It's in to be out...!!!

As much of North America continues to swelter in the heat, we'd do well to remind ourselves that a variety of trends suggest that we will be spending much, much more time outdoors in the future.....

I've just put up a video from a 15-minute presentation I did this June for the annual sales meeting of a major consumer products company, highlighting the 10 trends that are leading to a future in which "it's in to be out." This was based upon original research I did for the same client earlier this January, when I was lined up to meet with editors of leading fashion magazines, putting into perspective how our society is becoming much more outdoor oriented.

In the video, I also spin these trends into the issue of innovation -- how a sales force can become more innovative by adapting to the trends swirling around them, rather than doing the same old thing....

It's a good example of the unique type of research that I blend into my keynote presentations.

More information:

• watch the video
• read the 10 trends
• information on keynotes

And check out the cool shirt in the video....