Article - "Are You Prepared for the New Role Associations Will Play?"
An "association of association executives" has just printed my article that takes a look at how the role of associations will change in the future -- with the major focus being on the need for "just in time knowledge," a phrase I've been using for over a decade.
From the intro: "If you want to understand the future role of your association, you might want to spend some time staring at an iPod Nano.
Arguably the hottest consumer technology in a marketplace that astounds everyone with a furious rate of technological innovation, it’s more than just a cool piece of electronic hardware that plays music. It’s a good barometer of the fact that we live and work in a world in which massive, sudden, wrenching change will become the norm, not the exception.
And it will be by helping your members cope with, adjust to, and prepare for this rate of change that you will find the evolution of your new role."
Read the full article 
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