This press release came out mid-August while I was off busy building sandcastles….
Trend Expert Will Keynote SGMA Conference; (3:15) Today’s teens and pre-teens live, breathe, learn, teach, talk, listen, create, and innovate through a widely networked world that facilitates feedback so quickly that it’s rapidly changing how this generation will expect results and satisfaction from new products. Those are the preliminary thoughts of futurist and trends expert Jim Carroll who refers to today’s teens and pre-teens as “GenConnect.”
Carroll will focus on “GenConnect” when he delivers a keynote speech, “The Velocity of Change,” at SGMA’s Sports + Technology Convergence this fall (October 24-26; Estancia Resort & Spa; La Jolla, CA).
Carroll estimates, partly from research and partly from the sociological observations of his own two young techies at home, that “GenConnect” is so wired and multi-tasked that it’s rapidly lowering their attention spans and dramatically raising their expectations for product performance.
For “GenConnect,” return on investment is all about the customer experience. As they become more technologically involved, their expectations for product innovations revolve around interactivity and connectivity. And as technology advances, their patience diminishes.
“GenConnect” is the beneficiary of super-fast, on-demand technology – and companies building products would do well to remember this. With this principle in mind, Carroll finds sporting goods a great place to capture the attention of this young consumer. According to Carroll, “every sport thing we know has become wired.”
It’s apparent that the sporting goods industry seems to have found many applications of technology in building a new user experience. From the integration of monitoring devices and athletic shoes comes smart feedback for fitness buffs. For a real thrill, Carroll points to the snowboard and ski industry. From Burton’s deal with Motorola for BlueTooth integration to on-board motion analysis to smart-goggles for maps/trail conditions to on-hill marketing opportunities through ski and snowboard connectivity, there’s “a lot going on with sticks and planks,” noted Carroll.
Jim will address The Velocity of Change and the keys to more agile innovation in the product lifecycle process.