re not really a part of my Web site, they are a very, very important partner! 

That’s my list of my key 10 providers for 2011. Obviously, there is a lot more at work here in terms of the technology infrastructure. I must mention Apple in light of the  : the home office consists of a Mac Pro, new Macbook Pro, iPad, iPhone, and just about everything-Apple. Between the home and the chalet, we’ve got 4 Apple TV’s and just about ever other whiz-bang iDevice possible. The fact is, Apple has helped to take my business to new levels — Pages, Number, and most importantly, Keynote have all replaced the Microsoft office tools that I was using up until 2007. Earlier this year, while on stage, I actually had to use Windows 7 when I wasn’t allowed to use my Mac on stage — and I was completely, totally lost!

Not to forget as well Keynote Pro: these folks designed the Keynote presentation template that I use on stage — one that has now probably been viewed by over 100,000 people in the last two years alone. It’s not a key part of what I do on my Web site, but from a stage perspective, it’s certainly a key part of my success! 

Thanks to all – and here’s to 2012!

Update: For those asking about how I manage to walk on stage and do what I do, and also manage the tech infrastructure — you can’t figure out the future if you don’t deeply into the technology that will drive it! For what it’s worth, I’ve been geeking out as a hobby since 1982, starting with a Radio Shack Model III. My latest project, in my ongoing effort to keep the Website humming along, is to utilize a MediaTemple VE server running on an “LNMP stack.”  (I’ve had a test site running with Apache and Nginx as a proxy, but there’s still a lot of Apache overhead.) So the next stage involves a barebones Ubuntu operating system (Linux), running Nginx (instead of Apache, for performance), Mysql and PHP. (Hence, LNMP, not LAMP). It’s based on this article here. Looks awesome!

As we wind down 2011, it’s a good time to reflect on some of the events I highlighted this year. It proved to be quite the year year, with many fascinating events where I opened or closed a large scale conference or corporate meeting with a keynote address.

One of Jim's key themes is the opportunities of the future - at one in Las Vegas, one fellow was so inspired by the message that he asked Jim when he might consider running for President of the United States. Click to watch!

As we approach the end of the year, everyone turns their attention to 2012 — and begins to wonder “what comes next?” All of my clients are focused on that theme when they engage me for a keynote or corporate workshop — and so a sense of what they were thinking about in 2011 gives you a good sense of what’s going to be important in 2012!

Some of the highlights from this year includes these events:

• CSC Executive Exchange 2011, St. Andrews, Scotland. A small, intimate, invitation only event where I shared keynote duties with Jimmy Wales, the Founder of WikiPedia. I had CEO’s, CIO’s and CFO’s of some pretty major global organizations. Key theme: “The Next Wave of Digital Game-Changers” – I took a look at how every industry is soon to be caught up in Silicon Valley velocity, as technological comes to change every industry at lightening speed.
• McKesson IdeaShare 2011, San Francisco, California. Changing roles, changing opportunities. I open this annual event with a message for 4,500 pharmacist / owners that with significant challenges and change in the world of healthcare and retail, the time is ripe for them to innovate with their role and their methods because their has never provided a bigger time for opportunity. The big theme: “Healthcare 2020: The Transformative Trends That Will REALLY Define Our Future.” This proved to be a huge topic for this year, and continues into 2012, as people come to seek insight on what will really happen in the world of healthcare beyond the current political rhetoric.
• Multi-Unit Franchising Conference 2011, Las Vegas. I share the stage with Sean Tuohy, subject of the Blind Side, who owns quite a few franchise operations on his own. The focus in my keynote is on the fast changes occurring in the world of retail with consumers, technology, advertising and branding, social networking – you name it all!
• US Air Force Research Laboratory, Dayton, Ohio: This group, which controls the entire research budget for the Air Force, brings me in to open a conference in which they examine new opportunities and methodologies for innovative thinking. Fascinating audience, and indicative of the fact that every organization realizes that the world is changing so fast that a lot of traditional assumptions about innovation and R&D are changing at lightening speed!
• Consumer Goods Technology Magazine 2011 , Orlando, Florida. The pre-eminent conference for packaged goods, food and consumer products companies, with a huge number of Fortune 500 executives. My theme focuses on ‘what world class innovators do that others don’t do‘, particularly to keep up with changing consumers, mobile technologies, social networks and a variety of other trends. It leads to a blog post by one fellow, “Some mind blowing stats from Jim Carroll ….” Big themes: “Mobile, Social, Location!“
• Maple Leaf Foods, Toronto, Canada. A blog post, “Food industry trends 2011; Report from a keynote” was based on this talk. This blog post is now one of the first search results for anyone searching for anything having to do with food trends — and is now easily the most trafficked Web page on my site. After health care, food trends is probably the second busiest topic area for the year.
• T. Rowe Price 2011 Investment Symposium. 600 investment managers, senior executives and CEO’s. The other keynotes are Colin Powell and Charlie Cook. My job is to close this two day event with an inspirational, motivational message based on the theme “When Do We Get to Normal? Why Thinking BIG Will Help You Seize The Opportunities of the 21st Century.”
• World Pharma Innovation Congress, London, UK. I’m honored to open this renowned global conference on innovation within their crucial sector – most of the global heavy hitters from the world of pharma and bio-science are in the room. Opportunities for growth and innovation are coming from hyper-science, opportunities for externally sourced innovation insight, and the big global ‘idea machine’ that is revolutionizing opportunities for innovative thinking.
• Interactive Manufacturing Exchange, Las Vegas, Nevada. A massive highlight from September — with a dinner keynote for 600 major manufacturing executives, and a morning keynote for 1,000 more. My keynote focus is that there is plenty of room for growth in the North American manufacturing sector, given the tremendous advances that have occurred with methodology and technology. My message must have resonated — after my talk, one fellow got up during the Q&A and asked if I would consider running for President of the US!
• DSSI Forum, San Antonio, Texas. One of the largest seniors care conferences in the US. I spoke at length and with passion about the big opportunities for innovative thinking in the sector, particularly in light of the big challenges that society faces. This was a very personal event; those who know me well know that we have learned quite a bit about the challenges society faces with Alzheimer’s as a close family member has suffered from the disease.
• Lockheed Martin, Washington, DC. I’m asked to speak at their 2011 global HR conference. The organization is aligning itself to deal with fast paced change in ever sector of its operations: my theme is what companies are doing o achieve “skills agility”, and why the issue of “deploying the right skills at the right time for the right purpose” is an increasingly important model for the future.
• Pearson 2011. The future of education. A talk that linked key future trends to the need for massive, transformation thinking in the world of knowledge delivery. Noted one attendee: “Jim Carroll gave a particularly poignant keynote address about the need for true, innovative thinking.  (Think of a 5 year mission on steroids…)”
• Bombardier Global Operators Conference. The future of corporate and leisure travel. Manufacturing innovation. Consumer change, and the impact of mobility. A wide ranging talk that challenges global airline operators to think about innovation in every aspect of their operations.
• Fairmont / Raffles Hotels International. A corporate event, focused on the future of the global meetings and events industry. Key theme: organizations will increasingly require short, sharp shocks of knowledge delivery — corporate meetings and events are a big part of this trend, and are a key part of the short term strategic planning cycles that organizations are focused upon.
• Texas CattleFeeders Association, Amarillo, Texas. The 2nd of two major talks for the cattle/beef industry in the US. Earlier in the year, I opened a private event that had in the room the top 100 cattle ranchers from across the country – representing a  multi-billion dollar investment. My keynotes focus on the significant opportunities for growth in the agricultural industry.
• International Foundation 57th annual Employee Benefits Congress, New Orleans, LA. A morning keynote for 4,500 people at 730AM in New Orleans — and they all show up, confirming that description that “what I do for a living is go out and talk to large groups of hungover people.” It’s a rousing talk on the theme of Healthcare 2020: Today’s Trends, Tomorrow’s Opportunities
• Linde Health Group, Munich, Germany. Global opportunities in the world of healthcare – how do we link future trends to opportunities for growth.

There were quite a few other keynotes for associations, government and corporations. In addition to these high profile engagements, which featured audiences of up to 6,000, I also hosted a number of small CEO level events. In one case in Washington, I spent the morning with a small group of 15 CEO’s/CIO’s/CFO’s in a boardroom style setting, where we explored the opportunities for growth that coming from linking future trends to innovative thinking.

Advance bookings for 2012 are exceedingly strong — so far, I know I’ll be in Palm Springs, Tampa, Orlando, Phoenix, Aspen, New Orleans (x2), San Antonio and many other locations.

Think growth. Think opportunity. Think trends. Think positive!

At the T. Rowe Price 2011 Investment Symposium in Baltimore on Friday, I listened to the technology panel that preceded my luncheon keynote.

It was a fascinating discussion as a number of their leading analysts spoke of the trends that they saw unfolding with consumer and other digital technology companies, such as Apple, Amazon and Samsung.

Name any industry - auto, health care, manufacturing, energy, banking -- and the big trend over the next five years is that Silicon Valley is coming to control the pace of innovation in the industry. And it's speeding it up!

But I thought that the crowd was hungering for a bit more — where are the next big trends, and the next big transformation opportunities that are going to unfold which are going to provide for the birth of new industries, fast growing companies, and billion-dollar market opportunities?

And so I outlined that reality: the next big areas of growth will come from the transformative change that occurs as Silicon Valley comes to drive the pace of innovation in almost every other industry. As it does so,  it will speed up the rate of innovation.

The impact of this trend is that it will also shift control from any particular industry – insurance, healthcare, banking, auto — to the technology companies. The result will be massive business model disruption as new, faster, more nimble competitors who understand technology based disruption, cast aside their slower, ingrained counterparts.

The future belongs, in other words, to those who are fast. Tech companies and tech based innovators certainly understand this! And the key issue is speed : Apple, for example, could innovate much faster with new credit card financial systems than any bank could. Google and it’s tests of automatic car navigation technology will certainly evolve faster than any auto company in Detroit, Japan or Germany could. Unless leaders in those organizations increasingly learn to focus on speed as a metric, and fast-innovation as a core capability.

Consider just a few of the trends:

• Banks and credit companies risk losing control of their future as our mobile devices, cell phones and iPhones become credit cards
• the energy industry and home construction is impacted as a new personal energy infrastructure management, in the form of such devices as the NEST Thermostat, provide for a significant change in the way people use energy
• health care will be transformed by medical device connectivity and bioconnetivity — allowing hospitals and nursing homes to extend the reach of their medical professionals to an increasing number of remote locations
• the auto industry will face trendmeondous change as an intelligent highway infrastructure emerges as the same time as intelligent, self-guiding cars and trucks become a regular part of our daily world
• the world of insurance is upended as we head to a world of predictive insurance modelling through the use of sophisticated technologies such as on-board GPS devices which monitor driver behaviour

These are but just a few examples. I can go into any industry today and point out how Silicon Valley and technology is going to cause significant change and upheaval within the industry. I can spot the smart executives who understand the message and realize that right now is the time for aggressive innovation and big thinking.

And then in other clients, I can see this observation pass right over the heads of some of those in the audience, and realize we’ve got folks who are like deer in the headlights — the trends are blinding in their reality, but they are frozen by their inability to do anything.

I spoke about this trend in a recent keynote.

There are a whole series of related posts in which I’ve commented on the significance of this trend and the speed with which it is occurring. These are just a few.

• Silicon Valley innovation velocity set to dominate every industry 
• When Silicon Valley Takes Over Health Care Innovation 
• This ghost town in New Mexico could turn into one of the most important innovation engines 
• Reinventing the future with transformative technology
• Silicon Valley: Is Innovation Dead? 

I haven’t done of these posts in a while — it’s an observation of 10 of the most recent search phrases that resulted in people discovering information in my blog through the last week.

It’s a useful way to see what people around the world might be thinking about, or some of the issues that are top of mind. You can see some other What’s Hot entries here.

I’ve got some fabulous new Web site tracking software — notably Woopra and OpenTracker — both of which give me *real time* insight into what people are discovering on my site, so it’s pretty easy to pull this information together.

Here we go:

• a search for “food product trends marketing” from Ireland resulted in someone hitting what is currently one of the most heavily visited pages on my Web site — “Food industry trends 2011 – Report from a keynote“. Literally a few hundred hits a day!
• from Bangalore, India, a search for “healthcare industry trends presentation” led to the page “Healthcare 2020: The Transformative Trends That Will REALLY Define Our Future“, also one of the most popular pages on my site. What is evident is that people find a tremendous amount of value in the detailed trends outlines as found in this type of post and the previous food industry post — there are a lot of these scattered throughout my blog covering a wide range of industries. Try the Trends link for a list by industry.
• another popular search concerns the future of the meetings and events industry. From San Diego this morning, a search for “event industry 2012 trends” led to the post “Future of the meetings / events industry“
• from Singapore, a search for “characteristics of the 21st century” led to the post “10 Unique Characteristics of 21st Century Skills” which is a useful guide to the key HR issues that you are facing now and into the future
• on the HR theme, it’s kind of funny that someone in Larisa, Greece, did a search this morning for “Jobs of the future 2015“, which took them to the post “Good jobs in Bad Times – I’m interviewed on PBS on future career trends“. Maybe it will help to inspire someone for post-Greek economic meltdown HR innovation!
• from Kenya, a search for “importance of innovation to consumers” led to the post “The importance of innovation in the era of the “new normal.” This post is a good summery of the key factors which require fast paced innovation today.
• from Malaysia, someone searching for “future ready organization” hit the post, “How future ready is your organization?”. I wrote that in 2009 – and write about the velocity ratio, the rate of ‘rising tides’ and other factors that might give you a sense of whether your organization is keeping up with the speed of innovation occurring in your industry.
• out in Madras, India, a search for the phrase “innovation themes for wealth management technology” led to a post that summarized my 2009 keynote for the National Australia Bank – “14 Key Innovation Strategies for Financial Advisors & Financial Organizations”
• from North Carolina in the US, a search for “bioengineered body parts” odd to the post from 2006, “Bio-engineered body parts, the Cold Store and personalized medicine…” Consider what I wrote in 2006! “The pill bottle linked into my home network grid in order to interact with the prescription drug company. They had specifically engineered this medicine the day before for my own bio-code, based on a quick sampling of my blood and sinus condition that was done at the local Cold Store.”
• last but not least, someone in Las Vegas did a search this morning for the phrase “things you have to do in vegas during the recession.” That took them to a great post that still works with the current and ongoing volatility in the global economy, “10 Things You Need to Do to Innovate in a Recession“

That’s 10 search phrases — and a simple summary of some great insight. Stayed tuned — more “What’s Hot” posts to come!

If you want to track analytics on your own Web site, I highly recommend both Woopra and OpenTracker. Fascinating insight!

From my August CAMagazine column….

You might have been to a conference recently that involved polling technology. You’re handed a little clicker that has four buttons, and on the screen at the front of the room you see a multiple-choice question. Everyone sends in a response and the results appear instantly on screen.

This instant polling technology is quite fun. Too bad this particular technology, which has been around just a few years, is already obsolete. That’s because of the impact of mobile technology, which is set to cause many other day-to-day activities to become out of date.

I often do live polling of my audience while onstage, but there’s no complicated set-up for me. I simply design a multiple-choice poll using the Poll Everywhere website. Then I ask those in attendance to take out their smartphones, iPhones andBlackBerrys and respond by sending a text message. (They can also vote by visiting a website on their smartphone, or even tweet their response.)

Of course, the number of votes that come in varies. I was onstage in front of 800 bankers in Texas and the average age must have been 60-plus. Out of that group, three managed to figure out how to send a text. Maybe they didn’t know how to send a text to someone outside their contact list. This was fascinating, because there are already new types of banks, such as South Africa-based Wizzit, in which all transactions occur via text message.

Contrast the ability of the bankers to participate in a live text-message poll to my experience when I was invited to talk to 250 students for my son’s Grade 12 class. When I ran the first text-message poll, I had about 247 responses within 60 seconds. For members of this generation, texting is like oxygen; their mobile smartphone is their view into the world. They’ll look at something like text-message-based banking and think it is a great idea.

This speaks to a huge trend: significant business model change as a result of the impact of mobile or smartphone technology. The pace of innovation in the banking sector will shift from what was once a nice, leisurely state of affairs to the hyperspeed, frenetic pace of innovation that emanates from Silicon Valley and smartphone makers. Even the credit cards in our pockets are likely to disappear because near-field communications technology will allow us to instantly pay for a purchase by simply authorizing the transaction on our smartphones. Some magic will happen that will cause the authorization to be sent to the store, gas station or other payment acceptance system.

And the trend isn’t limited to financial services — it’s happening in virtually every industry. For example, British insurance company Insure The Box will set your car up with a special type of GPS device. It will measure your acceleration, the G-force of your turns, whether you are stopping fully at traffic lights and whether you are keeping to the speed limit. If you do, you’ll get a rebate on the insurance you paid. Call it performance-based insurance. Several major North American insurance carriers plan to roll out similar technology within the year.

What happens in the world of banking, insurance and other industries when Apple and other smartphone developers determine their destiny?

Read more about that experience here: “What happens when high school students are told to text!” 

"If Carroll had his way, the phrase “You can’t do that because we’ve always done it this way” would be grounds for immediate dismissal".

The following article was just published in July in AkzoNoble’s  ”A” Magazine, featuring some of my thoughts on innovation in organizations.The organization is the largest global paints and coatings company and is a leading producer of specialty chemicals.

The article is a good read as to how I think and work.

It was distributed in print form to several hundred thousand readers in their global client base.

You can grab the PDF of the article by clicking on the magazine cover on the right.

WHAT’S YOUR VISION OF THE FUTURE
by Jim Wake

If routine rules your working life, you could be stifling any chance of growing and improving your business. Worse still, if you fail to encourage creative thinking, you could well be doomed to failure.

Innovation is not what you think it is, says Jim Carroll, a selfdescribed “futurist” who makes a living advising companies on how they can reinvent themselves to compete effectively in a fast-changing world. “When it comes to the word innovation,” he explains, “a lot of people hear that word and they think it isn’t something that applies to them. I call it the ‘Steve Jobs effect.’ People hear the word and they think: ‘That’s about the design of cool products and only cool people get to do that. I manage purchasing, so how could I be responsible for innovation?’”

But what Carroll tells them – in ways designed to get them to laugh at themselves and squirm in uncomfortable self-recognition – is that innovation is both more mundane and more achievabe than dreaming up the next breakthrough consumer product, writing brilliant computer code, or developing new methods for microsurgery. “I step back and reframe the question,” he continues. “To me, innovation is three things that apply to everyone in the organization. Whether they are the head of purchasing or product development, or the CEO or the Vice-President of sales, it’s about challenging yourself with three questions. What can I do to run this business better? What can I do to grow this business? And what can I do to transform this business?”

To Carroll, it’s a lot more about awareness than it is about genius. “Running the business? Innovation offers all kinds of opportunities to take costs out of the business. With computerized technologies to streamline processes, for example. It’s just unlimited potential. Growing the business is all about how we get into new markets, new product development, how we generate revenue where revenue hasn’t existed before. Transforming the business is about restructuring ourselves. How we collaborate better, how we reshape the way we’re doing R&D, how we do things differently as an organization.

“A lot of people still think that innovation is some deep mysterious thing,” he goes on. “To me, the link is that there’s a whole bunch of obvious trends which are going to impact an organization, whether they’re demographic, social, political, business trends, whatever. Innovation is simply responding to and keeping up with those trends. Some of it is drop-dead obvious: in Western society, we have a looming boom of baby boomers who are going to become older and sicker and require more care, so that just impacts a whole variety of different industries. With technology, there’s a whole bunch of fascinating trends underway where a lot of everyday devices around us are going to gain intelligence, are going to be linked to the internet, so that’s an obvious trend. And in terms of politics, what’s playing out in Egypt – where there’s a transition of power from one generation that is unplugged, unconnected, to a different generation that is plugged in and connected. Those are the kinds of obvious trends I’m talking about.”

But of course, what is obvious to Carroll – who acknowledges that research is an important part of what he does – may not be so obvious to the person who is focused on meeting deadlines and paying the bills. Still, he is convinced that management can nurture an environment which encourages creative thinking and the willingness to take risks that is pretty much a prerequisite for innovation. “I call it tone at the top. It is something that is CEO-led. He or she has to set the tone for a culture which allows for continual change and adaptation and innovation, in order to keep up with the very fast-paced change around us. If you don’t set that tone at the top, then you really are doomed to failure. I see a lot of organizations try to make innovation something special. They form a little innovation team and go off in a little room and study innovation. But that just doesn’t work. It’s a culture throughout the organization where the leadership is saying to everyone that you’ve got to challenge yourself on those three questions, and we will judge you during the annual review process and in your remuneration and in your job description.”

One example he points to is Google, which provides “innovation time off” – a provision allowing engineers to devote up to 20 percent of their time on projects not directly related to their job descriptions or responsibilities. “It’s important,” says Carroll, “that organizations establish a whole series of projects that are very focused on innovative outcomes, in addition to having everyone responsible for day-to-day innovation.” He also suggests that routine is one of the biggest threats to innovation. “I think it’s very easy for an organization to go into autopilot. If you can do something to shake up their complacency – whether it’s the rebel coming on board or doing something to cause some chaos – that’s a good thing because people need to wake up to how quickly their world is changing around them.” In his talks – he gives dozens every year to audiences as diverse as Texas bankers, California cattle farmers, national park management professionals and the US Professional Golfers’ Association – he can almost be aggressive in trying to combat complacency.

“Here’s what I’ve learned,” he says during one of his videos from a keynote speech. “In every single organization there are people who wake up every single day. The very first thought that comes to their mind is ‘what am I going to do today to kill new ideas?’” It’s a comment which provokes nervous laughter, but that’s because everyone in the audience recognizes a kernel of truth there. “You know that they’re out there because they come into their meetings and you’re presenting new concepts and new ways of doing things, and they’ve got all these little code words that they use to shut ideas down.”

If Carroll had his way, the phrase “You can’t do that because we’ve always done it this way” would be grounds for immediate dismissal. “Never mind that the world is going to change, that the world is going to go over there really, really fast, and we’re still here and we have to get over there with the rest of the world,” he says mockingly. “There are people out there who’ve adopted the attitude of ‘you can’t do that; we’ve always done it this way – it won’t work!’ You come up with a really good idea, you put it out there, you seek some reaction and there is a naysayer at the table who immediately says: ‘It won’t work’; or ‘Dumbest idea I ever heard, it’s too risky, we’re not an organization that takes risk.’” He lets the thought hang there for an instant and then points out the obvious: “The only way to get ahead is to take risks.” As if he himself has suddenly been appointed CEO, he then starts issuing orders to the audience: “Each of you from this point on agrees that you will never use, or permit to be used in one of your meetings, that phrase ‘you can’t do this because we’ve always done it this way’. You’re going to completely ban that phrase ‘it won’t work, dumbest idea I ever heard’. You’re going to banish the type of thinking that tries to hold us back from doing new things.”

He encourages his audience to conduct a simple test the next time they are sitting in a meeting – keep score of the “innovation killing” phrases that come up: a point for every time they hear “it won’t work”, “you can’t do that”, “I don’t know how”, and several others demonstrating fear of trying. Five bonus points for “The boss won’t go for it” and ten for “Why should I care?” Your company is already in trouble – innovation-adverse, in his words – if you score more than five, “innovation dead” if you score more than ten, and you might as well either close up shop or give him a call if you score more than 15.

At the other end of the spectrum are the behaviors, practices and corporate cultures that generate new ideas – ideas flow freely throughout the organization, subversion is considered a virtue, creative champions are present throughout the company, people understand that innovation is not just about

technology, but about doing things differently and better, and that failure is an inevitable – and acceptable – part of the innovation process. “Hire people you don’t like,” he urges, and “forget everything you know”. In this changing world, he claims, we don’t need MBAs so much as we need “MBIs” – Masters of Business Imagination. “The phrase Master of Business Administration is about running the business. That’s great, but what are you going to do to grow and transform the business? We [spend] more time thinking about how our markets are changing, how we might build new relationships with our customers, thinking about how we might go in and disrupt other business models and how we might ingest technology faster to do awesome things within our industry. We should just have a lot more people with a lot more imagination on our team.”

Carroll wasn’t always a change guru – he spent 12 years as an accountant. But somewhere along the way, he realized that technology was moving much faster than the business world, and that there was a business opportunity convincing the corporate world that it needed to change to accommodate new technologies and trends, or get left behind. He points out that Apple generates 60 percent of its revenue from products that didn’t even exist four years ago, and that the only thing that is certain is

that everything will be different before you know it. Half of what students learn in their first year in college is obsolete by the time they graduate. “Having been at this for 15 years,” he says, “I think that the necessity for organizations to get on board with this type of thinking is becoming more critical, because business is changing faster, customers are changing faster and technology is changing faster. My key word is velocity. The need to do a lot of radical things is speeding up because everything out there is speeding up.”

In the last few weeks, I’ve done a number of insurance oriented keynotes, including one for a meeting with the CEO and top leadership team of one of the largest insurers in the world, as well as a top insurance association.

We are quickly moving into an era of "performance oriented insurance" with policies / pricing based on performance. There will be huge opportunities for disruptive business model change as this trend unfolds.

And I’ve been busy speaking to the trends and opportunities for innovation that are going to come into this often-slow-to-react industry at lightning speed.

In an era in which everything around is plugging together,  there are tremendous new opportunities for some pretty massive business model change. I often make a joke on stage that perhaps one day my weigh scale might send an email to my fridge one day if I’m not living up to the terms of my life insurance wellness clause.

Yet, is such thinking far fetched?

Maybe not!

One of the biggest trends which is going to hit the world of insurance like a tidal wave is performance based insurance policies. If you live up to or exceed some performance standard, you’ll get a rebate or reduction on your insurance  policy rate.

It’s going to happen extremely quickly in the field of automotive insurance. A flood of GPS enabled performance measuring devices will soon come to inhabit most automobiles throughout the industrialized world. Insurance companies will set a policy price, and then give you a rebate if you exhibit better than average behavior.

Consider a program already underway in the UK:

Insure The Box measures drivers’ mileage, when they drive, and how they drive. Excessive G-forces, sudden braking or cornering and long periods of driving without a break are monitored.

Policyholders are charged by the mile and motorists initially pay for 6,000 miles. Once these are used up they can buy more miles as they need them. Policyholders are rewarded with “free” miles if they drive safely.

Money: A spy in the car that could cut cost of cover for young drivers
The Guardian, UK, April 2011

You can expect most North American insurance companies to roll out similar technology and performance. Or maybe not — some organizations won’t have the speed, agility and flexibility to do this at the pace that the market, competitive and customer pressure will require.

The result is a classic opportunity for big business model disruption.

The same type of thing is going to occur in the world of life insurance.

It has long been the assumption that despite the rapid emergence of genomic, preventative medicine, that it would never be desirable, ethical or even fair to underwrite policies based on a DNA test.

I’m a believer that this is a pretty big assumption to make. History shows that assumptions that underlie a business model barely last. When I speak about innovation, I advise people it’s often best to challenge assumptions — those who don’t often miss the biggest opportunities.

Clearly, we know that there are some powerful trends at work:

• the cost for a DNA test that can be used to predict with a high degree of accuracy the disesases and conditions you will inherit in your lifetime is set to collapse, as Moore’s law comes to drive the cost of DNA sequencing machines that do the test
• hence, greater numbers of people will have the opportunity to gain such insight (whether it be good or bad)
• those who have a test that shows a life that will be relatively disease and condition free would likely be able to offer themselves up to a group of speciality insurers and get a policy discount compared to the average population

Again, there’s opportunity for big business model change and upheaval as this happens.

So too is the concept of a rebate of your life, medical or disability insurance, if you can prove that you are taking regular, active steps to ensure that you are in good health. Certainly there are those in the the health care system, who know that with the massive challenges in front of, the system, a lot of big, bold transformative thinking is necessary.

A federal grant program authorized in the health overhaul law is offering states $100 million to reward Medicaid recipients who make an effort to quit smoking or keep their weight, blood pressure or cholesterol levels in check. The grant program is meant to encourage states to experiment with an uncertain approach to wellness: offering incentives for healthy behavior.

Healthy behaviors pay off; Medicaid recipients who commit to improving their health will be eligible for financial rewards, Los Angeles Times, April 2011

Extend this type of thinking into what comes next in our hyperconnected world — individuals who monitor their blood pressure, glucose levels and other vitals that they are willing to share with their insurer. Exercise and wellness apps on their iPhone that they can use to demonstrate the commitment to a regular series of workouts. Adherence to a personalized lifestyle plan — with insurance cost reductions based on performance.

This type of stuff isn’t far-fetched at all. And it’s going to hit the insurance world quicker than it thinks.

Then there’s the issue of the underwriting of insurance risk. Today, in the life insurance industry, you must undergo a battery of medical and blood tests so that they can make an assessment as to whether you are insurable.

Tomorrow will be completely different, and it will be here before the industry knows it:

“Assuming privacy regulations require it, by 2020 underwriting will consist of one question: ‘Can I look up everything about you?’”

The Next Decade in Innovation, Insurance & Technology, May 2011

Tomorrow? They might simply look you up on Facebook, and based on what they see, come to a decision as to whether they will insure you or not.

Farfetched? Not at all!  In fact, some in the insurance industry are already talking about it:

“Insurers are preparing to use people’s Facebook profiles and online spending habits as a way of setting premiums based on their lifestyle. The Sunday Times, December 2010

The article goes on to note:

“Studies for the insurers suggest that people’s online data detailing their food purchases, activities and social groups can be as good an indicator of their life expectancy as conventional medical examinations.

The trials were conducted by Deloitte Consulting LLP and showed that consumer data, based on a sample of 60,000 people, was as effective in identifying potential health risks as if the applicant for insurance had gone for a blood and urine test

Aviva, one of Britain’s largest insurers, is planning to introduce the new “predictive modelling” in Britain next year after studying the results of trials in America. Swiss Re is also working on a similar scheme.

The Sunday Times, December 2010

The bottom line is that in the next several years, at a very fast paced, the world of insurance is going to be challenged through innovation involving analytics and predictive modelling, performance based policies, and a whole series of other opportunity.

The future will belong to those who are fast!

I’m in Las Vegas Thursday, as a keynote speaker fo rhte Multi-Unit Franchising Conference at the Venetian.

"Time to market and corporate agility are the new capabilities to focus on"

I’ll be speaking to  a wide variety of consumer, technology, demographic and other trends as they impact franchise operations.

Multi-Unit Franchise Magazine just ran a small article in which I comment on some of these trends.

This should be a great crowd and fun audience – it’s a very entrepreneurial group, with a lot of success under their belts. But they live in interesting times — cost inflation perhaps being the biggest challenge they are faced with.

Not to forget the impact of mobile technology – a good portion of the folks in the room are going to be in the restaurant end of the franchise industry, and they are being impacted extremely quickly by mobile coupons, and other location intelligence technologies. Online ordering via mobile devices is a tidal wave of change coming into the industry at a furious pace. Then there’s faster evolution of consumer taste trends.

Whatever the case may be, there’s a lot of change going on, and plenty of opportunity for innovation. This event comes after I had keynoted the global Burger King franchise conference for about 5,000 people in Vegas, and a keynote for the global leadership team for Yum! Brands (KFC, Taco Bell, Pizza Hut) on the same themes — which also led to a keynote for VIBE 2010 (Very Important Beverage Executives), the individuals who run the refreshment end of things in chain restaurants. Lots going on in Vegas!

Tracking the Future

Jim Carroll keeps his finger on the pulse of the world around him and particularly, the future. He is, after all, a futurist who identifies business and cultural trends ranging from technology and business model change, to innovation, global challenges, and growth. Carroll’s list of
clients includes Northrop Grumman, Visa, Rockwell Collins, Lincoln Financial, and the Walt Disney organization.

Prior to his speaking at the Multi-Unit Franchising Conference in April, we asked Carroll for his take on the ever-evolving consumer, technology, and the franchise business marketplace. He outlined five key – and critical – areas for multi-unit franchisees to be aware of when considering new brands and concepts to add to their portfolio.

Paying Attention. Consumers today face more stimuli around them than at any previous time in history – computers, Internet, cell phone, video games, etc. He says today’s interactive world demands that franchisees to be engaged in all mediums. “Marketers must work harder than ever to capture the attention of the consumer and make a connection. Brands must keep up with the pace of consumer change in order to stay relevant,” says Carroll.

Changing Family Dynamics. There’s a new definition of family in America and it’s no longer nuclear. Successful franchise brands must acknowledge and respond to this reality. “Hyper-nicheing is the new brand reality as the market becomes more specialized and fragmented. Marketers can no longer rely on preconceived segmentation strategies, but rather need to think differently about who they are trying to reach and how to reach them.”

Under the Influence. Celebrities and peers are influencing consumers more than ever. These peers are sought out for advice and brand recommendations. “Social networks are the new brand influencers and marketers must find ways to connect with consumers who are highly influential in their peer groups.”

Shifting Behavior. Socio-economic shifts are affecting consumer behavior. Consumer tastes and preferences continue to change and evolve. “Faster-paced preference change is the new reality and brands must be nimble to keep up with consumer demand.”

Rapid Deployment. New products and innovation are being brought to market much more quickly. Brands, products, and services must keep up. “Time to market and corporate agility are the new capabilities to focus on.”

In April, I’ll be one of the keynote speakers for the Multi-Channel Franchising Conference in Las Vegas. Franchising.com recently caught up with me for an interview on some of the issues that I’ll be focusing upon. Here’s the interview!

———–

Jim Carroll loves to predict where the world is going. As such, he has become one of the world’s leading international futurists, trends, and innovation experts. His analysis digs deep into topics such as technology, business model change, fast paced innovation, and global challenges and growth. He’s been in demand with such clients as Northrop Grumman, Visa, Rockwell Collins, Lincoln Financial, and the Walt Disney organization. He was featured as an innovation expert on the global CNBC show, the Business of Innovation, and was named one of four leading sources for insight into innovation by Business Week magazine.

He’ll be bringing his latest insight to the Multi-Unit Franchising Conference this April at the Venetian Hotel in Las Vegas where he’ll be a keynote speaker.

We had the opportunity to sit down with Carroll and posed some franchise-specific questions. Here’s what he shared with us.

In terms of the future, what do multi-unit franchisees have to fear?

Well, there’s nothing to fear really, if you view future trends as being full of opportunities rather than as a threat. I find that many of my clients think about future trends and think, “oh, this can’t be good, it’s going to be pretty difficult to deal with.” The first step with getting into an innovative frame of mind is to think of every trend as an opportunity, not a threat.

So let’s think about a few of them. Consider social networks, there are huge impacts on how consumers perceive, interact, and provide feedback on brands. Obviously, if you don’t pay attention to the trend, it can turn into a big negative for you. But if you get involved, engage the new consumer, and continually experiment with new ways of taking advantage of this new form of interaction, then you are doing the right thing.

What kinds of things do multi-unit franchisees have to look forward to?

Oh, there are just so many opportunities to grow the business. We’ve got all kind of new location-intelligence oriented opportunities – people walking around with mobile devices that have GPS capabilities built in. Think about instant couponing apps that might encourage customers to drop in and purchase something. There are new methods of getting the brand image out there – we’ve seen so many franchise groups with successful viral videos. For restaurant franchisees, there’s the rapid emergence of the new health-conscious consumer and opportunities to reshape the menu to take advantage of that. I look around and I just see a countless number of methods by which a franchisee can run the business better, grow, and transform their business. And that’s what innovation is all about!

What kinds of things do multi-unit franchisees need to be doing in their businesses right now?

Investing in experiential capital. Look, there’s so much new stuff happening out there, and markets are changing so quickly, that the only way to get ahead is to try out a lot of new ideas.

In a world in which Apple generates 60 percent of its revenue from products that didn’t exist four years ago, it’s critically important that an organization constantly enhance the skill, capabilities, and insight of their people.

They do this by constantly working on projects that might have an uncertain return and payback – but which will provide in-depth experience and insight into change. It’s by understanding change that opportunity is defined, and that’s what experiential capital happens to be. In the future, it will be one of the most important assets you can possess.

What kinds of things should multi-unit franchisees stop doing?

Making excuses. Look, it’s all too easy to avoid the future and not do the tough things. Stop using what I call the “innovation killers,” phrases like:

• “We’ve always done it this way”
• “It won’t work”
• “That’s the dumbest thing I ever heard”
• “That’s not my problem”
• “You can’t do that”
• “I don’t know how”
• “I don’t think I can”
• “I didn’t know that”
• “The boss won’t go for it”
• “Why should I care?”

What can multi-unit franchisees do better right now and how?

Change their attitude to try new things. Innovation is critical. Innovative companies act differently. In these organizations ideas flow freely throughout, subversion is a virtue and success and failure are championed. There are many, many leaders who encourage innovative thinking, rather than managers who run a bureaucracy. There are creative champions throughout the organization – people who thrive on thinking about how to do things differently. Ideas get approval and endorsement rather than stating “it can’t be done,” people ask, “how could we do this?” People know that in addition to R&D, innovation is also about ideas to “run the business better, grow the business, and transform the business.”

The word “innovation” is found in most job descriptions as a primary area of responsibility, and a percentage of annual remuneration is based upon achievement of explicitly defined innovation goals The fact is, every organization should be able to develop innovation as a core virtue — if they aren’t, they certainly won’t survive the rapid rate of change that envelopes us today.