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Health benefits and healthcare 2020: Moving beyond the politics of healthcare

People are getting sick to death of listening to politicians bicker about health care, and want to know where the real opportunities for change and  innovation.

".... data constantly generated by our bodies is monitored and informs better health and healthcare decisions..."

In light of this trend, I’ll find myself in October in New Orleans. I’ll be one of the keynote speakers for the 57th U.S. Annual Employee Benefits Conference. In the audience will be upwards of 5,000 trustees, administrators and professional advisors serving union and public sector benefit plans.

These folks have got some pretty tough issues on their plate, with dramatic challenges impacting state, municipal and federal spending; and certainly a lot of challenges in managing benefit costs into the future while providing the best support to their members.

My keynote will focus on opportunities for innovation through the transition to Healthcare 2020: and by riding the trends that will really influence healthcare through the next decade. I wrote a blog post on the theme some time back.

There has been a huge demand for this topic ; I’ve had many keynotes through the last year, involving situations where folks want to move beyond the health care reform debate, and are seeking insight into the scientific, structural, knowledge, skill set, technology, business models that will really impact health care. Just this month, I was the opening keynote speaker for the International Society of Medical Publications Professionals; last month, the opening keynote for a major seniors care conference.

And what’s been happening with these talks? When I began a recent keynote talk for the Minnesota Hospital Association CEO Summit, I announced that Ie wouldn’t even mention health care reform — and the audience of 300 senior executives cheered! Instead, I told the audience that I would take them on a voyage to the world of healthcare in the year of 2020, and provide them the insight they really need to deal with the challenges and opportunity of the future.

Everyone in a leadership position in the US health care system knows that even with health care reform, the challenges facing the US health care system are substantial and immense. That’s why innovation has quickly come to be one of the top issues that senior healthcare executives and medical professionals are thinking about. There is a realization that there is an urgent need to challenge the very philosophies upon which the system is built. They’re seeking insight into the major scientific, technological, consumer and social trends that will, by the year 2020, allow for some very dramatic change in the concept of health care delivery.

Where will we by the year 2020? We will have successfully transitioned the system from one which “fixes people after they’re sick” to one of preventative, diagnostic genomic-based medicine. Treating patients for the conditions we know they are likely to develop, and re-architecting the system around that reality. A system which will provide for virtual care through bio-connectivity, and extension of the hospital into a community-care oriented structure. A consumer driven, retail oriented health care environment for non-critical care treatment that provides significant opportunities for cost reduction. Real time analytics and location-intelligence capabilities which provide for community-wide monitoring of emerging health care challenges. “Just-in-time” knowledge concepts which will help to deal with a profession in which the volume of knowledge doubles every six years. That and much, much more.

The fact is, we are going to witness more change in the world of health care in the next ten years than we have seen in the last 200. There’s plenty of opportunity for innovation!

Here’s the press release for the upcoming keynote:

International Foundation Announces Annual Conference Keynote Speakers
12 April 2011, Targeted News Service

BROOKFIELD, Wis., April 12 — The International Foundation of Employee Benefit Plans issued the following news release:

The International Foundation announces the following keynote presenters for their upcoming 57th U.S. Annual Employee Benefits Conference to be held October 30 – November 2, 2011 in New Orleans, Louisiana:

Lou Holtz–Considered among the greatest motivational speakers in America, Mr. Holtz will share how to overcome seemingly impossible challenges by setting personal goals and striving to achieve them. As one of the most successful college football coaches of all time, he has tested and proven that philosophy.

Jim Carroll–One of the world’s leading futurists, Mr. Carroll will share his thoughts on transformative trends that will define the road ahead in the critical area of health care. He will forecast what paradigms will change as health care is transformed through the next decade, far beyond the impact of health care reform.

Bertice Berry, Ph.D.–Ms. Berry will bring a dynamic close to the conference with her message, “When you walk with purpose, you collide with destiny.” As a best-selling author and college professor, she is a gifted speaker with a comic edge and a comic with a serious message. Attendees will leave with a sense of renewal and commitment to life, family and work.

More than 5,000 trustees, administrators and professional advisors serving multiemployer and public sector benefit plans attend the Annual Employee Benefits Conference each year. Attendees to the event discuss the latest cost-saving ideas, get updates on legislative developments, find creative approaches to new challenges and collaborate with their peers who face similar issues.

The conference features more than 125 sessions ranging in complexity from basic to advance, that cover health and welfare, pension, investments, fiduciary responsibility, communication, administration, technology, public plans, and training and education funds.

Learn more about the Annual Employee Benefits Conference at www.ifebp.org/usannual.

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