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A time when technology arrives to market obsolete
Futurist Jim Carroll describes trucking trends likely to shape disruptive years to come
Mar 17, 2017 Aaron Marsh | Fleet Owner

It’s a pretty wild concept: that technology today — including that in trucking — is being eclipsed and outdated almost as soon as it can be brought to market. But if you want to know what’s around the next corner for trucking, that’s where you need to start, says futurist Jim Carroll.

According to this future trends analyst and foreseer of sorts, if you want to get out in front of the next big change in trucking, keep in mind that when it comes to the future, you may have no idea what you should really be thinking about.

To set the stage and “bring you into my world — and that is a world of extremely fast-paced change,” Carroll referenced research on the future of careers in the U.S. that suggests about 65% of children now in preschool will have a job in a career that does not yet exist.

“Think about that: if you have a daughter, son, granddaughter, niece, nephew or whatever who’s in kindergarten or grade one, roughly seven out of 10 of them are going to work in a job or career that does not even yet exist,” Carroll told listeners. He spoke at the recent Omnitracs Outlook user conference in Phoenix.

How does something like that happen? It already did recently: he gave the example of smartphones and GPS services, which have sprung up over about the same time period. It’s resulted in geographically and directions-oriented apps and location intelligence professionals. Oh, wait a minute — “location intelligence professionals”?

“Think about that phrase, and think about what’s happening in the world of trucking and logistics,” Carroll noted. “Think about how integral all of those mapping applications have become in the world of your business.”

“That’s a career that didn’t exist 10 or 15 years ago,” he continued. “Now, cast your mind into the world of trucking 10 years from now and think about the careers and jobs that might exist.”

Here’s another guiding example. If you take “any type of degree today based on science” at a college or university, Carroll contended, “things are evolving so quickly that it’s estimated that half of what we learn in the very first year of a degree program will be obsolete or revised by the time we graduate three years later.”

Those who are fast

The point is, technology changes are coming from seemingly everywhere, and change — including in trucks and their growing embedded technology like Internet connectivity or advanced safety products — is accelerating.

And that is so much the case, noted Carroll, that many kinds of technology are out-of-date almost as soon as they hit the market and you can buy them. Think about smartphones, which often see multiple models of a given phone issued in a single year.

“We live in a time of absolute, instant obsolescence.”
—Futurist Jim Carroll

That drive for the latest model has now even filtered into social standing. “The way your friends judge you today is very much based on the technology you carry around,” Carroll observed. “So in other words, if you go to a party and take out a flip phone, people will be kind of looking at you like, ‘What a loser — he’s got something from the olden days.'”

Carroll gave another example of digital cameras — actually something of a moot point, he suggested, since “this is back in the old days five years ago when people actually bought cameras and weren’t all just using their phones” — where products have about 3-6 months after they’re brought to market before they’re obsolete.

“We live in a time of absolute, instant obsolescence,” he argued, attributing that phrase to global media magnate Rupert Murdoch. Some years ago, Murdoch had pointed out that there is such change happening and at such speed, “that increasingly, the future belongs to those who are fast,” Carroll said.

Trucking: unrecognizable

Polling the audience, he asked listeners what they thought the trucking industry — its methods, its equipment, its technology — would look like in a decade. Most everyone, 86% of those who texted in, voted that they think the industry will be “barely recognizeable, or fully and completely disrupted.”

That’s a clear expectation of considerable change in trucking. “So let’s try another question: if we are in the midst of so much change,” Carroll said, “are we prepared for it?”

And on that note, he added that being prepared for the potentially disruptive/ disrupted future of trucking is to realize that change has been happening faster, particularly in these latter years, than people expected.

To illustrate how, Carroll referenced a time he’d spoken before a roomful of astronauts and astrophysicists at NASA about the future of space. Carroll’s choice of what to present on? The Jetsons. That animated TV show came out in 1962 and was meant to depict life 100 years in the future in 2062.

Except, if you watch some of those old episodes, “George [Jetson] is using Skype. He’s getting his news off the Internet,” contended Carroll. “Elroy has a drone. You can watch one episode where he’s sitting in the living room and using a controller just like we have with our drones.

Along with the Jetsons, here’s another example of the sci-fi, fictional future arriving sooner than expected: a group of scientists has prototyped this device, Carroll noted as he held it up to his head, which essentially works like the Star Trek medical tricorder set in the 23rd century.

“You can watch another episode where they’ve got an Apple Watch,” he continued. “George communicates with his boss via Facetime. Obviously, they’ve got self-driving cars, autonomous vehicles, all over the place, albeit they fly.”

“My point is this: we believed that this future would arrive in 2062, and all of a sudden, it is here much sooner than we thought,” he told the audience. “Could that be the case with our future overall?”

In terms of envisioning the future, perhaps think a little offbeat but observe the trends converging. Here’s an example. “Think about trends, and think about what has happened with drone technology,” noted Carroll. “I think a trend which is going to lead us to the world of self-driving, flying cars is we’re going to learn how to scale up our drones and sit a human in them.”

Warehouses on wheels

Carroll advised trucking professionals to think big change when they’re picturing what the industry will look like in the years to come. “Think about what’s happening here,” he said. “There are people with big, bold ideas. Think about what’s happening in the transportation space.”

What kinds of things could happen? Maybe a new type of truck or vehicle will be developed. Autonomous technology could be accelerated and advanced. New distribution models could emerge. Or maybe something else could — something entirely different that turns the trucking you know now into the trucking you knew way back when.

“We’re going to talk to our truck just as we talk to our iPhone. We’re going to have augmented reality screens in the visor. We’ll probably have robotic handlers built into the truck for loading and unloading. We’ll have payment technology built into the vehicle — not only has our cell phone become a credit card, but so has our truck.

“We’ll simply do a biometric thumbprint to complete a transaction,” Carroll painted his future trucking portrait. The only thing, though, is that those technologies, and testing of them, is happening now.

There’s also this: “Part of the changes you see happening [in trucking] is we are witnessing very significant changes in what retailers and manufacturers are doing with their supply chains,” he added. Trucks can now become something more like mobile distribution hubs, for example.

Because of the rise of online shopping and fulfillment, stores will become more like showrooms, and “we’re witnessing the end of inventory,” Carroll contended. Consumers will browse these showrooms and purchase a product, he suggested, and then a streamlined distribution system will deliver that item to the purchaser’s home — hint: trucking would have to be involved here — perhaps even within an hour.

“You are becoming warehouses on wheels, and everybody has this in their sights in terms of big, transformative thinking in your industry,” he argued. “And what is really also happening is that every single industry out there is speeding up.”

Last week, I was in Palm Springs, California, with a session for a board of directors on what’s really going on with the acceleration towards self-driving cars and trucks.

To prepare, I used my secret weapon, and actually grabbed close to 850 articles from the last two months on things going on in this fast moving sector, and read through them all. Whoah! Lots happening and fast! ( That’s typical of the preparation I put into many of my leadership meetings and keynotes.)

One article in the bunch, though, really captured my attention: “Penguins could keep your self driving car safe“. The article was published in January over at the Daily Mail. 

The essence of the research reported upon in the article is this: “penguins hunt in groups and synchronize their dives to catch fish.” Studying how they do so could provide invaluable insight into the evolution of self-driving cars. Much of the article focused on how that type of behaviour could help to avoid the future hacking of cars, but I think that there is much more going on than that…..

Self-driving cars will be connected by telemetry, LIDAR and other technologies, and will operate in a pack mentality to coordinate their efforts. This permits the emergence of ‘pelotons’ — connected ‘trains’ of vehicles in communication with each other, and in communication with intelligent, connnected smart highway technology. (Did you know that Amazon has some patents with respect to the latter?) We are already seeing trials in which groups of 6, 8 or 10 trucks travel together, separated by just a few feet, travelling in a coordinated group at 60mph. Pack-activity.

Penguins are great in travelling in packs, so why not learn how they do it, and engineer that into autonomous vehicle technology…. and so studying how nature does this will provide deep insight into what to do this with cars and trucks.

If you think this through, the result? The Intel-Mobileye $15 billion deal is just the tip of the iceberg, so to speak, for what is to come in terms of access to skills and R&D in automotive.

You can expect Silicon Valley and car companies to be seeking out and hiring a lot of penguin-researchers, and other specialists in the study of animal behaviour. It’s called biomimicry, and its an approach that has been used for quite some time to engineer unique solutions to complex problems.

The thinking is that there are opportunities that can come from emulating the time-proven methodologies and strategies as seen in nature. Examples abound, as noted in the Daily Mail article:

  • the way that ants communicate has been used in telecommunications research
  • “Salto”, the jumping robot seen below, was developed by studying the behaviour of “bush-babies”

It goes beyond animals : I’ve been keynoting quite a few manufacturing conferences, and have spoken about the acceleration of 3D printing, or additive manufacturing. Here’s something cool : Airbus is evolving its approach to 3D printing by study botany, with the thinking that if it can mimic the structural strength of plants, it can print interior structures that are lighter and stronger. Important for airplanes!

In other words, the future doesn’t just belong to those who are fast. It belongs to those who understand the importance of penguins!

In the 1990’s, when e-commerce arrived on the scene, someone thought it would be a good idea to allow you to buy a coffin online.

The funeral industry fought back — after all, they had margins and business models to protect.

Of course, that failed. Today, you can buy a coffin online. (Which begs the question — if you buy it advance, what do you do with it? Stick it in the living room for now and use it as a coffee table?)

Then came Napster, and with it, outright music theft through sharing. Yet at the same time, folks experimented with business models involving the sale or licensing of music via digital music files. The music industry fought against that — they essentially fought a war against the idea of digital media.

How did their battle against the future turn out? Not well — eventually Apple came along with iTunes and a business model that worked. It took a while, but the music companies eventually figured out they had to adapt and align to the future, rather than fight it.

History has a nasty tendency of repeating itself, and legacy companies keep making the same mistakes. So it is with GM and self-driving car technology today. It seems they would rather fight the future than be a full participant in it.

GM thinks that only established car companies should be able to innovate in the self-driving car space. Is GM the new RIAA, fighting the same battle that the music industry tried to fight against digital music files?

The company is busy battling back against the disruptors and upstarts, trying to suggest only established car companies should be able to innovate in the space:

With states seizing the initiative on shaping the future of self-driving cars, General Motors is trying to persuade lawmakers across the country to approve rules that would benefit the automaker while potentially keeping its competitors off the road. ” New York Times, February 23, 2017

In other words GM is doing the same thing that the funeral and music industries did in the 1990’s and early 2000’s.

How do you think this will end up?

Two key points come from this:

  • GM deserves to fail with these efforts. You don’t innovate through legal action on innovation.  Where’s the CEO on this? What type of message does this send to the organization on its innovation efforts? Is it so far behind in the race that it believes the only way it can win is by sending in the lawyers?
  • the lesson for anyone else is this: disruption, the future and business model change happens. Deal with it through innovation and aligning yourself to the future, rather than trying to protect the status quo
    there should be a lesson for anyone

The funny thing about the future is this: it happens, whether you like it or not. It’s better for you to participate in it rather than fighting it.

#GMFAIL

Earlier this week, I spoke to several hundred executives from the trucking industry at a keynote for the Omnitracs customer conference in Phoenix. My keynote focused on the trends which are sweeping the industry, including prognostic diagnostics, the connectivity impact of the Internet of Things (#IoT), the rapid evolution of autonomous trucks and self-driving technologies, drones and the impact of bio-monitoring devices. I’ll have a full blog post on that in the next few days.

It’s a topic that I’ve been doing all over — Keynote: Accelerating the Auto & Trucking Industry in the Era of Self-Driving Vehicles

In the meantime, the trucking industry provides a good example of how the new workplace is being transformed by technology.

Here’s what you need to know: first, do you think of trucking as a kind of unsophisticated, low-tech industry, full of a bunch of guys and gals performing boring tasks while moving down the road? Forget that — here are some simple facts:

  • the typical truck today is putting off some 3 gigabytes of data per month, and that number is increasing at a furious pace
  • the typical truck cabin contains more technology than a typical small airplane
  • in the race to self-driving vehicles, trucks will be the first to cross the finish line

A few years ago, Volvo/Mack Trucks had me in for a series of leadership and dealer meetings, where I noted that “in the world of trucking, connectivity is the new horsepower.” Given those stats above, that much is true!

And here’s a key thing: with those trends, the process of innovating in the industry has gone hi-tech. The result is that the workspace in the world of trucking is less like a grimy, dirty garage, and more like an airline control tower, at the same time that the truck cabin has come to be more like an airline cockpit.

To emphasize that point, I spoke about the folks at Bison Transport, based in Winnipeg, Canada. I’ve used them in a few talks on the future of the workplace and on the future of trucking:

“It’s not how one might envision the head office of a trucking company. Youth abound in 20- and 30-somethings tracking payloads in the operations room — think of a flat airplane control tower — or working in the IT department (which in the last 15 years has grown to 15 from two). There’s the “quiet room” for breaks. The fully stocked fitness room, the laundry room, the cafeteria.” Taking Trucking into the Future, Winnipeg Free Press, June 2014

Well, freak me out with a fork! It turns out that unknown to me, the folks from Bison Trasnport were in the room, and came up to me after my keynote. I think they were a little freaked out too!

Trevor Fridfinnson, Chief Operating Officer, Bison Transport with Keynote Speaker Jim Carroll at Omintracs 2017

Their office is at the forefront of the connectivity and technology revolution accelerating the world of trucking and transportation into the future. The folks at Trucking News covered this trend from my keynote in an article, detailed below.

Clearly, in trucking, the office space, culture and fast innovation speeds of Silicon Valley are coming in, and they are coming fast!

 


Carroll on the future during opening of Omnitracs Outlook 2017
TruckingNews.com

Futurist, trends and innovations expert Jim Carroll advised attendees to ‘think big, start small, scale fast,’ when it came to embracing technology.

Carroll said automated trucks were one of the trends that were changing the face of trucking, and questioned what would happen to the traditional driver once that occurs.

Carroll’s overall theme was that the world changes fast, has been for some time, and the trucking industry cannot get left behind.

Several factors contribute to the ever-changing world, Carroll said, including what he called the ‘era of big transformation.’

Autonomous trucks is part of that ear, according to Carroll, who declared that trucking would be the first to move to fully autonomous vehicles because it made financial sense to do so since drivers account for one third of the operational costs pie.

Servicification, the intensifying of skills training, acceleration of innovation and the impact of future generations were also factors Carroll said would contribute to how quickly the world would continue to change.

As an example of this, Carroll pointed to statistics showing that the vast majority of children aged five to six would one day have a job that today does not even exist.

Carroll said today’s truck manufactures worry not only about putting out a quality product, but also about how to best maintain that product through diagnostics and other predictive technologies.

“We are in a world in which we can determine when parts and components in a truck are going to break down,” Carroll said. “And we can bring it in for maintenance and thereby avoid the problem in advance of a truck breaking down on remote Arizona highway somewhere and thereby reduce downtime and costs.”

To further illustrate how the world and traditional workplace have experience a facelift over the years, and how the next generation will continue that trend, Carroll posted a quote from Manitoba’s Bison Transport on the screen that read: “It’s not how one might envision the head office of a trucking company. Youth abound in 20- and 30-something tracking payloads in the operations room – think of a flat airplane control tower – or working in the IT department (which in the last 15 years had grown to 15 from two). There’s the ‘quiet room’ for breaks. The fully stocked fitness room, the laundry room, the cafeteria.”

While leaving Heathrow airport yesterday after a keynote, I was contacted by The Street for my thoughts on an initiative by Uber to build a flying car.

Crazy science fiction? Maybe not. After all, simply scale up today’s drones, add a human to them, and you’ve got a flying car!

You’ll find my comments below. A key point – tech companies in every industry innovate faster than legacy companies. That’s a big challenge, and the biggest issue for every industry as disruption continues.

Uber Fighting to Stay Ahead in Flying Car Initiative
Uber shows how tech companies are continuing to innovate sectors at a faster rate than traditional industries, futurist Jim Carroll told TheStreet.

Uber has hired 30-year NASA veteran engineer Mark Moore to help its Elevate division design flying cars that will take off and land vertically so it can easily transport commuters in crowded urban areas, Bloomberg reported on Monday. His official title will be director of engineering for aviation.

The company first outlined its vision for the futuristic service in a 97-page white paper in October and claimed it could launch as early as 2026. In its vision of the future, air taxis will transport commuters between aircraft hubs known as “vertiports,” which would be located between 50 miles and 100 miles of each other.

“Just as skyscrapers allowed cities to use limited land more efficiently, urban air transportation will use three-dimensional airspace to alleviate transportation congestion on the ground,” the company wrote.

Moore makes sense for the project, considering he wrote a white paper in 2010 on VTOL (vertical takeoff and landing) cars to be used for daily commuting. His paper impressed Alphabet co-founder Larry Page so much that he helped launch flying car startups Zee.Aero and Kitty Hawk to bring Moore’s vision to life, Bloomberg Businessweek reported.

When most people hear about flying vehicles, they think of the futuristic show “The Jetsons” that ran from 1962 to 1963 as a picture of what the world would look like in 2062. Of course, it included flying cars.

Noted futurist Jim Carroll told TheStreet that a lot of the inventions featured in that show are “becoming real sooner.” Both the Apple smartwatch and video and picture sharing app Snapchat could be compared to similar items featured in the TV program. “Trends are accelerating and the future is coming at us faster,” Carroll explained.

This acceleration is partly due to the rise of tech companies in traditional sectors, he said. Electric car company Tesla is innovating cars at a faster rate than a traditional car company like Mercedes-Benz. Apple Pay and PayPal are innovating the payment space at a quicker pace than Visa (V) . “The tech companies are now the ones dictating,” Carroll explained.

Another example of how quickly new technology is being developed are drones, or unmanned flying aircrafts, which have already gone mainstream, he pointed out. “Scale up and stick a human in there,” he said jokingly.

 

Here’s my favourite quote from 2016.

It comes from Tesla Motors, and hence, Elon Musk, in a SEC filing on August 5th, having to do with the Tesla Model 3.

A car that does not yet exist, but which 400, 000 people bought into the idea of (I was one of them!)

We have no experience to date in manufacturing vehicles at the high volumes that we anticipate for Model 3, and to be successful, we will need to develop efficient, automated, low-cost manufacturing capabilities, processes, and supply chains necessary to support such volumes.”

An absolutely fascinating statement if you think about it.

Essentially, we’ve never done this before, but we are going to certainly try!

2017 will be about seeing if Tesla can pull off this bold move. Whatever the case may be, that type of thinking should be oxygen to the ears of anyone focused on disruption and innovation!

I spoke about this on stage for a manufacturing conference in front of a few thousand people in May of this year. Disruption was, perhaps, THE word of 2016. I still find a lot of people don’t really understand what it means, but this video clip puts it into perspective.

While I find myself doing keynotes in Las Vegas, Orlando and Phoenix for audiences of up to 7,000, I also regularly do a whole series of small, CEO or Board meetings that are focused on future trends, strategies and opportunities.

I’m thouroughly enjoying myself while preparing for an upcoming 2017 event in this space; I’ve been retained by an organization that is having an offsite with its leadership team and Board that will be impacted by trends in the automative industry. I’ve had several preparatory calls with the Chairman — he obviously gets the opportunities and challenges of disruption. These include what I call introductory ‘should-we-dance’ calls (‘should we book this guy?’), as well as planing calls now that the event is confirmed.

For a recent conference call, I’ve prepared an outline of my approach. You might find it a good overview if you are looking for a session that would involve similar insight for your senior leadership/Board team!

You can access the Pdf 

Interested in a keynote on the future of the automotive/trucking industry? Read this!

This January, I’ll keynote the American Financial Services Association 21st annual Vehicle Finance Conference & Expo in New Orleans.

afsa

The event draws some heavy hitters who will share their insight into what comes next, including the CIO for Toyota Financial Services, the President & CEO of TD Auto Finance U.S., the Executive Vice President for Ford Motor Credit Company, among others.

I’ll take a deep look at what is happening with the automotive world in the future — the reality and evolution of self-driving, autonomous vehicle technology, intelligent and smart highway infrastructure, the evolution to prognostic, self-diagnosing vehicles, the sharing economy and new business models, the acceleration of connectivity and innovation in the automotive sector, and the implications of all this on the future of automotive lending!

It should be fun!

This is one of many keynotes I’ve done in and around this sector. It involves a lot of deep research on the latest trends and initiatives, as well as comprehensive discussions with the client and industry insiders.

So … I regularly get approached to speak at a lot of corporate leadership meetings …. and have done so for organizations like Johnson & Johnson, The GAP, Dupont, BASF, Siemens, Lockheed Martin. I frame for them the issue that the future is arriving faster than they think, and offer concise guidance on key trends that they need to align themselves to…..

To help emphasize the issue of the era of acceleration I’ve been using the story of the Jetson’s over the last 5 years while on stage. Remember it? It’s that cartoon show from 1962, purporting to show what the world will look like in 2062. Remember George Jetson? Remember the fact that there were autonomous vehicles, robot assistants, drones, and Skype and FaceTime seemed to be everywhere?

Now consider this! About a month ago, I was approached by Arconic to headline a leadership meeting for them in Phoenix; this is a newly spun-off entity from Alcoa that is focused on advanced technologies. I’ll be the opening kickoff – outlining and reaffirming the trends that will provide massive opportunity in the future.

Great minds think alike! They think the world of the Jetson’s is going to arrive here soon too — and are planning to play a major role in helping to make it happen. So much so, that they engaged Hollywood filmmaker Justin Lin of Star Trek Beyond fame, to do  a live-action re-imagination of the world of “The Jetsons!

 

Give it a watch!

Check their tagline: “Arconic: A Company Where the Future Takes Shape.” And my talk for them? I’m thinking this: “A keynote with the motivation that can help to make it happen!”

Do you need to accelerate your team into the future? Do it now, and read my keynote topic, The Jetson’s Have Arrived Fifty Years Early: What Are You Going to Do About It?

This is all just too much fun — just yesterday, while in Washington, I had some time to kill before a meeting, so I visited the Smithsonian Institution. What did I find, but a Jetsons lunchbox!

jetsonslunchbox

I so want this item….

Learn more about the making of the video

Here I am on stage in front of 2,000 in Chicago on the Jetsons!

Is your community positioned for success in the era of autonomous vehicle technology? Are you thinking about this from an economic development perspective?

intelligenthighway

“Towns withered and died on whether they were on the mainline of a railroad – Do you want to be a community that wants to be on the forefront of this shared technology…or are you going to sit back and wait? It’s going to be a big economic driver.” – Futurist Jim Carroll

It’s a valid question, and one that I’ve been addressing for a number of years. I covered this issue in a keynote for 2,000 mayors and elected officials when I was the opening keynote the Texas Municipal League, as well as the Colorado Department of Transportation Summit. There have been many other similar situations. But I think that perhaps now, the opportunities that come from community that supports advanced, intelligent and hyperconnected transportation infrastructure is only just beginning to hit the radar of those responsible for economic development.

At least, because I’m finding an increasing number of people reaching out to me to talk about the issue. For example, BisNow recently ran an article, The Future Intersection of Driverless Cars and CRE (Commercial Real Estate); read it here.

Jim Carroll, a noted futurist who has spoken to a number of automotive companies as well as such organizations as NASA and the PGA, says autonomous vehicles will have the same economic impact railways did in the 19th century and highways did in the 20th century. And those cities that quickly adopt and build “intelligent infrastructure” to accommodate driverless technology will be the ones to thrive in this new world. “Towns withered and died on whether they were on the mainline of a railroad,” Jim says. “The same went for highways: Cities that were connected directly by major interstates thrived. And now cities are facing a similar paradigm shift, “and really that becomes an economic decision,” Jim continues. “Do we want to be a community that wants to be on the forefront of this shared technology…or are we going to sit back and wait? It’s going to be a big economic driver.”

And Ian Frisch (who sometimes writes for : The New Yorker, WIRED, Bloomberg and Playboy), notes in his article, So, Do Self-Driving Cars Mean We’ll Work During Our Commutes? – read it here.

We will see situations where some cities will want to be at the forefront of this trend and encourage the infrastructure needed to support self-driving cars,” says Jim Carroll, a futurist, trends, and innovation expert. “That will have bigger implications because companies will want to relocate to where this technology is emerging first.”

If your company does relocate, and your commute gets bumped up a few hours, being able to work while your car drives you to the office would dramatically increase efficiency.

Right now, there are buses in the Bay Area with wi-fi,” Carroll says. “If you have a three-hour commute to San Jose, you’re fully equipped to jump in on a meeting on that bus. This will be a more personalized extension of that trend. People are already shifting how they work, but autonomous vehicles will push them to shift work in new and different ways. But, before that’s a reality, we will see organizations investing in communities that are open to the intelligent infrastructure that encourages things like auto vehicles. That’s the key to all of this.

I’ve covered this issue in numerous keynotes: here’s a clip from my Texas Municipal League keynote:

The key issues are this:

  • self driving cars, tractors and trucks – there’s a lot going on, but it’s not going to happen all at once
  • this new era isn’t just about the vehicle — it’s about the infrastructure that surrounds and supports them
  • in other words, there is a lot going on with intelligent highway infrastructure ….
  • there are going to be different levels of intelligence when it comes to the roads and highways that support such vehicles
  • communities will discover that they have an opportunity to get in front of others if they support advanced intelligent highway and road infrastructure
  • some will upgrade existing transportation corridors that accelerate the adoption and use of intelligent autonomous vehicles
  • others will put in place entirely new transportation corridors – self-driving dedicated roads
  • an increasing number of companies will begin to make relocation decisions to those communities who have advanced intelligent transportation plans in place

If you are involved at a political or economic delveopment level, the big issue for you is : where do you want to position your community?

Or will you go the way of communities that died when railroads and the interstate highway system came along?