---
# Trend: Could the Energy Industry be "MP3'd?"

**URL:** https://jimcarroll.com/2014/09/trend-could-the-energy-industry-be-mp3d/
Date: 2014-09-15
Author: JimCarroll
Post Type: post
Summary: If anything, the year 2015 is going to be the year of ‘continuous business model disruption.’ It’s happening everywhere. The CEO of a major US energy company hired me to do a video that he would use on stage as part of the opening of a big energy conference. Here’s the result — could the […]
Categories: 2020 and Beyond, Blog, Change, Disruption, Energy & infrastructure, Faster, Gen-Y & Gen-Connect, Industry, Major trends, Trends, Videos
Tags: CEO, conference, energy, energy company, energy conference, energy industry, GE, video
Featured Image: https://jimcarroll.com/wp-content/uploads/2015/10/1TMJYGBbY4g.jpg
---

If anything, the year 2015 is going to be the year of 'continuous business model disruption.' It's happening everywhere.

The CEO of a major US energy company hired me to do a video that he would use on stage as part of the opening of a big energy conference. Here's the result -- could the energy industry be MP3'd, as consumers and mobile technology redefine the essence of the industry.

[wonderplugin_video iframe="https://www.youtube.com/embed/1TMJYGBbY4g" lightbox=1 lightboxsize=1 lightboxwidth=1500 lightboxheight=780 showimage="/wp-content/uploads/2014/09/NapsterMP3.jpg" videowidth=600 videoheight=400 keepaspectratio=1 videocss="position:relative;display:block;background-color:#000;overflow:hidden;max-width:100%;margin:0 auto;" playbutton="/wp-content/plugins/wonderplugin-videoembed/engine/playvideo-64-64-0.png"]

Think about the video in the context of literally any other industry, and you can see the same trends unfolding.

The video is a a provocative little film clip that I filmed with TAG Productions in San Francisco in August -- we took a half day to shoot and get some basic material down, and then they worked their magic to make a magical video!

But the video does pose some tough questions. Every industry today is subject to dramatic transformation, disruption and significant change.

Could your industry me Mp3'd as well? It's a valid question!

---

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