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So I golf. Not well, but I have goals. Which makes the fact that the PGA of America has invited me in to keynote their organization twice all the much more remarkable.

This shot is from my keynote for the PGA Merchandise Show — I was invited in for a keynote on how technology could be used to help to grow the game. You can watch the entire keynote online. I also led a panel with senior executives from tech companies in the golf industry, including one of the fastest growing and most infleuential in the sport, TopGolf.

I slice often. But not always. And it won’t be forever. So it is with innovation – you can try and fail. Not always. And it won’t be forever if you keep at it!

When I’m on stage, I often talk about the ‘organizational sclerosis‘ that sets in, that prevents organizations from seizing the opportunities of the future.

To this day, I remain stunned by the slow speed of many organizations. Too often, this comes about because too much time is spent on planning what to do, rather than actually doing it!

As I note often on stage: ‘The high velocity economy economy and massive disruption demands that we act fast — which demands that we often do things in the absence of complete information.”

It’s that simple.

Here’s a simple list of companies that were once great successes. Then they weren’t: Blockbuster. Borders. Lehman Bros. Kodak. Circuit City. RadioShack. Pan-Am. Enron. E.F. Hutton.RCA. Tower Records. Polaroid. Woolworths. Compaq. Arthur Anderson. 

The list could go on…. companies that were leaders in their time, and then failed, due to a lack of innovation; a failure to adapt; ethical problems; or other factors that could have been avoided.

In the next 10 years, we will see a number of established companies added to the list. Right now, some of them could be making decisions to avoid that fate.

They aren’t.

Here’s some interesting food for thought from a great article on the trend in which every company is becoming a computer company:

“The S&P 500 lists the 500 most valuable companies in the United States. Dick Foster, a McKinsey consultant, studied their average lifespan. It is a sobering tale that reminds just how fast-paced business innovation has become. In 1937, the average tenure of companies on the list was 75 years. By 1960, it was 61 years. In 1980, 37 years. In 2000, 26 years. Today, an average of 15 years.”

If you are a senior executive, you need a serious gut-check. Here you go:

Your chance for longevity and survival is shrinking.

Disruption, business model change, technological transformation is real, and so you have a simple choice: innovate, or die.

My message on the speed of change in retail is drawing attention, further and further afield.

Case in point – yesterday, I was a keynote speaker for a global leadership meeting of Pladis held in London, UK. This is the newly merged entity of three iconic global brands — Godiva Chocolate, McVitie’s biscuits from the UK, and Ulker from Turkey.  I was asked to provide my insight to 300 executives from around the world in a morning keynote, and then followed this up in an intimate discussion with members of the board and the senior management team.

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this:

  • e-commerce could be 25% of the retail – grocery and convenience — experience by 2021
  • “shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward
  • mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption
  • the continued migration to the same-day shipping model from titans such as Google, Amazon, John Lewis
  • Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour
  • the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location)
  • faster ‘store fashion’ with rapid evolution of in-store promotion, layout and interaction
  • the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products
  • collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain
  • the evolution of the automobile to an online shopping and credit card platform (yes, this is real….)

Here’s the thing – we are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.

That’s my role. This is all happening in the context of massive and fast disruption as new competitors enter the food, CPG and retail space. Consider this chart of players in 2016 from Rosenheim Advisors, and look at the players in each category.

 

The rate of change is going from fast to furious, and innovation is critical!

My keynote title for London yesterday? “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change!” Learn more in the retail and consumer products trends section of my Web site.

 

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While leaving Heathrow airport yesterday after a keynote, I was contacted by The Street for my thoughts on an initiative by Uber to build a flying car.

Crazy science fiction? Maybe not. After all, simply scale up today’s drones, add a human to them, and you’ve got a flying car!

You’ll find my comments below. A key point – tech companies in every industry innovate faster than legacy companies. That’s a big challenge, and the biggest issue for every industry as disruption continues.

Uber Fighting to Stay Ahead in Flying Car Initiative
Uber shows how tech companies are continuing to innovate sectors at a faster rate than traditional industries, futurist Jim Carroll told TheStreet.

Uber has hired 30-year NASA veteran engineer Mark Moore to help its Elevate division design flying cars that will take off and land vertically so it can easily transport commuters in crowded urban areas, Bloomberg reported on Monday. His official title will be director of engineering for aviation.

The company first outlined its vision for the futuristic service in a 97-page white paper in October and claimed it could launch as early as 2026. In its vision of the future, air taxis will transport commuters between aircraft hubs known as “vertiports,” which would be located between 50 miles and 100 miles of each other.

“Just as skyscrapers allowed cities to use limited land more efficiently, urban air transportation will use three-dimensional airspace to alleviate transportation congestion on the ground,” the company wrote.

Moore makes sense for the project, considering he wrote a white paper in 2010 on VTOL (vertical takeoff and landing) cars to be used for daily commuting. His paper impressed Alphabet co-founder Larry Page so much that he helped launch flying car startups Zee.Aero and Kitty Hawk to bring Moore’s vision to life, Bloomberg Businessweek reported.

When most people hear about flying vehicles, they think of the futuristic show “The Jetsons” that ran from 1962 to 1963 as a picture of what the world would look like in 2062. Of course, it included flying cars.

Noted futurist Jim Carroll told TheStreet that a lot of the inventions featured in that show are “becoming real sooner.” Both the Apple smartwatch and video and picture sharing app Snapchat could be compared to similar items featured in the TV program. “Trends are accelerating and the future is coming at us faster,” Carroll explained.

This acceleration is partly due to the rise of tech companies in traditional sectors, he said. Electric car company Tesla is innovating cars at a faster rate than a traditional car company like Mercedes-Benz. Apple Pay and PayPal are innovating the payment space at a quicker pace than Visa (V) . “The tech companies are now the ones dictating,” Carroll explained.

Another example of how quickly new technology is being developed are drones, or unmanned flying aircrafts, which have already gone mainstream, he pointed out. “Scale up and stick a human in there,” he said jokingly.

 

One year ago today, I was the opening keynote speaker for the annual PGA Merchandise Show, one of the largest trade events in the world for the world’s largest working sport. I was on stage directly after Lee Trevino and David Ledbetter spoke; and was followed later by Bubba Watson.

As a hack golfer, it was a huge thrill – and it was the second time the PGA of America has brought me in to help them shape their thoughts on growing the game through innovation.

My talk focused on opportunities to link innovation to the fast trends impacting the world of golf, particularly through technology. Today, we are seeing growth return to the industry because of initiatives like TopGolf, new game tracking and training technologies, on-demand reservation systems, social networks and Instagram golf stars driven interest, and much, much more.

Here’s the really fun part: many of the offsite corporate leadership events that I do are held at really nice golf resorts – and there is usually a bit of golf involved, both for myself, as well as for the client! One recent client had me build a keynote around the trends that are accelerating golf and the need for agility and speed in the business sector.

The topic description I wrote follows. This might be a great theme for your own leadership event – contact me for details!

Driving the Future – Linking the Acceleration of Golf to The Speed of Business

The PGA of America, one of the largest working professional sports organizations in the world, has engaged Futurist Jim Carroll twice to help them align and adjust their focus to a fast paced future. A world that involves the 3D printing of customized golf clubs perfectly matched to a players stance. Course tee time yield management systems that now rival in sophistication those of leading hotels and airlines. An industry in which GPS golf analysis technology such as GameGolf, fast-moving golf entertainment complexes such as TopGolf, and smart clothing technologies are leading the game to new opportunities for growth. One in social media posts involving Instagram stars and Youtube clips are leading to accelerated interest in the game. Forget the idea of golf being a slow moving, traditional game — it is being disrupted to its core and is being positioned for growth through a relentless drive for innovation and high velocity trends.

In this fascinating presentation, Jim Carroll takes you on a fast paced cart-ride of a voyage into the new realities of business, by carefully linking the accelerated trends impacting the traditionally slow game of golf to the new world of business. One that is driven by the acceleration of business cycles, chipped away by the constant arrival of new technologies and competitors, and carefully stroked to success through perfectly aimed strategies. Don’t miss this opportunity to hear this fascinating presentation, carefully customized for those attending your corporate leadership meeting.

I have been providing my insight, and have been speaking to organizations about the future, for more than 25 years.

Over the years, I have come to realize that while the majority of my audience appreciates a whirlwind ride into the future, there are others who just wish the future would go away.

I used to worry and obsess over this challenge, often leaving a stage wondering why I wasn’t able to get through to everyone. Then years ago, I realized that no matter what I do, there will always be a core group who prefer the status quo. They fall prey to the sentiment of Ogden Nash: “progress is great, but its gone on way too long.”

This issue and challenge has become more pronounced and visible in the last year. And a recent event demonstrates to me that leaders today must work harder to deal with, manage and confront the internal conflict that exists over how to deal with the fast future.

Since I’m on a Jetsons’ theme this year with many of keynotes (Keynote: The Jetsons Have Arrived 50 Years Early: What are YOU Going to Do About it?) , I thought that the image below beset captures the nature of challenge!

Leaders today must steer their organization into a fast paced future — through the shoals of disruption, the emergence of new competitors, technology, automation and other challenges — while understanding that there is a core group that will do little to embrace that change. It’s the Flintstones and the Jetsons, in one workplace!

I’m having quite a bit of fun watching the movie in which the Jetsons meet the Flintstones. Consider what is happening with the acceleration of the automotive industry: self-driving cars, intelligent highways, prognostic self-diagnosing vehicles. The industry will be barely recognizable in 10 years! Cars tomorrow will be barely recognizable compared to what we drive today.

And yet, there remain folks who just refuse to participate in the inevitability of the future, and that can be a significant leadership, strategic challenge.

The issue became crystal clear to me with a recent keynote. Anyone familiar with my keynotes knows that I do a variety of text message polls while on stage, whether in front of a few thousand in Vegas or with a small executive group of 15 or 20. It’s a fun, interactive way to get insight from those I am working with.

I started out with my opening poll, after I spoke briefly about the fast trends that envelop our world. The response is typical : most people today feel that the world is moving way too fast for them! Fair enough — the pace of change is overwhelming.

My next question, before I dove into the issues of business model disruption and innovation? A question asking them if they thought their industry would see much change.

Not at all, indicated 40%! In 10 years, things would be the same as they would today. To be honest, this left me kind of stunned. It’s not the typical response.

 

In my wrap up, I asked the audience what barriers might exist in the way of dealing with change? And the answers here were untypical of the many hundreds of such polls I’ve done, with a majority indicating a belief that it isn’t necessary to do anything!

What are we left with? An organization that feels overwhelmed by change; in which almost half this change won’t impact them, and that they didn’t really need to do anhyting to deal with it.

In other words, the future can be safely ignored.

I started using the Jetsons-Meets-the-Flintstones cartoon as a joke; a bit of ill-conceived humour on some recent political events. But it’s not a joke, and this is a real and substantive leadership issue.

As a CEO or senior executive, how are you going to align a fast paced future — one full of challenge and opportunity — to an organization where a significant number of people don’t think that the future will impact them?

Over the last 25 years, many CEO’s of Fortune 1000’s and other companies have brought me in for sessions to encourage their teams to align to the future. Simply take a look at my client list!

Over this period of time, I’ve become quite adept at spotting the challenges that a client might face. There’s a laundry list of issues I can spot. Ask yourself if you have these ones:

  • actions are based on lifelong lessons that no longer apply
  • variation in routine is abhorred
  • the strategies they have in place are often outdated by faster trends
  • they are structured by command and control structures that don’t allow for agility
  • outdated HR practices reward mediocrity
  • individualism is punished
  • risk is something to be feared, not embraced
  • collaboration is often absent
  • corporate culture breeds change-resistance anti-bodies
  • they prefer to discount the big thinkers who are discounting their industry

It’s an interesting time to be in business. Disruption, fast paced business model change, technology!

The future belongs to those who are fast, and yet many are structured for slow.

 

I was interviewed the other day by the National Association of Colleges and Employers; this group is heavily involved in supporting career opportunities for college graduates. The focus of the interview was on generational diferences, and what happens in the workforce in the future.

Read the PDF! “Don’t mess with my powder, dude.” Such was the rather flippant response by an engineering graduate to a job offer from a leading architectural/engineering company. The CEO of the organization was explaining this story to me while we discussed the global trends that I should address during my upcoming presentation to staff of the organization. “What’s with these kids?” he asked.

Certainly there has been a lot of focus on how different the Millennial generation when it comes to the future of careers; I’ve been speaking about this issue for more than 20 years!

The article is below…… but read my article, ‘Don’t Mess with my Powder, Dude” for more insight on the work/life thoughts of the next generation. 

Also have a look at this video from an education conference, in which I speak about how video is the knowledge ingestion tool for the next generation.

Video: The Acceleration of Knowledge


Technology the Catalyst for Generational Differences
Spotlight for Recruiting Professionals
January 11, 2017

When we talk about generational differences, we no longer can just identify differences between generations, but we can identify differences within generations as well, according to Jim Carroll.

Carroll, a futurist and trends expert, says technology is the catalyst for the rapidity with which generations now evolve.

“It’s not politics or sociology, because they don’t move fast enough,” Carroll says. “The speed with which technology has come into their lives has made the differences within Generation Z that are amplified when compared to the Millennials.”

For example, Carroll says that there are definitely differences between a 30-year-old Millennial and a 25-year-old Millennial.

“There was a lot of technology coming at them as they grew up, but it wasn’t a huge amount,” he says. “But if you take an 18-year-old and a 23-year-old today—both members of Generation Z—it’s almost like they grew up in entirely different periods of time because they would have been exposed to different sets of technology.”

This carries over into the workplace. Carroll says Generation Z shares common traits with Millennials.

“They have very short attention spans,” he says. “They need multiple different things to do. These are all traits that were common with Millennials, but they are much more pronounced with the generation entering the work force.”

He says that a realization many organizations have not come to grips with yet is that this is the video generation.

“These young employees consume video like it’s oxygen,” Carroll says. “When it comes to training or any type of education or professional development, the use of video is paramount. These employees have never known a world without YouTube, so if you’re doing anything to engage them, it has to be video based. They are not going to sit and read policy and procedure manuals. Nor are they going to spend their time dealing with complex reports.”

They also have little time for what they consider unnecessary or unwieldy tasks or formats.

“They don’t subscribe to the idea of performance reviews or long, laborious processes in stages to move up the ladder,” Carroll says. “They don’t have a lot of patience for complexity and rules and structure. They get frustrated with antiquated practices. It has been a command and control workplace. Instead, they want to get in and get their work done without a lot of talking about it.”

Carroll explains that, with members of Generation Z, organizations also have a powerful source of collaborative powers that they need to harness.

“By growing up with mobile devices and social networks, the skills they bring into the workplace for collaborative capabilities is profound compared to what we saw with Millennials just 10 years prior,” he says. “Employers have to support that and take advantage of these collaborative capabilities.”

While technology allows employees of all generations to work remotely, Carroll believes Generation Z still will value connecting in person.

“The common prediction is that the new generation of employees is going to unplug, work remotely, and not congregate in offices,” Carroll notes. “I might be proven dead wrong on this, but I think that’s going to flip around so we’ll see a trend back to the workplace and increased human interaction.

“The employees entering the work force have untapped tools and skills for the workplace. We have to give them more credit than we do. They have surprised us in the past and I’m certain that they will continue to surprise us in the future.”

Kevin Kelly, the founding editor of Wired, coined a very popular phrase : “The future happens very slowly and then all at once.”

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2017 is going to be defined by a debate that involves the acceleration of trends which take us further into the world of the Jetson’s, at the same time that some people seem to want the world to go back in time.

I’ve seen the concept used quite a bit as of late as people come to comprehend that things are changing faster than they thought they would. In my parlance, I’ve been phrasing this idea as such: “the future is happening faster than we think.’

Yet as we head into 2017, I’m seeing the typical breathless end-of-year observations as people pull together their lists of things that will happen soon. One would think that one day in 2017, we are going to suddenly wake up into a world that we will barely recognize. Yes, the future happens slowly, and then all at once, but ‘at once’ usually means a span of time of several years, not a matter of months.

What will happen? One things seems certain!

impulsiveunpredictability

Many of these predictions are bang-on: but it’s their timing is off!. With that thought in mind, I thought it would be useful to mention some of these trends of things that won’t happen in 2017:

  • the streets won’t be flooded with self-driving cars in 2017. We’ll certainly see continued momentum in this space, with Tesla leading the pack and with every car manufacturer ramping up their efforts, R&D and deployment. There is a very real acceleration of the technology and capabilities in this space. Yet I think that it is going to take several years for the technology, business models and infrastructure to reach the tipping point. Missing in a lot of these conversations are the equally important developments and trends occurring with smart highway technology.
  • jobs won’t suddenly return to the US in 2017. It’s a nice concept and certainly will be the theme for what I expect to be a destructive political thriller for the year, but bottom line: the jobs aren’t coming back. Manufacturing is all about robotics, productivity gains through technology, new skills and business models, and more. It would be nice for some folks to take time back to the 50’s, but its not going to happen.  
  • Silicon Valley won’t be suddenly afflicted with empathy in 2017. This is a recent meme that has emerged in the wake of the US election. I doubt it will happen. Silicon Valley has always been about accelerating change, making money, and having lots of fun in doing so. I don’t really see that changing any time soon.
  • there won’t be virtual reality everywhere in 2017. 2016 certainly was a year that saw the maturity of the hardware and software around VR, and this will, going forward, be one of the most significant trends to impact industries, companies and skills. Just last night, I was reading a fascinating article about the opportunity to do a virtual flyeover related to the inspection of an electrical transmission system. This is real stuff, and a big opportunity. I do think that 2017 will see the technology become mainstream and recognized for what it is – it will be a year like that in which business and industry discovered the real potential of GPS. After this period of discovery, watch out! We can expect rapid acceleration with this trend.
  • AI and robots aren’t going to make a lot of jobs disappear in 2017. People are freaking out about this one everywhere! This idea is perhaps one of the defining trends observations of 2016: that sweeping technological change – parituclarly AI and robotics — is going to render countless jobs, professions and skills obsolete. It’s certainly going to become real, and this is a pretty significant and profound trend. But like these other trends, it  isn’t something that is going to happen with split-second instantaneity. Also, missing in this conversation is the reality at the same time that existing jobs and careers disappear, we are seeing the emergence of all kinds of new jobs and careers.

End of year lists are useful, as they help to spur creative thinking in people, and help them to align their actions to obvious future trends. The challenge is that sometimes, exuberance for the trend gets in the way of the practicality of the timing.

Having said that, I expect 2017 to be a banner year in terms of the speed of change of several major trends. I think we will see very fast acceleration with a variety of significant technologies and ideas – in my case, I’m carefully watching the cost collapse with 3D printing, computational analytics, energy sharing and storage, genomic interpretation and data sets, advanced material development, design methodologies and the impact of crowd-thinking, machine learning, the acceleration of science and chemistry, and the rapid emergence of smart highway infrastructure.