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Home > Video: Reaching the new demographic : Social networking trends!

Video: Reaching the new demographic : Social networking trends!

In a clip from his keynote for the 94th Annual General Meeting of the PGA, Jim takes a look at the challenges the profession and industry must face in trying to reach out to the new demographic — the socially networked generation, and what Jim calls “Mom 3.0”.

It’s a good look at trends with member-based organizations, and the impact of social networking in general.

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