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Lessons in brilliant PR strategy

I’ve got just one observation on this whole RIAA thing, based on these headlines:

  • “A 71-year-old grandfather is among more than 250 Americans being sued by the music industry for downloading copyright music from the internet.”
  • “12-Year-Old Sued for Music Downloading”

Regardless of the merits of the argument from either side, I think that with the new RIAA campaign, we’re witnessing what will be one of the classic PR blunders of all time. [ article link 1 ] [ article link 2 ]

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