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10 Great Words

A few years ago, I wrote my listing of “10 great words” that could help to spur an organization into pure innovation.

It remains as one of the most heavily trafficked web pages on my site.

I just grabbed this video clip from a recent keynote, in which I used the theme of these “10 words” to close the keynote.


The words (observe, think, change, dare, banish, try, empower, question, grow, do …..) do a neat job of summarizing the culture that an innovative organization must have.I often add a final word on to the list — enjoy! — since it goes back to the main and critical point: people who have an opportunity to be innovative have a heck of a lot more fun!

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