It's in to be out...!!!
As much of North America continues to swelter in the heat, we'd do well to remind ourselves that a variety of trends suggest that we will be spending much, much more time outdoors in the future.....
I've just put up a video from a 15-minute presentation I did this June for the annual sales meeting of a major consumer products company, highlighting the 10 trends that are leading to a future in which "it's in to be out." This was based upon original research I did for the same client earlier this January, when I was lined up to meet with editors of leading fashion magazines, putting into perspective how our society is becoming much more outdoor oriented.
In the video, I also spin these trends into the issue of innovation -- how a sales force can become more innovative by adapting to the trends swirling around them, rather than doing the same old thing....
It's a good example of the unique type of research that I blend into my keynote presentations.
More information:
And check out the cool shirt in the video....
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Keynote: Coping with Hyperinnovation
Right now, I'm off to keynote the Florida Engineering Society, and will be focussing upon
- how to plan for the unique challenges that are set to emerge as the pace of innovation and change continues to speed up
- how the dynamics of the customer relationship are changing
- how to respond to an era of rapid product, market, and service obsolescence that comes from hyper-innovation
- and how recruiting and HR issues will be challenged by emerging corporate structures, workplace and skills shortages and demographic trends.
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Future oriented leadership
I've posted a few new video clips to my site from recent keynotes that catch some of the themes I'm talking about stage these days
- Future oriented leadership -- how do we ensure that we are an organization that is firmly focussed on the challenges and opportunity of the future
- The end of product lifecycles -- and the rapid emergence of new careers -- two distinct and seemingly related trends
- Hyperconnectivity- what happens in a world of massive connectivity?
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