Is your organization getting a tad stale? Try rejuvenating staff by prescribing a dose of newfound creativity – through some innovation oxygen!
When my good friend Scott Kress summited Mount Everest two years ago, he used a little bit of oxygen for the final push. Many climbers do — sometimes you need the extra energy to accomplish something massive! (Scott’s also a speaker, and has a great stage story to tell! When he summited the highest peak in Europe last year, he ended in a hi-jacked Russian plane!)
So it is with innovation — sometimes you need some help to accomplish great things. Here are some thoughts on how you can kick up your innovation efforts a bit more. Most importantly, the idea is that you can generate a little innovation oxygen by investing in some experiential capital!
What’s the use of innovation oxygen?
It is no secret that we are in an economy that has become far more hurried, complex and uncertain. Things are changing at a furious pace out there – from the products we are selling, to the markets we are selling to, to the attitudes of the customers that we are dealing with. Not to mention challenges with business models, marketing, branding, customer service, new forms of competition — and well, just about everything else!
Faster is the new fast!
In such an environment, a constant, relentless focus on innovative ideas might be the key to helping deal with rapid change. And through innovation, you may discover new opportunities.
This is the perfect time for every organization to put in place what I call “innovation oxygen.” This involves establishing a culture where everyone is actively encouraged to test a new idea.
In other words, everyone needs to inhale.
Oxygen. Innovation oxygen. Breathe it Continue Reading