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Ogden Nash caught the change dilemna perfectly: for some people, progress is great but its gone on way too long. You've got to quickly move beyond that type of thinking! -- Jim Carroll



Obviously, I spend a lot of time thinking about innovation. And given my global client list, I have a unique front-row seat into what organizations are doing to succeed — or, as they case may be, not succeed — with their innovation efforts.

With that, here’s a quick list of 10 more things that smart, innovative companies do to create an overall sense of innovation-purpose.

  • Heighten the importance of innovation. One major client with several billons in revenue has 8 senior VP’s who are responsible for innovation. And the fact is, they don’t just walk the talk — they do it. The message to the rest of the company? Innovation is critical — get involved.
  • Create a compelling sense of urgency. With product lifecycles compressing and markets witnessing fierce competition, now is not the time for studies, committee meetings and reports. It’s time for action. Simply do things. Now. Get it done. Analyze it later to figure out how to do it better next time.
  • Ignite each spark. Innovative leaders know that everyone in the organization has some type of unique creativity and talent. They know how to find it, harness it, and use it to advantage.
  • Re-evaluate the mission. You might have been selling widgets five years ago, but the market doesn’t want widgets anymore. If the world has moved on, and you haven’t, it is time to re-evaluate your purpose, goals and strategies. Rethink the fundamentals in light of changing circumstances.
  • Build up experiential capital. Innovation comes from risk, and risk comes from experience. The most important asset today isn’t found on your balance sheet — it is found in the accumulated wisdom from the many risks that you’ve taken. The more experiential capital you have, the more you’ll succeed.
  • Shift from threat to opportunity. Innovative organizations don’t have management and staff who quiver from the fear at what might be coming next. Instead, they’re alive from breathing the oxygen of opportunity.
  • Banish complacency and skepticism. It’s all too easy for an organization, bound by a history of inaction, to develop a defeatist culture. Innovative leaders turn this around by motivating everyone to realize that in an era of rapid change, anything is possible..
  • Innovation osmosis. If you don’t have it, get it — that’s a good rule of thumb for innovation culture. One client lit a fuse in their innovation culture by buying up small, aggressive, young innovative companies in their industry. They then spent the time to carefully nurture their ideas and harness their creativity.
  • Stop selling product, and sell results. The word solution is overused and overdone, but let’s face it — in a world in which everything is becoming a commodity and everyone is focused on price, change the rules of the game. Refuse to play — by thinking about how to play in a completely new game.
  • Create excitement. I don’t know how many surveys I saw this year which indicated that the majority of most people in most jobs are bored, unhappy, and ready to bolt. Not at innovative companies! The opportunity for creativity, initiative and purpose results in a different attitude. Where might your organization be on a “corporate happiness index?” If it’s low, then you don’t have the right environment. Fix that problem — and fix it quick.

IBM’s Think Marketing blog found my site, and interviewed me on some of my thoughts around innovation and culture. Give it a read!

 

Hatching your next great idea: 5 ways to set the stage
by Jennifer Goforth Gregory, IBM Think Marketing Blog

Sometimes, you wake up and it feels like it became spring overnight. But when you stop to think about it, the change of seasons happened gradually over the course of a few weeks, and you missed the subtle signs. The daffodils started blooming last month. You started leaving the house without a coat. And, last week, you noticed a few trees sporting light green leaves.

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I work with many of the world’s leading bureaus, one of who is the Washington Speakers Bureau. They represent such people as Condoleeza Rice, George W. Bush, Tony Blair, John Kerry, Magic Johnson, Terry Bradshaw — global political, sports and other leaders. They’ve just run a blog post that I wrote on trends in the speaking industry. (Many of the worlds leading bureaus book me ; not only Washington Speakers, but also National Speakers Bureau / Global Speakers; Gail Davis & Associates; Leading Authorities; the Harry Walker Agency; Keppler Speakers ; Executive Speakers and many more!)


You can’t open a newspaper without seeing an article on the impact of ‘disruption.’  We now live in a period of unprecedented change in which your business model and the assumptions by which you operate are set to be forever disrupted.

In my own case, I spend a tremendous amount of time with different organizations in a vast range of different industries and professions, helping executives to understand and respond to the disruptive forces around them. And in the last several years, I’ve noticed some pretty significant changes in the speaking industry as organizations struggle with disruption.

If you are someone on your team responsible for organizing corporate or association meetings, you need to think about and react to the trends and forces at work. Quite simply, change is occurring several ways: with the speed with which speakers and topic experts are being booked, the topic areas that insight is being sought for, and the short time frames that everyone is working within.

As a speaker who focuses on how to link trends and innovation, my tag-line has become ‘the future belongs to those who are fast.”

The world is speeding up – and organizations need to respond faster

Consider the changes that everyone is impacted by today. Business model disruption. The rapid emergence of new competitors. The challenging impact of social media. Products that are almost out of date by the time they are brought to market. The digitization of everything and the impact of the Internet of Things.  All of these trends — and more — require that organizations pick up the pace when it comes to their strategies, actions and innovation efforts.

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One of my key themes through the years has been that “faster is the new fast” — that the biggest challenge that organizations must face is how to keep up with the high-velocity economy.

I’m now observing that in many markets and industries, the pace of change is so fast that we need to put in place a senior executive whose sole area of responsibility is ensuring that the organization can keep up with ever-increasing rates of change. Let’s say — a Chief Momentum Officer.

Organizations need to adapt to all kinds of different issues when it comes to the velocity of change: rapidly changing business models, the emergence of new competitors, ever shrinking product life-cylces, a faster pace of new product development, furious rates of technological innovation, furiously fast new trends in terms of customer interaction, the decreasing shelf-life of knowledge and the more rapid emergence of specialized skills: the list could go on!

Hence, a need for someone who aligns all of the moving parts of the organization to high velocity change! This individual will carry a number of responsibilities, such as:

  • managing the product innovation pipeline, so that the organization has a constant supply of new, innovative products, as existing products become obsolete, marginalized, or unprofitable
  • managing the talent pipeline, so that the organization has the ability to quickly ingest all kinds of specialized new skills
  • managing the technology pipeline, so that the organization can adapt itself to constantly improving and ever-more sophisticated IT tools that will help to better manage, run, grow and transform the business
  • maintain and continually enhance brand and corporate image; as I’ve written here many times before, brands can become “tired” and irrelevant if they aren’t continually freshened and refreshed
  • ensuring that the organization is continuing to explore new areas for opportunity, and that it has the right degrees of innovation momentum
  • that the business processes and structure of the organization are fine-tuned on a continuous basis so that it can keep up with all the fast-change swirling around it
  • ensuring that a sufficient number of “experiential” programs are underway with respect to product, branding, markets, and other areas so that the overall expertise level of the organization is continually enhanced

In other words, the CMO has two key responsibilities:

  • keeping a fine tuned eye on the trends which will impact the organization in the future, and which will serve to increase the velocity that the organization is subjected to and;
  • keeping their hands on the appropriate levers throughout the organization such that it can keep evolving at the pace that these future trends will demand.

I don’t know if that makes perfect sense, but I think its a good issue to think about.

One recent client engaged me for a talk for their global team, with the keynote title “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change”. That’s a good example of how I outline the attributes for success in a world of high velocity change. With that, I focus on how organizations and leaders must incorporate four key capabilities: agility, insight, innovation and execution.


Corporate agility concept is perhaps the most critical: organizations must presume that the rate of change today is so fast that product lifecycles are collapsing, business models are relentlessly shifting, and customers are unforgiving and fleeting. To name just a few key trends!

Agility implies that we must innovate and adapt based on rapidly changing circumstances, on a continuous basis.

How do we do that? By adopting several key guiding principles that form the basis for all corporate strategy and activities going forward:

  • plan for short term longevity: No one can presume that markets, products, customers and assumptions will remain static: everything is changing instantly. Business strategies and activities must increasingly become short term oriented while fulfilling a long term mission.
  • presume lack of rigidity: Many organizations undertake plans based on key assumptions. Agile organizations do so by presuming that those key assumptions are going to change regularly over time, and so build into their plans a degree of ongoing flexibility.
  • design for flexibility : In a world of constant change, products or services must be designed in such a way that they can be quickly redesigned without massive cost and effort. Think like Google: every product and service should be a beta, with the inherent foundation being one of flexibility for future change.
  • build with extensibility: Apple understood the potential for rapid change by building into the iPod architecture the fundamental capability for other companies to develop add-on products. Think the same way : tap into the world. Let the customer, supplier, partners and others innovate on your behalf!
  • harness external creativity: In a world in which knowledge is evolving at a furious pace, no one organization can do everything. Recogize your limits, and tap into the skills, insight and capabilities of those who can do things better.
  • plan for supportability: Customers today measure you by a bar that is raised extremely high — they expect you to deliver the same degree of high-quality that they get from the best companies on the planet. They expect instant support, rapid service, and constant innovation. If you don’t provide this, they’ll simply move on to an alternative.
  • revisit with regularity: Banish complacency. Focus on change. Continually revisit your plans, assumptions, models and strategies, because the world next week is going to be different than that of today.

To me, that’s what agility is all about!

Here’s a good quote to live by:  it is said that doing the right thing when it’s easy to do is easy — it’s doing the right thing when it’s tough that is really tough!

It can be difficult to be tough about things, because it’s always easier to be nicer, to avoid stress, to keep away from things that are challenging systems. But if you study innovative people, the fact of the matter is that they are willing to deal with discomfort, and even seem to thrive on it! They thrive on this by being willing to:

  • ask the tough questions
  • act on the answers to those tough questions!
  • ask questions that make people uncomfortable
  • challenge others to ask tough questions
  • ask why it has become acceptable to not ask questions!
  • ask questions that challenge fundamental assumptions
  • ask questions that show their complete lack of knowledge about something — which is ok
  • ask questions that might make their boss unhappy
  • indicate that while they don’t know the answer to the tough questions, they’re prepared to find out
  • suggest that maybe there have now been too many questions, and now something simply must be done in order to move forward

What’s the key to this line of thinking?

Organizations can become too comfortable with routine, and unless this is challenged on a regular basis, complacency becomes a killer.

By constantly putting a whole bunch of tough questions on the table, innovators can ensure that innovation paralysis does not set in.

Words to live by!

 

Some of the most fascinating organizations in the world have brought me in to encourage their people to think about the future, and how to nurture a culture of creativity and innovation. Organizations like NASA (twice!), Johnson and Johnson, Whirlpool/Maytag, the Walt Disney Corporation and literally hundreds more!

 

One of my key motivational points for my clients has always been this idea.

Many people see a trend and see a threat. Smart people see the same trend and see opportunity

Think about that, and then ask yourself as to how do you keep yourself in an innovative frame of mind.

A good part of it has to do with the company you keep! To that end, I’d suggest that you surround yourself with:

  • optimists. You need to hang out with people who see all kinds of opportunity – not gloomsters who are convinced there is no future out there!
  • people who do. Action oriented people. Folks who accomplish things. Those that do.
  • people with open minds. Innovators aren’t prepared to accept the status quo – they are willing to explore and understand different viewpoints, and use that as a kickoff for creativity.
  • people who have experienced failure. Innovation comes from risk; risk comes from trying things. Try lots of things, and many will fail. That’s good. That builds up experience, which gives you better insight into a fast paced world.
  • oddballs and rebels. Some of the most brilliant thinking and best ideas can come from those who view the world through a different lens. They may seem odd at times, but they can be brilliantly creative.
  • good listeners and debaters. They’re willing to challenge ideas, analyze issues, and think through the possibilities.
  • people who think differently than you do. If you really want to be innovative, go to two conferences a year that have nothing to do with what you do. You’ll be amazed at what you learn, and how it will re-stir your creative juices.

In every single keynote, I focus on future trends and opportunities, and link that to the process and mindset of innovation. I’m an optimist, continually try new things, listen to other people, watch, observe, and listen.

Most important, I refuse to give in to the pervasive negative thinking that so many people seem to envelope themselves within. Maybe that’s why I see so many opportunities in today’s economy.

Think growth!

For close to 25 years, I have been relentlessly studying what makes organizations successful at dealing with the future and innovation. I know why some fail, while others succeed.

In those who fail, there are some common traits :

  • People laugh at new ideas
  • Someone who identifies a problem is shunned
  • Innovation is the privileged practice of a special group
  • The phrase, “you can’t do that because we’ve always done it this way” is used for every new idea
  • No one can remember the last time anyone did anything really cool
  • People think innovation is about R&D
  • People have convinced themselves that competing on price is normal
  • The organization is focused more on process than success
  • There are lots of baby boomers about, and few people younger than 25
  • After any type of surprise — product, market, industry or organizational change — everyone sits back and asks, “wow, where did that come from?”

Innovative companies act differently. In these organizations

  • Ideas flow freely throughout the organization
  • subversion is a virtue
  • success and failure are championed
  • there are many, many leaders who encourage innovative thinking, rather than managers who run a bureaucracy
  • there are creative champions throughout the organization — people who thrive on thinking about how to do things differently
  • ideas get approval and endorsement
  • rather than stating “it can’t be done,” people ask, “how could we do this?”
  • people know that in addition to R&D, innovation is also about ideas about to “run the business better, grow the business and transform the business
  • the word “innovation” is found in most job descriptions as a primary area of responsibility, and a percentage of annual renumeration is based upon achievement of explicitly defined innovation goals

The fact is, every organization should be able to develop innovation as a core virtue — if they aren’t, they certainly won’t survive the rapid rate of change that envelopes us today.

“Why did this get me in trouble? The firm I was with had a contract with a large national postal services organization, and it seems the CEO took exception to someone internal promoting the virtues of a whacky new form of communication that could replace paper mail.”

The folks at Postal and Parcel Technology Magazine approached me some months back to write an article about the future of mail in the era of technology, and particularly, e-mail.

I suggested to them that rather than looking forward, why not look to the past for valuable lessons?

Such as, how organizations seem to always react in a negative way to new technologies, new ideas and innovation?

What better way to do so than by writing about the fact that I was almost fired in 1989 (yup, 28 years ago) because of a cover story that I was featured in about electronic mail. And the fact that some folks who had a vested interest in paper mail read the article, didn’t like it, and complained. Kind of loudly. Because they didn’t like change….

The folks at Postal and Parcel loved the idea – and so we ran an article, below.

So what happened in 1989? I wasn’t fired. I ended up quitting the firm some months later, after 10 years, because the senior leadership team couldn’t comprehend my indications that something ‘big’ was happening.

For a few years, I made a lot of money actually consulting to companies on technology. Then I wrote some books (34, actually) about the Internet, and sold about 2 million books. That got me on the speaker circuit. I started speaking about the future. Companies took notice of what I was saying. More and more people and companies noticed, and I soon found myself providing guidance on the future to some fascinating organizations. One day, I found myself in front of some astronauts and astrophysicists at NASA, speaking to them about the future of space, the space industry, and the realities of innovation!

The article — click the image for a full version. Or access the PDF : . Read it below!

 

 

Fright Club
Jim Carroll Explains Why Organizations Should Never Fear Change
Postal and Parcel Technology International, March 2017

In October 1989 I was almost fired from a job with a global professional services firm because of email! Not because of anything I had sent or received, but because I appeared in an office automation magazine extolling the benefits of using electronic mail over regular paper mail.

Why did this get me in trouble? The firm I was with had a contract with a large national postal services organization, and it seems the CEO took exception to someone internal promoting the virtues of a whacky new form of communication that could replace paper mail. After some explaining that I had no nefarious intent, cooler heads prevailed and I kept my job, although I later decided it was developments like email that really interested me, so I became a global futurist and expert on innovation, and today count Disney, NASA and Johnson & Johnson among my clients.

Email is an example of something that forever changed the way we communicate, but as my story shows, there are people who don’t like new technology and the change it represents. But it also makes the point that you have to move beyond that type of thinking if you are to survive.

Over the years, I have spent time with a tremendous number of organizations and have seen some business models decimated by technology – just as others turn the same ideas into an opportunity. Ideally you want to be in the latter camp, but how?

First of all, accept that in the future you won’t even recognize the industry you are operating in. That’s because the rate of business model change is accelerating in every single industry. In 10 years’ time your business model will look nothing like it does today, with a huge disruption most likely to stem from a younger generation with a better grasp of the latest technologies.

Now, the technology they use will probably seem unrelated or irrelevant to your area of business at first, and you may discount it, but the truth will be that if you don’t embrace it, your operation won’t survive. Examples of this type of disruption are occurring right now.

Battling against a culture of innovation can set you upward this. form of organizational sclerosis. It will clog up your ability to pursue new ideas. How do you recognize if you have a problem? There are a few recognizable signs For example, do you laugh at new ideas? Is your organization more focused on process than success/ Is the company culture very much, “Well, this is how we do it because we’ve always done it this way?”

Innovative companies are different. Ideas flow freely throughout the organization, and success and failure are championed. There are many leaders who encourage innovative thinking, rather than magaers who run a bureacracracy, and a number of creative champions who thrive on thinking about how to do things differently. These companies recognize that innovation is also about how to run, grow and transform the business.

The fact is, every organization should be able to develop innovation as a core virtue – if it isn’t, it certainly won’t survive the rapid rate of change that envelopes us today.

I am a big believer that the world of communications and logistics – as found in the postal industry – has a fascinating and marvellous future in this new, fast-paced, virtual/physical economy that is being created. But to do that, you must have an open mind and a willingness to embrace the future.

In other words, don’t fire the messenger. Ask yourself, “What is the messenger really trying to tell us?

 1989office_automation

Read the original 1989 article here!

Many organizations engage me for an offsite CEO or executive session that is focused on how to move the organization forward in a period fast paced change. So it was this client in the hi-tech sector — where I delivered a keynote around the idea of ‘agility’ as a key response to an extremely fast moving industry.

It’s not just in the world of hi-tech that is subjected to extremely fast change – everyone is!

Today, I was scheduled to be in NYC for a leadership meeting for a company in the medical device/supplies industry. The event was cancelled/ postponed due to weather….

My keynote was built on the theme of “collaboration, ac celebration and transformation.”

In other words, to get ahead in the high-velocity business world, organizations need to do 3 things, and do them well:

  • collaborate. Things are happening so fast, we need to focus on how to best shares ideas, insight into customer and external change, and other issues. A connected team is a better team
  • acceleration: we need to move faster, in terms of keeping up with rapidly changing customers, the rapid evolution/change in the products that we sell, the impact of Amazon and other new competitors
  • transformation: our business model is and will continue to be subject to big change — so we need to think how we will evolve it, change it, transform it

We live in a time in which leaders and people need inspiration on how to live and work in a world in which the future belongs to those who are fast.

That’s my job, and that’s what I do!

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