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Home > Innovation, the auto industry and the new reality

Innovation, the auto industry and the new reality

I’ve been talking to my clients for years about the problems with the auto industry manufacturing model, comparing the slow, ponderous mass-manufacturing techniques of Detroit to the faster, more nimble overseas competitors.

I dug this clip out from my July 2008 keynote in Sydney, Australia — it’s a good, quick hit on the different approaches to innovation in manufacturing.

Way back in 2003, I started talking about the “car company of the future,” in the context of a “Google car.” The clip seems timely now, as does a posting in July related to the video clip.

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