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There is an absolute revolution going on involving the “consumerization of fitness and wellness -- and Jim Carroll captures the many different trends that provide so much opportunity for reinvention today.

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Jim has been the featured keynote speaker for some of the most prestigious sports organizations in the world, including • Opening Keynote for the PGA of America • Sporting & Fitness Industry Association • National Recreation and Parks Association • Sporting Goods Manufacturing Organization

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Recent Posts in the Sports/Fitness category


One year ago today, I was the opening keynote speaker for the annual PGA Merchandise Show, one of the largest trade events in the world for the world’s largest working sport. I was on stage directly after Lee Trevino and David Ledbetter spoke; and was followed later by Bubba Watson.

As a hack golfer, it was a huge thrill – and it was the second time the PGA of America has brought me in to help them shape their thoughts on growing the game through innovation.

My talk focused on opportunities to link innovation to the fast trends impacting the world of golf, particularly through technology. Today, we are seeing growth return to the industry because of initiatives like TopGolf, new game tracking and training technologies, on-demand reservation systems, social networks and Instagram golf stars driven interest, and much, much more.

Here’s the really fun part: many of the offsite corporate leadership events that I do are held at really nice golf resorts – and there is usually a bit of golf involved, both for myself, as well as for the client! One recent client had me build a keynote around the trends that are accelerating golf and the need for agility and speed in the business sector.

The topic description I wrote follows. This might be a great theme for your own leadership event – contact me for details!

Driving the Future – Linking the Acceleration of Golf to The Speed of Business

The PGA of America, one of the largest working professional sports organizations in the world, has engaged Futurist Jim Carroll twice to help them align and adjust their focus to a fast paced future. A world that involves the 3D printing of customized golf clubs perfectly matched to a players stance. Course tee time yield management systems that now rival in sophistication those of leading hotels and airlines. An industry in which GPS golf analysis technology such as GameGolf, fast-moving golf entertainment complexes such as TopGolf, and smart clothing technologies are leading the game to new opportunities for growth. One in social media posts involving Instagram stars and Youtube clips are leading to accelerated interest in the game. Forget the idea of golf being a slow moving, traditional game — it is being disrupted to its core and is being positioned for growth through a relentless drive for innovation and high velocity trends.

In this fascinating presentation, Jim Carroll takes you on a fast paced cart-ride of a voyage into the new realities of business, by carefully linking the accelerated trends impacting the traditionally slow game of golf to the new world of business. One that is driven by the acceleration of business cycles, chipped away by the constant arrival of new technologies and competitors, and carefully stroked to success through perfectly aimed strategies. Don’t miss this opportunity to hear this fascinating presentation, carefully customized for those attending your corporate leadership meeting.

A little video clip from my keynote for the PGA – think about what happened when golf carts were introduced to the world of golf!

Food for thought when it comes to innovation and change…!

For as long as there has been the future, there have been people who don’t like it.

Ogden Nash captured that reality perfect, when he observed that “for some people, progress is great, but its’ gone on way too long.”

With that in mind, here’s a clip from my keynote for the PGA of America annual meeting. I suggest that one day soon, we’ll see golf balls with embedded Webcams. Good, bad? Who knows — but consider what happened when golf carts first appeared on the scene, and then what happened when GPS range finders were introduced to the game!

 

Here’s a keynote that will leave your audience members shaking in their boots at the same time they are ready to jump out of the gate and achieve great things!

Two powerful, inspirational keynotes back to back — my message around “The Future Belongs to Those Who Are Fast,” and that of Larisa Yurkiw, global ski racer, Olympian and World Cup Racer, on a “Daring Need for Speed

Every industry, business and profession now realizes that acting fast is one of the key metrics for success in the future. These two keynotes — at the start and conclusion of your event – provide the perfect bookends to what will be amazingly energized event!

To that end, you’ll want to understand Larisa’s story! Then, contact me for details on how to book us!


As an optimistic futurist, I’m always looking for the upside — I believe that the only way to move forward is to have an upbeat attitude on what you can do to shape the future in a positive way, rather than the easy way out of denigrating the potential of what comes next. It goes to one of my main points on stage: “Some people see a trend and see a threat. Real innovators see the same trend — and see an opportunity!”

wip-larisa-yurkiw-jan-22-2016-downhill-training-run

Larisa Yurkiw is one of the top 3 downhill ski racers in the world, an accomplished entrepreneur — and the first global athlete to combine these two skills in what has become known around the world as “Team Larisa.”

Which brings me to skiing!

At the age of  age of 39, some years ago, I somehow thought it could be an important cornerstone in my life and that of my family — that of becoming active, healthy and involved. If I was to live through my 40’s and beyond in good health — well, we should embrace winter!

So we took up skiing and my family became a family of skiers and snowboarders. I am so proud! (I could barely get down the baby hill the first few days – but in five short years, found myself skiing the Swiss Alps after I was the closing keynote speaker for the Swiss Innovation Forum.)

Little did I know that just about the same time, at my home ski club — a little bump of a hill in eastern North America known as Georgian Peaks — a young girl who was about 12 years old, was setting her own goals, determined to reach the podiums in her own life.

And did she ever succeed. Earlier this year, Larisa Yurkiw finished her career as one of the top-3 downhill racers in the world, racing with and sharing the podium with the likes of Lindsay Vonn, Julie Mancuso and others, on some of the most challenging courses in Switzerland, Italy and Austria, not to mention the Sochi Olympics. She challenged herself, dreamed big dreams, and established big goals — starting out a small little ski hill in Southern Ontario. During her racing career, she would hit speed of up to 140 miles per hour — and have to turn and balance on an instant.

Larisa

Looking for a unique keynote that focuses on the issue of growth, speed, and innovation? Larisa and I have talked about the idea of combining our story on stage into two powerful, back to back keynote presentations. My focus with organizations has always been that “the future belongs to those who are fast!” Larisa has demonstrated, through her racing career and her determination, that a “relentless focus on speed” is a powerful motivator for success! And on her own, she provides a powerful and compelling keynote: learn more at her site, www.larisaspeaks.com

Yet here’s the thing: Larisa’s story is not only personally motivating, but it also offers everyone fabulous unique business insight, and what happens when one if totally focused on a goal. For her, the racing career was a gruelling but ultimately rewarding trek. One that involved stunning disappointments, injuries and crashes that would  condemn most mere mortals to a life of stagnation — not to mention a national ski association that turned its back on her at a critical time.

With that, she persevered, and won on her own terms. Consider these simple facts, which Larisa now uses on stage in her own keynote presentations:

  • the average downhill racer hits forces of  3-5 G’s in a turn. Bode Miller  has been clocked at 12 G’s in a turn!! That’s more than the 3.5 G’s that astronauts experience in a rocket launch.
  • during her racing career, Larisa had 5 knee surgeries and 5000 hours of rehab — and yet still made it to the Sochi Olympics, and ranked in the top 3 in the world in subsequent World Cup racing season events
  • she raised $750,000 over the last 3 years in her ‘free time’ in order to ski for Canada – because the Canadian ski team felt like distributing the financial support elsewhere, and chose not to support her after a crash just before the 2010 Whistler Olympics. No funding? No problem. She set out to build her own racing team, and raised the funds through crowdfunding and constant, relentless and innovative approaches to potential sponsors

The rest of us would do very well to learn from her example, because it it a story of stunning courage, determination, focus, and passion!

In my own case, I’m honoured to have witnessed this singularly spectacular journey from the sidelines, and am in awe of the opportunity to call her a friend. These days, I’m providing her guidance as she takes on the new and challenging role of sharing her motivational story on stage. Learn more at her Web site, www.larisaspeaks.com

Which brings me to the movie Streiff: One Hell of a Ride.

If you want to discover a great movie, watch this one. It documents the gruelling training, preparation and mastery of the mind that is downhill skiing. If you crave for a movie with depth, this is the one that you want to watch. Do it now!

What struck me about the movie, when I watched it for the first time, was that the training for this most demanding of athletic competitions was beyond intense. The start of the movie focuses on 3 different downhill racing athletes and their approach to preparing for “one hell of a ride”.

To me, it seemed that each had an essentially different approach, that involved a focus on

  • agility: a racer that focused on a lot of exercise that involved the ability to quickly turn, change angles, and shift weight from one foot to another
  • balance : another racer seemed to build his training around the idea of balance and gymnastics
  • strength: one fellow training for the downhill is doing lunges UPHILL with heavy weights. Now that’s strong!

And while watching this, that jumped out to me as a powerful business mindset.

Given fast paced change with markets, customers, technology, business models and competitors, organizations today need to focus more on what they must do to respond. And that implies:

  • they need to have the agility to change quickly — before its too late
  • they must have the ability to balance their action against the reality of current demands — it’s a careful juggling act to keep one foot firmly focused on the future while the other provides a solid foundation for today
  • and they require a lot of core strength — whether it is skills and talent, determination to get ahead, or a leadership team that puts in place a solid foundation for growth

As you take your organization forward into the future, do you have the agility, balance and strength that is required? It’s a good question to ask.

Do you really want to challenge yourself in this regard? Larisa and I have talked about the idea that it would be great to combine our story on stage into two powerful, back to back keynote presentations. My focus with organizations has always been that “the future belongs to those who are fast!” Larisa has demonstrated, through her racing career and her determination, that a “relentless focus on speed” works out at the end of the day — in a pretty powerful way!

Over at InsightReplay, a company which makes the systems for tracking sports in real time, a blog post from 2015 with my observations on the future of interactive sports!

I post this today, because my predictions have certainly been right — the NFL is planning on embedding chips into footballs for the 2016 season!


There’s no doubt that technology—particularly interactive technology—will have an impact on the future of sports. With regard to both the player and the game, things will change, and as futurist Jim Carroll explains in his presentation, “The Future of Interactive Sports Technology,” those changes are just that—change.

You can watch Carroll’s short (6-minute) presentation here:

Some of the takeaways from Carroll’s talk include:

  • Kids today are growing up in a “widely interactive world.” They expect results instantly and receive great satisfaction from interaction and online connection.
  • Carroll predicts more and more sports equipment and products will have built-in interaction and data measurement. For example, today’s baseball bat is just that – a simple baseball bat. According to Carroll, the baseball bat of the future will be wirelessly connected to a web cam that automatically records a player’s swing style and speed. So not only will coaches have immediate access for coaching purposes, the kids, who are already so totally immersed in interactive technology, will upload video to social media to share with their friends and family.
  • Carroll also sees big changes in the game of golf, and describes his future version of the golf ball with a built-in web cam. Imagine those interactive views as the ball flies across the golf course!

Carroll’s point is the world of sports will continue to change and evolve as more devices and more players are integrally connected to the Internet of Things (IoT).

He urges us to recognize that this progression is what our next generation wants—and is, in fact, helping to create.

While there will always be debate about whether or not these technological advancements are ‘good’ for sports, Carroll frames the changes as “not bad, different.”

Technology is reshaping sports and what it means to be an athlete. From head injury detection and prevention, to clothing that warns of dehydration, tech is helping athletes become better, faster, and stronger. Video is also a powerful tool for both training and in-game scenarios, allowing coaches and players to capture real-time evidence of what they’re doing right and where their technique or performance can be improved.

Carroll makes some bold predictions and reminds us that the sports world is changing and we are about to enter some pretty exciting new territory. The player of tomorrow is going to be more interactive, safer and better trained than ever before.

As technology advances, there is no limit to the advances professional and recreational sports will see.

 

#thkpgapro — Video from my keynote for the PGA of America Merchandise Show: where I thank 3 key PGA Pros in my life!

It’s the 100th anniversary of the PGA of America, and they are running a campaign to encourage people to thank the PGA Pros in their life. In this clip, I’m going on stage to open the PGA Merchandise Show in Orlando, and I start out with my own personal thanks!

Are wearables about to disappear, and become a ‘technology from the olden days?’ They might as smart clothing comes to dominate our world of movement and fitness tracking in the coming time.

Over the years, I’ve had regular discussions with my personal trainer about the exercise routines she has been trying to get me to do. After all, being intensely curious, I want to understand the purpose of each particular exercise and what muscle group they are supposed to be ‘firing’ (her terminology). Today, we’re on the edge of an era in which smart clothing will become common, and this will help us to achieve this goal.

And so rather than carrying around a variety of ‘wearables’ such as a FitBit, you’ll simply put your clothes on, and throughout the day, your muscle activity, breathing rate, heart activity zones and other information will be automatically tracked. Wearables will disappear — and the way you conduct your exercise routines will be forever transformed.

I recently spoke about this trend during a recent keynote for the national meeting of the YMCA of Canada: here’s a clip from the Q&A portion of the talk:


The estimates for the growth of the smart clothing sector indicate that it is certainly a “next big thing:” Tractica, a research firm, predicts total shipments of smart clothing growing from 968,000 units in 2015 to 24.8 million by 2021; another firm, Research & Markets, expects growth from 140,000 units in 2013 to 10.2 million by 2020.

Smart clothing will provide several distinct capabilities, although any particular smart clothing item might contain one or more of these capabilities:

  • spatial awareness capabilities: you or your personal trainer will be able to determine if you are using the right muscle group for the exercise at hand. The clothing will allow for monitoring of your body position from a 3D perspective on a connected mobile or table device.
  • performance tracking metrics:  such as calorie burn or oxygen consumption, useful to understand if you are performing at the right intensity for the exercise at hand
  • cadence  measurement, such as when you are jogging or cycling
  • clothing that lights up and changes in relation to music or movement; this will be the new fashion and fad accessory!

There will be many other capabilities as well.

We’re already seeing some fascinating developments in the smart clothing space:

  • L’areal  has developed a UV tracking sticker that could help prevent skin cancer. Designed” in partnership PCH, with sensors from MC10, My UV Patch is a soft wearable heart sticker, packed with ultraviolet- tracking sensors
  • Athos sells “smart performance apparel that monitors your biosignals and distills them into meaningful insights” — in other words, if will tell you if you are doing your squats or other routines properly; it will measure muscle activity and effort,and help you interpret the data.
  • Hexoskin sells smart clothing that monitors calories burned, energy expended, breathing patterns and other information.

Right now available smart clothing products such as that from Hexoskin are premium priced, and are definitely not ‘mainstream’ when it comes to design. (A Hexoskin shirt can cost about $450!).

But as with any new technology, the price will steadily decrease, the technology and sophistication of the clothing will accelerate, and new markets and opportunities will be born!

Will the era of smart clothing result in the disappearance of personal trainers? Might we start using holographic trainers instead of real human beings? I put these questions to my trainer, and her response was:

  • -personal trainers will not get replaced by technology
  •  people want instant gratification, generally speaking they will not take the time to learn and correctly perform these more complex exercises on their own
  • the feed back that wearable technology and smart clothing can give them is great for motivation and will promote adherence
  • humans are basically social creatures and nothing can replace the face-to-face coaching experience
  • Nor the power of the words “good job!” And a smile! 🙂

And I certainly agree with that!

There’s a lot of hype about the “Internet of Things.” What does it really mean? Here’s a video clip  that puts it in perspective in terms of the future of golf!

The big issue with the iOT is that it shifts the speed of innovation in every single industry to the velocity of Silicon Valley. This means faster change, disruptive business models, the emergence of new competitors, the arrival of fascinating new technologies that provide both opportunity and challenge.

This is a topic that I have explored at length on stage in countless industries, and in a variety of blogs. For more, check out these posts:

  • Silicon Valley Innovation Velocity to Dominate Every Industry arrows11.gif
  • When Silicon Valley Takes Over Your Innovation Agenda  arrows11.gif
  • When Silicon Valley Takes Over Heath Care Innovation arrows11.gif
  • Major 10 Year Trend: The Future of EVERY Industry to Now Be Controlled by Silicon Valley arrows11.gif
  • From 2008 : A truly staggering, transformative trend yet to unfold arrows11.gif

From my keynote for the 2016 PGA Merchandise Show.

Back in January, I was thrilled to be invited by the PGA of America to be the opening keynote speaker for the 2016 PGA Merchandise Show in Orlando.

Futurists

I will admit I was kind of disappointed Golf Digest didn’t ask me for my thoughts — after all, it sort of seems like I’m becoming the Futurist-in-Residence for the PGA of America. Maybe that might one day come about!

It was the second time they’ve invited me in – I was previously involved in providing an opening keynote for the 2010 Annual General Meeting of the PGA.

In both cases, I’ve done a talk that has focused on opportunities to grow the game of golf, by taking advantage and riding future trends, whether having to do with technology, demographics or economic factors.

There’s a wealth of insight, including video, scattered throughout my blog. And in my unwavering belief that everyone who has a passion for this sport must do everything they can do to help to growth the game, I’ve managed to get my entire 2016 keynote on my site in video form.

To that end, I was thrilled to see that Golf Digest Magazine ran an article on the Futurists who are providing opportunity for the game going forward. (I will admit though, I was kind of disappointed they didn’t ask me for my thoughts — after all, it sort of seems like I’m becoming the Futurist-in-Residence for the PGA of America. Maybe that might one day come about!)

Over on Facebook, there’s a group of passionate golfers who have established a group dedicated to sharing insight on how to Grow the Game. Anyone can join, but an invite and some bona-fides are suggested in order to keep the level of potential sales and other spam low.

When the Golf Digest article came out, some questions were made as to how much of it might come true. Given the number of PGA folks in the group who have seen me on stage, it was suggested I might offer up some thoughts. And so here I am!

David Cole – Virtual Reality

DavidColeDavid is certainly at the forefront of what is likely to be the biggest growth market in the world of technology in the next 5 years. The concept of virtual reality has been with us for quite some time; yet we are now at the tipping point where it is about to become very affordable, quite common, and certainly transformative.

There’s a lot of development occurring in the world of personal interactive sports and virtual reality; just a few weeks ago, we saw the release of the Oculus Rift, the first virtual reality device that provides for really fascinating, real interactive experiences. It will take us to a world of Xbox-like or FlightScope golf in our home that will make today’s experience seem primitive in comparison. Instead of just seeing August on a screen in front of us, we’ll be able to play Augusta, with our real clubs, in a fully interactive, lifelike 3D experience.

Yet David is talking about an even bigger future : that of immersive sports interaction. A few days ago, I was in discussion with a group that is seeking my insight on the future of the sports stadium experience. There is no doubt that fans in a football or baseball stadium — or at the TPC Stadium course — will use a lot more technology to enhance their experience, and become more involved…..

But David is going one step further. Let’s not just enhance the experience for those in the stadium — lets let others enjoy it too, from the comfort of their own home! Why not used advanced VR to let people travel to the Masters? Why not allow us to watch Brooke Henderson putt from just outside the ropes — even if we are a few thousand miles away — as if we were there? (A little shout out for a fellow Canadian there!)

The key will be putting the enabling technology out on the course in such a way that it doesn’t detract from the tournament or bother the players. To that end, I think Augusta has shown how this can be done with the immersive experience they already provide with the Masters!

David Douguet – Improving Lies – and Jihyun Moon – Making Grass Glow

DavidDoguetIn the world of agriculture, the acceleration of science is one of the most significant trends that is leading us to a fascinating new world, and both of the goals that are predicted in the article — turf engineered for particular climates, and grass that glows at night —  will most certainly come true.

It has to to do both with advances in genetic technology, as well as deeper insight into how to re-engineer plant varietals through non-genetic methodologies. And this ability to genetically reprogram seed varietals and combine them with traits from other species — while very science fiction like and probably pretty scary for some — is moving forward at a furious pace.

IMG_0064 copyRight now, DNA or genomic based science is hitting the accelerating speed of change known in the computer industry as “Moore’s Law.” That’s the rule that defines that the processing power of a computer chip  doubles every 18 months or less, and the cost cuts in half. That’s why we have the incredible power of a  supercomputer of just 10 years ago in our iPhones and Android devices of today. The cost of technology keeps decreasing at a furious rate.

The same trends is occurring with genetics. It took $3 billion to sequence the first genome; by 2009, that was down to $100,000, and just $1,000 a few years later. I often joke on stage that one day soon, we’ll be able to go into a local Best Buy and purchase a genomic sequencing machine. It might seem like a joke today, but it’s not.

What this collapse in cost represents s a future in which ideas like that of Jihyun are very, very real. Imagine what this will do for the game if we don’t have to quit at twilight but can continue on? Just a few years ago, the concept of 24 hour gyms seemed kind of off-the-wall – but because of shifts in work patterns and schedules, more people have a need to fit in their exercise routine at 3AM. So why not golf?

Dourest plans to rely on the same acceleration of science. We’re getting really, really precise in the world of agriculture, and turf management and designer-turf will have a huge impact on the game. In the world of farming, it’s already possible to have entirely different irrigation, fertilizer and pest control programs for one farm, and an entirely different set for another farm but a few miles away. I’ve been dealing with seed companies that can engineer a particular type of seed for one region that is totally different from the attributes of a seed engineered for another region.

In this world of micro-climates, we’re developing the ability to micro-engineer our actives for ever small land areas.

Overall, this means that the world golf superintendents will continue to become very, very interesting — and very, very challenging. But overall, it will only provide for opportunities of growth for the game. After all, why should we all have to suffer through the shame of blading the ball through Bermuda when a better, more localized version of turf has been engineered?

Kris Hart – Minding Millennials

I love these initiatives!

KrisHartEveryone knows that there must be tremendous efforts in growing the game through new and different methods of outreach to younger generations. After my keynote at the PGA Merchandise Show, I led a panel that included a number of folks who are making tremendous strides in this regard, including Kris!

CollegeGolfPass seems a like brilliant idea, particularly when you live through the experience of having a high performing golfer in the family who just didn’t quite “make the team.”

My 21 year old son Thomas boasts a 1-handicap, and in first year at university, tried out for the college team. It was fiercely competitive, and it didn’t go so well, such that his opportunity for competitive golf events pretty well disappeared. (I suspect that the sleepless nights that come with frosh week might have impacted his golfing ability that week, though.) Combine that with the idea that committing to the team would have meant playing every day, 7 days a week, with less time focused on his studies, didn’t exactly appeal to him.

Yet he would probably have loved the chance to play in a competitive environment without having to be on an elite squad — precisely what these two organizations seem to be focused on.

It’s good for the young people, and it’s good for golf.

David Williams – Searching for Golf Balls You Won’t Lose

DavidWilliamsGPS based golf balls are probably the holy grail of the marriage of technology and golf. I suspect they might be as common as nails in the next 5-10 years, and that today’s unlinked golf balls will soon be considered as ‘something from the olden days.’

The opportunity here is closely linked to the issue of engaging the Millennial generation as outlined above. My kids are 21 and 23; they’ve never known a world without the Internet, and actually laugh at the idea that their dad wrote 34 books back in the 90’s about how to use it! They’ve never known a world for the last 15 years at least, in which they haven’t had a mobile device or smartphone. GPS? It’s been a huge part of their world — I can’t even remember the last time they used an actual paper map.

And their generation will take to GPS golf balls like a duck takes to water. Not just for the convenience, but for the stats! For the last two years, I’ve been religiously using my GameGolf GPS tracker, which gives me a huge range of data on my game performance. (Or, as I tell some people, “it gives me really good data on just how bad a golfer I am.”) I’ve learned that 39% of my shots within 100 yards are within 15 yards (not bad!), and that . Yet it also tells me that….

The arrival of GPS golf balls with take us further down the world of interactive and personal-stats driven golf, which I think will be a great thing!

There’s also a big pace of play issue here. All of us know that one key complaint about golf is that it takes too long in today’s hyper-busy world. (Though personally, I live for the 4 hour 16 minute round that I get at my home club)

Tommy Morrissey – Ending Handicaps

TommyMorrisseyWhat an inspiring story — and it bodes well for society and for the future of the game. L

et’s give a shout out to Rich O’Brien, who runs *another* popular Facebook group that focuses on helping and encouraging disabled golfers.

I think that any golfer realizes that there can be tremendous payback from helping the disabled – both physically and mentally — discover the joy that can come from the world’s most maddening sport.

Over on Rich’s forum, I told the story of a friend of mine that was hugely inspirational.

LDRC

LDRICI dont’ disagree with the predictions made about the arrival of golfing robots, and the fact that it will engage  the next generation, provide for some unique entertainment opportunities, and generate a lot of news coverage.

I just hope that I don’t have to bring my high-handicap game to bear against one of these devices!

 

 

 

 

Henry Boulton – Measuring Mental Toughness

Which brings us to Henry’s concept — that just as we physically train for the sport of golf, we will place an increasing focus on mental preparation.

HenryBoultonTo a degree, it’s happened already — gone are the days of Henry Varden and others preparing for the tournament the next day with buckets of Scotch the night before; instead, we have a world of PGA Pro’s with an army of sports and game psychologists in tow.

And so if my GameGolf device can provide instant GPS based measure of my round, it’s not a stretch to think that there will be a device that will help me analyze and dig deep into my mental state, both during and after the round.

Paige Spirant

PaigeSpiranacThere was a huge uproar in the world of golf about the role of Paige in the article – and yes, we live in a world in which sex sells.

Despite that, the fact is we live in a celebrity-driven, media-heavy, social-network-immersed world. Paige is one of several who has understood this reality in the world of golf, either by chance/accident or through a deliberate strategy.

Just look at what happened when Bubba unveiled the Bubba-Hoveer — there were hundreds of thousands of views in just a matter of hours.

Like it or not, in our world of hyper-connectivity, we’re likely to see more folks like Paige gain local, national and global attention for their role as ‘influencers’ of the game, even though they might not have the ultra-low handicap of other golf superstars.

Certainly that’s the case with me — I’m a relatively high-handicap, yet have passionate love and enthusiasm for the game. It only seems natural as a global futurist who has advised organizations such as Disney, NASA and others, that I might be gaining more attention for my views in the world’s greatest sport.
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Bottom line: are the trends outlined in the Golf Digest article good or bad for the game?

My perspective?

Purists will argue that technology and fast science will come to ruin a very traditional game. After my opening keynote for the PGA Merchandise Show, one golfing traditionalist took exception to what I spoke about. I’ll dig out a link to that when I can — right now, I’m about to head out for a round of golf in Phoenix before my next keynote!

When I’m taking about future trends and innovation, my message can provide a degree of discomfort, concern, worry, and sometimes outright anger amongst my audience.

Yet the reality is this : we’re all going to be part of the future, and so we might as well make the most of it.

That’s why advice has always been this: “Some people see a trend and see a threat: other people see the same trend and see an opportunity.”