I keep advising my personal trainer that she needs to get an iPhone. She shrugs, noting that there is a queue in the family for the next mobile upgrade, and her 14 year old daughter might have more of a claim in the line than she does.
Hogwash! There is an absolute revolution going on involving the “consumerization of fitness and wellness” — and this super long blog post will put into perspective why. And maybe this will help to sort out some of her family politics over the ‘next phone.’ The fact is, the very nature of the future fitness opportunity is changing ….
Update: After I wrote this blog post, Adweek ran the article, “Nike+ Officially Turns Your Workout Into a Video Game” – you want to read it.
Here’s the main gist of this post — In May and June, I spoke at a tremendous number of corporate, association and private events; it was a busy couple of months, and hence the lack of regular postings to the blog.
Three of these were events related to the issue of corporate wellness programs.
It was the perfect timing for such a keynote; through the last year and I half, I’ve been following what I believe to be a fairly aggressive personal fitness regime, with the help of my personal trainer, as well as personally exploring the wealth of new fitness and wellness mobile applications that are flooding the market.
The entire premise of my keynote? At this moment in time, we are witnessing the perfect confluence of several major trends:
- the first signs of the reality of the massive scope of the health care crisis (both disease, lifestyle and funding related) as baby boomers begin to flood the health care system with requirements for extra care
- a renewed and significant focus on “preventative” health care concepts” ;
- structural change aimed at wellness programs so that people work harder to avoid or reduce the impact of lifestyle disease;
- and the rapid emergence of new technologies — many involving the smartphones that have become a ubiquitous part of our lifestyle – that can motivate consumers to do so much more with their personal fitness and wellness.
Why a keynote on wellness? Because companies are recognizing there is a big opportunity to be innovative with managing healthcare costs through a proactive approach that involves wellness. It’s a good example of the deep, transformative thinking that is occurring with many organizations in the healthcare system worldwide . Organizations are moving beyond the endless political debate, and are instead, putting in place practical, innovative programs that can help organizations manage healthcare costs, and employees can actively work at improving their overall health and fitness.
Let’s consider the trends which are all coming together.
1. It’s crisis time!
Throughout the western worldwide, the obesity, diabetes and lifestyle health care crisis is really making itself felt with massive demands being Continue Reading