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Disruption is real, it’s big, and it’s happening faster than you think. My job as a futurist has me doing an increasing number of CEO level events for Fortune 500 companies around the world, participating in leadership meetings which are focused on the massive transformations and disruption occurring in every single industry. Clients such as NASA, Disney, Godiva, Nikon, Mercedes Benz, Johnson & Johnson, and many more.

There is so much coming together all at once, and it accelerates everything. You might not understand the multiple trends that are coming together, so let me take you there.

Here’s what you need to think about today, as the pace of change picks up:

1. Multiple trends merge. There’s a lot going on! Individually, any trend is disruptive. Combine them together, and it’s transformative. 3D printing, exponentiating bandwidth, hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous vehicles, Bitcoin and blockchain, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry.

2 Every company becomes a software company. From healthcare to insurance, home appliances to automotive, manufacturing to packaging, retail to sports & fitness, energy to agriculture: every industry is seeing massive change as it becomes enabled, challenged and transformed by technology and connectivity. From precision agriculture to self-driving cars, smart clothing to connected microwaves, remote medical monitoring devices to active packaging  — every company in every industry is becoming a computer company, with software and technology at its heart and soul.

3. Moore’s law innovation speed defines every industry. It’s the rule that defines that the processing power of a computer chip constantly increases while the cost collapses at an exponential rate — and that speed of change is coming to drive the speed of innovation in every single industry as we all become tech companies. Companies are having to innovate and transform at a pace never seen before.
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4. Science exponentiates. The volume of medical knowledge is doubling every six years, and the number is going down. The cost for genomic sequencing is following an exponential downward curve. Battery technology innovation is moving forward at a furious pace with new methodologies, ideas and more coming to market. One single new chemical substance allowed Apple to miniaturize the hard drive for the original iPod, which led to the birth of a billion dollar industry. Science is the heart of the future, and the future is happening faster!

5. Edge thinking dominates. Crowdfunding networks allow for a world in which small upstarts don’t need to follow long-established ‘rules’ for changing the future. To move faster, they source ideas and inspiration through crowd-thinking, raise their funds through new forms of financing, and prototype products through 3D printing and other fast-to-market methodologies. Global R&D has moved from massive labs to globally dispersed idea factories.

6. Small beats big. Legacy is death: agility and speed are the new metrics for success. Big organizations are often encumbered by history and are suffering from the disease of  organizational sclerosis. New, aggressive upstarts can move faster, with the result that they can make decisions that provide for big disruption and challenge.

7. Ideas accelerate. With the Internet, we have essentially built a big, global idea machine, and fast innovators know how to mine its riches. In every field, the pace of innovation and discovery is speeding up to an unprecedented level. What use to seem like science fiction just a few years ago is todays’ reality.

8. Revenue reinvents – regularly. With fast ideas comes faster innovation : 60% of Apple’s revenue comes from products that didn’t exist 4 years ago. That’s a blistering pace of innovation. Expect that to become the norm in most industries as the future accelerates, product lifecycles collapse, and disruption disrupts.

9. Attention spans collapse. All of this fast change is difficult to comprehend, and so we have become scattershot! We now scan some 12 feet of shelf space per second – a goldfish has a longer attention span than a human. We need to have constant, relentless innovation in terms of marketing, branding and consumer outreach, not to mention what we need to do to engage our workforce!

10. New interaction dominates. Mobile is everything; we live on our devices. It influences everything we do, all that we decide, and much of how we interact with each other. The next phase will involve smart, connected packaging talking to our devices, and a new era of hyper-connectivity that will make todays’ early attempts at mobile marketing seem like child’s play.

11. Business models realign. The Internet of Things (#IoT) doesn’t just result in cool new products – it redefines entire revenue models. The era of predictive diagnostics allows for a future in which appliance or automotive manufacturers can now design products that will tell you when they are about to break down. This changes the essence of the product from a physical device that is sold to the sale of a service with uptime guarantee revenue models.

12. Distributed technologies redefine. When everything connects, power disperses. Micro-grids will change the utility industry as backyard wind, solar and other renewables result in little, local neighbourhood micro-grids. Cars that talk to each other and to sensors in the highway result in a new concept of transportation. Everywhere you look, distributed connected technologies are redefining concepts and turning industries upside down.

13. Money disappears. Sometimes distributed technology have a bigger impact than you think – as is the case with blockchain, which essentially redefines money. Central banks are out, and distributed ledgers are in. Ethereum goes one step further than Bitcoin, by embedding the historical contract concept of an offer and acceptance into the very essence of money. It’s intelligent money, and we still don’t know how quickly this will change everything.

14. Flexibility emerges. Given all this change, companies are focused on agility in order to get ahead. At a manufacturing plant in Graz, Austria, Magna has built the ultimate in flexible assembly lines, with the ability to build different cars from different companies on one assembly line. Elsewhere, companies are busy moving the software concept of agile development into the boardroom, adopting it as a key leadership trait. The ability to change fast is now the oxygen that fuels success.

15. Gamers Game. 25,000 people showed up to watch 4 gamers play a video game tournament in the Los Angeles Staples Centre – and 43 million tuned in worldwide via Twitch, the hottest new social platform on the planet. They’re coming into the workplace, and live in a world that involves a constant need to ‘level-up.’ Nothing will ever be the same as new forms of motivation and reward come to drive everything – and in this world, Xbox-type rooms are the new office!

16. Virtualization arrives. AR and VR are here, and the era of virtual welding is not too far off – and any other skill can be undertaken anywhere, at any time. An example is the forthcoming disruption of trucking, which will happen when a driver in India can navigate a truck through the streets of New York through a virtual headset! Outsourcing of skills is one thing – outsourcing of physical work is a whole new level altogether!

17. Infrastructure risk exponentiates. One word – Equifax. We are busy building a big, elaborate machine in the form of massive connectivity and accelerated information, but don’t quite know how to secure it. The TV show South Park had a character do a shoutout to in-home Amazon Echo and Google Home devices — and exposed a new security risk that no one ever thought about. Expect things to get better much worse before it gets better!

18. Insight influences. Big data and analytics might be overused buzzwords, but not to everyone. We live in a new world of Amazonian insight, where those who have the tools and knowledge to understand what is is really going on are the ones to get ahead. Depth of insight drives disruption – actuaries are moving from a world of looking back to one fo looking forward based on real time medical device connectivity. Car insurance is no longer based on past driving performance, but real time behaviour based on GPS. Even the world of health care is moving from a a world in which we fix you after you are sick – to knowing what you will be sick with based upon your genetic profile, and acting accordingly.

19. Expectations accelerate. If your Web site sucks, so do you. In our new world, people want the simplicity of a Google query via a touch screen device. Gone are the days of complex online forms — in are applications that are instantly aware of who you are and what you want. The bar of expectations is increasing at a furious pace, and if you can’t keep up, you can’t compete!

20. Industries virtualize. No one company can do everything that needs to be done in an era of fast change. In retail, all kinds of new partners are emerging to support last mile shipping, drop shipping capability, drone delivery and more. In finance, there are more types fo Fintech startups than there are world currencies, helping banks to navigate the complex new world of cryptocurrencies and more.

21. Knowledge accelerates. Skills access is the new gold. Did you notice Ford paid $1 billion to get access to some experts in self-driving car technology? Enough said. Those who can access the skills in trend #1 above win. We’re in a global war for niche talent, and that pretty much defines a critical strategy for the future. If it is all about skills, then success involves a strategy in which grabbing them fast is the only path forward.

22. Experience is the new capital. Innovation is the new oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century.

23. Generations transform. 1 out of 2 people on the planet are under the age of 25. They’re globally wired, entrepreneurial, collaborative, change oriented — and they are now now driving rapid business model change, and industry transformation, as they move into executive positions

24. Big, bold thinking predominates. There are people who grab all of these trends and do “big things.” We are seeing the emergence of an entire world of big dreamers and doers, individuals who dare to challenge the orthodox, and abandon routines. The concept of the ‘moonshot’ is no longer restricted to those with deep pockets — but is oxygen for those with big ideas.

25. Action is the best reaction. Put it all together, and what odes it mean? If you don’t disrupt, you will be disrupted. It’s your ability to quickly act, react and do that will allow for future success. There’s not a lot of time for debate, studying; inertia is abhorred. Simply DO. That should be you.

Remember that song by the Who? “I hope I die before I get old!”

You better change before you can’t.

You might be obsolete before you know it.

Quit talking about disruption.

Do something about it.

Here’s a clip from a recent keynote. It’s part of a talk where I cover 20 Disruptive Trends, and put into perspective why the future belongs to those who are fast! In this short clip, I cover trends involving batteries, self-driving, 3d printing, the space industry, genomics, health care knowledge, and more! Including why I can drink more coffee than other people!

I’ve got a keynote topic description coming around this, with a draft below.

Aligning Acceleration and Agility: The Business Case for Fast!

To say that we live in a fast world would be an understatement. Small, quick upstarts like Square are challenging the global credit card industry, at the same that GPS based driver monitoring devices are rewriting the rules of the auto insurance industry. The NEST Learning Thermostat morphs from a quiet startup to a worthy challenger to industrial energy device powerhouses. Autonomous vehicle technology leads us to road trains and a more rapid emergence of intelligent highway infrastructure. We’re in the era of the end of incumbency, in which small dominates big, fast trumps ponderous, and indecision spawns failure. Everywhere we look, we can see acceleration, speed, and velocity: and in times like these, time isn’t a luxury.

For any executive, these trends matter — because fast trends drive disruptive change. And disruptive change envelopes us in terms of fast trends: self-driving cars, 3d printing, crowdfunding, the sharing economy, blockchains, personal drones, swarm-bots, smart dust, vertical farms, the Internet of Things, cognitive computing, smart factories, artificial intelligence, augmented reality, quantum computing, intelligent farms, smart clothing! What seemed to be science fiction just a few short years ago has become a reality today, as time compresses and the future accelerates.

Take a voyage with Futurist Jim Carroll into the world of tomorrow, today, as he outlines the key trends, technologies, ideas and initiatives that are transforming our world around us at hypersonic speed. A world in which the speed of change impacting every company and every industry is increasingly driven by the speed of technology and Silicon Valley hyper-innovation. One that demands faster innovation, agile response, flexible strategies, and most important, the ability to ‘think big, start small, scale fast.’
For the last 25 years, Jim Carroll has been speaking to and advising some of the worlds largest organizations on the trends that will impact them. With a client list that ranges from NASA to Disney, the Swiss Innovation Forum to the National Australia Bank, Johnson and Johnson to Godiva Chocolates, Jim has had a front row seat to the massive change being encountered in industries worldwide, and deep insight into the leadership mindset of organizations as they adapt to the era of acceleration.
 In just a few short years, it will the year 2025, and the world of tomorrow will be your reality of today. Are you ready for what comes next?

 

This November, I’ll keynote the National Automatic Merchandising Association Coffee Tea & Water Show. I did a little promo video teaser about the event during my visit to Walt Disney World last week. Give it a watch!

NAMA also issued a press release about my talk.

Chicago – Jim Carroll, futurist and innovation expert, will kick off NAMA’s Coffee Tea and Water show (CTW) as the keynote speaker. Carroll will lead the at the opening session on Monday, Nov. 6, at 12:45 pm.

Carroll inspires organizations to reframe the opportunity for innovation in the context of significant, transformative change. He is a worldwide authority on global trends, rapid business model change, business model disruption in a period of economic uncertainty and the necessity for fast-paced innovation.

Carroll can offer deep insights into the cutting edge trends of our time, including:

• Autonomous vehicle technology
• Sensors and the Internet of Things (IoT)
• 3D printing
• Virtual reality
• Artificial intelligence
• Block chain and virtual cash
• Machine learning and robotics
• Crowd-thinking
• Next generation R&D

“Jim’s keynote address will help CTW attendees understand the impact of innovation and disruption on their businesses and explore the possibilities the Internet of Things brings for growth,” said Rori Ferensic, NAMA’s director of education in a press statement. “Audience members will gain the tools required to stay relevant in today’s changing business landscape. We’re delighted to welcome Jim to CTW.”

Carroll is also an author, with books including Surviving the Information Age; The Future Belongs To Those Who Are Fast; Ready, Set, Done: How to Innovate When Faster is the New Fast and What I Learned From Frogs in Texas: Saving Your Skin with Forward Thinking Innovation.

People interested in attending CTW can register today at https://www.coffeeteaandwater.org/registration-details/. Look for early bird rates and special group rates for operators. The early bird rates end Oct. 2. Attendees can also register for the WIN Boot Camp as part of their initial event registration.

This October, I’ll keynote the MacKay CEO Forum 2017 Edge Summit in Vancouver, with about 500 CEO’s in the room. I’ll take a look at what happens when accelerating technology trends result in every company become a technology company.

I just wrote up a new keynote topic description, modified from a few of my other topic outlines.

Aligning to Velocity: Key Trends and Strategies for the Era of Acceleration

We have a new vocabulary! Self-driving cars, 3d printing, crowdfunding, the sharing economy, blockchains, personal drones, swarm-bots, smart dust, vertical farms, the Internet of Things, cognitive computing, smart factories, artificial intelligence, augmented reality, quantum computing, intelligent farms, smart clothing! What seemed to be science fiction just a few short years ago has become a reality today, as time compresses and the future accelerates.

Take a voyage with Futurist Jim Carroll into the world of tomorrow, today, as he outlines the key trends, technologies, ideas and initiatives that are transforming our world around us at hypersonic speed. A world in which the speed of change impacting every company and every industry is increasingly driven by the speed of technology and Silicon Valley hyper-innovation. One that demands faster innovation, agile response, flexible strategies, and most important, the ability to ‘think big, start small, scale fast.’

 For the last 25 years, Jim Carroll has been speaking to and advising some of the worlds largest organizations on the trends that will impact them. With a client list that ranges from NASA to Disney, the Swiss Innovation Forum to the National Australia Bank, Johnson and Johnson to Godiva Chocolates, Jim has had a front row seat to the massive change being encountered in industries worldwide, and deep insight into the leadership mindset of organizations as they adapt to the era of acceleration.

In just a few short years, it will the year 2025, and the world of tomorrow will be your reality of today. Are you ready for what comes next?

Last spring, I was the closing keynote speaker for a meeting at Genentech — they’re one of the world’s leading genomic based pharmaceutical organizations.

I just found this gem in the video — when I was asked a question, and turned it around to my thoughts on two of the most innovative industries in existence today. Give it a watch!

Beneath the surface of normalcy lies a hidden layer of complexity. No where is that more true than what is happening within the world of golf.

Next month, I’ll be the opening keynote speaker for the Quintiq World Tour in Philadelphia — they’re an organization that specializes in software to help to manage complexity! I promised them I would do a little video teaser for the conference. I was a bit busy at the time — it’s summertime! — but I got it done! #golfiswork

Here’s my keynote description:

Accelerating the Business in an Era of Fast Change

Industries are being transformed by a world of constant, relentless change, and the future belongs to those who are fast. Understanding, preparing for, and managing the growing complexity in your supply chain and operations will increasingly become the challenge of our time. Whether it’s fast business model disruption, the impact of hyper-connectivity through the Internet of Things, or faster transformation of entire industries through advancements such as 3D printing and self-driving vehicles — wherever you look, there are undeniable, transformative forces at work.

Join us as futurist Jim Carroll takes us on a voyage of the transformative trends of our time, and the strategies that organizations are pursuing to master fast change. Jim speaks to organizations worldwide on issues of future trends, disruption, and innovation. His clients include NASA, Disney, the Swiss Innovation Forum, the National Australia Bank and Nikon.

Experience & Track Record
July 3rd, 2017

Why have the world’s leading organizations booked Jim? Watch this short 2 minute video to learn why organizations such as Disney, NASA and the PGA of America are among Jim’s clients.

I spent the morning yesterday with the Board of Directors of a multi-billion dollar credit union, taking a good hard look at the trends sweeping the financial services space. They know that disruption is real, and that it is happening now.

And disruption is everywhere: every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other challenges.


The speed with which these changes occur are now being increasingly driven by he arrival of a younger, more entrepreneurial generation; a group that seems determined to change the world to reflect their ideas and concept of opportunity. They’ve grown up networked, wired, and are collaborative in ways that no previous generation seems to be.

And therein lies the challenge.

Most organizations are bound up in traditions, process, certain defined ways of doing things — rules — that have helped them succeed in the past. Over time, they have developed a corporate culture which might have worked at the slower paced world of the past — but now has them on the sick-bed, suffering from an organizational sclerosis that clogs up their ability to try to do anything new.

Those very things which worked for them in the past might be the anchors that could now hold them back as the future rushes at them with ever increasing speed.

They are being challenged in a fundamental way by those who think big, and by some really big, transformative trends.

How to cope with accelerating change?  Think big, start small and scale fast!

I’m doing many keynotes in which I outline the major trends and opportunities that come from “thinking big, starting small, and scaling fast,” by addressing some of the fundamental changes that are underway.

1. Entire industries are going “upside down”

One thing you need to know is this: entire industries are being flipped on their back by some pretty big trends.

Consider the world of health care. Essentially, today, it’s a system in which we fix people after they become sick. You come down with some type of medical condition; your doctor does a diagnosis, and a form of treatment is put in place. That’s overly simplifying things, but essentially that is how it works.

Yet that is going to change in a pretty fundamental way with genomic, or DNA based medicine. It takes us into a world in which we can more easily understand what health conditions are you susceptible or at risk for throughout your life. It moves us from a world in which we fix you after you are sick — to one in which we know what you are likely to become sick with, and come up with a course of action before things go wrong. That’s a pretty BIG and pretty fundamental change. I like to say that the system is going “upside down.”

So it is with the automotive and transport industry. One day, most people drove their own cars. One day in the future, cars will do much of the driving on their own. That’s a pretty change — sort of the reverse, or upside-down, from how it use to be.

Or think about education: at one time, most people went to the place where education is delivered. But with the massive explosion of connectivity and new education delivery methods involving technology, an increasing number of people are in a situation where education is delivered to them. That’s upside down too!

You can go through any industry and see similar signs. That’s a lot of opportunity for big change.

2. Moore’s law – everywhere!

Another big trend that is driving a lot of change comes about as technology takes over the rate of change in the industry.

Going forward, every single industry, from health care to agriculture to insurance and banking, will find out that change will start to come at the speed of Moore’s law — a speed of change that is MUCH faster than they are used too. (Remember, Moore’s law explains that roughly, the processing power of a computer chip doubles every 18 months while its cost cuts in half. It provides for the pretty extreme exponential growth curve we see with a lot of consumer and computer technology today.)

Back to health care. We know that genomic medicine is moving us from a world in which we fix people after they are sick – to one where we know what they will likely become sick with as a result of DNA testing. But now kick in the impact of Moore’s law, as Silicon Valley takes over the pace of development of the genomic sequencing machines. It took $3 billion to sequence the first genome, which by 2009 had dropped to $100,000. It’s said that by mid-summer, the cost had dropped to under $10,000, and by the end of the year, $1,000. In just a few years, you’ll be able to go to a local Source by Circuit City and buy a little $5 genomic sequencer – and one day, such a device will cost just a few pennies.

The collapsing cost and increasing sophistication of these machines portends a revolution in the world of health care. Similar trends are occurring elsewhere – in every single industry, we know one thing: that Moore’s law rules!

3. Loss of the control of the pace of innovation

What happens when Moore’s law appears in every industry? Accelerating change, and massive business model disruption as staid, slow moving organizations struggle to keep up with faster paced technology upstarts.

Consider the world of car insurance — we are witnessing a flood of GPS based driver monitoring technologies that measure your speed, acceleration and whether you are stopping at all the stop signs. Show good driving behaviour, and you’ll get a rebate on your insurance. It’s happening in banking, with the the imminent emergence of the digital wallet and the trend in which your cell phone becomes a credit card.

In both cases, large, stodgy, slow insurance companies and banks that move like molasses will have to struggle to fine tune their ability to innovate and keep up : they’re not used to working at the same fast pace as technology companies.

Not only that, while they work to get their innovation agenda on track, they’ll realize with horror that its really hard to compete with companies like Google, PayPal, Facebook, and Apple — all of whom compete at the speed of light.

It should make for lots of fun!

4.  “Follow the leader” business methodologies

We’re also witnessing the more rapid emergence of new ways of doing business, and it’s leading us to a time in which companies have to instantly be able to copy any move by their competition – or risk falling behind.

For example, think about what is going on in retail, with one major trend defining the future: the Apple checkout process. Given what they’ve done, it seems to be all of a sudden, cash registers seemed to become obsolete. And if you take a look around, you’ll notice a trend in which a lot of other retailers are scrambling to duplicate the process, trying to link themselves to the cool Apple cachet.

That’s the new reality in the world of business — pacesetters today can swiftly and suddenly change the pace and structure of an industry, and other competitors have to scramble to keep up.  Consider this scenario: Amazon announces a same day delivery in some major centres. Google and Walmart almost immediately jump on board. And in just a short time, retailers in every major city are going to have be able to play the same game!

Fast format change, instant business model implementation, rapid fire strategic moves. That’s the new reality for business, and it’s the innovators who will adapt.

5. All interaction — all the time!

If there is one other major trend that is defining the world of retail and shopping, take a look at all the big television screens scattered all over the store! We’re entering the era of constant video bombardment in the retail space. How fast is the trend towards constant interaction evolving? Consider the comments by

Ron Boire, the new Chief Marketing Officer for Sears in the US (and former chief executive of Brookstone Inc.): “My focus will really be on creating more and better theatre in the stores.”

We are going to see a linking of this ‘in-store theatre’ with our mobile devices and our social networking relationships. Our Facebook app for a store brand (or the fact we’ve ‘liked’ the brand) will know we’re in the store, causing a a customized commercial to run, offering us a personalized product promotion with a  hefty discount. This type of scenario will be here faster than you think!

6. Products reinvented

Smart entrepreneurs have long realized something that few others have clued into : the future of products is all about enhancement through intelligence and connectivity. Nail those two aspects, and you suddenly sell an old product at significantly higher new prices.

Consider the NEST Learning Thermostat. It’s design is uber-cutting edge, and was in fact dreamed up by one of the key designers of the iPad. It looks cool, it’s smart, connected, and there’s an App for that! Then there is a Phillips Hue Smart LED Lightbulb, a $69 light bulb that is uber-smart, connected, and can be controlled from your mobile device. Both are sold at the Apple store!

Or take a look at the Whitings Wi-Fi Body Scale. Splash a bit of design onto the concept of a home weigh scale, build it with connectivity, link it to some cool online graphs and you’ve got a device that will take your daily weight, BMI and body-fat-mass tracking into a real motivational tool.  Where is it sold? Why, at the Apple store too!

Do you notice a trend here?

7. Careers reinvented

For those who that the post-2008 North American recovery from the recession was slow, here’s an open secret: there was a significant economic recovery underway for quite some time, as companies in every sector ranging from manufacturing to agriculture worked hard to reinvent themselves. It just didn’t involve a lot of new jobs, because the knowledge required to do a new job in today’s economy is pretty complex. We’ve moved quickly from the economy of menial, brute force jobs to new careers that require a lot of high level skill. The trend has been underway for a long, long time.

Consider the North American manufacturing sector, a true renaissance industry if there ever was one! Smart engineers at a wide variety of manufacturing organizations have transformed process to such a degree, and involved the use of such sophisticated robotic technology, that the economic recovery in this sector involves workers who have to master a lot of new knowledge. One client observed of their manufacturing staff: “The education level of our workforce has increased so much….The machinists in this industry do trigonometry in their heads.”

Similar skills transitions are underway in a wide variety of other industries….

8. The Rise of the Small over Incumbents

We are living in the era that involves the end of incumbency. Companies aren’t assured that they will own the marketplace and industry they operate within because of past success ; they’ll have to continually re-prove themselves through innovation.

Consider Square, the small little device that lets your iPhone become a credit card. What a fascinating little concept that has such big potential for disruption. And it’s a case where once again, small little upstarts are causing turmoil, disruption and competitive challenge in larger industries — and often times, the incumbents are too slow to react.

Anyone who has ever tried to get a Merchant Account from Visa, MasterCard or American Express in order to accept credit cards knows that it is likely trying to pull teeth from a pen – many folks just give up in exasperation. Square, on the other hand, will send you this little device for free (or you can pick one up at the Apple Store.) Link it to your bank account, and you’re in business.

So while credit card companies have been trying to figure out the complexities of the future of their industry, a small little company comes along and just does something magical! No complexities, no challenges, no problems.

* * * *
There are people who are making big bold bets, big bold decisions, who are going to change the world and who are going to do things differently.” That phrase was from my opening keynote for the Accenture International Utilities and Energy Conference in San Francisco some years back.

It’s a good sentiment, and is a good way to think about the idea of ‘thinking big.’

A brand today can go from hero to zero in a matter of months….” In that context, you’d better get ahead of the fast future, before it gets ahead of you!

Consider Sony. Once they were a really cool company with the coolest technology on the planet — the Walkman.

Then they weren’t, because they didn’t keep up with the future, and didn’t innovate fast enough.

We live in an era of instant obsolescence. I often tell the story on stage of how my sons — now 24 and 22– perceive many of the things which were once a part of my life as being from the “olden days.” We’ve actually come up with a pretty long list.

Sony once had a really cool brand name, and the Walkman had deep, deep brand value. Yet Sony seemed to lose its innovative spirit, and started going wrong in a big way. It ended up destroying a good chunk of the brand value behind the Sony name — when I think of Sony now, I think of a company that is slow, behind the times, ponderous.

Which begs the question : are you operating with enough agility and rapidity in order to ensure that your own brand doesn’t become a “brand from the olden days?”

The rate at which the Sony brand lost its value is nothing short of stunning — and was due to a series of well known missteps (among others):

  • they failed to keep up with the rapid growth and demand for flat panel TV’s and other hot new technologies: they failed with market agility.
  • they decided that going to war with their customers (by slipping destructive software onto their music CD’s) was more important than developing great technology that caught the next wave of consumer electronics. Look up “Sony rootkit” for the story from over a decade ago.
  • they dropped the ball on the necessity for continuous operational excellence , as evidenced by a disastrous recall of laptop batteries some years back.

The list goes on. Are you making similar mistakes that is costing you brand image? You certainly are, if:

  • Your brand looks tired, because it is tired. Case in point — many companies in the automobile industry missed out on the revolution as the dashboard becomes a computer, because they weren’t watching what their customers were doing. They were busy releasing automobiles that were some five years behind the living rooms of their customers — and that certainly brought the brand sheen off of some of the biggest auto companies. They are still trying to catch up.
  • Customers see a lack of innovation: Consumers today are immersed in a global cloud of new ideas. They’re witnessing constant, relentless, awe-inspiring forms of innovation all around them, as they deal with a flood of new consumer technologies, packaging based product innovation, and ongoing advancements in retail environments, both offline and online. They’ve come to expect that the brands they deal with are at the leading edge, in design, functionality, message and purpose.
  • Lousy, ineffective customer service: Guess what – when it comes to interaction with your customers, they measure you up against the world’s best. If you don’t add up, you are doing some significant damage to your brand equity right there. Customer support is no longer good enough — fanatical support is better.
  • You don’t know that you customers know more about your brand than you do: Your customers today are immersed in the global innovation idea feedback loop. They busy sharing ideas on what’s really cool, and they are even busier taking apart the folly of those who have been left behind. In doing so, they are rapidly reinventing products, services, brands and image. If you aren’t listening, you are guaranteeing that you’ll fall behind.
  • A lack of purpose or urgency: I’ve studied many organizations who still don’t have the key information they need for market agility. They don’t have instant feedback mechanisms which tell them of rapid developments in specific markets. They don’t know how to regroup quickly “when bad things happen.” They still operate blind, as if it’s 1990: their sales force goes into a customer meeting, oblivious as to what that customer has been thinking about them. They approach every day as if it were the same as yesterday; meanwhile, their market and their customers have run away from them!
  • A lack of market and competitive intelligence: It’s the information-age, get it? There’s no shortage of information to be had. Yet I see companies who seem shocked when a competitor drops a ‘bombshell’ announcement — only to realize that they were the only one who thought it was a bombshell. Everybody else knew what the competition was up to, because in this new hyper-connected world, everyone knows what everyone else is doing!
  • A regular series of fumbling missteps: The saddest thing is that Sony has messed up in so many ways, that some customers now look at as if it has a “L” on its forehead. Today, small mistakes can be instantly compounded. Take the concept of compounded financial interest. Now realize that a small PR mistake, a lousy executive decision, or poor execution, can lead to the same type of instant, global brand devaluation — that can compound on itself at an extremely high interest rate!

A brand today can go from hero to zero in a matter of months. How do you avoid such a fate?

  • Recognize that brand longevity is now a critical issue
  • Ensure your sales, marketing, development and customer support team are relentlessly focused on the currency of the brand
  • Make sure that continuous brand innovation is part of your corporate mantra
  • When confronted with the new and challenging customer, learn from them rather than running away
  • Be incessantly focused on the likely innovations that will come to impact your brand
  • Learn to think five to six product lifecycles in advance — and plan to do them all within six months.
  • Make forward oriented intelligence a critical aspect of what you do.

I’m off to New York, where tomorrow I will be the closing speaker at Nasscom’s inaugaural C-summit

The National Association of Software and Services Companies is a trade association representing the major players in the Indian IT and business process outsourcing industry. The event is taking a look at future trends and opportunities for innovation, and features a wide variety of other fascinating speakers, such as the CIO’s for Johnson and Johnson (also a client of mine), Praxair and Schneider Electric.

Of course, everyone knows that we live in interesting times, and that like many nations and organizations in the world, Nasscom is working hard to align folks to a new world order of crazy twists and turns, often illogical policy directions and massive uncertainty. Such is the world today!

Here’s what I know: every business in every industry is faced with unprecedented change through the next 5 to 10 years as disruption takes hold. Read my 10 Drivers for Disruption, and ask yourself how you will be affected.

Then ask yourself : will you have the skills, agility, strategy and capability to align yourself to a faster future? That’s what I will be covering in my keynote! A key part of that equation involves the skills equation. While there might be wishful thinking in parts of the world as to how to deal with a challenging skills issue, the reality is that having a great skills strategy is a crucial factor for success in the era of disruption.

With that thinking, here’s my keynote description!

Think Big, Start Small, Scale Fast: Innovating in the Era of Disruption

We live in a time of massive challenge, and yet one of fascinating opportunity, as every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other trends.

In this keynote, futurist Jim Carroll outlines the key drivers of disruption, but offers a path forward. Undeniably, we must align ourselves to the realty of multiple trends: hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous technologies, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry. As this happens….every company becomes a software company, and speed defines success. That’s why the New York Times recently indicated that the methodologies of agile software development are increasingly becoming a key general leadership requirement.

In this new world in which the future belongs to those who are fast, experience is oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century.

How to cope with accelerating change? In this keynote, Jim outlines his simple but transformative structure : Think big, start small and scale fast! Jim has been working with and studying what makes organizations survive in a fast paced world. His clients include NASA, the PGA of America, the Swiss Innovation, the National Australia Bank, the Wall Street Journal, Disney, and many, many more.

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