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Home > Innovation – agility is critical

Innovation – agility is critical

I often talk on stage to my clients about the concept of organizational agility: that is, the ability to respond to fast-changing circumstances. In the high velocity economy, everything can move quickly : markets, customer expectations, competitors, products ….

In this video clip, I take a deeper look at the concept of agility, outlining that organizations that master the capability have several key attributes:

  • they are rapid movers
  • cost excellence is a major focus
  • their customers have set high expectations
  • they establish instant, need driven relationships in order to get things done
  • they excel at rapid response to new market demands
  • they focus on fast time to market
  • they have mastered the ability for quick marshalling of resources
  • ….and they have instant scalability!

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