Article - "Are You Prepared for the New Role Associations Will Play?"
An "association of association executives" has just printed my article that takes a look at how the role of associations will change in the future -- with the major focus being on the need for "just in time knowledge," a phrase I've been using for over a decade.
From the intro: "If you want to understand the future role of your association, you might want to spend some time staring at an iPod Nano.
Arguably the hottest consumer technology in a marketplace that astounds everyone with a furious rate of technological innovation, it’s more than just a cool piece of electronic hardware that plays music. It’s a good barometer of the fact that we live and work in a world in which massive, sudden, wrenching change will become the norm, not the exception.
And it will be by helping your members cope with, adjust to, and prepare for this rate of change that you will find the evolution of your new role."
Read the full article

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Get ready for career extinction
I've carefully been watching the crowds in my keynote presentations over the years, and have come to realize that there is a direct relationship between the nature of the audience, and the way that they react to my observations on the future.
Call it Carroll's law, because what I've learned is this -- those doomed to extinction and other severe career implications as a result of rapid change, are usually the least receptive to a message as to the reality of their impending doom. They would prefer to escape rather than adapt to reality.
Looking out into the audience, it sometimes seems like I've got a bunch of deer in the headlights -- they seem so shocked by the change that is occurring around them that they don't know how to take the next steps of figuring out what to do about it. This is particularly true when I discuss the reality of outsourcing/offshoring, or when I focus in on how rapid innovation, fuelled by scientific advance, will continue to cause havoc and turmoil in every industry.
I wrote an article yesterday, How Science Will Change Careers -- And Associations -- that looks at the theme of impending, rapid career extinction. Read the article
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Association related articles
I've been writing a bi-weekly column for executive directors of associations. The articles are being printed or are carried online by a number of North American Society of Association Executives. Permission is granted to any association to reprint these articles -- contact me for details. You can access the articles here.
The first three include, "10 Things My Kids Think Are From the Olden Days", "What's happening to our careers?" and "What's your tin can?"
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