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By 2025, we had successfully transitioned the health care system from one which "fixed people after they were sick" to one of preventative, diagnostic medicine. Treating them for the conditions we know they were likely to develop -- Jim Carroll



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Jim Carroll was the opening keynote speaker for the World Pharma Innovation Congress in London, England, He has been the keynote speaker for a huge range of major health care / health care organizations, including the prestigious World Congress on Healthcare Innovation & Technology • American Medical Group • UBM Canon Medical Devices & Technologies Conference • SSM Healthcare • Physician Hospitals of America • Professional Compounding Association of America • Chronic Disease Fund • International Society of Medical Publication Professionals • Linde Health Care Group Germany • McKesson • Stryker Technologies • Ottawa Heart Institute • American Association of Preferred Provider Organizations • Cigna Insurance • North Carolina Hospital Association • Pfizer • Minnesota HealthCare Association CEO Summit • St. Josephs Health Centres • Johnson & Johnson • Ernst & Young Annual Healthcare Client Conference • Mercy Health • Blue Cross Blue Shield of North Carolina • American Academy of Ophthalmology • American Society for Health Care Risk Management • Association of Organ Procurement Organizations • Axcan Pharma Inc • Blue Cross/Blue Shield National Office • Health Care Industry Distributors Association • National Association of Children's Hospitals • Ontario Hospital Association • PharmaLink Congress • Blue Cross/Blue Shield Florida • Roche Diagnostics • Trillium Health Centre • VHA Georgia • Waters Corporation • MDS Nordion • Providence Health Plans • Harvard Pilgrim Health Care • Canadian Medical Association • Glaxo Wellcome • North Carolina Medical Managers Group • Roche Diagnostics • Essilor Eyecare • Alberta Senior Citizen’s Housing Association



I’ve been doing keynotes on the future of healthcare for over 15 years. Much of what I’ve focused on has involved the technological, scientific and other real trends (i.e. non-political) that will provide for transformation of a very complex system.

This includes the acceleration of genomic medicine, and the transition to a system in which we “fix people before they become sick.” Last week, I was the opening keynote speaker for the AGM of the YMCA of Canada, with a talk around the future of fitness and wellness. This included a bit on the impact of genomics, and the nature of the transition which is underway.

Here’s the thing: I’ve been talking about DNA testing for so long that I finally realized: I can’t just talk about it on stage — I should bite the bullet and have my actual DNA tested to see what health conditions I might be at risk for.

So I purchased my kit from 23AndMe, sent in my sample, and just received my results.

I must admit, it takes a bit of bravery to do this – after all, you can discover that you carry particular genes that make you at risk for some very complex diseases.

I’m thrilled to know that I don’t have any real risk factors! 

Beyond that, I find the entire voyage to be utterly fascinating. Not only did I receive a detailed overview of my genetic risk factors and inherited conditions (i.e. health risks passed down through families such as cystic fibrosis and Tay Sachs disease), I also got some detailed insight into some really quirky things.

For example, I will bore my friends forever with the fact that I carry a gene that is typical of high performance athletes and sprinters. Did I say the future belongs to those who are fast?

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The test confirms my Irish and British/Scottish ancestry. But the big surprise was the Scandinavian component. I carry the blood of Vikings!

 

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In addition, 2.5% of my DNA is from Neanderthal’s. Who would have thought?

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Another unique genetic trait: If I was to smoke, I carry the gene that would make me a ‘heavy smoker.’ Absolutely fascinating, in that before I quit 29 years ago, I was a heavy, heavy smoker!

And I have slightly higher odds of liking sweet foods. No surprise there!

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In addition to fascinating tidbits like there, there is a lot of detail on medical issues, such as your genetic response to various drugs. If I develop an ulcer, the typical drugs used for treatment would not be very effective. Good to know, but I don’t plan for an ulcer anytime soon.

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The entire field of genomic science is accelerating at a furious pace, particularly as the cost to undertake genetic sequencing starts to approach the cost curve of Moore’s law. There are massive legal, social, ethical, political and other issues that come with the territory.

There is a tremendous amount of information on my thoughts on the future of healthcare — check the trends section of my site for more. And check out this document which I wrote a number of years ago

HealthCare2020.jpg

Click for the PDF

But it’s all based on science, and the science won’t slow down. We’re headed into a new and interesting world.!

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“Previously unthinkable advancements such as the 3-D printing of personalized knee replacements are happening now”

A report on my keynote for the 2016 Benefits Pro conference in Fort Lauderdale earlier this week.

Health care: The Future is Now
BenefitsPro, April 2016
BY SHAWN MOYNIHAN

When listening to futurist Jim Carroll speak, one thing becomes apparent quickly: The future belongs to those who are fast.

Onstage Monday delivering the keynote at the Benefits Selling Expo inside Great Hall 3, Carroll delivered a rapid-fire, deeply insightful “fast future” presentation on where the future of health care and benefits is headed. And to hear him tell it, it is bright for those who would embrace the impact of mobile technology and how the Internet of Things (IOT) will reshape the entire process of health care a lot sooner than later.

For starters, Carroll explained, 10 years from now, health care will look nothing like it does today. A fundamental transformation, he explained, is on its way, and in many cases, already happening. Genetic testing and DNA sequencing will forever alter the manner in which illness is forecasted, diagnosed and treated: in advance of the condition arising rather than after the fact, the way medical professionals do now.

Years ago, he said, having a hand-held device that monitors vital signs, takes your blood pressure, and reads your EKG was the stuff of science fiction. Today, it is a reality, courtesy of the Scanadu Scout (a tool now being tested by more than 7,000 people in more than 70 countries), and that tech will only become less expensive as time goes on. It’s not farfetched, Carroll added, to imagine a day when you can walk into Best Buy and purchase an inexpensive device that does all these things and more, including diagnosing future ailments.

With the advent of technologies that monitor health signs via wearable devices and mobile devices connected to the Internet, only those patients requiring critical care will also change the way hospitals operate — which is advantageous, considering the number of baby boomers who will comprise so much of the U.S. population in the coming decades.

What does all this mean? Massive opportunity, for those who would think forward and recognize how the IoT will shape the world of pharmaceuticals and benefits. The World Economic Forum posits that the global economic impact of the five leading chronic diseases — cancer, diabetes, mental illness, heart disease, and respiratory disease — could reach $47 trillion over the next 20 years.

What if technology could allow medical science to get out in front of that, so that those costs could be slashed?

Carroll said such a world is not as far off as it would seem. Such revolutionary developments in health care virtualization will be driven by big goals and big thinking, said Carroll. Onscreen, he showed the frightening statistics on obesity levels in the U.S. over the past few decades over a map of all 50 states, staggering numbers that illustrate one of the great health challenges of the modern age. However, that’s not even the biggest worry looking forward.

“Alzheimer’s disease and dementia will be the great challenge of our time,” said Carroll, noting that his mother-in-law had suffered and died from the condition (Jim: it was my father in law...), the sixth-leading cause of death in the U.S. Going forward, however, developments in science will allow for earlier detection and better treatment options.

Luckily, medical knowledge, Carroll said, is doubling every eight years. Previously unthinkable advancements such as the 3-D printing of personalized knee replacements are happening now; the growth of replacement organs is something that will be available to medical professionals within years, not decades. Ingestible technology will be able to show us how we’re responding to medications, by offering diagnostics on how our bodies are reacting to treatment.

The greatest challenge faced by health care CEOs, Carroll said, includes the need to focus on a direct relationship with the customer — which will require wholesale re-engineering of member plans — and rapid deployment of mobile products to meet customer expectations. People will become far more engaged with matters of their own health, as they are empowered with technology that’s connected to their mobile device.

Carroll acknowledged what he called the “organizational sclerosis” that hampers big ideas and innovative thinking, but offered this piece of advice for those whose ideas may alter the health care landscape: “Think big, start small, and scale fast.”

Here’s a video clip from my recent keynote for the Sporting & Fitness Industry Association Leadership Summit in New Orleans; it’s from my intro where I’m speaking about how predictions from the future — involving the Jetson’s and more! — are becoming real, much faster.

It’s a great clip, and will challenge you to think how an era of accelerated transformation is changing industries, business models and more.

As a popular keynote speaker with a focus on future trends and innovation, I’m often called upon to deliver a talk that focuses on some very unique or current issues. This post will give you a sense of the types of events that I am being booked into today.

11173324_1139955206031162_1350127962545406975_n There are several key trends that continue to define my business:

  • corporate leadership meetings continue to be a big growth market – I’m often engaged by a CEO or other senior executive for an offsite meeting — on a highly customized topic. There’s more information below on some of the very unique and customized topics that I have taken on as of late.
  • economic uncertainty seems to be growing with the collapse in oil prices, the election, and ongoing questions about global economic growth. That’s a good thing — I’ve got plenty of video and blog posts around the theme of “innovating during uncertain economic times.” It led to strong bookings in 2009-2010, and I’m seeing an uptick for this type of topic again today. Global economic turmoil? Time to innovate! Read more.
  • a topic that is drawing continuing attention has to do with a new book I am working on: “Think Big, Start Small, Scale Fast“. Many companies continue to be blindsided by the speed of technology change, business model change (think Uber), empowered consumers, new competitors — you name it! This simple phrase resonates with people as a keynote topic: read more!
  • in addition, the topic of the “Internet of Things” ties into the current high velocity change occurring in every industry as Silicon Valley comes to drive the speed d of industry. Industries that have had me in on this topic include the automotive/trucking industry (Volvo / Mack Trucks), packaging/paper (Mondi International out of South Africa), energy and infrastructure (GE Lighting, Lennox, Honeywell, and Trane Ingersoll Rand), among others. Read more.

Customized keynotes

This area continues to be my biggest growth market. I truly believe that clients today are looking for much more than a canned message; they want real insight, deep research, and a highly customized message. I’ve certainly been delivering; here are a few of the unique topics that I have taken on:

  • The Future of Steel” — a keynote for the global leadership meeting of the Finnish company, Konecranes. They build the massive structures used at container ports, shipyards, railroads, oil fields and other industries. They were looking for a keynote that looked at the future of the steel industry, one of their key industry verticals. Watch for an upcoming blog post on the unique research that I undertook
  • Physician Recruitment in the Era of Digital Intimacy” – PracticeMatch is a US company that specializes in the recruitment of doctors/physicians. They were looking for a talk that would take a look at the challenges in recruiting the Millennial medical professional. They didn’t want a canned talk about this unique generation — they wanted real insight. You can read my blog post, which gives you a sense of how deeply I dug into the topic, on this blog post.
  • The Future of Risk in the Era of Big Infrastructure” — this Friday, I’m in Las Vegas with Kiewit, a North American construction company involved in massive oil, energy, highway and other infrastructure projects. More specifically, I’m with their legal team — 50 executives responsible for managing risk throughout the business. My keynote takes a look at new forms of emerging risk, given trends unfolding globally. It’s a very unique and customized topic combining future trends and legal risk — I’ll be blogging about this next week
  • The Future of Energy Infrastructure” — the topic for which GE Lighting, Lennox, Honeywell, and Trane Ingersoll Rand engaged me. This is a good example of very specific customization to an industry of the broader “Internet of Things” topic. You can read a blog post and watch video from the GE event, held in NYC, on the blog post “5 Things to Know About the Connected Future
  • The Future of Intelligent Packaging” — Mondi, a South African based organization, brought me to Prague to open their global leadership meeting. They are deep into the packaging industry in Europe, Asia, the Middle East and Africa, and wanted a talk that would help their team understand the opportunities that would unfold as packaging materials become intelligent, connected, and interactive. You won’t look at a box of Wheaties the same after you’ve thought about this topic! An Atlanta based company, Neenah Paper and Packaging, was also looking for a similar topic — which is a good example of the fact that almost every industry is being reinvented by an era of “hyperconnectivity.” There’s more here.
  • The Future of Sports and Fitness” – I admit it was a thrill to open the CEO leadership meeting for the Sporting and Fitness Industry Association — and to be followed on stage by Roger Goodell, Commission of the NFL. (I didn’t bring up Tom Brady). This booking relates to the ongoing theme of the future of health, wellness and fitness, and “Healthcare 2020” :
  • Autonomous Vehicle Technology, Self Driving Cars and Intelligent Highways” — both the Colorado Department of Transportation and Volvo have had me in to look at this extremely hot topic. You couldn’t have failed to notice stories in the news that both Google and Apple are developing self-driving vehicles. There is a seismic change underway in this massive industry, and I’ve got some great background with keynotes for major players as it unfolds. Automotive World, one of the leading global publications in the auto industry, covered my thoughts on this topic in the article, Is the Auto Industry Ready for the World of 2030. Read more.

These are just a few examples of some of the unique topics I’ve been taking on. Remember — clients are looking for real, deep, specific, customized and tailored insight.

Feel free to contact me if you want to explore some ideas!

My reputation as a speaker has been built on my ability to take on a very diverse range of very customized topics.PracticeMatch

So it was with my keynote this week for the 2015 PracticeMatch Recruitment Conference — an event geared towards physician recruiters for majors healthcare organization.

I was asked if I could provide a talk that would outline the unique challenges that these folks might face in recruiting the newly graduating Millennial physician. Most certainly — it’s a topic I cover frequently in my keynote, “What’s Happening with Our Workforce: Making Generations Work” (more).

Certainly everyone knows that the Millennial generation is different when it comes to work, career and life; there’s a wealth of statistics such as these:

  • 75% of the workforce will be dominated by Millennials by 2025
  • only 1/3 say that their current job is their career
  • 60% feel they don’t make enough money
  • 69% want more freedom at work
  • 91% expect to stay at their job < 3 years

Yet my talk went beyond such basic observations, and worked into the theme that involved a fundamental presumption: “to recruit Millennial physicians requires understanding the context of the medical system that they will working within — say, the world of healthcare in 2020 that is rapidly evolving today!”

With that, I neatly tied my “Workforce” keynote theme into my healthcare keynote theme “Healthcare 2020: The Transformative Trends That Will Really Define our Future” (more info) (health care clients and blog posts). I took a look at the scientific, technological and other trends that are providing opportunities for innovation in health care, and then put into perspective how those trends would provide for new opportunities and challenges in the recruitment of the next generation physician for hospitals. This was broken down into 4 key themes:

  • transformation
  • bio-connectivity and virtualization
  • the consumerization of healthcare
  • managing the generational disconnect

1. Transformation of healthcare

Spend some time on the healthcare section of my blog, and you’ll understand that my fundamental presumption is this: “By 2020, we will had successfully transitioned the health care system from one which ‘fixed people after they were sick’ to one of preventative, diagnostic medicine. Treating them for the conditions we know they were likely to develop.” That’s a pretty big change, and it is coming about as a result of genomic medicine, an increasing focus on wellness, rapid advances in medical device technology and other trends. Watch this video for the acceleration of genomic medicine.

My key point for the audience was that the new generation of doctors are well attuned to these trends, and would be seeking opportunities at the cutting edge of healthcare solutions. Two key quotes put into perspective their attitudes:

“Young oncologists are often more up to date in molecular genetics and other scientific advances. In addition, they are often looked to for their experience with new drugs.” Generational Difference Among Oncologists: 
Journal of Oncology Practice

Young doctors feel far less loyalty to their employer than Boomer doctors do. A new position for them may not be the start of their lifetime career as much as it is a means for building a personal – and portable – portfolio of career aspects.” Solving Problems in Medical Practice, Journal of Medical Practice Management, August 2013

What’s the impact on Millennial physician recruitment?

  • they will be seeking cutting edge research, experience and opportunities for innovative healthcare solutions
  • they’ll have a greater focus on wellness, patient consultation, and new business models
  • and maybe it is evolving into a situation in which the “Uber” generation meets healthcare!

2. Bio-connectiivty and virtualization of healthcare

The hospital as we know it is going to disappear; it is going virtual through the extension of sophisticated medical device technology. Watch this video for my thoughts on this massive trend.

I’ve been talking about the concept of bio-connectivity for almost 20 years. Consider this blog post. This trend is rapidly unfolding now.

By applying biosensors to the body, we can measure any physiologic metric—blood pressure, glucose, oxygen concentration in the blood—and send the data wirelessly through smartphones to doctors. The Wireless Revolution Hits Medicine Wall Street Journal, February 2013

“Imagine a far more extreme transformation, in which advances in IT, biology and engineering allow us to move much of health care out of hospitals, clinics and doctors offices, and into our everyday lives.” Our high-tech health care future New York Times, 10 Nov 2011

The real impact is simple, as I outlined in this chart:

HealthVirtualization

Quite simply, we’re moving at an accelerating pace towards the virtualization of healthcare, and this has a big impact on recruitment of the next generation physician:

  • they’ll choose hospitals that are at the cutting edge of implementation of new technologies and methodologies
  • the result is that ‘innovation in healthcare’ will be a key recruitment attribute – health institutions that are real innovators will have the greatest potential for success
  • given that, this is not just a recruitment issue – it’s an institution culture/leadership issue!

3. The Consumerizaton of Healthcare

The centuries old relationship between doctor and patient is changing” – that’s also a key phrase that I’ve been using for close to 20 years. Quite obviously, people have been getting more involved with their health over the last two decades, particularly as a result of technology. The trend is now accelerating at a furious pace as a result of mobile devices linked to health care apps, and healthcare devices such as the Withings WiFi blood pressure monitor.

“The trend towards self-quantification, enabled by wearable devices and health apps, has also transformed the ability of patients to monitor and improve their own health” How Millennials are Reshaping Health & Wellness
Quirks Marketing Research, Sept 2015

In that context, the next generation doctor will have a new relationship with a patient:

“While man’s best fired has always been the dog, the millennials best friend is the mobile phone”
Using Technology to Recruit Medical Millennials, Medsource Consultants, Sept. 2015

The impact on recruitment? New, consultative business models, such as :

  • shared medical appointments or “group visits”
  • “open notes” – shared medical records / consultations
  • shared decision making – evaluating multiple treatment options and consulting on best course of action

 

  • they will adopt new methodologies and technologies as fast as their patients do
    R&D budgets, freedom to push the boundaries, new-frontier oriented projects are critical
    promise of a consultative patient relationship critical

4. Generational acceleration

And of course, the simple fact is that this next generation is just fundamentally different when it comes to careers. A few key bullets from my presentation:

  • they want to move quickly up the ranks — little patience for ‘putting in the hours’ or paying the dues (XBOX generation!)
  • they have little patience for administrative clogging and paperwork — an instant, Amazon type of recruitment experience necessary
  • connectivity is critical to their professional skills base — access to shared collaborative physician social networks is a good example of what this social network generation of medical professional will see
  • not only that, faster patient handoff is part of their culture – it’s the multitasking generation!

Other key career issues?

  • mentorship is crucial
  • work-life balance (60% top rated in one survey)\
  • teamwork and collaborative structure using new career partners (hospitalists, nurse practitioners, etc)
  • part time positions (impact of gender demographic shift – 25% of female physicians 30-40 work part time, compared to 2% for males)

And herein lies the challenge: there is a massive cultural gap in hospitals and health care institutions, wherein Baby Boomers in charge look down on the attitudes of this younger generation. I dug out this key example during my research:

Roger Lyons, MD, a managing partner of a 28-physician oncology group in San Antonio, Texas, graduated from medical school in 1967. He paints this picture of his generation of physicians: “In my era people went into medicine for the love of it. Most people had a passion for taking care of patients—that’s what they lived for. Whatever else was going on was always secondary.”

Yet His description of many young physicians is in stark contrast: “What we see now are people whose first interest is how many days off they get in a week, how many weekends they have to cover, how much vacation they get, and whether they have to take call in the evening.”

I asked the audience, how can you possibly hope to recruit the Millennial physician with such attitudes in place? I pointed out that:

  • there is a massive organizational cultural issue that needs to be solved (boomers extreme frustration with Millennials attitude!)
  • cross generational collaboration will drive successful recruitment efforts (“you can’t dismiss them and recruit them”)

Overall, it was a great, fun keynote with a lot of great feedback. I look forward to doing my similar customized events in the future.

Through the years, I’ve done a tremendous number of talks within the insurance industry, both the life and P&C (property and casualty) sides of the business.

For years, it’s been a pretty slow industry. That’s all about to change — in a big way! Indeed, we might soon see Google, or Amazon, or some other company with big technology, lots of data, and new methods of reaching potential customers that will forever disrupt and change the industry. Some folks have been talking to this potential for a few years, as seen in this article.

GoogleInsurance

I just did a talk for the CEO and senior executive team of one of the largest life insurance organizations in the U.S.

The main thrust of my talk was that the opportunity for big,  disruptive transformation in the life insurance industry is now accelerating, as three major trends come together.

  • bio-connectivity drives medical care, with opt-in for performance oriented life policies based on real time reduction of morbidity stats. People are using health and fitness monitors on their iPhones. If they can show good results from their health and wellness goals, an insurer would be far more likely to take a risk on them
  • we’re moving into a world of real time analytical community healthcare status updates that feed into actuarial tables; think about Apple’s recent initiative with it’s HealthKit (first to be used for medical research). It’s only a matter of time before real time healthcare dashboards are part of the health system in the Western world. I wrote about that before, in my post: “Trend: The Emergence of Real Time Analytical Predictive Healthcare Dashboards.”
  • every industry is being disrupted, as big, bold thinkers take over the agenda of an industry. Maybe in just a few years, we’ll see the Amazon Prime “No Hassles, Real Time, No Questions” Life Policy.

Some people in the life insurance industry see this trend, and see a threat.

The most amazing thing is that this is happening in the context of an industry that, if it is not dead yet, is certainly in the triage department:

MetLife’s premiums on policies sold to individuals last year totaled $409 million, a decline of 26% from $553 million in 2005. Industrywide sales of individual life-insurance policies are down 45% since the mid-1980s, according to industry-funded research firm Limra. About 30% of American households have no life insurance at all, up from 19% about 30 years ago. People of Wal-Mart: Struggling Life Insurers Seek A Middle-Class Revival, 25 July 2014, The Wall Street Journal

Those are staggering numbers.

Real innovators see the same trends, and see nothing but opportunity. The industry is totally up for grabs.

Some years back, I worked on a project for Deloitte, which resulted in the video, “What Do World Class Innovators Do That Others Don’t Do?” It’s become a very popular video, and keynote topic.

I’ve gone back and had a look at the raw footage, and there is some great stuff that wasn’t used in its entirety. Here’s a clip around the theme of ‘the acceleration of knowledge.’

A really cool keynote summary!
November 7th, 2014

Earlier this week, I was a keynote speaker at HealthAchieve 2014, one of the largest healthcare conferences in the North America. My talk was centred around the theme of ‘Healthcare 2020.”

I was thrilled to see that my talk was going to be ‘graphically recorded’ in real time. Here’s the result!

Click on the image for an expanded view.

Day1-Jim Carroll

The work was done by Liisa Sorsa at ThinkLinkGraphics.

Truly magic stuff — check out her work and consider her for your next event or meeting!

 

The Next 90 in HealthCare
October 7th, 2014

The Ontario Hospital Association — based in Canada — is celebrating it’s 90th year. As part of that, it arranged for a number of experts to comment on the future of healthcare, and is running this in a site that “looks at the next 90 years.

Health care is the most complex issue that our society faces in our time. We really need some big and bold and very innovative thinking to deal with the scope of the challenges.

Health care is the most complex issue that our society faces in our time. We really need some big and bold and very innovative thinking to deal with the scope of the challenges.

They asked me to contribute a piece.

I’m still doing a *tremendous* number of talks in the health care sector; it is one of the most high velocity industries around. For more insight, check out the ‘health care trends‘ section of my web site.


The Next 90
by Jim Carroll

Everyone in a leadership position in the health care system worldwide knows that the challenges facing the system are substantial and immense. That’s why innovation has quickly come to be one of the top issues that senior healthcare executives and medical professionals are thinking about.

Everyone in a leadership position in the health care system worldwide knows that the challenges facing the system are substantial and immense. That’s why innovation has quickly come to be one of the top issues that senior healthcare executives and medical professionals are thinking about.

Yet many in the system are stuck in sort of a Groundhog Day-like existence — they get up every morning, and everyone around them keeps talking about the same old thing as the day before — in the US, healthcare reform. In Canada, the discussion is all about “hospital wait times.” In other countries, the issue of the future of healthcare often swirls around a single issue.

The result is that real healthcare innovation is stifled, smothered, and never given a chance to flourish. Yet there is so much other opportunity if we link ourselves to the major trends that are going to unfold in the future at a furious, blinding velocity!

We need big thinking, because the health care cliff in the Western world is massive. In many countries, we’ve got a ratio of workers to retirees of 4 to 1. By 2030, that will decline to 2 to 1. Most of those workers support the health care expenditures of those who place the greatest demands on the health care system. In Canada it’s suggested that as a result, by 2030, Old Age Security and health care is likely to suffer a $71.2 billion shortfall that will require a GST of 19% and a top tax rate of 71%. In the US, the numbers are even more mind-boggling.

The fact is, we need big, bold thinking, Grand ideas. Dramatic change. Champions with courage to challenge the status quo. The need is desperate.

There is a realization that there is an urgent need to challenge the very philosophies upon which the system is built. That’s why, when we look back from the future, everyone will know that it was the major scientific, technological, consumer and social trends that allowed for some very dramatic change in the concept of health care delivery. Preventative concepts are part of this big transition. I suspect by 2020 or 2025, we will have had successfully transitioned the health care system from one which “fixed people after they were sick” to one of preventative, diagnostic medicine. Treating them for the conditions we know they were likely to develop.

I’m featured, this month, in an article in Medical Products Outsourcing Magazine, entitled “Artful Adaptation: Packaging and sterilization providers must keep pace with rapid change to innovate, grow and improve product safety.”

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“The medtech industry—perhaps more so than other industrial sectors—has long subscribed to the Carroll Testament. Medical device manufacturers with an “adapt or die” core philosophy, for instance, have higher survival rates than those resistant to changing market forces”

You can read the full article here — it’s well worth a read! Very much focused on several of my major themes, include that organizations must continually seek and hunt new revenue opportunities where those opportunities have not existed before.

It’s kind of funny, though — while the author (the Managing Editor) quotes me and some my video clips at length, he does seem to be a little disparaging at times. I’m called an “Innovation Whisperer”) (that’s a first for me) and a preacher with disciples! Interesting stuff!

Whatever! It’s all fun — here’s some choice quotes from the article. I really recommend you read the entire article.


 

Artful Adaptation: Packaging and sterilization providers must keep pace with rapid change to innovate, grow and improve product safety”
Medical Products Outsourcing Magazine, June 2014

Jim Carroll, a.k.a. the “Innovation Whisperer,” is a preacher of sorts.

The internationally-renowned futurist and social trends expert has crisscrossed the globe, extolling the virtues of change and creative thinking to thousands of business owners searching for the secret to entrepreneurial immortality.

Carroll, however, spreads his gospel in a most paradoxical and unoriginal way—usually by repeating the same tag line in keynote speeches: “the future belongs to those who are fast.

While it’s not the catchiest aphorism, it effectively conveys Carroll’s professional doctrine to his faithful disciples: Embracing innovation and keeping pace with a rapidly changing world will ensure future business growth and survival. “The world is changing very fast. Things are evolving at lightning speed,” Carroll told an audience of business executives several years ago in Las Vegas, Nev. “The reality going forward at this point in time is that it isn’t necessarily the big organizations who will own, win and control the future. It will be the fast, the agile…it will be those who can keep up with very rapid change and ingest that change. The high-velocity economy demands that we do, demands that we think, demands that we collaborate, demands that we share, and demands that we innovate in different ways.”

The medtech industry—perhaps more so than other industrial sectors—has long subscribed to the Carroll Testament. Medical device manufacturers with an “adapt or die” core philosophy, for instance, have higher survival rates than those resistant to changing market forces. Medtronic Inc. is a classic example: The Minneapolis, Minn., firm ascended to Fortune 500 heaven by catering its products to physicians, once the sole agents of purchasing decisions. Now, however, innovation revolves around cost containment and clinical efficacy to satisfy penny-pinching hospital administrators and insurers.


 

“The world demands that we look at the future and constantly ask ourselves, ‘Given the rapid rate of change coming at us, how do we ingest that future?’ “Carroll said during one of his countless public sermons. “How do we do things differently in order to deal with the future in which the future is happening faster than ever before? We have to completely rethink what we are doing and focus on innovation. Because the same rules of the past do not apply in the future.”


 

All companies innovate but few, if any, live up to Jim Carroll’s definition of the word. In his eyes, innovators are not the quintessential “cool” people developing “cool” products but rather the ordinary minions who have learned how to grow and transform their business. “Innovation is a funny word. We hear the word ‘innovation’ and who do we think of? We think of Steve Jobs,” Carroll once mused to CEOs and senior executives. “But innovation is about much more than people who innovate new products. To a degree the ability to innovate hinges on how quickly you can ingest all of the new ideas, capabilities and methodologies that are emerging. We’re in a world in which it can no longer take five years to plan and release something new. Innovative organizations know we’re in a world where volatility is the new normal. Everything is changing faster than ever before. Innovative organizations concentrate on how to build global scale. Innovative organizations know that things are going to evolve and change and twist and turn, particularly with the global economy.”

The most innovative organizations perfectly fit all those curves and evolve just as quickly as the hypercompetitive world in which they exist. They are the ones to first invest in emerging markets, or support new, unproven yet potentially disruptive technologies. Innovative organizations can anticipate trends before they happen, enabling them to avoid the “tyranny of success” trap that has led to the demise of countless corporations.