Tech key to the future of ag

Technology key to future of ag
11 November 2005
The Californian, Salinas

Industry women hear message at peninsula conference

The Salinas Californian

MONTEREY - The future of American agriculture will hinge on changes in technology and marketing, agricultural officials and an author told an audience of women agricultural leaders Thursday.

Agricultural growth was the topic as about 300 people attended a dinner on the first day of the four-day American Agri-Women Conference at the Monterey Plaza Hotel and Spa.

Through workshops and field visits, the goal of the conference is to explore how pervasive change is impacting the U.S. agribusiness industry.

The ag industry must continue to listen to its customers if it wants to keep up with a fast-paced market, author Jim Carroll told the audience at Thursday's dinner.

"Innovation has swept the food sector to where the package is now the brand," Carroll said.