Innovation comes from flexibility, extensibility, agility....

In the high velocity economy, you've got to be able to design for a future in which all assumptions will constantly change!

In this clip from a keynote to a group of global media players, Jim takes at the attitudes and capabilities that an organization must develop to deal with rapidly changing markets.

The key ideas to focus upon? Design for short term longevity. presume lack of rigidity. design for flexibility, build with extensibility, harness external creativity,
plan for supportability, and revisit with regularity.

There's more on a blog post linked to the clip.