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Home > Innovation Takes Root 2014: NatureWorks Conference….

Innovation Takes Root 2014: NatureWorks Conference….

It was a bit of a whirlwind the last two weeks, with keynotes in Anaheim (medical device industry), Phonenix (top farming producers) and two in Orlando (the first being for Ameriquest; more on that to come.

The other event I opened in Orlando was for the 2013 Innovation Takes Root conference with  Natureworks; they’re the manufacturer of plant-based Ingeo biopolymer (polylactic acid) product, most often used in food packaging. (You’ll remember the infamous “noisy” Sun Chips bag launch a few years ago; that was their product. They age since fixed the sound issues.

itr2013_jimcarroll

“….packaging is increasingly becoming THE brand (think about the consumer experience of opening an Apple iPhone packaging)…..”

There’s a bit of coverage of my talk on the Pack Web Asia Web site which my news filter picked up, so I’ll run. You can read the full article here.

Innovation Takes Root 2014: NatureWorks Conference – Day One

USA – Orlando, Fla, The Innovation Takes Root conference, organized by NatureWorks, brings together Ingeo users from across the product’s different global vertical market segments to share the innovative solutions being created using the PLA (polylactic acid) biopolymer, reports Trina Tan.

In the spirit of the conference theme, the program kicked off with a keynote presentation by Jim Carroll, a futurist, trends and innovations guru, who challenged the audience to reconsider their attitude towards innovation, and their willingness to adapt to change in our economic, social and environmental global ecosystem.

One of the interesting points raised by Carroll was about how packaging is increasingly becoming THE brand (think about the consumer experience of opening an Apple iPhone packaging), which in turn makes it even more vital for brand owners to make use of the Package to market themselves, and push the packaging supply chain to innovate.

Bearing in mind the constant shifts in the market, Carroll said, “We need to learn to look at the market trends, and see the opportunities that lie behind them.”

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