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This fall, I’m headling a major retail event in Las Vegas – Xcelerate 2017! Details are here.

 

There’s a lot of change underway – and certainly, the Amazon/Whole Foods situation is a wake up call for everyone. I’ve been speaking about the decline and transformation of traditional retail for over 20 years. In the 1990’s, I even wrote a book about e-commerce that was translated into German and Russian, as well as being picked up and distributed by Visa USA to it merchants.

Retailers must scramble to keep up with fast paced change. Maybe that’s why Godiva Chocolates has had me to Europe twice this year for insight on what’s going on.

Here’s the description for my September keynote.

The Disruption and Reinvention of Retail: Aligning to the World of Speed  

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this: E-commerce could be 25% of the retail – grocery and convenience — experience by 2021. Shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward. Mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption. Then there is Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour! Let’s not stop — there’s also the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location). And last but not least, the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products, collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain!

We are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.  Futurist Jim Carroll will help us to understand the tsunami of change sweeping retail.

When the GAP went looking for a trends and innovation expert to speak to a small, intimate group of senior executives, they chose Jim Carroll. He has been the keynote speaker for some of the largest retail conferences in the world, with audiences of up to 7,000 people in Las Vegas, including Consumer Goods Technology Business & Technology Leadership Conference • Subway • Multi-Unit Franchise Conference Las Vegas • Produce Marketing Association Fresh Summit • Consumer Electronics Association CEO Summit • Retail Value Chain Federation • Yum! Brands (KFC, Taco Bell, Pizza Hut) Global Leadership Conference • Burger King Global Franchise Meeting • VIBE (Very Important Beverage Executives) Summit • Manufacturing Jewelers Suppliers of America • National Home Furnishings Association • Do It Best Corporation • US Department of Defence Commissary Agency • Readers Digest Food & Entertainment Group Branding/Retail Summit • Professional Retail Store Maintenance Association • National Association of Truck Stop Operators • Convenience U annual conference • Point of Purchase Advertising International Association • Chain Drug Store Association of Canada • Canadian Council of Grocery Distributors • Canadian Federation of Independent Grocers

 

I spent the morning yesterday with the Board of Directors of a multi-billion dollar credit union, taking a good hard look at the trends sweeping the financial services space. They know that disruption is real, and that it is happening now.

And disruption is everywhere: every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other challenges.


The speed with which these changes occur are now being increasingly driven by he arrival of a younger, more entrepreneurial generation; a group that seems determined to change the world to reflect their ideas and concept of opportunity. They’ve grown up networked, wired, and are collaborative in ways that no previous generation seems to be.

And therein lies the challenge.

Most organizations are bound up in traditions, process, certain defined ways of doing things — rules — that have helped them succeed in the past. Over time, they have developed a corporate culture which might have worked at the slower paced world of the past — but now has them on the sick-bed, suffering from an organizational sclerosis that clogs up their ability to try to do anything new.

Those very things which worked for them in the past might be the anchors that could now hold them back as the future rushes at them with ever increasing speed.

They are being challenged in a fundamental way by those who think big, and by some really big, transformative trends.

How to cope with accelerating change?  Think big, start small and scale fast!

I’m doing many keynotes in which I outline the major trends and opportunities that come from “thinking big, starting small, and scaling fast,” by addressing some of the fundamental changes that are underway.

1. Entire industries are going “upside down”

One thing you need to know is this: entire industries are being flipped on their back by some pretty big trends.

Consider the world of health care. Essentially, today, it’s a system in which we fix people after they become sick. You come down with some type of medical condition; your doctor does a diagnosis, and a form of treatment is put in place. That’s overly simplifying things, but essentially that is how it works.

Yet that is going to change in a pretty fundamental way with genomic, or DNA based medicine. It takes us into a world in which we can more easily understand what health conditions are you susceptible or at risk for throughout your life. It moves us from a world in which we fix you after you are sick — to one in which we know what you are likely to become sick with, and come up with a course of action before things go wrong. That’s a pretty BIG and pretty fundamental change. I like to say that the system is going “upside down.”

So it is with the automotive and transport industry. One day, most people drove their own cars. One day in the future, cars will do much of the driving on their own. That’s a pretty change — sort of the reverse, or upside-down, from how it use to be.

Or think about education: at one time, most people went to the place where education is delivered. But with the massive explosion of connectivity and new education delivery methods involving technology, an increasing number of people are in a situation where education is delivered to them. That’s upside down too!

You can go through any industry and see similar signs. That’s a lot of opportunity for big change.

2. Moore’s law – everywhere!

Another big trend that is driving a lot of change comes about as technology takes over the rate of change in the industry.

Going forward, every single industry, from health care to agriculture to insurance and banking, will find out that change will start to come at the speed of Moore’s law — a speed of change that is MUCH faster than they are used too. (Remember, Moore’s law explains that roughly, the processing power of a computer chip doubles every 18 months while its cost cuts in half. It provides for the pretty extreme exponential growth curve we see with a lot of consumer and computer technology today.)

Back to health care. We know that genomic medicine is moving us from a world in which we fix people after they are sick – to one where we know what they will likely become sick with as a result of DNA testing. But now kick in the impact of Moore’s law, as Silicon Valley takes over the pace of development of the genomic sequencing machines. It took $3 billion to sequence the first genome, which by 2009 had dropped to $100,000. It’s said that by mid-summer, the cost had dropped to under $10,000, and by the end of the year, $1,000. In just a few years, you’ll be able to go to a local Source by Circuit City and buy a little $5 genomic sequencer – and one day, such a device will cost just a few pennies.

The collapsing cost and increasing sophistication of these machines portends a revolution in the world of health care. Similar trends are occurring elsewhere – in every single industry, we know one thing: that Moore’s law rules!

3. Loss of the control of the pace of innovation

What happens when Moore’s law appears in every industry? Accelerating change, and massive business model disruption as staid, slow moving organizations struggle to keep up with faster paced technology upstarts.

Consider the world of car insurance — we are witnessing a flood of GPS based driver monitoring technologies that measure your speed, acceleration and whether you are stopping at all the stop signs. Show good driving behaviour, and you’ll get a rebate on your insurance. It’s happening in banking, with the the imminent emergence of the digital wallet and the trend in which your cell phone becomes a credit card.

In both cases, large, stodgy, slow insurance companies and banks that move like molasses will have to struggle to fine tune their ability to innovate and keep up : they’re not used to working at the same fast pace as technology companies.

Not only that, while they work to get their innovation agenda on track, they’ll realize with horror that its really hard to compete with companies like Google, PayPal, Facebook, and Apple — all of whom compete at the speed of light.

It should make for lots of fun!

4.  “Follow the leader” business methodologies

We’re also witnessing the more rapid emergence of new ways of doing business, and it’s leading us to a time in which companies have to instantly be able to copy any move by their competition – or risk falling behind.

For example, think about what is going on in retail, with one major trend defining the future: the Apple checkout process. Given what they’ve done, it seems to be all of a sudden, cash registers seemed to become obsolete. And if you take a look around, you’ll notice a trend in which a lot of other retailers are scrambling to duplicate the process, trying to link themselves to the cool Apple cachet.

That’s the new reality in the world of business — pacesetters today can swiftly and suddenly change the pace and structure of an industry, and other competitors have to scramble to keep up.  Consider this scenario: Amazon announces a same day delivery in some major centres. Google and Walmart almost immediately jump on board. And in just a short time, retailers in every major city are going to have be able to play the same game!

Fast format change, instant business model implementation, rapid fire strategic moves. That’s the new reality for business, and it’s the innovators who will adapt.

5. All interaction — all the time!

If there is one other major trend that is defining the world of retail and shopping, take a look at all the big television screens scattered all over the store! We’re entering the era of constant video bombardment in the retail space. How fast is the trend towards constant interaction evolving? Consider the comments by

Ron Boire, the new Chief Marketing Officer for Sears in the US (and former chief executive of Brookstone Inc.): “My focus will really be on creating more and better theatre in the stores.”

We are going to see a linking of this ‘in-store theatre’ with our mobile devices and our social networking relationships. Our Facebook app for a store brand (or the fact we’ve ‘liked’ the brand) will know we’re in the store, causing a a customized commercial to run, offering us a personalized product promotion with a  hefty discount. This type of scenario will be here faster than you think!

6. Products reinvented

Smart entrepreneurs have long realized something that few others have clued into : the future of products is all about enhancement through intelligence and connectivity. Nail those two aspects, and you suddenly sell an old product at significantly higher new prices.

Consider the NEST Learning Thermostat. It’s design is uber-cutting edge, and was in fact dreamed up by one of the key designers of the iPad. It looks cool, it’s smart, connected, and there’s an App for that! Then there is a Phillips Hue Smart LED Lightbulb, a $69 light bulb that is uber-smart, connected, and can be controlled from your mobile device. Both are sold at the Apple store!

Or take a look at the Whitings Wi-Fi Body Scale. Splash a bit of design onto the concept of a home weigh scale, build it with connectivity, link it to some cool online graphs and you’ve got a device that will take your daily weight, BMI and body-fat-mass tracking into a real motivational tool.  Where is it sold? Why, at the Apple store too!

Do you notice a trend here?

7. Careers reinvented

For those who that the post-2008 North American recovery from the recession was slow, here’s an open secret: there was a significant economic recovery underway for quite some time, as companies in every sector ranging from manufacturing to agriculture worked hard to reinvent themselves. It just didn’t involve a lot of new jobs, because the knowledge required to do a new job in today’s economy is pretty complex. We’ve moved quickly from the economy of menial, brute force jobs to new careers that require a lot of high level skill. The trend has been underway for a long, long time.

Consider the North American manufacturing sector, a true renaissance industry if there ever was one! Smart engineers at a wide variety of manufacturing organizations have transformed process to such a degree, and involved the use of such sophisticated robotic technology, that the economic recovery in this sector involves workers who have to master a lot of new knowledge. One client observed of their manufacturing staff: “The education level of our workforce has increased so much….The machinists in this industry do trigonometry in their heads.”

Similar skills transitions are underway in a wide variety of other industries….

8. The Rise of the Small over Incumbents

We are living in the era that involves the end of incumbency. Companies aren’t assured that they will own the marketplace and industry they operate within because of past success ; they’ll have to continually re-prove themselves through innovation.

Consider Square, the small little device that lets your iPhone become a credit card. What a fascinating little concept that has such big potential for disruption. And it’s a case where once again, small little upstarts are causing turmoil, disruption and competitive challenge in larger industries — and often times, the incumbents are too slow to react.

Anyone who has ever tried to get a Merchant Account from Visa, MasterCard or American Express in order to accept credit cards knows that it is likely trying to pull teeth from a pen – many folks just give up in exasperation. Square, on the other hand, will send you this little device for free (or you can pick one up at the Apple Store.) Link it to your bank account, and you’re in business.

So while credit card companies have been trying to figure out the complexities of the future of their industry, a small little company comes along and just does something magical! No complexities, no challenges, no problems.

* * * *
There are people who are making big bold bets, big bold decisions, who are going to change the world and who are going to do things differently.” That phrase was from my opening keynote for the Accenture International Utilities and Energy Conference in San Francisco some years back.

It’s a good sentiment, and is a good way to think about the idea of ‘thinking big.’

A brand today can go from hero to zero in a matter of months….” In that context, you’d better get ahead of the fast future, before it gets ahead of you!

Consider Sony. Once they were a really cool company with the coolest technology on the planet — the Walkman.

Then they weren’t, because they didn’t keep up with the future, and didn’t innovate fast enough.

We live in an era of instant obsolescence. I often tell the story on stage of how my sons — now 24 and 22– perceive many of the things which were once a part of my life as being from the “olden days.” We’ve actually come up with a pretty long list.

Sony once had a really cool brand name, and the Walkman had deep, deep brand value. Yet Sony seemed to lose its innovative spirit, and started going wrong in a big way. It ended up destroying a good chunk of the brand value behind the Sony name — when I think of Sony now, I think of a company that is slow, behind the times, ponderous.

Which begs the question : are you operating with enough agility and rapidity in order to ensure that your own brand doesn’t become a “brand from the olden days?”

The rate at which the Sony brand lost its value is nothing short of stunning — and was due to a series of well known missteps (among others):

  • they failed to keep up with the rapid growth and demand for flat panel TV’s and other hot new technologies: they failed with market agility.
  • they decided that going to war with their customers (by slipping destructive software onto their music CD’s) was more important than developing great technology that caught the next wave of consumer electronics. Look up “Sony rootkit” for the story from over a decade ago.
  • they dropped the ball on the necessity for continuous operational excellence , as evidenced by a disastrous recall of laptop batteries some years back.

The list goes on. Are you making similar mistakes that is costing you brand image? You certainly are, if:

  • Your brand looks tired, because it is tired. Case in point — many companies in the automobile industry missed out on the revolution as the dashboard becomes a computer, because they weren’t watching what their customers were doing. They were busy releasing automobiles that were some five years behind the living rooms of their customers — and that certainly brought the brand sheen off of some of the biggest auto companies. They are still trying to catch up.
  • Customers see a lack of innovation: Consumers today are immersed in a global cloud of new ideas. They’re witnessing constant, relentless, awe-inspiring forms of innovation all around them, as they deal with a flood of new consumer technologies, packaging based product innovation, and ongoing advancements in retail environments, both offline and online. They’ve come to expect that the brands they deal with are at the leading edge, in design, functionality, message and purpose.
  • Lousy, ineffective customer service: Guess what – when it comes to interaction with your customers, they measure you up against the world’s best. If you don’t add up, you are doing some significant damage to your brand equity right there. Customer support is no longer good enough — fanatical support is better.
  • You don’t know that you customers know more about your brand than you do: Your customers today are immersed in the global innovation idea feedback loop. They busy sharing ideas on what’s really cool, and they are even busier taking apart the folly of those who have been left behind. In doing so, they are rapidly reinventing products, services, brands and image. If you aren’t listening, you are guaranteeing that you’ll fall behind.
  • A lack of purpose or urgency: I’ve studied many organizations who still don’t have the key information they need for market agility. They don’t have instant feedback mechanisms which tell them of rapid developments in specific markets. They don’t know how to regroup quickly “when bad things happen.” They still operate blind, as if it’s 1990: their sales force goes into a customer meeting, oblivious as to what that customer has been thinking about them. They approach every day as if it were the same as yesterday; meanwhile, their market and their customers have run away from them!
  • A lack of market and competitive intelligence: It’s the information-age, get it? There’s no shortage of information to be had. Yet I see companies who seem shocked when a competitor drops a ‘bombshell’ announcement — only to realize that they were the only one who thought it was a bombshell. Everybody else knew what the competition was up to, because in this new hyper-connected world, everyone knows what everyone else is doing!
  • A regular series of fumbling missteps: The saddest thing is that Sony has messed up in so many ways, that some customers now look at as if it has a “L” on its forehead. Today, small mistakes can be instantly compounded. Take the concept of compounded financial interest. Now realize that a small PR mistake, a lousy executive decision, or poor execution, can lead to the same type of instant, global brand devaluation — that can compound on itself at an extremely high interest rate!

A brand today can go from hero to zero in a matter of months. How do you avoid such a fate?

  • Recognize that brand longevity is now a critical issue
  • Ensure your sales, marketing, development and customer support team are relentlessly focused on the currency of the brand
  • Make sure that continuous brand innovation is part of your corporate mantra
  • When confronted with the new and challenging customer, learn from them rather than running away
  • Be incessantly focused on the likely innovations that will come to impact your brand
  • Learn to think five to six product lifecycles in advance — and plan to do them all within six months.
  • Make forward oriented intelligence a critical aspect of what you do.

Credit Union Magazine just ran a great article on my keynote yesterday in Las Vegas for Drive 17, the annual conference from CU Direct on trends in the automotive lending space for credit unions.

Self-driving cars, drone technology, Apple Watch, and even FaceTime.

It’s technology we see depicted in “The Jetsons,” a cartoon from 1962 that depicted the life of a futuristic family. But we’re already seeing much of the technology today, more than 40 years before the cartoon takes place in 2062.

It’s staggering to think how quickly the world around us is changing,” says innovator and futurist Jim Carroll, who addressed CU Direct’s Drive 17 Conference Wednesday in Las Vegas.

The technology in The Jetsons is just another reminder that credit unions need to innovate and not only develop new products, but also transform to keep up with the speed of change, Carroll says.

Given the fast pace of change, more than 80% of conference attendees believe their current business model will not stay the same in the next 10 years due to the significant disruption.

We need to deal with the innovation killers which hold us back from pursuing the opportunities of the future. The future is coming at us with a greater intensity and great speed,” Carroll says. “We need to think big, start small, and scale fast.

Carroll offers credit unions five strategies for successful innovation:

1. Think big

Innovators need to make big, bold decisions to be transformative. This is the only way credit unions will be able to counter the impacts that disrupters, such as fintech companies, have, Carroll says.

Think of Tesla, Carroll says, which has transformed the auto industry by manufacturing vehicles on demand and have placed their dealerships in retail shopping areas rather than in stand-alone structures. Some 400,000 people have signed up for these vehicles, he adds.

2. Presume that everything will speed up

Credit unions are not the only industry struggling with the speed of technology.

Technology is rapidly changing in vehicles, says Carroll, who believes Siri or Alexa buttons, augmented reality screens, vehicle-to-vehicle communication, and payment technology embedded in the dashboard may be features in vehicles by 2020.

For credit unions, think about how biometric scans can be used at ATMs.

3. Align to Moore’s Law of innovation

This law says the processing power of a computer chip doubles every 18 months. Technology is constantly changing and is becoming embedded in more items, such as garage doors, ceiling fans, and even grills, Carroll says.

Hyperconnectivity is becoming the rule.

Credit unions need to be aware of the expectations members have for personalization, their use of technology, and a desire for real-time support or interaction when needed.

You need to be prepared to innovate quickly,” he says.

4. Align changing business models and consumer behavior

Mobile devices have a huge influence on people’s purchasing and financing decisions. Research shows the average consumer scans 12 feet of shelf space in a second, and 80% would leave a store if they must wait more than five minutes to pay.

Determine ways to grab your members’ attention and provide solutions faster, in addition to providing a way for members to interact online, Carroll says.

5. Realign to the impact of generations

Recognize how younger generations live their lives. Don’t cling to a routine or process just because that’s the way your credit union has always operated.

Millennials, for example, have been weaned on technology, speed, and innovation, and are open to transformations and changes that take this into account, Carroll says.

 

My insight on the future of packaging is featured in the May/June issue of Frame magazine, ostensibly the the leading global publications focused on all things ‘design.’

The article offers up all the thoughts I have on the future of packaging in the world of retail – hyperconnected, aware, interactive, and a world in which the package is the brand. I’ve been speaking and writing about the future of packaging for almost 20 years — take a look at some of the posts in this link here.

I’m working on getting the text and will link to it, but for now, here’s the article in image form. Click to make it bigger!

Here’s the text:

Shopping is becoming a matter of seconds
Frame Magazine, May/June 2017

‘I did all of my Christmas shopping on Amazon this year and didn’t visit a single store,’ says American futurist Jim Carroll, an expert in spotting trends and innovative advances. ‘It’s hard to discount the speed of change occurring in the world of retail and consumer products. It is in a state of upheaval.’

Some of the trends? He mentions ‘shopper or proximity marketing’, which combines location intelligence, constant mobile connection and in-store display to create a new form of instantaneously personalized in-store promotion. Mobile payment involving Apple Pay is ticking upwards, and – also pioneered by the likes of Apple – the cash register is disappearing, replaced by portable wireless credit-card devices.

>Big brands like Google, Amazon and the John Lewis department stores continue their move to same-day shipping. Even the automobile is being turned into an online shopping and credit-card platform. Tech like Amazon Alexa, AI and shopping bots require no more than a spoken word to add a product to our shopping cart for delivery within an hour, while a ‘click and collect’ infrastructure allows for same-day pick-up, at a bricks-and-mortar location, of an online purchase.

It’s clear that active intelligent packaging and Internet of Things products, which have been disrupting product life cycles, are accelerating product obsolescence and affecting both inventory and supply chain. ‘This means,’ says Carroll, ‘that faster “store fashion” with rapid evolution of in-store promotion, layout and interaction will become critically important.’

Although the average consumer can scan 3.6 m of shelf space per second, consumers wander around stores today glued to the screens of mobile devices, paying only incidental attention to merchandise, store layout, branding or promotional messages. No wonder TV screens and video projections are filling stores. ‘Mobile interactions in the retail space are the new normal for purchasing influence,’ Carroll says. ‘Retailers have got only micro-seconds to grab the attention of the low-attention-span shopper, which means that we will have to constantly innovate and adapt our retail space. The very nature of in-store interaction, flow and layout is changing very fast.’

How designers will respond to these rapid changes imaginatively is still a blank page for designers to fill. ‘We are going to see more change in the world of retail in the next five years than we have seen in the last 100. That doesn’t mean traditional design parameters and methodologies will disappear. It’s just that we now have opportunities to integrate unique technology interaction into retail design in a wide variety of ways,’ Carroll says. ‘I think there’sopportunity coming for innovation in the design of retail space, not less.’

For years, I’ve explained to my global client base that access to skills and talent will been to the key element for success going forward. Two good examples? Fast trends in the world of self-driving cars, and the acceleration of trends in retail.

I was thinking about this today as two articles floated through my news clipping service: an article in Fortune that outlined how “Walmart Is Launching a Tech Incubator in Silicon Valley.” The second involved quite a few articles that spoke about the new partnerships occurring in the world of self-driving car technology, such as one in Sci-Tech: “Intel’s Not the Only Big Company To Find a Self-Driving Partner.

There are two big issues that are in play here that can be summarized quite nicely, which I’ve explained for quite some time:

  •  every industry is becoming a tech industry, and every company is becoming a software company – with the result that companies such as Walmart have to set up in the heart of the tech world in order to get ahead
  • companies are quickly discovering that they don’t have the skills to do what needs to be done – hence, they need to partner up to get things done — which is the key trend occurring in the world of autonomous vehicles right now

This is echoed by some research I presented in several recent meetings with major private equity investors, based on a study by GE, which found that among senior executives:

  • 85% are concerned about the velocity introduced by digitization and are open to idea collaboration
  • 75% indicated they are open to share the revenue stream of an innovation collaboration
  • 85% indicated such initiatives were growing over the last year

Key trend? The race for tech skills is going to accelerate; new forms of partnership will be established faster; lots of money will be made by those who have the requisite skills; and this will be a defining issue for success going forward!

Need a bigger example? This headline: “Ford is putting $1 billion into an AI startup, Detroit’s biggest investment yet in self-driving car tech.” Think about that — essentially, it’s a billion dollar investment to get the right skills, at the right time, for the right purpose.

 

A time when technology arrives to market obsolete
Futurist Jim Carroll describes trucking trends likely to shape disruptive years to come
Mar 17, 2017 Aaron Marsh | Fleet Owner

It’s a pretty wild concept: that technology today — including that in trucking — is being eclipsed and outdated almost as soon as it can be brought to market. But if you want to know what’s around the next corner for trucking, that’s where you need to start, says futurist Jim Carroll.

According to this future trends analyst and foreseer of sorts, if you want to get out in front of the next big change in trucking, keep in mind that when it comes to the future, you may have no idea what you should really be thinking about.

To set the stage and “bring you into my world — and that is a world of extremely fast-paced change,” Carroll referenced research on the future of careers in the U.S. that suggests about 65% of children now in preschool will have a job in a career that does not yet exist.

“Think about that: if you have a daughter, son, granddaughter, niece, nephew or whatever who’s in kindergarten or grade one, roughly seven out of 10 of them are going to work in a job or career that does not even yet exist,” Carroll told listeners. He spoke at the recent Omnitracs Outlook user conference in Phoenix.

How does something like that happen? It already did recently: he gave the example of smartphones and GPS services, which have sprung up over about the same time period. It’s resulted in geographically and directions-oriented apps and location intelligence professionals. Oh, wait a minute — “location intelligence professionals”?

“Think about that phrase, and think about what’s happening in the world of trucking and logistics,” Carroll noted. “Think about how integral all of those mapping applications have become in the world of your business.”

“That’s a career that didn’t exist 10 or 15 years ago,” he continued. “Now, cast your mind into the world of trucking 10 years from now and think about the careers and jobs that might exist.”

Here’s another guiding example. If you take “any type of degree today based on science” at a college or university, Carroll contended, “things are evolving so quickly that it’s estimated that half of what we learn in the very first year of a degree program will be obsolete or revised by the time we graduate three years later.”

Those who are fast

The point is, technology changes are coming from seemingly everywhere, and change — including in trucks and their growing embedded technology like Internet connectivity or advanced safety products — is accelerating.

And that is so much the case, noted Carroll, that many kinds of technology are out-of-date almost as soon as they hit the market and you can buy them. Think about smartphones, which often see multiple models of a given phone issued in a single year.

“We live in a time of absolute, instant obsolescence.”
—Futurist Jim Carroll

That drive for the latest model has now even filtered into social standing. “The way your friends judge you today is very much based on the technology you carry around,” Carroll observed. “So in other words, if you go to a party and take out a flip phone, people will be kind of looking at you like, ‘What a loser — he’s got something from the olden days.'”

Carroll gave another example of digital cameras — actually something of a moot point, he suggested, since “this is back in the old days five years ago when people actually bought cameras and weren’t all just using their phones” — where products have about 3-6 months after they’re brought to market before they’re obsolete.

“We live in a time of absolute, instant obsolescence,” he argued, attributing that phrase to global media magnate Rupert Murdoch. Some years ago, Murdoch had pointed out that there is such change happening and at such speed, “that increasingly, the future belongs to those who are fast,” Carroll said.

Trucking: unrecognizable

Polling the audience, he asked listeners what they thought the trucking industry — its methods, its equipment, its technology — would look like in a decade. Most everyone, 86% of those who texted in, voted that they think the industry will be “barely recognizeable, or fully and completely disrupted.”

That’s a clear expectation of considerable change in trucking. “So let’s try another question: if we are in the midst of so much change,” Carroll said, “are we prepared for it?”

And on that note, he added that being prepared for the potentially disruptive/ disrupted future of trucking is to realize that change has been happening faster, particularly in these latter years, than people expected.

To illustrate how, Carroll referenced a time he’d spoken before a roomful of astronauts and astrophysicists at NASA about the future of space. Carroll’s choice of what to present on? The Jetsons. That animated TV show came out in 1962 and was meant to depict life 100 years in the future in 2062.

Except, if you watch some of those old episodes, “George [Jetson] is using Skype. He’s getting his news off the Internet,” contended Carroll. “Elroy has a drone. You can watch one episode where he’s sitting in the living room and using a controller just like we have with our drones.

Along with the Jetsons, here’s another example of the sci-fi, fictional future arriving sooner than expected: a group of scientists has prototyped this device, Carroll noted as he held it up to his head, which essentially works like the Star Trek medical tricorder set in the 23rd century.

“You can watch another episode where they’ve got an Apple Watch,” he continued. “George communicates with his boss via Facetime. Obviously, they’ve got self-driving cars, autonomous vehicles, all over the place, albeit they fly.”

“My point is this: we believed that this future would arrive in 2062, and all of a sudden, it is here much sooner than we thought,” he told the audience. “Could that be the case with our future overall?”

In terms of envisioning the future, perhaps think a little offbeat but observe the trends converging. Here’s an example. “Think about trends, and think about what has happened with drone technology,” noted Carroll. “I think a trend which is going to lead us to the world of self-driving, flying cars is we’re going to learn how to scale up our drones and sit a human in them.”

Warehouses on wheels

Carroll advised trucking professionals to think big change when they’re picturing what the industry will look like in the years to come. “Think about what’s happening here,” he said. “There are people with big, bold ideas. Think about what’s happening in the transportation space.”

What kinds of things could happen? Maybe a new type of truck or vehicle will be developed. Autonomous technology could be accelerated and advanced. New distribution models could emerge. Or maybe something else could — something entirely different that turns the trucking you know now into the trucking you knew way back when.

“We’re going to talk to our truck just as we talk to our iPhone. We’re going to have augmented reality screens in the visor. We’ll probably have robotic handlers built into the truck for loading and unloading. We’ll have payment technology built into the vehicle — not only has our cell phone become a credit card, but so has our truck.

“We’ll simply do a biometric thumbprint to complete a transaction,” Carroll painted his future trucking portrait. The only thing, though, is that those technologies, and testing of them, is happening now.

There’s also this: “Part of the changes you see happening [in trucking] is we are witnessing very significant changes in what retailers and manufacturers are doing with their supply chains,” he added. Trucks can now become something more like mobile distribution hubs, for example.

Because of the rise of online shopping and fulfillment, stores will become more like showrooms, and “we’re witnessing the end of inventory,” Carroll contended. Consumers will browse these showrooms and purchase a product, he suggested, and then a streamlined distribution system will deliver that item to the purchaser’s home — hint: trucking would have to be involved here — perhaps even within an hour.

“You are becoming warehouses on wheels, and everybody has this in their sights in terms of big, transformative thinking in your industry,” he argued. “And what is really also happening is that every single industry out there is speeding up.”

As with anything, the opportunity around the idea of the ‘smart home’, and the reality of what will transpire, varies to a large degree. We are in early days yet!

That was the essence of an exchange I had with a potential client in the home/condo construction market; they were looking at me for an executive offsite concerning their plans in this space, and wanted a senior level executive session that outlined opportunities with smart home construction in the future.

My key goal was to get across to them that a smart home doesn’t just involve throwing in some Internet-connected devices;  it’s not just about the Internet of Things; there is a lot more potential, and the scope of the opportunity is pretty significant in the long term. Given that, they really needed to take a substantive approach that involved not just short term goals but some long term thinking.

Here’s what I outlined:

  1. It”s bigger than you think. The smart home of the future will not only play a role in security and energy, but also also a role in economic development, healthcare virtualization, the reengineering of local energy grids and much, much more
  2. We’ve only just begun. Major organizations, such as appliance and other home device manufacturers, are only just starting to understand where they can go with the smart home. This is outlined in my recent post, The 11 Rules of IoT Architecture – they are coming to understand that just as Tesla is building cars that can be upgradable, they can play a role in smart homes that will be upgradable and changeable over time. That’s a pretty big scope of opportunity.
  3. The energy side is much more than just connected thermostats The real smart home of the future will be designed with major energy implications in mind. This will involve @ home energy generation, as well as sharable energy systems and support for local community micro-grids. Catch my video on this, Will the Energy Industry be Mp3’d?
  4. AI will play a big role, but no one is sure what that means yet. We are in early days with home AI devices such as Amazon Alexa and other intelligent assistants. Alexa and other devices have caught the attention of the innovators; someone out there is busy engineering future solutions that are barely an idea yet. We don’t know where this aspect will take us!
  5.  Virtual healthcare in the home is a bigger component of the smart home than you realize. Bioconnectivity – the virtualization of healthcare, is massive. The hospital is being reengineered to incorporate the monitoring of patients from afar. Big, bold thinking in the seniors care and other industries will lead to transformation of the very essence of what we think a hospital is – because the home becomes a part of the hospital. Look to the MedCottage for guidance on the opportunity with this issue.
  6. Making it work is pretty complex. An API has been built, but people are only just beginning to use it. Head over to the site, If This Then That. It’s at the vanguard of where we can go with this massive form of hyperconnctivity. It involves a series of rules -if this device does this, then do that. Talk to your phone to turn on your thermostat. Use your phone to see where you are and define a rule if your garage door should open. The number of companies joining IFTT is staggering — it is likely the World Wide Web for the Internet of Things!
  7. Existing players aren’t necessarily the major players. Google was big and early into the game with NEST, but don’t expect that big organizations like GE, Whirlpool and others will easily give up the potential market. While big companies aren’t necessarily the best innovators, I’m seeing a lot of deep, substantive thinking in these organizations as to the real nature of a smart home eco-system.
  8. The economic implications are huge. In the 1950’s, the modern suburb defined the future of economic relocation – companies made decisions based upon where the employees might live. In the future, smart communities wired by smart infrastructure, particularly those supporting the nomadic worker, will have an economic leg up. Wild card: self-driving cars and economic success.
  9. Architectural / design issues are only just being explored. If we can build ultra-smart, energy efficient, secure homes, have we yet hit an understanding of the design opportunity? In this area, think about the Jetsons – it really provides guidance!
  10. The skills issues are massive! I had one of the first Internet enabled thermostats about 17 years ago. My HVAC contractor flipped out when he saw it, complaining he didn’t know how to wire Ethernet stuff. I said that’s ok, my teenage son will do it — and he did! Its going to take a lot of knowledge re-skilling for the future of the smart home!

For each of these areas, I’ve spent a lot of time in the last 20 years. By way of examples:

  •  I’ve spent time with many of the companies in the home energy sector; all of Honeywell, Trane, and Lennox have had me in for CEO level events or dealer meetings
  • with the era of smart appliances, I just keynoted a session at Whirlpool/Maytag on the implications and opportunities of the Internet of Things.
  • in the energy field, I’ve spoken about the future of micro-grids and shared energy for the CEO of PG&E, as well as many global energy conferences
  • I’ve done multiple keynotes around the future of virtualized, community oriented healthcare, most recently, for several thousand folks in the seniors care industry
  • on the economic implications , lots of talks — I’ve just been booked by the Western Nevada Economic Development Association for a keynote around this theme, by way of example
  • on the architectural / design issues, I recently had a keynote in St. Louis for Alberici Construction…. and others
  • and on the skills issues, a lot of time, including talking about the future challenges for HVAC contractors and others at the WorldSkills conference in Sao Paolo, Brazil!

One of my favourite future phases is from Bill Gates: Most people tend to overstate the rate of change that will occur on a two year basis, and underestimate the rate of change on a 10 year basis. So it is with the smart, connected home. We’re going to be in a different space 10 years from now, but we are only just starting to define that!

Closing comment? Back in the late 90’s, I wrote a monthly column for one of the world’s leading airlines — Canadian Airlines! One of my columns had to do with the smart home of the future. It’s a fun read today – and I was pretty right about the trends going forward! Have a read!

Soon you’ll be programming the drapes
September 1999 – Canadian Magazine
by Jim Carroll PDF

The last few decades have been marked by promised of innovative new technology for the home. The presumption, of course, is that more technology is good for us and that, in the process, our homes will become “smart.” Yet today, as we consider the number of people whose VCRs still flash 12:00, we wonder just how smart our homes have become.

YESTERDAY

Ever since the 1930s, many industries have predicated a variety of fanciful technologies that would find their way into our homes and make our lives much easier. Most predictions are, in retrospect, hilarious.

Perhaps one of the earliest examples was the introduction of the automatic dishwasher at the 1939 World’s Fair in New York City. Westinghouse presented a dishwashing contest between Mrs. Modern (using a Westinghouse dishwasher) and Mrs. Drudge (cleaning her dishes by hand). At the close of the contest (you know who won), the moderator commented that in addition to losing, Mrs. Drudge was not nearly as “neat and refreshed as when she started.” Yes, technology would make us feel better!

Washing dishes seemed to be a favourite theme of the World’s Fair: some 25 years later, the 1964 Fair featured the Norge Dish Maker. The appliance washed and dried plastic dishes – and then ground them up into tiny pellets, which it would then mould them into new plates, cups and saucers!

Walter Cronkite got in on the act, appearing on March 12, 1967 in At Home 2001, a half-hour show about the nature of the home at the dawn of the new millennium. He explained, for example, the duties of the host: “When a guest arrives, he just pulls out his inflatable chair – a small pressurized air capsule would inflate it and it would be ready for use. At the end of the evening he’d just pull out the plug and put the deflated chair back into his little bag.” Need to cook for the guests? Simply reach for the ultimate in convenience food. “A meal might be stored for years and then cooked in seconds,” he said, without a trace of scepticism.

Optimism continued to reign. In 1977, the Vancouver Sun reported on a “domestic android” manufactured by Quasar Industries, which could “serve your dinner, vacuum your rugs, baby-sit your kids and insult your enemies.”

There was a common undercurrent to many of the predictions about the “smart home.” We would have push-button control over everything, a “remote control for the home,” that would allow us to draw the drapes, water the plants, turn down the thermostat, and control virtually every other aspect of the house simply by punching a few buttons.

TODAY

Of course, few of us today have such capabilities – and we wonder if we’d be able to use it even if it were available. After all, how many of us could manage that “remote control for the home” when we find ourselves stymied by the typical 50-button VCR remote control?

The industry is certainly trying to deal with the problem. There is no shortage of ‘smart-home” technology available and apparently some people are buying this stuff – the U.S.-based National Association of Home Builders estimates that, worldwide, some $2 to $4 billion is spent each year on smart-home devices that link security systems, lighting, and entertainment communication systems.

Who buys them? John and Missy Butcher of Chicago, for example. They have spent $100,000 on a home automation system, which means that (if they are in the mood), they can click the “Romance” button on their home automation controller and watch as the curtains are drawn and the lights dim, while listening to music designed to get them in the mood. “Our lives are much easier,” they note.

Of course, we might think, anyone who can spend $100,000 on a home automation system already has an easy life.

TOMORROW

Will the smart home remain largely a concept, an expensive curiosity available only to the richest and most gadget-hungry among us? Likely not. This is one technology that is set to explode in terms of the number of customers it will gain and the practical role it will play in our daily lives. There are several reasons for this.

First, many people now have more than one computer in the home. The computer industry recognizes that linking them together into a home-based local area network is going to be one of the biggest opportunities of the next three years.

We won’t simply be linking the computers in our home. The technology will link all of our devices based on the computer chip into a central control panel, bringing us one step closer to the remote control concept of earlier decades. Three years from now, you may be buying a set of drapes with a microchip. Plug them in, program them – and forget about them.

Second, the emergence of the Internet plays a significant role. Though we think of it as a tool to surf the Web and read e-mail, it is also a technology that will one day link our refrigerator to its manufacturer, notifying the company when the appliance is about to break down – and, in the process, taking us through the next step in home automation.

And finally, there is the ever-decreasing cost of technology. The smart home has always been held back by the fact that the minimum investment was at least $2,000, but that figure is dropping quickly.

And, most significant of all, we’ll barely notice the technology as it sneaks into our home! We’ll be buying appliances, garage door openers, alarm systems and other things for our home, unaware that they contain the necessary intelligence to plug into our home network.

It’s not that we’ll choose to have a smart home – one day, we’ll discover that it’s already smart.

Not quite convinced? Let me quote Walter Cronkite, from that 1967 program. “Sounds preposterous,” he told his audience, with a bit of a smile, “but some people are convinced it will happen.”

From a recent keynote for a global leadership team, covered in another recent post.

My message on the speed of change in retail is drawing attention, further and further afield.

Case in point – yesterday, I was a keynote speaker for a global leadership meeting of Pladis held in London, UK. This is the newly merged entity of three iconic global brands — Godiva Chocolate, McVitie’s biscuits from the UK, and Ulker from Turkey.  I was asked to provide my insight to 300 executives from around the world in a morning keynote, and then followed this up in an intimate discussion with members of the board and the senior management team.

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this:

  • e-commerce could be 25% of the retail – grocery and convenience — experience by 2021
  • “shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward
  • mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption
  • the continued migration to the same-day shipping model from titans such as Google, Amazon, John Lewis
  • Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour
  • the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location)
  • faster ‘store fashion’ with rapid evolution of in-store promotion, layout and interaction
  • the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products
  • collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain
  • the evolution of the automobile to an online shopping and credit card platform (yes, this is real….)

Here’s the thing – we are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.

That’s my role. This is all happening in the context of massive and fast disruption as new competitors enter the food, CPG and retail space. Consider this chart of players in 2016 from Rosenheim Advisors, and look at the players in each category.

 

The rate of change is going from fast to furious, and innovation is critical!

My keynote title for London yesterday? “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change!” Learn more in the retail and consumer products trends section of my Web site.

 

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