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Home > Rethinking innovation models – from Disney, to tin cans, to automobiles

Rethinking innovation models – from Disney, to tin cans, to automobiles

Here’s another video clip from the New York keynote — actually, this is from the Readers Digest Food & Entertainment (publishers of Everyday with Rachel Ray) keynote.

At this event, I was speaking to an audience of advertising executives, food companies, packaging companies and others about how innovation models are shifting. Today, innovation is much more:

  • partnership oriented – think Disney!
  • flexible in terms of solutions – think tin-cans!
  • faster in terms of market response to rapidly changing consumer demand

The section closes with an overview comparing Honda’s capability for rapid change to those of traditional US automakers.

The key point : faster is the new fast — because consumer choice changes faster than ever before.

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