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Home > "Truth in Web-vertising" – Digital Marketing article about Microsoft "Switch" campaign

"Truth in Web-vertising" – Digital Marketing article about Microsoft "Switch" campaign

“It couldn’t have been funnier if a professional comedy writer had actually prepared the script.”

digimktg.gifI’ve just posted my just-published article from Digital Marketing / Marketing Magazine about the infamous Microsoft “Switch” ad.

You’ll see that I don’t suggest that this is the first time companies have taken lengths with the Web.

My perspective is that using the Web to “stretch the truth” a bit is likely common among Fortune 5000 sites. Many sites are massive, unwieldy, and aren’t subject to the same quality control we see with an advertising campaign.

There’s plenty of online discussion about the Microsoft “switch” campaign — one of the best starting points is over at Daring Fireball.

[ Digital Marketing article ]

[ Daring Fireball report – Oct 14 ]
[ Daring Fireball report – Oct 15 ]

[ see the Microsoft ads ]

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