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Some of the most fascinating organizations in the world have brought me in to encourage their people to think about the future, and how to nurture a culture of creativity and innovation. Organizations like NASA (twice!), Johnson and Johnson, Whirlpool/Maytag, the Walt Disney Corporation and literally hundreds more!

 

One of my key motivational points for my clients has always been this idea.

Many people see a trend and see a threat. Smart people see the same trend and see opportunity

Think about that, and then ask yourself as to how do you keep yourself in an innovative frame of mind.

A good part of it has to do with the company you keep! To that end, I’d suggest that you surround yourself with:

  • optimists. You need to hang out with people who see all kinds of opportunity – not gloomsters who are convinced there is no future out there!
  • people who do. Action oriented people. Folks who accomplish things. Those that do.
  • people with open minds. Innovators aren’t prepared to accept the status quo – they are willing to explore and understand different viewpoints, and use that as a kickoff for creativity.
  • people who have experienced failure. Innovation comes from risk; risk comes from trying things. Try lots of things, and many will fail. That’s good. That builds up experience, which gives you better insight into a fast paced world.
  • oddballs and rebels. Some of the most brilliant thinking and best ideas can come from those who view the world through a different lens. They may seem odd at times, but they can be brilliantly creative.
  • good listeners and debaters. They’re willing to challenge ideas, analyze issues, and think through the possibilities.
  • people who think differently than you do. If you really want to be innovative, go to two conferences a year that have nothing to do with what you do. You’ll be amazed at what you learn, and how it will re-stir your creative juices.

In every single keynote, I focus on future trends and opportunities, and link that to the process and mindset of innovation. I’m an optimist, continually try new things, listen to other people, watch, observe, and listen.

Most important, I refuse to give in to the pervasive negative thinking that so many people seem to envelope themselves within. Maybe that’s why I see so many opportunities in today’s economy.

Think growth!

A time when technology arrives to market obsolete
Futurist Jim Carroll describes trucking trends likely to shape disruptive years to come
Mar 17, 2017 Aaron Marsh | Fleet Owner

It’s a pretty wild concept: that technology today — including that in trucking — is being eclipsed and outdated almost as soon as it can be brought to market. But if you want to know what’s around the next corner for trucking, that’s where you need to start, says futurist Jim Carroll.

According to this future trends analyst and foreseer of sorts, if you want to get out in front of the next big change in trucking, keep in mind that when it comes to the future, you may have no idea what you should really be thinking about.

To set the stage and “bring you into my world — and that is a world of extremely fast-paced change,” Carroll referenced research on the future of careers in the U.S. that suggests about 65% of children now in preschool will have a job in a career that does not yet exist.

“Think about that: if you have a daughter, son, granddaughter, niece, nephew or whatever who’s in kindergarten or grade one, roughly seven out of 10 of them are going to work in a job or career that does not even yet exist,” Carroll told listeners. He spoke at the recent Omnitracs Outlook user conference in Phoenix.

How does something like that happen? It already did recently: he gave the example of smartphones and GPS services, which have sprung up over about the same time period. It’s resulted in geographically and directions-oriented apps and location intelligence professionals. Oh, wait a minute — “location intelligence professionals”?

“Think about that phrase, and think about what’s happening in the world of trucking and logistics,” Carroll noted. “Think about how integral all of those mapping applications have become in the world of your business.”

“That’s a career that didn’t exist 10 or 15 years ago,” he continued. “Now, cast your mind into the world of trucking 10 years from now and think about the careers and jobs that might exist.”

Here’s another guiding example. If you take “any type of degree today based on science” at a college or university, Carroll contended, “things are evolving so quickly that it’s estimated that half of what we learn in the very first year of a degree program will be obsolete or revised by the time we graduate three years later.”

Those who are fast

The point is, technology changes are coming from seemingly everywhere, and change — including in trucks and their growing embedded technology like Internet connectivity or advanced safety products — is accelerating.

And that is so much the case, noted Carroll, that many kinds of technology are out-of-date almost as soon as they hit the market and you can buy them. Think about smartphones, which often see multiple models of a given phone issued in a single year.

“We live in a time of absolute, instant obsolescence.”
—Futurist Jim Carroll

That drive for the latest model has now even filtered into social standing. “The way your friends judge you today is very much based on the technology you carry around,” Carroll observed. “So in other words, if you go to a party and take out a flip phone, people will be kind of looking at you like, ‘What a loser — he’s got something from the olden days.'”

Carroll gave another example of digital cameras — actually something of a moot point, he suggested, since “this is back in the old days five years ago when people actually bought cameras and weren’t all just using their phones” — where products have about 3-6 months after they’re brought to market before they’re obsolete.

“We live in a time of absolute, instant obsolescence,” he argued, attributing that phrase to global media magnate Rupert Murdoch. Some years ago, Murdoch had pointed out that there is such change happening and at such speed, “that increasingly, the future belongs to those who are fast,” Carroll said.

Trucking: unrecognizable

Polling the audience, he asked listeners what they thought the trucking industry — its methods, its equipment, its technology — would look like in a decade. Most everyone, 86% of those who texted in, voted that they think the industry will be “barely recognizeable, or fully and completely disrupted.”

That’s a clear expectation of considerable change in trucking. “So let’s try another question: if we are in the midst of so much change,” Carroll said, “are we prepared for it?”

And on that note, he added that being prepared for the potentially disruptive/ disrupted future of trucking is to realize that change has been happening faster, particularly in these latter years, than people expected.

To illustrate how, Carroll referenced a time he’d spoken before a roomful of astronauts and astrophysicists at NASA about the future of space. Carroll’s choice of what to present on? The Jetsons. That animated TV show came out in 1962 and was meant to depict life 100 years in the future in 2062.

Except, if you watch some of those old episodes, “George [Jetson] is using Skype. He’s getting his news off the Internet,” contended Carroll. “Elroy has a drone. You can watch one episode where he’s sitting in the living room and using a controller just like we have with our drones.

Along with the Jetsons, here’s another example of the sci-fi, fictional future arriving sooner than expected: a group of scientists has prototyped this device, Carroll noted as he held it up to his head, which essentially works like the Star Trek medical tricorder set in the 23rd century.

“You can watch another episode where they’ve got an Apple Watch,” he continued. “George communicates with his boss via Facetime. Obviously, they’ve got self-driving cars, autonomous vehicles, all over the place, albeit they fly.”

“My point is this: we believed that this future would arrive in 2062, and all of a sudden, it is here much sooner than we thought,” he told the audience. “Could that be the case with our future overall?”

In terms of envisioning the future, perhaps think a little offbeat but observe the trends converging. Here’s an example. “Think about trends, and think about what has happened with drone technology,” noted Carroll. “I think a trend which is going to lead us to the world of self-driving, flying cars is we’re going to learn how to scale up our drones and sit a human in them.”

Warehouses on wheels

Carroll advised trucking professionals to think big change when they’re picturing what the industry will look like in the years to come. “Think about what’s happening here,” he said. “There are people with big, bold ideas. Think about what’s happening in the transportation space.”

What kinds of things could happen? Maybe a new type of truck or vehicle will be developed. Autonomous technology could be accelerated and advanced. New distribution models could emerge. Or maybe something else could — something entirely different that turns the trucking you know now into the trucking you knew way back when.

“We’re going to talk to our truck just as we talk to our iPhone. We’re going to have augmented reality screens in the visor. We’ll probably have robotic handlers built into the truck for loading and unloading. We’ll have payment technology built into the vehicle — not only has our cell phone become a credit card, but so has our truck.

“We’ll simply do a biometric thumbprint to complete a transaction,” Carroll painted his future trucking portrait. The only thing, though, is that those technologies, and testing of them, is happening now.

There’s also this: “Part of the changes you see happening [in trucking] is we are witnessing very significant changes in what retailers and manufacturers are doing with their supply chains,” he added. Trucks can now become something more like mobile distribution hubs, for example.

Because of the rise of online shopping and fulfillment, stores will become more like showrooms, and “we’re witnessing the end of inventory,” Carroll contended. Consumers will browse these showrooms and purchase a product, he suggested, and then a streamlined distribution system will deliver that item to the purchaser’s home — hint: trucking would have to be involved here — perhaps even within an hour.

“You are becoming warehouses on wheels, and everybody has this in their sights in terms of big, transformative thinking in your industry,” he argued. “And what is really also happening is that every single industry out there is speeding up.”

Many organizations engage me for an offsite CEO or executive session that is focused on how to move the organization forward in a period fast paced change. So it was this client in the hi-tech sector — where I delivered a keynote around the idea of ‘agility’ as a key response to an extremely fast moving industry.

It’s not just in the world of hi-tech that is subjected to extremely fast change – everyone is!

Today, I was scheduled to be in NYC for a leadership meeting for a company in the medical device/supplies industry. The event was cancelled/ postponed due to weather….

My keynote was built on the theme of “collaboration, ac celebration and transformation.”

In other words, to get ahead in the high-velocity business world, organizations need to do 3 things, and do them well:

  • collaborate. Things are happening so fast, we need to focus on how to best shares ideas, insight into customer and external change, and other issues. A connected team is a better team
  • acceleration: we need to move faster, in terms of keeping up with rapidly changing customers, the rapid evolution/change in the products that we sell, the impact of Amazon and other new competitors
  • transformation: our business model is and will continue to be subject to big change — so we need to think how we will evolve it, change it, transform it

We live in a time in which leaders and people need inspiration on how to live and work in a world in which the future belongs to those who are fast.

That’s my job, and that’s what I do!

A few weeks ago, I was on stage in London, UK, for a global leadership meeting of Pladis — a new entity which includes 3 organizations, including Godiva Chocolates. The picture was from that presentation, and presents the futuristic push-button kitchen of the future from The Jetson’s.

Part of my talk focused on the impact of the Internet of Things — #iot — on food products, packaging and the supply chain.

There is no doubt that we will see the emerge of highly connected, intelligent kitchen appliances. I led a senior leadership meeting at Whirlpool/Maytag a month ago on this trend. I wrote a blog post about the rules of design for products and devices in the era of the Internet of Things.

Combine that trend with the emergence of intelligent, active connected packaging, which will have pretty profound impacts on both consumer interaction as well as supply issues. I’ve done numerous talks around these trends, including an event in Prague for Mondi, a leading global packaging company and others.

Both of these trends bring more technology to the kitchen, consumer products and supply chain. Add technology to any industry, and you get faster change. The era of acceleration, as it were!

Push button kitchens? Not quite like the Jetsons’, but you can expect a lot of smart appliances integrating with smart products!

For more, check the topic, Internet Of Things: Disruption and Opportunity in the Era of Pervasive Connectivity.

My message on the speed of change in retail is drawing attention, further and further afield.

Case in point – yesterday, I was a keynote speaker for a global leadership meeting of Pladis held in London, UK. This is the newly merged entity of three iconic global brands — Godiva Chocolate, McVitie’s biscuits from the UK, and Ulker from Turkey.  I was asked to provide my insight to 300 executives from around the world in a morning keynote, and then followed this up in an intimate discussion with members of the board and the senior management team.

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this:

  • e-commerce could be 25% of the retail – grocery and convenience — experience by 2021
  • “shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward
  • mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption
  • the continued migration to the same-day shipping model from titans such as Google, Amazon, John Lewis
  • Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour
  • the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location)
  • faster ‘store fashion’ with rapid evolution of in-store promotion, layout and interaction
  • the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products
  • collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain
  • the evolution of the automobile to an online shopping and credit card platform (yes, this is real….)

Here’s the thing – we are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.

That’s my role. This is all happening in the context of massive and fast disruption as new competitors enter the food, CPG and retail space. Consider this chart of players in 2016 from Rosenheim Advisors, and look at the players in each category.

 

The rate of change is going from fast to furious, and innovation is critical!

My keynote title for London yesterday? “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change!” Learn more in the retail and consumer products trends section of my Web site.

 

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While leaving Heathrow airport yesterday after a keynote, I was contacted by The Street for my thoughts on an initiative by Uber to build a flying car.

Crazy science fiction? Maybe not. After all, simply scale up today’s drones, add a human to them, and you’ve got a flying car!

You’ll find my comments below. A key point – tech companies in every industry innovate faster than legacy companies. That’s a big challenge, and the biggest issue for every industry as disruption continues.

Uber Fighting to Stay Ahead in Flying Car Initiative
Uber shows how tech companies are continuing to innovate sectors at a faster rate than traditional industries, futurist Jim Carroll told TheStreet.

Uber has hired 30-year NASA veteran engineer Mark Moore to help its Elevate division design flying cars that will take off and land vertically so it can easily transport commuters in crowded urban areas, Bloomberg reported on Monday. His official title will be director of engineering for aviation.

The company first outlined its vision for the futuristic service in a 97-page white paper in October and claimed it could launch as early as 2026. In its vision of the future, air taxis will transport commuters between aircraft hubs known as “vertiports,” which would be located between 50 miles and 100 miles of each other.

“Just as skyscrapers allowed cities to use limited land more efficiently, urban air transportation will use three-dimensional airspace to alleviate transportation congestion on the ground,” the company wrote.

Moore makes sense for the project, considering he wrote a white paper in 2010 on VTOL (vertical takeoff and landing) cars to be used for daily commuting. His paper impressed Alphabet co-founder Larry Page so much that he helped launch flying car startups Zee.Aero and Kitty Hawk to bring Moore’s vision to life, Bloomberg Businessweek reported.

When most people hear about flying vehicles, they think of the futuristic show “The Jetsons” that ran from 1962 to 1963 as a picture of what the world would look like in 2062. Of course, it included flying cars.

Noted futurist Jim Carroll told TheStreet that a lot of the inventions featured in that show are “becoming real sooner.” Both the Apple smartwatch and video and picture sharing app Snapchat could be compared to similar items featured in the TV program. “Trends are accelerating and the future is coming at us faster,” Carroll explained.

This acceleration is partly due to the rise of tech companies in traditional sectors, he said. Electric car company Tesla is innovating cars at a faster rate than a traditional car company like Mercedes-Benz. Apple Pay and PayPal are innovating the payment space at a quicker pace than Visa (V) . “The tech companies are now the ones dictating,” Carroll explained.

Another example of how quickly new technology is being developed are drones, or unmanned flying aircrafts, which have already gone mainstream, he pointed out. “Scale up and stick a human in there,” he said jokingly.

 

Over the last 25 years, many CEO’s of Fortune 1000’s and other companies have brought me in for sessions to encourage their teams to align to the future. Simply take a look at my client list!

Over this period of time, I’ve become quite adept at spotting the challenges that a client might face. There’s a laundry list of issues I can spot. Ask yourself if you have these ones:

  • actions are based on lifelong lessons that no longer apply
  • variation in routine is abhorred
  • the strategies they have in place are often outdated by faster trends
  • they are structured by command and control structures that don’t allow for agility
  • outdated HR practices reward mediocrity
  • individualism is punished
  • risk is something to be feared, not embraced
  • collaboration is often absent
  • corporate culture breeds change-resistance anti-bodies
  • they prefer to discount the big thinkers who are discounting their industry

It’s an interesting time to be in business. Disruption, fast paced business model change, technology!

The future belongs to those who are fast, and yet many are structured for slow.

 

Kevin Kelly, the founding editor of Wired, coined a very popular phrase : “The future happens very slowly and then all at once.”

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2017 is going to be defined by a debate that involves the acceleration of trends which take us further into the world of the Jetson’s, at the same time that some people seem to want the world to go back in time.

I’ve seen the concept used quite a bit as of late as people come to comprehend that things are changing faster than they thought they would. In my parlance, I’ve been phrasing this idea as such: “the future is happening faster than we think.’

Yet as we head into 2017, I’m seeing the typical breathless end-of-year observations as people pull together their lists of things that will happen soon. One would think that one day in 2017, we are going to suddenly wake up into a world that we will barely recognize. Yes, the future happens slowly, and then all at once, but ‘at once’ usually means a span of time of several years, not a matter of months.

What will happen? One things seems certain!

impulsiveunpredictability

Many of these predictions are bang-on: but it’s their timing is off!. With that thought in mind, I thought it would be useful to mention some of these trends of things that won’t happen in 2017:

  • the streets won’t be flooded with self-driving cars in 2017. We’ll certainly see continued momentum in this space, with Tesla leading the pack and with every car manufacturer ramping up their efforts, R&D and deployment. There is a very real acceleration of the technology and capabilities in this space. Yet I think that it is going to take several years for the technology, business models and infrastructure to reach the tipping point. Missing in a lot of these conversations are the equally important developments and trends occurring with smart highway technology.
  • jobs won’t suddenly return to the US in 2017. It’s a nice concept and certainly will be the theme for what I expect to be a destructive political thriller for the year, but bottom line: the jobs aren’t coming back. Manufacturing is all about robotics, productivity gains through technology, new skills and business models, and more. It would be nice for some folks to take time back to the 50’s, but its not going to happen.  
  • Silicon Valley won’t be suddenly afflicted with empathy in 2017. This is a recent meme that has emerged in the wake of the US election. I doubt it will happen. Silicon Valley has always been about accelerating change, making money, and having lots of fun in doing so. I don’t really see that changing any time soon.
  • there won’t be virtual reality everywhere in 2017. 2016 certainly was a year that saw the maturity of the hardware and software around VR, and this will, going forward, be one of the most significant trends to impact industries, companies and skills. Just last night, I was reading a fascinating article about the opportunity to do a virtual flyeover related to the inspection of an electrical transmission system. This is real stuff, and a big opportunity. I do think that 2017 will see the technology become mainstream and recognized for what it is – it will be a year like that in which business and industry discovered the real potential of GPS. After this period of discovery, watch out! We can expect rapid acceleration with this trend.
  • AI and robots aren’t going to make a lot of jobs disappear in 2017. People are freaking out about this one everywhere! This idea is perhaps one of the defining trends observations of 2016: that sweeping technological change – parituclarly AI and robotics — is going to render countless jobs, professions and skills obsolete. It’s certainly going to become real, and this is a pretty significant and profound trend. But like these other trends, it  isn’t something that is going to happen with split-second instantaneity. Also, missing in this conversation is the reality at the same time that existing jobs and careers disappear, we are seeing the emergence of all kinds of new jobs and careers.

End of year lists are useful, as they help to spur creative thinking in people, and help them to align their actions to obvious future trends. The challenge is that sometimes, exuberance for the trend gets in the way of the practicality of the timing.

Having said that, I expect 2017 to be a banner year in terms of the speed of change of several major trends. I think we will see very fast acceleration with a variety of significant technologies and ideas – in my case, I’m carefully watching the cost collapse with 3D printing, computational analytics, energy sharing and storage, genomic interpretation and data sets, advanced material development, design methodologies and the impact of crowd-thinking, machine learning, the acceleration of science and chemistry, and the rapid emergence of smart highway infrastructure.

In my keynotes, I often talk about how the rate of change — whether with business models, product life cycles, the rapid emergence of new competitors, business model disruption, skills and knowledge and more!  — is speeding up. With such change, there’s a lot of uncertainty within many industries as to what to do next: a senior executive of one client commented to me from his perspective, “….entities are engaged in survival tactics because they don’t know what to do next ….”

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Here’s a simple reality: Innovation is all about adapting to the future — and if the future is coming at you faster, then you need to innovate faster.

Given that, innovation shouldn’t be about trying to survive the future — it should be about thriving.

At a recent keynote to senior executives, I outlined some truths as to the future:

  • It’s incredibly fast: Product life cycles are collapsing. It’s said that half of what students learn in their freshman year about science and technology is obsolete or revised by their senior year. There are furious rates of new scientific discovery. Time is being compressed.
  • It involves a huge adaptability gap: Earlier generations — boomers — have had participated in countless “change management workshops,” reflecting the reality that many of them have long struggled with change. Gen-Connect — today’s 35 and under — will never think of change management issue. They just change.
  • It has a huge instantaneity: The average consumer scans 12 feet of shelf space per second. Most news becomes old hat within 36 hours of emerging. Rapid prototyping, 3D printing and the maker community mean that a product can go from conception to reality in a matter of weeks – if not days. We live in the era of the rapid idea-cycle.
  • It hits you most when you don’t expect it: Every organization must deal with two realities: the rapid emergence of new technologies, and the sudden adoption of old-hat ideas. If you want to understand what comes next, study Gartner’s concept of “hype-cycles”
  • It’s being defined by renegades and rebels: Increasingly, the future of many an industry is being defined by industry expatriates. When a real innovator can’t innovate within a company, they step outside, form a startup, and spark massive industry change on their own. Before you know, they’ve reinvented you, whether you like it or not
  • It involves partnership: Old business models involved asking, “what can we do to run our business better?” The new business model is this: “What can we do to run our customers, suppliers and partners business better?
  • It involves intensity: 80% of the revenue from the typical video game is earned within 4 to 5 days of release. That’s becoming the norm in many industries — although not in days, but perhaps months. Companies are discovering their new reality involves short, sharp shocks of revenue, followed by a need to constantly re-asses and reinvent. We must learn to run our business at video-game intensity: in fast paced markets, we need fast paced business capabilities!
  • It’s bigger than you think: I used to joke, back in 2003,  about a futuristic GoogleCar, and an era in which Silicon Valley would become the new centre of the automotive universe. With self-driving cars and other efforts, its not a joke anymore. Every industry is witnessing similar levels of disruption and acceleration. Complacency is a dangerous thing, particular when every organization is faced with constant, relentless external innovation from unexpected competitors.
  • It involves innovation intensity: With rapid change, everyone in an organization must innovate. Some years ago, I appeared on a the CNBC Business of Innovation show. It featured a lot of “innovation elitists” who seemed to indicate that only special people can “do” innovation. Wrong : thriving in the future has a leadership that involves everyone in innovation. No idea is too dumb, no opportunity is too small. In an era of fast change, organizations must be relentlessly innovative, and that requires drawing on the skills and creativity of everyone
  • It comes from experiential capital: With a fast future, you must learn and relearn. Corporate equity isn’t just money: it’s the cumulative experience and knowledge of the team. Yeas ago, Verizon took a lot of abuse from analysts for its’ big fiber optic bet, yet here’s what I see: the CEO stating that the cost of installing fiber dropped 30% in 2005, and that there was a further reduction of 15-20% by  2006. By the end of end of 2006, they expected it to cost 1/2 that of 2005. The more they do, the better they get. That’s experiential capital, and that’s an invaluable asset.

The future is going to hit you whether you like it or not; it’s your approach to it, and how you innovate with it, that defines your future success.

And we’re off! A key client just confirmed that for the start of 2017, they need one of my key messages …. right now, in an era of massive uncertainty, they want to kick off the year by shaking off aggressive indecision, and by aligning themselves to fast paced trends. So I wrote them a keynote description that will help them to navigate this complex new world.

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In the face of new challenges, organizations have three choices: they can panic; they can freeze and do nothing; or they can respond with a relentless focus on innovation. In this keynote, Jim outlines the key strategies that align an organization to opportunity in a new era of volatility and uncertainty.

Keynote: Innovating in The Era of Accelerated Uncertainty: How to Adapt to the New World of Volatility

2017 is being marked by the return of higher levels of economic uncertainty, much of it driven by new political realities. Business hates uncertainty — and many react by turning off their innovation engines, waiting to see what happens next in a world in which volatility is the new normal. Yet in the face of new challenges, organizations have three essential choices: they can panic, making rash decisions on structure, markets, investments; they can freeze and do nothing; or they can respond to rapid change through innovation, particularly with respect to strategies, structure, capabilities, markets, products, and activities.

Jim Carroll, one of the world’s leading futurists, trends & innovation experts, shares his insight on the strategies that leading edge organizations are pursuing to stay ahead in a new world of uncertainty. It’s timely and critical insight! Many CEO’s and senior executives understand that in addition to managing existing challenges, now is the time to focus on trends and the future — they must act quickly to establish an innovative mindset before aggressive indecision settles in. Jim provides his unique insight on staying ahead in volatile times, through his signature keynote addresses, discussions at small intimate management/Board meetings, or by speaking and participating in large scale senior management and leadership meetings.

In this keynote, Jim offers his insight into how to innovate in perilous times. History has taught us, over and over again, that those who are aggressive with innovation, and who align themselves to future trends in times of uncertainty, are those who win in the long run. His keynote is loaded with powerful guidance, research and key lessons from the breakthrough performers of the past. Insight from those who have managed to accomplish great things because of a decision to focus on innovation right in the middle of an economic challenge or an era of uncertainty, rather than waiting for future clarity.