Innovation – agility is critical

I often talk on stage to my clients about the concept of organizational agility: that is, the ability to respond to fast-changing circumstances. In the high velocity economy, everything can move quickly : markets, customer expectations, competitors, products ….

In this video clip, I take a deeper look at the concept of agility, outlining that organizations that master the capability have several key attributes:

• they are rapid movers
• cost excellence is a major focus
• their customers have set high expectations
• they establish instant, need driven relationships in order to get things done
• they excel at rapid response to new market demands
• they focus on fast time to market
• they have mastered the ability for quick marshalling of resources
• ….and they have instant scalability!