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Companies that don’t yet exist, will build products that are not yet conceived, based on ideas not yet invented, with manufacturing methodologies that have not yet been conceived. Are you ready for the new world of disruption?

That’s the reality of manufacturing today, and that will be the focus on my keynote next week when I open the Canadian Manufacturing Technology show in Toronto, Canada.

The reality of our future is found in the quote above, and in this video clip here:

The folks at Canadian MetalWorking/Canadian Fabricating and Welding, reached out to me for an advance look at some of the topics and issues I’ll cover in my talk.

 

Seek Out Opportunities for Innovation
Canadian MetalWorking, September 2017

When reinventing manufacturing, the reality is that manufacturers need to focus on new business models with agility and flexibility while quickly raising up production. If the manufacturing sector in a particular nation wants to be the leader in the industry, it must start to think like a tinkerer economy by accelerating change.

This is the view of futurist Jim Carroll, who espouses the concept that prototyping and concept development will continue to mature in the near future, all while becoming more and more important to the manufacturing sector.

He says by building flexibility into the process, manufacturing companies can bring new technologies and new generations to the market faster than ever before and seeing their profits skyrocket.

Canadian Metalworking caught up with Carroll before his opening keynote speech at CMTS 2017. Here’s what he had to say.

CM: For a small and mid-sized Canadian manufacturing companies, where should they be in terms of technology adoption during this period of Industry 4.0?

Carroll: No. 1 they need to appreciate what is happening out there and be willing to accept that things are changing at a relatively significant speed. Some high-level trends such as robotics, digital factory, and 3-D printing may not be applicable for small industries, but this does not mean that they should not be aware that these trends can affect the future of their industry. Understand what is happening out there and start small.

There are a lot of opportunities out there, for instance, if you take 3-D printing, there are a lot of contract 3-D printing facilities. Last week I was talking about a company that is positioning themselves like the Uber for 3-D printing. If you can conceive a product using your CAM software and ship them the files, they will find a 3-D printer with the [needed] capability and match you up with them so that you can do your prototype. Where 3-D printing is accelerating fairly quickly is in rapid prototyping design.

You might be a 100 person or smaller company, but you can certainly experiment with this technology to figure out what is going on, rather than thinking 3-D printing is something farfetched from science fiction, because it is not. The best thing is to think big, start small, and scale fast.

CM: Some companies are dragging their feet and are not integrating advanced technology into their operations. What sort of warning would you offer up to these manufacturing companies?

Carroll: No matter who you are or what you do, fascinating things are emerging out there regarding these significant trends. So, spend time figuring out what you can utilize today and tomorrow to turn it into an opportunity.

Will the world of manufacturing be fundamentally different in the next five or 10 years? Of course, yes, pushed by the whole issue with jobs skills.

There is no shortage of employment in manufacturing. It’s just that some people don’t have the right skills. For instance, robotics company Genesis Systems, one of the largest robotics manufacturing businesses in Iowa, said to me that it is almost like the typical robotics machine operator in a factory today has to be able to do trigonometry in their heads because it has become so sophisticated.

Brute force, manual routine skills are from the older days. All jobs now require higher level skills. If you are a manufacturer, you have to appreciate what is going on and what it is going to mean regarding the skills you have and the skills you are going to need.

CM: How does the changing pace of technology in a manufacturing environment change the way that these companies maintain and improve their employees’ skills levels?

Carroll: It is generational. There are a lot of baby boomers out there that struggle with technology. Growing up with a punch card, we grew up with a unique relationship with technology. My kids that are 28 and 24 are different, having never seen the world without the Internet. These new generations that are coming to the work force think differently and act differently.

Skills Canada and Skills USA have the initiative to help young people find a career path in skilled trades. Last year I opened their global competition in Saõ Paolo, and they have [hundreds of] kids competing in 75 categories in 400,000 sq. m of space. Advanced welding was among one of the competitions. They have folks who demonstrate virtual welding, how with technology in one room and can theoretically weld from a facility 1,000 miles away. So, get involved with Skills USA or Skills Canada. In the end, it all goes back to understanding what is going on out there and appreciating the acceleration of technology to make a conscious decision to get on board.

CM: Can you provide an example of an organization that is embracing Industry 4.0 and is a good example of manufacturing’s future in North America?

Carroll: I saw this when I was at Amsted Rail in St. Louis, which offers engineered system solutions that combine castings, bearings, wheels, axles, and energy management devices. They always think about what they can do in terms upgrading their technology.

Amsted Rail is frequently bringing new employees from younger generations and set up what they call an “Xboxer,” which means that they let these mid-20s engineers play with all this new technology and figure out how to bring in this new technology into the operation.

CM: Do you feel optimistic about this state of manufacturing in North America given the examples you provided with this mid-sized companies looking at their business at a different way?

Carroll: Things like collaborative robotics, digital factory, and additive are going provide a significant transformation of what manufacturing is. The rest of the world is going to go there, and you are not going to slow down the acceleration of science and the technology. There is a choice, either you get on board, or you don’t.

CM: What technologies do you think manufacturers should be keeping a close eye on?

Carroll: Two things. 3-D printing and accelerated material science will have the most impact in manufacturing for at least the next five years.

3-D printing is moving forward at a furious pace. For instance, there is one coming along called CLIP [continuous liquid interface production], which is almost out of the Transformers movie. Seeing that type of acceleration, what took something like 14 hours before now takes about 6.5 minutes with CLIP technology. Additive is real. It has a huge role now in rapid prototyping and iterative design.

Look at aerospace. Airbus and Boeing have figured out that they can 3-D print and develop parts of planes with a structure that are 40 per cent lighter. From that perspective, companies are starting to see what they can achieve with these fascinating new materials driven by science.

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A brand today can go from hero to zero in a matter of months….” In that context, you’d better get ahead of the fast future, before it gets ahead of you!

Consider Sony. Once they were a really cool company with the coolest technology on the planet — the Walkman.

Then they weren’t, because they didn’t keep up with the future, and didn’t innovate fast enough.

We live in an era of instant obsolescence. I often tell the story on stage of how my sons — now 24 and 22– perceive many of the things which were once a part of my life as being from the “olden days.” We’ve actually come up with a pretty long list.

Sony once had a really cool brand name, and the Walkman had deep, deep brand value. Yet Sony seemed to lose its innovative spirit, and started going wrong in a big way. It ended up destroying a good chunk of the brand value behind the Sony name — when I think of Sony now, I think of a company that is slow, behind the times, ponderous.

Which begs the question : are you operating with enough agility and rapidity in order to ensure that your own brand doesn’t become a “brand from the olden days?”

The rate at which the Sony brand lost its value is nothing short of stunning — and was due to a series of well known missteps (among others):

  • they failed to keep up with the rapid growth and demand for flat panel TV’s and other hot new technologies: they failed with market agility.
  • they decided that going to war with their customers (by slipping destructive software onto their music CD’s) was more important than developing great technology that caught the next wave of consumer electronics. Look up “Sony rootkit” for the story from over a decade ago.
  • they dropped the ball on the necessity for continuous operational excellence , as evidenced by a disastrous recall of laptop batteries some years back.

The list goes on. Are you making similar mistakes that is costing you brand image? You certainly are, if:

  • Your brand looks tired, because it is tired. Case in point — many companies in the automobile industry missed out on the revolution as the dashboard becomes a computer, because they weren’t watching what their customers were doing. They were busy releasing automobiles that were some five years behind the living rooms of their customers — and that certainly brought the brand sheen off of some of the biggest auto companies. They are still trying to catch up.
  • Customers see a lack of innovation: Consumers today are immersed in a global cloud of new ideas. They’re witnessing constant, relentless, awe-inspiring forms of innovation all around them, as they deal with a flood of new consumer technologies, packaging based product innovation, and ongoing advancements in retail environments, both offline and online. They’ve come to expect that the brands they deal with are at the leading edge, in design, functionality, message and purpose.
  • Lousy, ineffective customer service: Guess what – when it comes to interaction with your customers, they measure you up against the world’s best. If you don’t add up, you are doing some significant damage to your brand equity right there. Customer support is no longer good enough — fanatical support is better.
  • You don’t know that you customers know more about your brand than you do: Your customers today are immersed in the global innovation idea feedback loop. They busy sharing ideas on what’s really cool, and they are even busier taking apart the folly of those who have been left behind. In doing so, they are rapidly reinventing products, services, brands and image. If you aren’t listening, you are guaranteeing that you’ll fall behind.
  • A lack of purpose or urgency: I’ve studied many organizations who still don’t have the key information they need for market agility. They don’t have instant feedback mechanisms which tell them of rapid developments in specific markets. They don’t know how to regroup quickly “when bad things happen.” They still operate blind, as if it’s 1990: their sales force goes into a customer meeting, oblivious as to what that customer has been thinking about them. They approach every day as if it were the same as yesterday; meanwhile, their market and their customers have run away from them!
  • A lack of market and competitive intelligence: It’s the information-age, get it? There’s no shortage of information to be had. Yet I see companies who seem shocked when a competitor drops a ‘bombshell’ announcement — only to realize that they were the only one who thought it was a bombshell. Everybody else knew what the competition was up to, because in this new hyper-connected world, everyone knows what everyone else is doing!
  • A regular series of fumbling missteps: The saddest thing is that Sony has messed up in so many ways, that some customers now look at as if it has a “L” on its forehead. Today, small mistakes can be instantly compounded. Take the concept of compounded financial interest. Now realize that a small PR mistake, a lousy executive decision, or poor execution, can lead to the same type of instant, global brand devaluation — that can compound on itself at an extremely high interest rate!

A brand today can go from hero to zero in a matter of months. How do you avoid such a fate?

  • Recognize that brand longevity is now a critical issue
  • Ensure your sales, marketing, development and customer support team are relentlessly focused on the currency of the brand
  • Make sure that continuous brand innovation is part of your corporate mantra
  • When confronted with the new and challenging customer, learn from them rather than running away
  • Be incessantly focused on the likely innovations that will come to impact your brand
  • Learn to think five to six product lifecycles in advance — and plan to do them all within six months.
  • Make forward oriented intelligence a critical aspect of what you do.

I’m off to New York, where tomorrow I will be the closing speaker at Nasscom’s inaugaural C-summit

The National Association of Software and Services Companies is a trade association representing the major players in the Indian IT and business process outsourcing industry. The event is taking a look at future trends and opportunities for innovation, and features a wide variety of other fascinating speakers, such as the CIO’s for Johnson and Johnson (also a client of mine), Praxair and Schneider Electric.

Of course, everyone knows that we live in interesting times, and that like many nations and organizations in the world, Nasscom is working hard to align folks to a new world order of crazy twists and turns, often illogical policy directions and massive uncertainty. Such is the world today!

Here’s what I know: every business in every industry is faced with unprecedented change through the next 5 to 10 years as disruption takes hold. Read my 10 Drivers for Disruption, and ask yourself how you will be affected.

Then ask yourself : will you have the skills, agility, strategy and capability to align yourself to a faster future? That’s what I will be covering in my keynote! A key part of that equation involves the skills equation. While there might be wishful thinking in parts of the world as to how to deal with a challenging skills issue, the reality is that having a great skills strategy is a crucial factor for success in the era of disruption.

With that thinking, here’s my keynote description!

Think Big, Start Small, Scale Fast: Innovating in the Era of Disruption

We live in a time of massive challenge, and yet one of fascinating opportunity, as every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other trends.

In this keynote, futurist Jim Carroll outlines the key drivers of disruption, but offers a path forward. Undeniably, we must align ourselves to the realty of multiple trends: hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous technologies, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry. As this happens….every company becomes a software company, and speed defines success. That’s why the New York Times recently indicated that the methodologies of agile software development are increasingly becoming a key general leadership requirement.

In this new world in which the future belongs to those who are fast, experience is oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century.

How to cope with accelerating change? In this keynote, Jim outlines his simple but transformative structure : Think big, start small and scale fast! Jim has been working with and studying what makes organizations survive in a fast paced world. His clients include NASA, the PGA of America, the Swiss Innovation, the National Australia Bank, the Wall Street Journal, Disney, and many, many more.

Back in 2006, I keynoted the Society of Cable Telecom Engineers at their annual conference in Tampa. At the time, YouTube was only just beginning to have an impact, and social networking was still in a nascent stage. It was January — Twitter wasn’t even around!

My job was to alert them that forthcoming trends would mean that they would be  faced with the need to accelerate the bandwidth on their networks. I spoke to the trends I predicted in my book of 1999, Light Bulbs to Yottabits, which took a look at the forthcoming world of online video.


My job, as opening keynote, was to get them in the right, innovative frame of mind to deal with an upcoming tsunami of change.

I ended up writing an article for Broadband Magazine, on my keynote theme, Are We Thinking “Fast” Enough? I recently dug the article out the other day with respect to another upcoming talk within the industry.

It still makes for good reading today, starting with the observation that “in this era in which new developments and technology are coming to the market faster than ever before, everyone must become an innovator, whether it be with new business models, skills partnerships or customer solutions.”

Some of the key points I raised are even more critical today:

  • Innovation has moved from the corporate to the collective, a trend that is causing absolutely furious rates of discovery.
  • This rate of scientific advance is such that a world of yottabits and zetabits is going to arrive faster than you might think,
  • Things are happening so fast that some industries are beginning
    to witness the end of the concept of the product life-cycle
  • Rapid innovation and technology development means that new competitors can now come into a marketplace and cause fundamental, significant and long lasting change at the drop of a hat
  • Rapidly evolving technology is resulting in an increasing shortage of critical skills

Run through that list, and ask yourself if that is your industry situation today.

Read the full article below.

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I work with many of the world’s leading bureaus, one of who is the Washington Speakers Bureau. They represent such people as Condoleeza Rice, George W. Bush, Tony Blair, John Kerry, Magic Johnson, Terry Bradshaw — global political, sports and other leaders. They’ve just run a blog post that I wrote on trends in the speaking industry. (Many of the worlds leading bureaus book me ; not only Washington Speakers, but also National Speakers Bureau / Global Speakers; Gail Davis & Associates; Leading Authorities; the Harry Walker Agency; Keppler Speakers ; Executive Speakers and many more!)


You can’t open a newspaper without seeing an article on the impact of ‘disruption.’  We now live in a period of unprecedented change in which your business model and the assumptions by which you operate are set to be forever disrupted.

In my own case, I spend a tremendous amount of time with different organizations in a vast range of different industries and professions, helping executives to understand and respond to the disruptive forces around them. And in the last several years, I’ve noticed some pretty significant changes in the speaking industry as organizations struggle with disruption.

If you are someone on your team responsible for organizing corporate or association meetings, you need to think about and react to the trends and forces at work. Quite simply, change is occurring several ways: with the speed with which speakers and topic experts are being booked, the topic areas that insight is being sought for, and the short time frames that everyone is working within.

As a speaker who focuses on how to link trends and innovation, my tag-line has become ‘the future belongs to those who are fast.”

The world is speeding up – and organizations need to respond faster

Consider the changes that everyone is impacted by today. Business model disruption. The rapid emergence of new competitors. The challenging impact of social media. Products that are almost out of date by the time they are brought to market. The digitization of everything and the impact of the Internet of Things.  All of these trends — and more — require that organizations pick up the pace when it comes to their strategies, actions and innovation efforts.

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Supertramp — a band from the 80’s — had a minor hit with the song “On the Long Way Home,” which featured the memorable line, the line, “when you’re up on the stage, it’s so unbelievable.” It is, quite. And when you’re up there, you realize how lucky you are to be able to share with the audience the wisdom you’ve picked up by observing some of the world’s top innovators. When the PGA of America had me in for the 2nd time, one of my key goals was to lay a foundation for the fact that growth in the game will come from innovation!

Recently, after a presentation to an audience of 3,000 people, I was approached by a CEO who was quite inspired by my remarks. He then asked me a fascinating question: “what would you do if you took over the leadership of my company right now?” We chatted for a while and I believe I provided some pretty succinct insight; but since then, I’ve been thinking about that question. Here’s a part of my answer.

  • maximize your best revenue opportunities. I’d make sure that any existing revenue relationships remain intact, and then some. I’d work on having my team obsess on growing existing high value customer relationships through service excellence. Let’s make sure that we meet their needs. It will likely be easier to keep existing revenue flowing rather than finding new ones, particularly through a time of economic challenge.
  • obsess over time to market. I’d work hard to accelerate product innovation; market life-cycles are collapsing, and I’d make sure every member of the team reoriented themselves to that reality. I’d focus on getting R&D to think in terms of faster cycles; I’d ramp up sales force education so that they were better aware of what’s coming next. I’d have the team thinking in terms of 3-6-9-12 : here’s what will be doing in the marketplace 3, 6, 9 and 12 months from now. I’d layer on top of that some insight into 1-2-5-10: what we might be doing 1, 2, 5 and 10 years from now.
  • reduce product costs through process improvement and better project execution: there is no shortage of innovative ideas, structures and concepts involving process and production methodologies. I’d make sure we were looking at finding those who are doing leading edge work in this area, inside or outside our industry, and learn from them.
  • align to customer oriented innovation: go upside-down, in fact. Take a look around and you will probably discover that your customers are inventing your future faster than you are. View their ideas, strategies and actions not as a threat, but as an opportunity for ideas!
  • reduce structural costs through collaboration: at this point in time, in a global world that allows for instant, smart collaboration among teams, there is no reason for massive duplication of skills and talent throughout an organization. I’d start a rethink those silos, and restructure for a new skills deployment approach. Right off the bat, I’d encourage a few cross-organizational collaboration efforts, to get people used to the idea of tackling fast new problems rather than arguing about structure and hierarchy.
  • focus on the pipeline of talent innovation: I’ve said it before and I’ll say it again. The depth the bench strength is critical to future success. I’d have everyone take a good look at our pipeline, to see if it will meet upcoming needs. If not, I’d get a program in place to fix that fast.
  • relentlessly and aggressively chase costs: I’m not talking about spontaneous slash and burn spending cuts: I’d refocus on transitioning the role of staff from tactical efforts to a strategic role. I’ve spent time with the CIO’s and CFO’s of some pretty major organizations: Hunt Oil, Adobe, J Crew, Under Armor. All of them have provided in-depth insight onstage during customer panels that have focused on the role of IT in the business to run the business better, grow the business and transform the business. There remain countless opportunities for IT oriented innovation to rip unnecessary costs out of the business, and it involves this tactical to strategic transition.
  • enhance quality and reliability of product: Last year, I spoke to 2,500 global quality professionals on the challenges that the high velocity economy presents to the concept of quality. The fact is, new issues hit us in the marketplace faster than ever before. And the global idea loop means that quality challenges can become a sudden, massive worldwide PR nightmare faster than we’ve ever been prepared for. That’s why avoiding quality problems remains a critical focus. I’d take a look at how well we’re dealing with quality issues, and whether we’ve got the agility to respond in this new world of heightened PR challenges. I’d also have a group prepare an immediate outline of challenges and problems with customer service and satisfaction.
  • partner up: no one company can do everything on its own anymore. Take a look t the world of self-driving cars — every single auto company is partnering at a furious pace, because they know that access to specialized skills is the defining success factor for the future!
  • capture new emerging growth markets faster: I’d begin to orient the team so that we knew about which market opportunities might come next, and then spend time aligning ourselves to innovate faster in such markets. I recently spent some time with one client, and the focus of our discussion was how a new market was set to unfold in the next three months. Expectations were that the market — for a unique consumer product, with potential sales in the billions of dollars — might last for a period of eighteen months, before being eclipsed by the next stage of development. Essentially, the CEO was looking at a situation where they had to figure out how to jump into this new fast market, and make the most of it in an extremely short period of time. That’s a new skill structure to wrap an organization around, and one that every organization must learn to master.

That’s a good starting point. The key issue: I’d begin by aligning the organization to the concept of “thriving in the high velocity economy.”

Oh, and one of the first things I’d do? I would immediately convene a senior management/leadership meeting, and bring in a futurist and innovation expert to wake my people up to the potential that can come from energizing ourselves towards future opportunities.

One recent client engaged me for a talk for their global team, with the keynote title “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change”. That’s a good example of how I outline the attributes for success in a world of high velocity change. With that, I focus on how organizations and leaders must incorporate four key capabilities: agility, insight, innovation and execution.


Corporate agility concept is perhaps the most critical: organizations must presume that the rate of change today is so fast that product lifecycles are collapsing, business models are relentlessly shifting, and customers are unforgiving and fleeting. To name just a few key trends!

Agility implies that we must innovate and adapt based on rapidly changing circumstances, on a continuous basis.

How do we do that? By adopting several key guiding principles that form the basis for all corporate strategy and activities going forward:

  • plan for short term longevity: No one can presume that markets, products, customers and assumptions will remain static: everything is changing instantly. Business strategies and activities must increasingly become short term oriented while fulfilling a long term mission.
  • presume lack of rigidity: Many organizations undertake plans based on key assumptions. Agile organizations do so by presuming that those key assumptions are going to change regularly over time, and so build into their plans a degree of ongoing flexibility.
  • design for flexibility : In a world of constant change, products or services must be designed in such a way that they can be quickly redesigned without massive cost and effort. Think like Google: every product and service should be a beta, with the inherent foundation being one of flexibility for future change.
  • build with extensibility: Apple understood the potential for rapid change by building into the iPod architecture the fundamental capability for other companies to develop add-on products. Think the same way : tap into the world. Let the customer, supplier, partners and others innovate on your behalf!
  • harness external creativity: In a world in which knowledge is evolving at a furious pace, no one organization can do everything. Recogize your limits, and tap into the skills, insight and capabilities of those who can do things better.
  • plan for supportability: Customers today measure you by a bar that is raised extremely high — they expect you to deliver the same degree of high-quality that they get from the best companies on the planet. They expect instant support, rapid service, and constant innovation. If you don’t provide this, they’ll simply move on to an alternative.
  • revisit with regularity: Banish complacency. Focus on change. Continually revisit your plans, assumptions, models and strategies, because the world next week is going to be different than that of today.

To me, that’s what agility is all about!

Many organizations engage me for an offsite CEO or executive session that is focused on how to move the organization forward in a period fast paced change. So it was this client in the hi-tech sector — where I delivered a keynote around the idea of ‘agility’ as a key response to an extremely fast moving industry.

It’s not just in the world of hi-tech that is subjected to extremely fast change – everyone is!

Today, I was scheduled to be in NYC for a leadership meeting for a company in the medical device/supplies industry. The event was cancelled/ postponed due to weather….

My keynote was built on the theme of “collaboration, ac celebration and transformation.”

In other words, to get ahead in the high-velocity business world, organizations need to do 3 things, and do them well:

  • collaborate. Things are happening so fast, we need to focus on how to best shares ideas, insight into customer and external change, and other issues. A connected team is a better team
  • acceleration: we need to move faster, in terms of keeping up with rapidly changing customers, the rapid evolution/change in the products that we sell, the impact of Amazon and other new competitors
  • transformation: our business model is and will continue to be subject to big change — so we need to think how we will evolve it, change it, transform it

We live in a time in which leaders and people need inspiration on how to live and work in a world in which the future belongs to those who are fast.

That’s my job, and that’s what I do!

My message on the speed of change in retail is drawing attention, further and further afield.

Case in point – yesterday, I was a keynote speaker for a global leadership meeting of Pladis held in London, UK. This is the newly merged entity of three iconic global brands — Godiva Chocolate, McVitie’s biscuits from the UK, and Ulker from Turkey.  I was asked to provide my insight to 300 executives from around the world in a morning keynote, and then followed this up in an intimate discussion with members of the board and the senior management team.

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this:

  • e-commerce could be 25% of the retail – grocery and convenience — experience by 2021
  • “shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward
  • mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption
  • the continued migration to the same-day shipping model from titans such as Google, Amazon, John Lewis
  • Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour
  • the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location)
  • faster ‘store fashion’ with rapid evolution of in-store promotion, layout and interaction
  • the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products
  • collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain
  • the evolution of the automobile to an online shopping and credit card platform (yes, this is real….)

Here’s the thing – we are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.

That’s my role. This is all happening in the context of massive and fast disruption as new competitors enter the food, CPG and retail space. Consider this chart of players in 2016 from Rosenheim Advisors, and look at the players in each category.

 

The rate of change is going from fast to furious, and innovation is critical!

My keynote title for London yesterday? “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change!” Learn more in the retail and consumer products trends section of my Web site.

 

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One year ago today, I was the opening keynote speaker for the annual PGA Merchandise Show, one of the largest trade events in the world for the world’s largest working sport. I was on stage directly after Lee Trevino and David Ledbetter spoke; and was followed later by Bubba Watson.

As a hack golfer, it was a huge thrill – and it was the second time the PGA of America has brought me in to help them shape their thoughts on growing the game through innovation.

My talk focused on opportunities to link innovation to the fast trends impacting the world of golf, particularly through technology. Today, we are seeing growth return to the industry because of initiatives like TopGolf, new game tracking and training technologies, on-demand reservation systems, social networks and Instagram golf stars driven interest, and much, much more.

Here’s the really fun part: many of the offsite corporate leadership events that I do are held at really nice golf resorts – and there is usually a bit of golf involved, both for myself, as well as for the client! One recent client had me build a keynote around the trends that are accelerating golf and the need for agility and speed in the business sector.

The topic description I wrote follows. This might be a great theme for your own leadership event – contact me for details!

Driving the Future – Linking the Acceleration of Golf to The Speed of Business

The PGA of America, one of the largest working professional sports organizations in the world, has engaged Futurist Jim Carroll twice to help them align and adjust their focus to a fast paced future. A world that involves the 3D printing of customized golf clubs perfectly matched to a players stance. Course tee time yield management systems that now rival in sophistication those of leading hotels and airlines. An industry in which GPS golf analysis technology such as GameGolf, fast-moving golf entertainment complexes such as TopGolf, and smart clothing technologies are leading the game to new opportunities for growth. One in social media posts involving Instagram stars and Youtube clips are leading to accelerated interest in the game. Forget the idea of golf being a slow moving, traditional game — it is being disrupted to its core and is being positioned for growth through a relentless drive for innovation and high velocity trends.

In this fascinating presentation, Jim Carroll takes you on a fast paced cart-ride of a voyage into the new realities of business, by carefully linking the accelerated trends impacting the traditionally slow game of golf to the new world of business. One that is driven by the acceleration of business cycles, chipped away by the constant arrival of new technologies and competitors, and carefully stroked to success through perfectly aimed strategies. Don’t miss this opportunity to hear this fascinating presentation, carefully customized for those attending your corporate leadership meeting.

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