Why social networking is like teenage sex

I used this a lot in the past, but it’s probably good to repeat it here; maybe there is a little too much hype around social networking, particularly around the context of marketing.

Given that’ it’s probably a good time to have a little bit of fun with the issue.

• no one is sure what it is, but they hear that its great
• everyone thinks that everyone else is doing it
• those who say they are doing it are probably lying
• the few who are doing it aren’t doing it very well
• everyone hopes it will be great when they finally do it
• once they start doing it, they’ll discover that it is going to take a while to figure out how to get really good at it
• and they’ll realize that they’ll have to try to discover a whole bunch of new methods of doing it to really figure it all out