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I spent the morning yesterday with the Board of Directors of a multi-billion dollar credit union, taking a good hard look at the trends sweeping the financial services space. They know that disruption is real, and that it is happening now.

And disruption is everywhere: every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other challenges.


The speed with which these changes occur are now being increasingly driven by he arrival of a younger, more entrepreneurial generation; a group that seems determined to change the world to reflect their ideas and concept of opportunity. They’ve grown up networked, wired, and are collaborative in ways that no previous generation seems to be.

And therein lies the challenge.

Most organizations are bound up in traditions, process, certain defined ways of doing things — rules — that have helped them succeed in the past. Over time, they have developed a corporate culture which might have worked at the slower paced world of the past — but now has them on the sick-bed, suffering from an organizational sclerosis that clogs up their ability to try to do anything new.

Those very things which worked for them in the past might be the anchors that could now hold them back as the future rushes at them with ever increasing speed.

They are being challenged in a fundamental way by those who think big, and by some really big, transformative trends.

How to cope with accelerating change?  Think big, start small and scale fast!

I’m doing many keynotes in which I outline the major trends and opportunities that come from “thinking big, starting small, and scaling fast,” by addressing some of the fundamental changes that are underway.

1. Entire industries are going “upside down”

One thing you need to know is this: entire industries are being flipped on their back by some pretty big trends.

Consider the world of health care. Essentially, today, it’s a system in which we fix people after they become sick. You come down with some type of medical condition; your doctor does a diagnosis, and a form of treatment is put in place. That’s overly simplifying things, but essentially that is how it works.

Yet that is going to change in a pretty fundamental way with genomic, or DNA based medicine. It takes us into a world in which we can more easily understand what health conditions are you susceptible or at risk for throughout your life. It moves us from a world in which we fix you after you are sick — to one in which we know what you are likely to become sick with, and come up with a course of action before things go wrong. That’s a pretty BIG and pretty fundamental change. I like to say that the system is going “upside down.”

So it is with the automotive and transport industry. One day, most people drove their own cars. One day in the future, cars will do much of the driving on their own. That’s a pretty change — sort of the reverse, or upside-down, from how it use to be.

Or think about education: at one time, most people went to the place where education is delivered. But with the massive explosion of connectivity and new education delivery methods involving technology, an increasing number of people are in a situation where education is delivered to them. That’s upside down too!

You can go through any industry and see similar signs. That’s a lot of opportunity for big change.

2. Moore’s law – everywhere!

Another big trend that is driving a lot of change comes about as technology takes over the rate of change in the industry.

Going forward, every single industry, from health care to agriculture to insurance and banking, will find out that change will start to come at the speed of Moore’s law — a speed of change that is MUCH faster than they are used too. (Remember, Moore’s law explains that roughly, the processing power of a computer chip doubles every 18 months while its cost cuts in half. It provides for the pretty extreme exponential growth curve we see with a lot of consumer and computer technology today.)

Back to health care. We know that genomic medicine is moving us from a world in which we fix people after they are sick – to one where we know what they will likely become sick with as a result of DNA testing. But now kick in the impact of Moore’s law, as Silicon Valley takes over the pace of development of the genomic sequencing machines. It took $3 billion to sequence the first genome, which by 2009 had dropped to $100,000. It’s said that by mid-summer, the cost had dropped to under $10,000, and by the end of the year, $1,000. In just a few years, you’ll be able to go to a local Source by Circuit City and buy a little $5 genomic sequencer – and one day, such a device will cost just a few pennies.

The collapsing cost and increasing sophistication of these machines portends a revolution in the world of health care. Similar trends are occurring elsewhere – in every single industry, we know one thing: that Moore’s law rules!

3. Loss of the control of the pace of innovation

What happens when Moore’s law appears in every industry? Accelerating change, and massive business model disruption as staid, slow moving organizations struggle to keep up with faster paced technology upstarts.

Consider the world of car insurance — we are witnessing a flood of GPS based driver monitoring technologies that measure your speed, acceleration and whether you are stopping at all the stop signs. Show good driving behaviour, and you’ll get a rebate on your insurance. It’s happening in banking, with the the imminent emergence of the digital wallet and the trend in which your cell phone becomes a credit card.

In both cases, large, stodgy, slow insurance companies and banks that move like molasses will have to struggle to fine tune their ability to innovate and keep up : they’re not used to working at the same fast pace as technology companies.

Not only that, while they work to get their innovation agenda on track, they’ll realize with horror that its really hard to compete with companies like Google, PayPal, Facebook, and Apple — all of whom compete at the speed of light.

It should make for lots of fun!

4.  “Follow the leader” business methodologies

We’re also witnessing the more rapid emergence of new ways of doing business, and it’s leading us to a time in which companies have to instantly be able to copy any move by their competition – or risk falling behind.

For example, think about what is going on in retail, with one major trend defining the future: the Apple checkout process. Given what they’ve done, it seems to be all of a sudden, cash registers seemed to become obsolete. And if you take a look around, you’ll notice a trend in which a lot of other retailers are scrambling to duplicate the process, trying to link themselves to the cool Apple cachet.

That’s the new reality in the world of business — pacesetters today can swiftly and suddenly change the pace and structure of an industry, and other competitors have to scramble to keep up.  Consider this scenario: Amazon announces a same day delivery in some major centres. Google and Walmart almost immediately jump on board. And in just a short time, retailers in every major city are going to have be able to play the same game!

Fast format change, instant business model implementation, rapid fire strategic moves. That’s the new reality for business, and it’s the innovators who will adapt.

5. All interaction — all the time!

If there is one other major trend that is defining the world of retail and shopping, take a look at all the big television screens scattered all over the store! We’re entering the era of constant video bombardment in the retail space. How fast is the trend towards constant interaction evolving? Consider the comments by

Ron Boire, the new Chief Marketing Officer for Sears in the US (and former chief executive of Brookstone Inc.): “My focus will really be on creating more and better theatre in the stores.”

We are going to see a linking of this ‘in-store theatre’ with our mobile devices and our social networking relationships. Our Facebook app for a store brand (or the fact we’ve ‘liked’ the brand) will know we’re in the store, causing a a customized commercial to run, offering us a personalized product promotion with a  hefty discount. This type of scenario will be here faster than you think!

6. Products reinvented

Smart entrepreneurs have long realized something that few others have clued into : the future of products is all about enhancement through intelligence and connectivity. Nail those two aspects, and you suddenly sell an old product at significantly higher new prices.

Consider the NEST Learning Thermostat. It’s design is uber-cutting edge, and was in fact dreamed up by one of the key designers of the iPad. It looks cool, it’s smart, connected, and there’s an App for that! Then there is a Phillips Hue Smart LED Lightbulb, a $69 light bulb that is uber-smart, connected, and can be controlled from your mobile device. Both are sold at the Apple store!

Or take a look at the Whitings Wi-Fi Body Scale. Splash a bit of design onto the concept of a home weigh scale, build it with connectivity, link it to some cool online graphs and you’ve got a device that will take your daily weight, BMI and body-fat-mass tracking into a real motivational tool.  Where is it sold? Why, at the Apple store too!

Do you notice a trend here?

7. Careers reinvented

For those who that the post-2008 North American recovery from the recession was slow, here’s an open secret: there was a significant economic recovery underway for quite some time, as companies in every sector ranging from manufacturing to agriculture worked hard to reinvent themselves. It just didn’t involve a lot of new jobs, because the knowledge required to do a new job in today’s economy is pretty complex. We’ve moved quickly from the economy of menial, brute force jobs to new careers that require a lot of high level skill. The trend has been underway for a long, long time.

Consider the North American manufacturing sector, a true renaissance industry if there ever was one! Smart engineers at a wide variety of manufacturing organizations have transformed process to such a degree, and involved the use of such sophisticated robotic technology, that the economic recovery in this sector involves workers who have to master a lot of new knowledge. One client observed of their manufacturing staff: “The education level of our workforce has increased so much….The machinists in this industry do trigonometry in their heads.”

Similar skills transitions are underway in a wide variety of other industries….

8. The Rise of the Small over Incumbents

We are living in the era that involves the end of incumbency. Companies aren’t assured that they will own the marketplace and industry they operate within because of past success ; they’ll have to continually re-prove themselves through innovation.

Consider Square, the small little device that lets your iPhone become a credit card. What a fascinating little concept that has such big potential for disruption. And it’s a case where once again, small little upstarts are causing turmoil, disruption and competitive challenge in larger industries — and often times, the incumbents are too slow to react.

Anyone who has ever tried to get a Merchant Account from Visa, MasterCard or American Express in order to accept credit cards knows that it is likely trying to pull teeth from a pen – many folks just give up in exasperation. Square, on the other hand, will send you this little device for free (or you can pick one up at the Apple Store.) Link it to your bank account, and you’re in business.

So while credit card companies have been trying to figure out the complexities of the future of their industry, a small little company comes along and just does something magical! No complexities, no challenges, no problems.

* * * *
There are people who are making big bold bets, big bold decisions, who are going to change the world and who are going to do things differently.” That phrase was from my opening keynote for the Accenture International Utilities and Energy Conference in San Francisco some years back.

It’s a good sentiment, and is a good way to think about the idea of ‘thinking big.’

CNBC interviewed me a few weeks ago on the question of “trends that could shake up the financial industry.” Over the years, I’ve done thousands of such interviews.

They just ran the resulting article, “4 Trends Changing the Way You Manage Money.09MonarchBanking1.jpg

A couple of key points:

The article observes:

Last year Accenture, a global consulting firm, released a report that peered into the banking sector’s future. It concluded that by 2020, banks could lose 15 percent of their market share to technology companies.

“Who gains in this market share?” asked the authors of the Accenture report. “Digitally oriented disruptors that are far more agile and innovative—the equivalent of speedboats competing against schooners.”

That certainly fits the key theme I’ve been explaining to many of my clients  since 2009 — that the pace of innovation in every industry is shifting to Silicon Valley.

My part in the interview? Cash is disappearing. As with any trend, I explained my thoughts on the future by viewing the world through the eyes of my sons:

On a recent kayak trip, Jim Carroll asked his 19- and 20-year-old sons if they had any cash that he could use at the store. Instead of handing over a few bills to the Mississauga, Ontario-based futurist and author, they gave him a blank stare. “They told me they don’t use cash, and that’s huge,” he said. “The next generation doesn’t use money at all.”

According to Carroll, in the future every payment, including credit card purchases, money transfers and business bill payments, will likely be done virtually. “We won’t have credit cards in our pockets,” he said. “Every payment will be done through our mobile devices.”

The global mobile wallet market is expected to grow by 35 percent a year between 2012 and 2017, and mobile payment transactions topped $235 billion by the end of last year, according to Gartner Research.

This has implications for credit card companies, banks and other financial institutions that lend money, issue credit cards and wire cash between countries.

I know everyone is talking about mobile payment, but do folks realize where it is really taking us.

I often challenge my clients to think about the long term, substantive trends that are forever changing every industry. I truly believe one day in the future, cash simply won’t exist in the form that we know it today — bills and coins. The question is when; it’s simply a matter of timing.

And as that comes about, there is going to be a tremendous amount of change and disruption occurring. Fianncial organizations have to be relentlessly focused on innovation and the ingestion of new ideas and technologies if they have any hope of coming out the other side in acceptable shape.

 

 

The CEO’s are starting to notice.

That is, a lot of my clients (I do a lot of private, corporate off sites with major companies in addition to my conference and association keynotes) that the speed of change in their industry is increasingly being dictated by the speed of innovation of companies in the technology space.

I spoke about this on stage during my keynote for the Human Capital Institute Conference in New Orleans in 2010, in a clip, “When Every Company is Like Apple,” and spoke about the need to align our workforce for increasing speed.

The CEO’s are starting to notice, in that I’m getting an increasing number of bookings – leadership meetings and Board of Director meetings — that are focused on  the theme of ‘how do we align ourselves for faster change.’ My role — I do a full on keynote that outlines the trends impacting the organization, and then a series of interactive discussions in a workshop setting around the biggest opportunities and challenges faced by the organization.

I was quoted on the essence of this trend in Mashable in 2012 in an article, 9 Bold Predictions for the Digital World of 2020.

By 2020, if not before, most industries – health care, agriculture, financial – will have found that they have been transformed by the velocity of Moore’s law. Mobility, wireless, pervasive connectivity – everywhere we look, we see that the big trend for the next eight years is that technology will drive the pace of innovation in every single industry.

Credit cards will be replaced by smartphone transactions systems; auto insurance will be forever changed through GPS-based monitoring devices that reward good driving performance; hospitals will become virtual through the extension of bio-connectivity, involving remote medical monitoring and management.

The big trend is that as tech comes to change industries, change in those industries will occur faster than ever before. The winners will have been those who understand this reality, and adjust their innovation engine to keep up with this new speed of change.”

Jim Carroll, Futurist, Trends & Innovation Expert

I use the tag line “the future belongs to those who are fast” in many of my keynotes, whether on stage in Las Vegas or in small corporate settings with 20 senior executives. It’s not supposed to be just a snappy tag line (and the name of my latest book.) It’s also very much the reality that every industry finds itself in.

Is your organization positioned to be fast? Is Moore’s law and technology accelerating the rate of business model change, customer interaction methods, allowing the emergence of disruptive new competitors, and driving down profit margins? Then you had better be thinking about the role of innovation in order to assure you can align your organization to an increasingly fast future.

Observations on a keynote!
March 10th, 2014

A few weeks ago, I was the opening keynote speaker for the annual  Ameriquest Symposium. It’s always fun to look and see how people have reacted.

technology-world-moves-fast

Carroll’s breathless delivery focused on what world-class innovators will be doing that others won’t to keep pace with this runaway train known as “the future.”

In this case, I came across a blog post by Anita Alvaré  of Alvaré Associates.

I thought it was a great and fun little post, and I hope she doesn’t mind, so I’ve reposted it here in entirety. You can read the original post on her blog here.


The Future Belongs to Those Who Are Fast
by Anita Alvaré

I’m pretty fast on my feet. I think fast, walk fast, talk fast, and sometimes even eat fast. I have a (bad) reputation for finishing people’s sentences for them, and 20 minutes into a movie, I have the plot line pretty much wrapped up. But after listening to the machine-gun delivery and predictions about the workplace-of-the-future by Jim Carroll – Author, Global Futurist, Trends and Innovation Expert – I’m afraid I may need to pick up the tempo a bit.

When someone starts their presentation by saying, “No one understands what’s going on anymore,” you know you’re in for a wild ride.

At the AmeriQuest Symposium in Florida, Carroll told the invited audience what all of us already know and feel: change is happening faster than ever before.

For example:

  • Sixty-five percent of today’s pre-school age children will work in jobs and careers that don’t yet exist.
  • Your social standing with your peers will depend upon the cell technology you are carrying around (let’s talk shallow).
  • Half of what students are learning in college is obsolete before they graduate (time to write that worthless tuition check).
  • Digital camera manufacturers have 3-6 months to sell their “new” products before they become obsolete (click!).
  • And by the way, success for your business will have nothing to do with legacy, history or size but will be defined by your ability to change. Fast.

The future belongs to those who are fast.

Carroll predicted that smart phones are about to become credit cards in our wallets.

Many science fiction movie and TV scenarios that we’ve seen or are watching now will become reality.

To illustrate this point, Carroll showed a cartoon of George Jetson video conferencing (Skyping) with Mr. Spacely, his boss at Spacely Sprockets.

The animated sitcom, The Jetson’s, was set in the year 2062 “in a futuristic utopia.” It premiered back in “the olden days” (1962) of television. And believe it or not, it was the first program ever broadcast in color by ABC-TV.

Carroll’s breathless delivery focused on what world-class innovators will be doing that others won’t to keep pace with this runaway train known as “the future.”

1) They will put speed of change in perspective.

If your cell phone is older than three months, you’d better run (not walk) to the nearest phone store for an upgrade.

2) They won’t be afraid of thinking boldly.

The rules of automotive design, manufacturing and distribution will be re-written, new forms of business partnerships will be created.

3) They will align their businesses to Silicon Valley velocity.

Say “hello” to a world where facial recognition technology will anticipate your every need, where everything, everywhere is connected.

4) They will check their speed.

In the next five years there will be more changes in the retail sector than in the last 100 years.

5) They will ride generational acceleration.

Half of the global generation is under 25 (!). They are coming into industry “wired, connected, change oriented.”

I can’t speak for anyone else, but while Carroll was talking, the thought bubble coming out of my head was of a shack on a beach in Cuba. I’m not sure if I am (1) able and (2) willing to race through what’s left of my life at the pace he describes.

And after years of listening to futurists’ predictions at professional conferences, I’ve come to find that they are usually right.

So with that in mind, here’s Carroll’s advice for getting warmed up for the inevitable:

  • Think BIG.
  • Start SMALL.
  • Scale FAST.

‘Gotta go…

Last autumn, I was the luncheon keynote speaker for the Electronics Representatives Association in Chicago. This is a group of folks who act as middlemen between a vast number of large and small electronic/equipment manufacturers and their eventual sales targets — other manufacturing companies.

The truth, according to Carroll, is that businesses tend to underestimate the rate of change that will occur. Many companies sit around discussing what their competitors may be doing 10 years from now. Instead, they need to think in terms of what doesn’t even yet exist.

On stage in Chicago. “The truth, according to Carroll, is that businesses tend to underestimate the rate of change that will occur. Many companies sit around discussing what their competitors may be doing 10 years from now. Instead, they need to think in terms of what doesn’t even yet exist.”

My focus : how a world of fast change in manufacturing, product design, innovation, and other issues will come to challenge their role — and what they must do to “step up to the plate.”

My keynote ended with an interactive workshop based on live text message polling — I built the polls live in real time, on stage, with direct audience interation. You can read about it here. If you want something different with your keynote, I’m the guy to talk to! (We have video…..)


The ‘fast future’ is here!
How innovators are driving emerging markets
by  Suzi Wirtz, CAE, on assignment for ERA.

Change is no longer an option. It’s not only happening at lightning speed, but it has become a necessary part of the world in which everyone lives today. The secret to success lies in how a company responds to this rapid change and plans to meet its inherent challenges. In a word, it’s about innovation. Will your company be ahead of change and create ways to survive and succeed? Or will it be left behind?

To help reps, manufacturers and distributors answer these questions, ERA called on Jim Carroll, an international futurist and authority on global trends, to deliver the keynote presentations at the association’s 46th Management and Marketing Conference this past October. Carroll spoke about what it takes to recognize emerging markets and to become part of what he calls the “fast future.”

Benchmarking Rep Firm Income and Expenses
He urged conference attendees to rethink the role of “electronics” in a world that is hyperconnected, always on and always interactive. He quoted Rupert Murdoch, saying, “It’s no longer the biggest organizations that will win and own and control the future. It’s the fastest.” And, Carroll explained to the ERA audience, this “truth” couldn’t be any more appropriate for them.

“You [in the electronics industry] are in the whirlwind of the change that is occurring today,” he said. “Change is occurring faster than ever before. It’s the same for NASA as it is for the Electronics Representatives Association.”

He provided three rather mind-boggling statistics to put into perspective the rate of change:

  1. Sixty-five percent of the children who are now in preschool will work in jobs that do not exist today.
  2. For any scientific degree today (e.g., agriculture, architecture, medical), it is estimated that half of what students learn in their freshman year is obsolete by the time they graduate.
  3. In the technology industry, companies have three to six months to sell their product before it becomes obsolete.

With these facts in mind, Carroll stated emphatically that companies need to talk about the trends that are happening now so they make it a habit to think about their next set of opportunities and to challenge themselves to do things differently. The big question, he stressed, is, “What do world-class innovators do that others don’t do?” Furthermore, how can ERA members learn from these innovators in order to be well-positioned for success and to ensure they are maximizing the opportunities for the future?

Six things world-class innovators do

1. They are relentless in the face of uncertainty.

As far back as 2002, according to Carroll, this phenomenon was happening with respect to the dot-com bust. People were driven by indecision, and they simply didn’t want to explore or invest in new ideas because the economy was uncertain. He referred to this as “aggressive indecision.”

Interestingly, Carroll has been asking audiences for the past seven years when they feel the economy will recover. Consistently, they have responded that it’s between six months and two years. However, one industry felt it was happening “right now,” and that was the American manufacturing industry.

The lesson is that optimism can go a long way, and it’s a necessary function for not only survival, but success. In fact, as Carroll related, the Head of Innovation at General Electric (yes, that is an actual title!) decided it would be interesting to examine trends in economic recovery over the years. He found that 60 percent of companies performed typical things in the same situation. That is, they cut back on costs and didn’t make any bold moves. The result? Thirty percent didn’t survive while 60 percent just barely made it. However, 10 percent actually became break-through performers because they decided that, despite lingering economic uncertainty, they would make big moves.

2. They realign with the longer term.

World-class innovators think big picture and devise big ideas, Carroll described. They challenge their industries to do things in new and different ways.

He referenced Star Trek and The Jetsons, saying, “Some of what they envisioned is now being challenged to become reality today. The period of time in which we talk about science fiction and when it actually happens is compressing. That is part of the accelerating change today.”

The truth, according to Carroll, is that businesses tend to underestimate the rate of change that will occur. Many companies sit around discussing what their competitors may be doing 10 years from now. Instead, they need to think in terms of what doesn’t even yet exist.

As an example, he cited the auto industry and the notion of Google Maps back in 2003. Google Maps was just beginning, but Carroll suggested that cars would soon provide a way, within the car itself, for the driver to locate directions, destinations and so on. In fact, he predicted Google could also be responsible for delivering cars via FedEx.
The downfall, he suggested, was the response, “That’s the dumbest thing I’ve ever heard.” Fast forward to 2013 and Tesla Motors. Tesla has transformed the auto industry with its distribution of cars.

Another emerging idea Carroll discussed was that cellphones will actually become credit cards in the near future. And he challenged the ERA audience with, “Will you be one of the representatives out there pounding the pavement discovering all the opportunity that lies in these emerging marketplaces?”

3. They watch the innovation at the edges.

Carroll urged the conference attendees to constantly monitor research and development and assess what is happening there. He recently talked with a home automation group about Ninja Blocks, which began as a crowdfunding initiative. Immediately, $100,000 was invested and, within a matter of weeks, a million dollars was raised via angel funding. Ninja Blocks are “cool,” Carroll noted, and “coolness” is very important with products going forward.

Consider the Ninja Blocks’ website address itself: ANinjaIsBorn.com. It’s not just cool, Carroll commented, but people then talk about how cool it is and spread the word to everyone they know. That kind of viral marketing serves to expand that market. Think about robotics and 3D printing, cloud computing and the ability to build something entirely unique. He believes, as do others, that these advances will bring in a new phase of luxuriant and wired home living that is highly personal and customized.

4. They align to Silicon Valley innovation velocity.

One of the most fascinating trends unfolding today, Carroll related, is pervasive connectivity. In other words, it’s the Internet and the fact that everything that is a part of everyone’s daily lives is about to become plugged into the Internet. Entire industries are being built around this soon-to-be reality.

He referenced a scale now being sold by Apple, whereby a person’s body mass is measured, charted and shared with other devices for an overall picture of the individual’s health and well-being. Chips and electronic sensors will plug into everything, and this is “massive” for the electronics industry’s future opportunity.

Think about healthcare and genetic-based medicine, Carroll encouraged. “It’s gone from a system that can fix you after you are sick into a system that can predict what you are going to become sick with, based on DNA and so forth, and then design solutions based upon that.”

Consider the notion of velocity in these terms: It took $3 billion to sequence the first genome. In 2009, the cost dropped to $100,000. It is now under $10,000, and Carroll feels it will likely go down to even $1,000.

He also cited the thermostat and how it now has programmable capabilities. In the not-too-distant future, there will likely be a facial recognition component built in so that the device can remember who you are when you enter a room and adjust to your preferences.

And as a final reference in this category of what world-class innovators do, Carroll discussed wearable technology, as in clothing with sensors in it. This should be another near-future opportunity for electronics industry companies.

5. They check their speed.

Carroll explained that Apple is in a position in which 60 percent of its revenue comes from sources that didn’t exist four years ago. It’s called “chameleon revenue,” and he urged every company to think about this fact because this is the type of future for which companies should be positioning themselves.

“Change your market, change your capability, change your products so that you are continually generating new sources of revenue,” he advocated.

Using the manufacturing industry as an example again, Carroll noted that it is focused on continually changing the manufacturing process. The business model has been one in which companies build to inventory. Here, Carroll referenced the auto industry and Henry Ford’s once-novel idea of the assembly line. Honda, on the other hand, is building to demand. The company watches the trends, sees what is selling one week and then changes to meet that demand. In today’s world, this type of almost-instant response is not only possible – thanks to rapid concept generation and rapid prototyping – but it is becoming necessary.

6. They know everything changes with the next generation.

To reinforce this fact, Carroll pointed out that about 90 percent of the ERA conference attendees (and those in their similar generations) are the only ones to have ever met the computer punch card, and no one else since even knows what Cobol and Fortan are. They are that obsolete.

Children who are now 18 to 20 years old have never known a world without the Internet. The older generation often feels battered and bruised by the rapid change and may likely just wish all the progress would just stop.

Carroll quoted Ogden Nash, “Progress is great, but it’s gone on far too long.” However, Carroll said, “It’s not going to go away, and one reason it will continue to accelerate is because of the next generation.”

Think about all the times older generations have had to look to their children to help with installing software or working on a computer. Then consider these statistics:
Half of the global population is under the age of 25.

Younger generations are globally wired, entrepreneurial, collaborative and change oriented.

Younger generations are also now driving rapid business model change and industry transformation as they move into managerial and executive positions.

To wrap up his presentation, Carroll delivered some succinct advice: Watch the emerging markets. Stop clinging to that which is familiar. Begin to thrive on innovation. Think big in terms of the scope of opportunities. Start small and get familiar with the technology today. Then, finally, scale fast.

The closing segment of the conference keynote program consisted of round table workshop discussions by attendees. For the first time at an ERA event, interactive polling was used so the entire audience could rank the various responses that were reported by table leaders from their discussions. (Carroll had employed the text message polling several times during his presentation, so attendees were famiiar with the method.). The attendees discussed and then ranked the responses to three questions. A summary of the feedback follows.

Workshop questions and discussions

Mark Motsinger, CPMR, of Wallace Electronic Sales, the conference workshop coordinator, and Carroll first asked the attendees, What is the most significant challenge facing your industry today?

There were many varied responses, and once those were all posted on the ballroom screens, Carroll asked the full audience to rank them. He felt there were four dominant answers (shown below with the percentage of the audience that gave a number one ranking to each answer). The top challenges cited were:

  • Relationship development (26 percent);
  • Attracting the next generation (17 percent);
  • Ability to innovate (16 percent);
  • Alignment of resources and picking a winner (15 percent).

The second question for attendees was, How will you respond to that challenge?

  • After using the same process of reporting as many responses as possible and then polling all attendees to determine their number one choices, the top vote-getters were:
  • Get young (17 percent);
  • Social media (14 percent); (Carroll noted this goes hand-in-hand with “get young.”)
  • Deeper CRM usage and analysis (13 percent); (Carroll commented that one of his leading agricultural clients knows which 87 customers, out of 12,000 farmers, generate 93 percent of the company’s profit.)
  • More flexible relationships (13 percent); (Carroll added that this could be at the core for ERA members. “You’ve built your relationships,” he said, “but are you challenging and changing your relationships?”)
  • Customer centricity/collaboration (9 percent). (“The opportunity here is great,” according to Carroll.)

The third and last question conference attendees answered was, When it comes to a “fast future,” how well positioned are you? The responses were perhaps more reassuring than some might expect. The majority of attendees felt that they are at least somewhat positioned or extremely well positioned for success. Here’s the percentage breakdown:

  • Extremely well positioned for success (19 percent)
  • Somewhat positioned for success (59 percent);
  • Behind in our ability to keep up (20 percent);
  • “We’re toast! It’s way too fast!” (2 percent).

On a final note, Carroll highlighted the fact that 297 out of 300 customers in the next generation are using smartphones, and “they are seeking your support on a mobile device!” He urged everyone to use interactive polling on smartphones with their own customers.

This article was written by Suzi Wirtz, CAE, on assignment for ERA.

A few weeks ago, I was interviewed by the Membership Management Report about some of the trends and issues that association executives should be thinking about. This came about after their online search discovered the Associations category of my blog. I’ve written a tremendous number of articles about the trends and issues that associations should be addressing as the professions, industries or people they represent under very fast paced changes in terms of skills, knowledge requirements and change. Here’s the article….

MemberManagementReport2013

How Associations Can Keep Up with Change, Change … And More Change By Dawn Wolfe While even the ancient Greek philosopher Heraclitus knew the only thing that is ever constant is change, the fact is, in today’s world, the changes are coming faster and more radically than ever before. What can membership associations do to stay alive and thrive in the midst of these challenges? “If I’m in a career that’s being impacted by huge rates of change, whether through technology or learning how to work with the new generation, I want to know how my association can help me deal with that,” says futurist, author and consultant Jim Carroll. According to Carroll, there are three main things associations need to think about to help their memberships professionally — and thus, stay alive:

  1. “Associations frequently do annual meetings and focus major efforts on them, but what about helping members cope with the changes that occur between meetings? To borrow from the Pink Floyd song, we need ‘short, sharp, shock(s)’ of knowledge,” Carroll advises. He adds it’s a good idea to create smaller, issue- focused events throughout the year. “We still need to do the annual events — for a lot of associations, that’s their bread and butter — but you also have to fill a smaller, more strategic role.”
  2. “The second thing,” Carroll continues, “is the speed at which the knowledge in different industries is changing. If you’re in health care — or think of banking: people’s cell phones are becoming their credit cards. I should be able to look to my professional association or chamber of commerce to help me deal with this new technology. Increasingly, your job should be supporting the generation of knowledge.”
  3. Finally, Carroll says associations should be actively looking at their relevance. “I’ve spoken to conference attendees and asked if their profession will even exist 10 years from now. This is really important — are you evolving to meet what’s coming?”

To stay relevant, Carroll advises his clients to, “Challenge yourself to do something different. I go to a lot of association events, and they’re just doing the usual. Are you really thinking through the strategic purpose of your events?” It’s also necessary for associations to rethink everything from the length and frequency of blog posts to how to structure their newsletters. “Everyone is blogging, so associations are blogging. They generally are blogging weekly, but changes are coming on a daily basis. Everything is happening faster, so you have to do things faster,” he says. In addition, Carroll cites the example of his 20-year-old son who “gets his news from Twitter. If you’re thinking the next generation is going to have the attention span to read a 500 to 1,000 word New York Times piece, or even your two-page association newsletter, that just isn’t going to happen.”

Here’s the text for a keynote I’m doing in Calgary tomorrow at noon for a group of IT executives.

Lots to think about here – the future belongs to those who are fast!

———–

“The new business model for everyone will increasingly use speed as a metric, and fast-innovation is a core capability”

Certainly the last forty years have seen technology play a huge impact on business.

Name any industry – auto, health care, manufacturing, energy, banking — and it’s clear that we are witnessing a fundamental and distinct shift of the innovation agenda to one which is driven by the speed of Silicon Valley, and by a generation of people in the computing world who think fundamentally differently about the source of innovation in an industry.

As this occurs, we will see massive business model disruption as new, faster, more nimble competitors who understand technology based disruption, cast aside their slower, ingrained counterparts who are stuck with old, ingrained ideas.

The future belongs, in other words, to those who are fast. Tech companies and tech based innovators certainly understand that logic. Their entire DNA is bound up in the ability to move fast.

That’s why financial organizations are finding themselves plunged into a whirlwind of change as our mobile devices become our credit cards. As slow-to-change insurance companies find that driver-performance oriented insurance policies, linked to in-dash GPS monitoring technologies, wreak havoc on old-line insurance assumptions. As the world of health care adjusts to the reality of a less than $1,000 genomic sequence machine — something that would have cost over $1 million just ten years ago, leading us much quicker to a world of personalized medicine. And an oil and gas industry which is witnessing hyper-innovation in terms of extraction techniques, driven by deep data analysis and other capabilities, which are leading to year over year yield increases which were unmanageable years ago.

The new business model for everyone will increasingly use speed as a metric, and fast-innovation is a core capability.

That’s why you should join iON Secured Networks and Check Point Security Technologies, as we bring you the unique insight of Jim Carroll, who has emerged as one of the world’s leading international futurists, trends and innovation experts, with a client list that ranges from Northrop Grumman to Rockwell Collins; the SouthWest Gas Association to RGA Reinsurance; the Walt Disney Organization to NASA. Jim has had the opportunity to study what world-class innovators have been doing to keep up with a world in which the future belongs to the fast. He will share with us the new role of leading edge technologies involving cloud networks, agile computing, just-in-time development and other key strategies that will help organizations to deploy the right technologies at the right time for the right purpose — a strategy that will be increasingly important as all industries come to innovate at the speed of Silicon Valley.

Consumer Goods & Technology Magazine has just released their 2012 Review & Outlook Report – “”80 of the Biggest Names in Consumer Goods Join Together to Make Big Industry Predictions”.

I’m honoured to be one of those 80 contributors.

This year, they were focused on the major trends which would impact the consumer good space in 2012 and years to come. Here’s how I responded:

There’s a tremendous amount going on in the CG space, particularly with mobile, social and location. Packaging is about to become intelligent; the relationship that consumers have with products is becoming more interactive; the retail space is going to change in a huge a way as our cell phones become credit cards.

Put that into perspective, and I believe that the biggest issue that people within the industry need to think about is the speed of change that is occurring. If you think about the context of these trends, what is clearly happening is that CG companies are no longer setting the pace of innovation; it’s being driven at the speed of companies in Silicon valley.

Can they keep up with the blistering rate of innovation that drives high-tech companies? Can they respond fast enough to take advantage of opportunities or at the same time, ward off threats? A key phrase that I’ve been using for years is that “the future belongs to those who are fast.” I think for 2012, this is going to be a defining success factor for every single CG company.”

I think my message is resonating ; a few weeks ago, these folks confirmed me to headline another of their  major conferences in New York City in October 2012.

CGT previously booked me to headline their major conference last year

Press release: “Consumer Goods Technology Announces Jim Carroll as Keynote Speaker for 2011 Business & Technology Leadership Conference”  

The future belongs to those who are fast!

Mashable just ran a post, “9 Bold Predictions for the Digital World of 2020“.

I’m quoted in point 5 – Virtual Hospitals”.

9 Bold Predictions for the Digital World of 2020

Here’s what I said: “By 2020, if not before, most industries – health care, agriculture, financial – will have found that they have been transformed by the velocity of Moore’s law. Mobility, wireless, pervasive connectivity – everywhere we look, we see that the big trend for the next eight years is that technology will drive the pace of innovation in every single industry.

Credit cards will be replaced by smartphone transactions systems; auto insurance will be forever changed through GPS-based monitoring devices that reward good driving performance; hospitals will become virtual through the extension of bio-connectivity, involving remote medical monitoring and management.

The big trend is that as tech comes to change industries, change in those industries will occur faster than ever before. The winners will have been those who understand this reality, and adjust their innovation engine to keep up with this new speed of change.”

There are a few ways to put this into more detail, through various posts and videos on my site where I talk about this trend:

  • Major 10 year trend: The Future of Every Industry to be Controlled by Silicon Valley Innovation  
  • A report on my keynote for the 2011 T. Rowe Price Investment Symposium  
  • Video – When Silicon Valley Takes Over Your Innovation Agenda  
  • Silicon Valley Innovation Velocity Set to Dominate Every Industry 
  • Video: Healthcare 2020: Moore’s Law, Genomics and Velocity 

I was recently the keynote speaker at two major corporate events, both of which really have to seem a key theme at the heart of the “big issues” that organizations are faced with — and that is, we are in a period of time in which the very concept of ‘cash’ is being fundamentally changed, due to the impact of mobile technology.

The first event was for Visa’s 2012 Prepaid Forum in Phoenix — at which, in my keynote, I made the observation that “if you think about it, we’ve only redefined cash once in our history — when credit cards were introduced. We’re about to do it a second time as smartphones become the new credit card!”

The second event was in Las Vegas, at GlobalExchange 2012, an event held by Pollard Banknote, one of the largest printers of lottery tickets, with attendance by a large number of senior executives from throughout the global lottery industry. I made the same observation, but in this case challenging the audience to think about how the world of retail, and hence the world of lottery ticket sales, would come to be challenged through this transformation of cash.

Both event featured similar session descriptions in that the issues that both are confronting through strategic thinking are very much the same.

In the case of the VISA event (click to view)….

…and for Pollard Banknote (click to view)

This is a huge trend that is unfolding at lightening speed as a wide variety of Internet companies (Google, Facebook, PayPal and more) all position themselves in terms of the “virtual wallet”, at the same that smartphone makers (Apple, etc) , banks and credit card companies all explore the space.

Yet it is a pretty massive undertaking : as noted in the Wall Street Journal, 
November 2011, “Yankee Group analyst Nick Holland estimates it will cost $15 billion to deploy the technology that will make mobile payments ubiquitous.

As we get the second biggest disruption with cash to occur in our entire history, we can be certain there will be a huge number of business model disruptions, new competitors, existing market turmoil, new customer challenges and opportunities — and just a tremendous amount of change.

One of my observations in both keynotes is that every organization needs to get involved and get their feet wet — fast. There is so much going on so quickly that in this case — the future will truly belong to those who are fast. That means trying out a whole bunch of new ideas and innovating at top speed.

But does that mean that we are going to see someone win in this space in 2012? I doubt it — the scope of the undertaking and the infrastructure is involved is simply too big. That doesn’t mean anyone can avoid it though – because those who are making bold plays now will become big players tomorrow. Noted Thomas Kunz, Senior Vice President,  PNC Financial, when it comes to mobile payments2012 will be about a beta and expanding that beta test. It will take some time for this to become mainstream.

As a result, my key innovation mantra — THINK BIG, START SMALL, SCALE FAST — fit perfectly into the themes and stories I weaved on stage in Phoenix and Las Vegas!


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