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"Time for a CRM tune-up"

The article issue of Contact magazine features my article about why so many customer relationship management projects fail: — “By and large, those who got involved with CRM approached it as a technology project, not as a key business strategy …. technology is a very small part of the equation, CRM is really about a significant change to the corporate culture.”

Read the Adobe Acrobat version [ adobe.gif article ]

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