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Tomorrow morning, I’ll keynote Drive 17 — it’s a conference for credit union executives around the topic of the future of lending. Particularly, automative lending. This is similar to a keynote I did in January of this year for the American Financial Services Association — same topic and issues, except for banking executives.

It’s a challenging time to be in this space, as we witness seismic changes in both the very nature of automotive ownership and the manner by which lending decisions are made. Particularly with the next generation, who are very different from their forebears:

  • they don’t have a job for life – they freelance
  • their banking is mobile – they don’t use cash
  • they don’t think long term – 25 year mortgages are a foreign concept
  • they don’t stay at hotels – they use AirbNb
  • they don’t use taxis – they Uber
  • and 1 in 10 works in the sharing economy…. and so they don;’t have the typical risk profile of an employee

The biggest challenge? They might not even buy cars, but rather will take advantage of all the opportunities that the sharing economy presents. Of course, if you are in the business of lending money for the purchase of automobiles, this can be a problem, and requires some innovative thinking.

If they do, however, buy a vehicle, the manner by which they will seek financing will be very, very different. It will be done through their mobile device; they’ll expect instant options, and instant approval. We’re talking 30 seconds here. If you can’t meet their expectations in terms of the time for the transaction, they’re gone. Which means you need to challenge yourself in terms of interface, risk assessment and more.

In my keynote tomorrow, I’ll cover these trends and more. The reality? Every credit union and financial institution today needs to comprehend the speed with which transformative change is occurring, and how they must focus on innovation as a means of turning those challenges into opportunity.

 

I’ll admit, I’ve become a relentless golf nut, and I’ve even got a fairly decent handicap, often breaking 90 (which is less than what 1% of golfers can do.) I’ve got a son with a 1 handicap, which makes for  rather interesting rounds!

One of biggest career thrills as a futurist who focuses on the concept of innovation is found in the fact that the PGA of America has had me in to keynote their organization not once, but twice. The first time was for their annual general meeting, and then last year, to open the annual PGA Merchandise Show — where I was on stage after Lee Trevino and followed by Bubba Watson!

Both of these events have involved a focus on the idea of innovation, and what the industry and sport needs to do to continue to drive innovation, growth and interest in the game.

The common buzz ‘out there’ is that golf is a sport in decline. You’d certainly think that by reading the media. I beg to differ, and believe that the reality is far more positive. Much of this is due to the fact that there are a whole bunch of people in the game who are doing fascinating things to drive interest in what golf is all about.  Much of it involves reaching young people, using social media, to draw interest into the game.

With that, here’s my list of I think are the most important initiatives and people today in growing interest in the game.

Topgolf

Essentially, a driving range with technology, GPS golf balls, beer and chicken wings. If you check out the Instagram feed, you’ll see posts of young kids exploring whats involved in swinging a club. View social media postings around #topgolf, though, and you’ll see that it can be crazy busy on Friday and Saturday nights. I had the chance to interview the CIO on stage in Orlando at the PGA Merchandise show, and he has some wonderful insights on the impact of TopGolf on game growth. Watch the video clip here.

Essentially, TopGolf is getting people to try out a golf swing in a fun social environment. Statistics show that 1 out of 3 go on to try out golf in a real golf course. That’s a huge driving factor for growth!

Women with Drive

TopGolf uses social media to drive the game forward — and so much growth in the game today is being driven in the same way. With that, check out Women with Drive, another social media initiative. In this case, a number of young ladies  are using the power and reach of Instagram, Facebook and other tools to encourage women to discover the game. Their tag line is “Inspiring women to connect and play more golf“. The posts encourage those to find fellow women partners to come out for a round and either learn about or share their love for the game.

On Instagram, you’ll find many posts around new individuals getting involved in the game. Just this morning, they had a group in San Diego, doing what they do. It’s a national effort to get young women to come out for a round, and learn and love the game. Golf can be intimidating — it can be tough to break into, and there is a massive learning curve until you feel comfortable in getting out there and joining in for a round with people you don’t know. Women with Drive seems to be eager to break down those barriers, and I’ve got to give them credit for their passion and purpose.

(I will admit that golf has become the driving factor for many of my own Instagram activities – I follow a lot of golf pros and other folks. And if you follow #teamwwd, you can’t help but discovering the #golfbabes hashtag. I only follow that for the insight into innovation and the game, and not for the pictures!)

Rickie Fowler’s Snapchat / Instagram feed

While Women with Drive often shows a more sophisticated, feminine approach to growing the game of golf, the younger male generation also takes to social media to share their interest in the game. And no doubt, you’ve seen posts around Rickie Fowler’s annual trek to the Bahamas with fellow golf pros.

You get to see rising stars, normally found on the quaint, organized PGA tour, letting loose with a round of golf and other activities. They’re out golfing shirtless, beer in hand, behaviour bordering on the outrageous — which is what a lot of weekend hackers do. It provides the perfect connection between the average weekend golfer and the multi-million dollar golf pro, and gets out the message that the sport can be fun and inspiring at the same time!

Doug Lawrie & Michelle Holmes –  PGA Professionals

Most people, when they hear the phrase “PGA Pro”, think of folks like Tiger Woods and Rickie Fowler. Those are the ‘touring Pros’ — but there are also PGA Professionals, folks who are the teaching professionals, helping others to master the complexities of the swing and they game grow.

Perhaps the most important PGA instructors out there today are those who dedicate their lives into getting young people into the game. Hence, I give you Doug Lawrie and Michelle Holmes!

Doug I know well — he’s the head teaching pro at my home golf club, Credit Valley. Michelle I have never met, but I’d love to meet her!

Doug regularly uses social media to tell the story and share the insight of the young people that he coaches. He’s tremendously successful – one of his proteges, a 10 year old girl, went on to win her category in last years world championship. Doug also has attention deficit disorder  – hence, his teaching company name, “Focus Golf Group”. Just the other day, I met him on the range and he was teaching a young girl a lesson; she’s deaf! He seems to take delight in taking on challenging cases, and turning these challenges into big opportunities.

Michelle Holmes I discovered through my connection with Rich Smith (below). Her feed on Instagram and Facebook is filled with fascinating photos and stories of her work with young people around golf lessons, summer golf camps and more.  Check this post, in which she notes, “Golf is a journey of a lifetime.”

Her passion for everything in getting young people into the game is infectious, and is another role model for what we can do to get the next generation involved in this wonderful sport.

Suzy Whaley

This passion for growing the game with young people flourishes out in the grassroots with Doug and Michelle — but it s also infused throughout the top leadership of the game. Case in point: Suzy Whaley, soon to be head of the PGA of America.

When I keynoted the 2010 PGA annual general meeting, little did I know that one of the most dynamic individuals in the world of golf was in the room – Suzy Whaley. She’s currently the Vice President of the PGA of America, and if all goes to plan, she’ll assume the leading role soon. Although we’ve never met in person — our paths have crossed — I’ve had the opportunity to learn from her insight.

What strikes me about Suzy is this : while she’s very busy with her responsibilities with the PGA, it’s also obvious that she is doing what she loves: helping young people to get involved in the game, or as a mom, cheering on her college age daughters, both of whom compete for their colleges!

Consider the magic in this post: here you have one of the most senior executives in the world of golf today, and what is she doing in any extra time she might have? Getting young people involved!

Cathy Butler, A Mom, and Peter Butler, a Dad

Suzy Whaley is one aspect of the world of golf at a career level. Then there are the moms and the dads, and parents who get their children out to the range, to the course, and to the lessons.

So I bring you Cathy and Peter Butler, good personal friends. Cathy has been golfing as long as she can remember, and carries a mean handicap. (She’s also the only person who has invited me out for a round, only to see me leave for a complex reason on the 13th hole. I will never live it down.) Peter, her husband, took it up later once he met Cathy….

Cathy and Peter are also the parents of 25 year old Thomas Butler, a marvellous year old fellow who has Downs Syndrome.

Thomas golfs.He skis. He does things that bring other people joy as they watch him and see his joy in doing wonderful things.

And he’s got a wicked drive which would put many other people to shame! Check it out! 220 yards straight down the middle!

Cathy and her husband Peter have done everything they can to provide their son with an enriching life full of powerful experiences. Cathy founded Events for Life, the charity for special needs young adults, for which I am now the Webmaster and on which my wife Christa sits on the Board of Directors. I am in awe of Cathy and Peter, and think they provide an important pathway to bring special needs children into the game.

Rich Smith, Executive Director, North Florida PGA

I got to know Rich through my keynote for the PGA. Aside from his unhealthy fascination for anything Star Wars related, he is one of many individuals in the PGA who has taken on a leading role in moving the Drive, Chip and Putt initiative forward.

That’s the national program which allows young people to progress through a series of regional competitions, the winners of which get to participate in an annual event at Augusta, days before the Masters.

Rich is putting a tremendous amount of effort into this initiative, and his passion shows in every single post and activity. That is, when he’s not obsessing about Star Wars!

Lexi Thompson and the LPGA

Last but not least — if you have any interest in golf, you’ll know of the boneheaded move by the LPGA to assess professional women’s golfer Lexi Thompson an additional, bonus-point penalty a day later, after someone watched something on TV. (With that, the LPGA became the most destructive force in the world of golf today!)

If anything, Lexi has taught her young fans everywhere that above all, sportsmanlike behaviour, decency and values are important attributes to bring to the game. Like the others, Lexi is a huge inspiration to young girls, and as a new type of role model, is helping to bring the game forward.

The 9th hero! (aka The people who support we who are golf nuts)

Oh, but wait, there’s more! Behind every golf nut, there’s an unsung hero. In this case, my wife!

She’s had to take up the game, schlepping her golf bag through airports, putting up with my relentless drive to tee it off at many of the fabulous golf resorts I get to visit as a leading global keynote speaker! To all the unsung heroes in our golf lives — we are grateful!

And the 10th hero!? Tom Carroll! (aka The people who drive our interest in the game)

The challenge with a list like this is that it keeps on growing!

I just came back from the range with my son, Tom — he’s the one with the 1-handicap. (Although, he’s just graduating from college, and will start full time work with an investment firm in a month, so his handicap is bound to go up.)  Tom is one of the main reason for my passion for the game — he took it up at a young age, and as a dad, I wanted to do whatever I could to be a part of his life as he got older.

While hitting some balls, I realized he really needed to be on the list. In everyone’s life, there is a kid name Tom — the driving reason why someone else develops an interest in the sport. So this recognition is for all the “Tom’s” out there – the other people who help to get others involved in the game.

Tom has competed in golf events, has worked for a golf pro teaching little kids, and has developed a reputation as a young man around our home club who people just like to golf with. He’s been tremendously patient with my erratic game, often offering me swing tips when needed, but backing off when he knows it will be a thankless exercise. The coolest thing? He’s still willing to go out for rounds with his dad on a regular basis.  It doesn’t get much better than this.

The most fun, perhaps, came from the day that he met Vice President Joe Biden on a golf course!

Who are your golf heroes? Share your stories with me, and with others — and let’s grow the game!

Here’s a video clip in which I’m speaking on stage at a trucking conference in Phoenix about just how quickly things are happening in the world of intelligent, self-driving vehicles.

Including why penguins are so important!

 

Half of the events I do as a futurist and innovation expert are spent at corporate leadership events. I’m frequently engaged by a CEO or other senior executive for a global Fortune 1000 company to come in and challenge their team as to how to align to a fast paced, disruptive future. After all, the reality is that speed is a new success metric.

There’s a lot of work and customization that goes into each and every talk — just last week, I met with 20 executives in the nuclear industry, and spent a lot of time updating myself as to trends in the energy and nuclear sector so that I could guide and challenge their thinking in a powerful way.

While researching and preparing, or while delivering my insight, I’ve noticed an increasing number of organizations are seeking to set their innovation energies on fire by encouraging their younger, interactive generation to explore opportunities for the digital, disruptive future through what I’ve come to call an Xbox room!

Why? Because this generation gets-it, knows how to innovate, and is the most powerful force for change in our world today. Consider the reality:

  • half of the global population is under the age of 25
  • we know they are globally wired, entrepreneurial, collaborative, and change oriented
  • and they are now now driving rapid business model change, and industry transformation as they move into executive positions

With that reality, organizations are realizing they should allow this generation to light their creative energies on fire, even if they aren’t sure as to what they might do or where their efforts might go!

The idea is to set them up with an innovation facility by which they can explore and accelerate the adoption of leading digital tools throughout the organization that can accelerate innovation efforts, provide for better collaboration and so much more.

Case in point: I spent some time in St. Louis with Amsted Rail: they manufacture the ‘bogies’ which are the wheel-undercarriage assemblies found on railcars. It was a thrill for my wife and I to have a tour of their manufacturing facility before my talk to see what they are doing to realign themselves to opportunities for innovation in manufacturing.

And the tour included what they call their iLab — or, what I would call for the fun of it, an Xbox room! In this facility, they are continually examining a variety of ideas as to how to continue to move the organization forward. This includes exploring a variety of ideas and technologies, including:

  • state of the art brainstorming centres to facilitate ideas colliding from all corners of our company
  • real-time employee collaboration tools across geographically diverse sites (to promote “a collision of ideas”)
  • how to use connected SMART Boards to simultaneously write/draw/share over any application using “digital ink”
  • 3D scanning/modelling systems to enhance product R&D and quality capabilities
  • advanced tensile testing techniques for enhanced product strength & durability

I had a chance to chat with the young fellows in the Xbox room — and listen to their ideas. It’s obvious its a rocket engine for innovative thinking!

That’s but one example: the more I witness what organizations are doing to accelerate innovation, the more I discover some sort of ‘Xbox room.’ I recently keynoted a major conference on the future of trucking in Phoenix.

While on stage, I spoke about a company in Winnipeg, Canada — Bison Trucking. They’ve set up a facility to encourage younger staff to explore how to align the fast pace of technological change in trucking to opportunities for digital technologies — read an extensive blog post about their efforts in the post Trend: In Trucking, Aircraft Control Towers Are the New Offices.

There’s plenty of others – Xbox rooms seem to be springing up everywhere!

Here’s what you need to think about:

  • you should set up a digital facility with all kinds of ‘toys’ relevant to your industry, and set the creative energies of a group of young staff free to explore
  • don’t set any specific goals, objectives or deliverables on the project — simply set it free to explore!
  • explain the purpose and mission of the group to the rest of the organization, and encourage them to bring unique problems to the group

Go ahead – make an Xbox room!

 

 

I just had a short talk in an airport with an urban planner; the inevitable question came about as to where I was going, and then, what I do. (In today’s case, I’m going to speak to 250 cattle ranchers about their future….)

So I explained the idea of a futurist, and in order to make it relevant, I came up with a trends scenario for him: “What do we do about zombie cars from an urban planning perspective?”

The essence of the issue is this:

  • one day, we’ll have a lot of self-driving vehicles
  • in that context, there are many communities where people have to pay extra for overnight parking spots, either for their condominium or due to the unique design of the neighbourhood they live in
  • in some communities, these parking spots are expensive — upwards of $500 to $1,000 a month
  • people with self-driving cars will avoid this cost, simply by sending their cars out at 6 or 7pm to drive around the neighbourhood for the night, or to go park at a shopping mall parking lot somewhere
  • everyone will order them back around the same time — say, 6AM
  • and so we will suddenly have to deal with new traffic jams occurring at 6am
  • so the question is, what will an urban planner do to deal with the new challenges coming from zombie cars?
  • Will it be an issue, and how should we manage and plan for it?

Just saying. Just one of many fascinating topics I bring into my keynote, Accelerating the Auto and Trucking Industry in the Era of Self-Driving Vehicles.

I’ve been doing quite a few keynotes in the automotive and trucking sector around the fast pace of developments and technology with self-driving vehicle technology.

Here’s a clip from a recent keynote in Phoenix on how quickly things are coming together in the trucking sector.

To learn more about the keynotes I do on this topic, visit the topic page Keynote: Accelerating the Auto & Trucking Industry in the Era of Self-Driving Vehicles.

As I’ve said before, we are still in the starting gate comes to the Internet of Things. Like the early days of the Internet, the idea has been formulated, ideas are bubbling, and imaginations are being unleashed. Right now, a global creativity engine is emerging in which millions of people are imagining and rethinking the future in the context of a hyper-connected world.

With that, it is important to realize that we limit our thinking if we think there is but one Internet of Things. To my mind, there are many different possibilities that are emerging. Read this in the context of my other post, The 11 Rules of IoT Architecture.

Here’s a starting list. Let me know of others!

1. Internet of Smart Things: AI will quickly come to IoT, and will change the capability of many connected devices into intelligent, aware, self-acting smart devices

2. Internet of Spatial Things. As I wrote in my post the other day, spatial data bubbles are the next wave when it comes to location intelligence. Internet of Things devices that are aware, report and interact based on their location within a 3-dimensional space will come to establish new opportunities and industries.

3. Internet of Swarm Things. IoT devices that operate in concert with other things to achieve some goal will become common, and will provide for an exponential growth in the role and capabilities of IoT devices.

4. Internet of Collaborative Things. They won’t just act together once in a swarm once AI is added into the mix. Put together IoSmartT and IofSwarmT and you’ll have IofCollaborativeT.

5. Internet of Mechanical Things. Devices that will have the ability to control other devices through connectivity. This is  a no-brainer, of course, but one area which shows the most promise for innovative ideas.

6. Internet of Disruptive Things. 20 years from now, we’ll look back and say, ‘wow, where did that come from?’

7.  Internet of Internal Things. Ingestible pills and ingestible medicine. An entirely new frontier is opening up as new tiny sensors come to report on health and other internal issues.

8. Internet of Diagnostic Things. Devices which report and act upon analysis as to whether a device is acting and working correctly; changing entire business models. Trucks, for example, with connectivity being the new horsepower, are migrating to a trucking-as-a-service platform, as we increasingly become aware of when a particular component on a truck is going to break down

9. Internet of Learning Things. Somewhat related to smart things, these IoT devices will learn based upon past performance and actives, and adjust future operations based on that insight.

10. Internet of Secure Things. We’re not there yet. This will become a key selling feature going forward.

11.  Internet of Standardized Things. It’s the Wild West right now, but just as standards emerged over time with the Web, so too will standards for interaction, reporting, communicating, etc.

12. Internet of Bastardized Things: flowing from 11, of course, some new IoT Microsoft-type of company will come along with some ridiculous Internet-Explorer type of IotT device, and will ruin things for many….

13. Internet of Curious Things. IoT devices that will extend their intelligence with the ability to discover things and analyze other IoThings that are around them. “We’re building a new machine, and we don’t yet know what it will do!”

As they say, ‘but wait, there’s more!’

What have you got, and what do you see? Tweet to #IoTaxonomy

 

Post 9-11, all kinds of people predicted that we would see the end of corporate meetings, annual conferences and incentive trips. Instead, given the fear and concern with travel, and the rapid evolution of new technologies, most meetings would go virtual. Webcasts. and things like that were all the rage!

Back then, I called out this idiocy for what it was, and wrote an article for a leading meetings industry publication, Successful Meetings, entitled Get Real.

A key comment? “An event is as much about team building and networking as it is content.” At the end of the day, its about a group of people getting together, getting inspired, sharing ideas, and moving the future forward.

Read the article here

Location intelligence was the hot new opportunity 20 years ago as spatial (GIS) data came to be a big part of the world. 20 years on, it still is. My oldest son is building a fabulous career working in the industry – he’s a leading expert in the use of tools such as ArcGIS, for example.

But move over for spatial data bubbles — all of us are about to become immersed in many different bubbles, and the implications are bigger than you think!

What is a spatial data bubble? It’s a phrase I’ve coined as I’ve come to spend more time thinking about what happens when we add location oriented data to data-sets that will envelope us in multiple dimensions. I first hit upon the realization of how important they will be when I was working out with my personal trainer one day at the gym, and was continuing to ensure she understood the impact of emerging smart clothing technologies upon exercise routines.

The simple fact is, I drive my personal trainer nuts when I’m at the gym. She will try and get me to do a certain routine that has my limbs or torso moving within a certain defined area. If they move within that area, I’m doing it correctly. At the same time that she is trying to get me to do this, I’m busy formulating in my mind how we could reinvent exercise in the future with spatial data bubbles! Here I am on stage talking about this idea — in this case, an opening keynote for the YMCA/YWCA.

How will this work? First off, smart clothing will replace wearable technologies – read my post on that. I’ve been speaking and writing about smart clothing for years — two years ago, I outlined in a keynote for the Sporting & Fitness Industry Association that this would be a major trend to watch. Some of the bubbles which are emerging will be fascinating: a golf ball in the future will be its only little spatial-data bubble information generator as it starts to transmit real time information on speed, velocity, location and acceleration! Most sports equipment will exist in little spatial data bubbles that also align goals and objectives to performance.

So it will be with exercise routines. The  emergence of smart-clothing will solve the problem of ‘firing’ the right muscles during an exercise routine, by providing information on whether I’m in the right spatial area.  In the future, we will be buying clothes that will have a variety of embedded sensors and technology. When my trainer gets to me to do a routine in the future, and these sensors will be used to generate a data bubble around my body. She’ll be able to set a tolerance range — say, 10 or 20%. The bubble will determine if my activities are within that particular spatial range within the bubble — if so, I’ll be rewarded in some way. The better I get at the routine the lower the tolerance with the bubble will be!

If my activities stray outside the bubble — well, maybe the clothing will zap me! Big opportunities for performance-oriented exercise routines!

Spatial data bubbles will soon be everywhere! They are emerging at a furious pace with the rapid emergence of self-driving car technology.

Today’s collision avoidance systems have limited data bubbles, only looking at vehicles around them. In the future, the bubbles will be bigger, talking to the road, linking to other data bubbles, advance telemetry systems, road monitoring and lane allocation systems, and more!

The typical self-driving, connected car is putting off some 7 gigabytes of data per hour. That’s a staggering amount of information — and increasingly, more and more of it will be spatial data bubble oriented. Self-driving cars and trucks will talk to intelligent highway infrastructure technologies which might guide them on their journeys, and in effect, create a little bubble of data around the vehicle involving obstacles, other vehicles, road sensors and other stuff. Then there is stuff that is already here: peloton technology that has self-driving cars and trucks involved cars communicating their lo0cation in time and space with other vehicles so that they can travel in a space-saving, wind-resistant pack. The data bubble of a car has 360-sensing capability, looking for pedestrians, other cars and other information.

Spatial data bubbles aren’t new: they’ve been around for some time. Perhaps the best example are the robots used in advanced manufacturing systems. These robots need to have continual 3D awareness. They used to be able to operate on their own; but as their spatial data bubbles have grown, they’ve become collaborative, designed to work in proximity to people. They’ve become more spatially aware, with cameras, sonar and other tech. This has allowed them to become cognitive and quality-conscious , with feedback on whether assembly is done correctly. Increasingly, they are capable of working in multiple planes at once, with multiple axis movements. Their bubble will extend to human-operators, who might increasingly use spatial bubble technologies such as Google Glass, for remote operation, in a virtual reality scenario.

And therein lies a key point – virtual reality, more than anything else, will accelerate spatial data bubble technologies. This point was hammered home to me on the weekend when I visited Colony VR in Ottawa with my son, his girlfriend and my wife. Here I am smashing some balloons while in a virtual reality spatial data bubble!

A futurist in a spatial data bubble!

Virtual reality is going to have a massive impact on the rate of spatial-data bubble technologies, methodologies, data sets and more! VR will emerge as a significant tool for skills training, telemedicine, sports and so much more. And if you think about it, it’s all about data bubbles!

Location-oriented data is pretty easy and not terribly overwhelming in terms of quantity, because it essentially involves a couple of points on a map. Spatial data bubbles are infinitely more complex, because it will involve thousands or millions of data points involving that point on the map, and the areas above and around it.

If you think we’ve seen a data explosion in the past, we have, as they say, ”seen nothing yet!”

Spatial data bubbles are the new location intelligence!

My insight on the future of packaging is featured in the May/June issue of Frame magazine, ostensibly the the leading global publications focused on all things ‘design.’

The article offers up all the thoughts I have on the future of packaging in the world of retail – hyperconnected, aware, interactive, and a world in which the package is the brand. I’ve been speaking and writing about the future of packaging for almost 20 years — take a look at some of the posts in this link here.

I’m working on getting the text and will link to it, but for now, here’s the article in image form. Click to make it bigger!

Here’s the text:

Shopping is becoming a matter of seconds
Frame Magazine, May/June 2017

‘I did all of my Christmas shopping on Amazon this year and didn’t visit a single store,’ says American futurist Jim Carroll, an expert in spotting trends and innovative advances. ‘It’s hard to discount the speed of change occurring in the world of retail and consumer products. It is in a state of upheaval.’

Some of the trends? He mentions ‘shopper or proximity marketing’, which combines location intelligence, constant mobile connection and in-store display to create a new form of instantaneously personalized in-store promotion. Mobile payment involving Apple Pay is ticking upwards, and – also pioneered by the likes of Apple – the cash register is disappearing, replaced by portable wireless credit-card devices.

>Big brands like Google, Amazon and the John Lewis department stores continue their move to same-day shipping. Even the automobile is being turned into an online shopping and credit-card platform. Tech like Amazon Alexa, AI and shopping bots require no more than a spoken word to add a product to our shopping cart for delivery within an hour, while a ‘click and collect’ infrastructure allows for same-day pick-up, at a bricks-and-mortar location, of an online purchase.

It’s clear that active intelligent packaging and Internet of Things products, which have been disrupting product life cycles, are accelerating product obsolescence and affecting both inventory and supply chain. ‘This means,’ says Carroll, ‘that faster “store fashion” with rapid evolution of in-store promotion, layout and interaction will become critically important.’

Although the average consumer can scan 3.6 m of shelf space per second, consumers wander around stores today glued to the screens of mobile devices, paying only incidental attention to merchandise, store layout, branding or promotional messages. No wonder TV screens and video projections are filling stores. ‘Mobile interactions in the retail space are the new normal for purchasing influence,’ Carroll says. ‘Retailers have got only micro-seconds to grab the attention of the low-attention-span shopper, which means that we will have to constantly innovate and adapt our retail space. The very nature of in-store interaction, flow and layout is changing very fast.’

How designers will respond to these rapid changes imaginatively is still a blank page for designers to fill. ‘We are going to see more change in the world of retail in the next five years than we have seen in the last 100. That doesn’t mean traditional design parameters and methodologies will disappear. It’s just that we now have opportunities to integrate unique technology interaction into retail design in a wide variety of ways,’ Carroll says. ‘I think there’sopportunity coming for innovation in the design of retail space, not less.’

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