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Wall Street Journal Production: Think Big, Start Small, Scale Fast!

Back at the end of March, I worked on a custom video project with the Wall Street Journal Custom Digital Studios Team on behalf of CapitolOne; it involved  a small, invitation only panel discussion with a follow up custom video production. The latter is now running through out the WSJ.Com digital network.

It took place at the Modern, the restaurant area of the Museum of Modern Art in Manhattan. Sharing duties on stage with me was Soraya Darabi, a digital strategist and social media entrepreneur,  Charles Devaney, senior director of investments, Capital One Commercial Bank, and David Brinker, Senior Vice President of Operations and business development and Operations at The Daily. Our general discussion was around the opportunity for organizations to make bold, innovation moves through the leveraging of technology. Click the PDF to read the entire “Special Advertising Feature.”

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Click the image to read the PDF. “Of the companies in existence during the economic recessions of the 70s, 80s, 90s and the recent “Great Recession” of 2007-2009, on average, 60 percent survived, 30 percent died and 10 percent became breakthrough performers. How did the top 10 percent do it? They specifically decided to make bold moves, to invest in world-class innovation, despite economic uncertainty.” – Jim Carroll, Futurist, Trends & Innovation Expert

It was a fun event to participate in, with a very lively discussion around the theme. I certainly emphasized that technology will continue to drive rapid business model, competitive and structural industry change:

Rapid changes in technology and an ever—shifing media stage have leveled the playing field such that big truly doesn’t beat small anymore — an exciting and intimidating space for any organization. ‘‘If you think your industry is going to look anything like it does now in 10 years, you’re wrong,” he said. “You’ve got to keep up with the change that’s occurring because today’s 20—year—olds are going to be your customers and your employees.”

Here are two teaser clips from the production, 15 seconds in length:

The custom production  is now running throughout the entire WSJ network, including Barron’s and other properties. I caught the thumbnail yesterday in a news story. From there, you can hit the video clips from the panel. (Note: It’s a targeted campaign, so it’s only hitting the US market.)

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All in all, a great project, and an opportunity to make some key points about innovation!

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