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I work with many of the world’s leading bureaus, one of who is the Washington Speakers Bureau. They represent such people as Condoleeza Rice, George W. Bush, Tony Blair, John Kerry, Magic Johnson, Terry Bradshaw — global political, sports and other leaders. They’ve just run a blog post that I wrote on trends in the speaking industry. (Many of the worlds leading bureaus book me ; not only Washington Speakers, but also National Speakers Bureau / Global Speakers; Gail Davis & Associates; Leading Authorities; the Harry Walker Agency; Keppler Speakers ; Executive Speakers and many more!)


You can’t open a newspaper without seeing an article on the impact of ‘disruption.’  We now live in a period of unprecedented change in which your business model and the assumptions by which you operate are set to be forever disrupted.

In my own case, I spend a tremendous amount of time with different organizations in a vast range of different industries and professions, helping executives to understand and respond to the disruptive forces around them. And in the last several years, I’ve noticed some pretty significant changes in the speaking industry as organizations struggle with disruption.

If you are someone on your team responsible for organizing corporate or association meetings, you need to think about and react to the trends and forces at work. Quite simply, change is occurring several ways: with the speed with which speakers and topic experts are being booked, the topic areas that insight is being sought for, and the short time frames that everyone is working within.

As a speaker who focuses on how to link trends and innovation, my tag-line has become ‘the future belongs to those who are fast.”

The world is speeding up – and organizations need to respond faster

Consider the changes that everyone is impacted by today. Business model disruption. The rapid emergence of new competitors. The challenging impact of social media. Products that are almost out of date by the time they are brought to market. The digitization of everything and the impact of the Internet of Things.  All of these trends — and more — require that organizations pick up the pace when it comes to their strategies, actions and innovation efforts.

I’m seeing that within my global client base, where I am being engaged more frequently by senior executives in companies to help them assess and identify strategic plans in the light of these high velocity trends.

The theme of faster innovation is an undercurrent for events. The guiding cry seems to be, ‘we know we need to change — and we know we need to change faster!”

Organizations are booking speakers faster

These rapid changes are leading to some absolutely fascinating booking cycles in my speaking career — with an increasing number of my events booking just a few weeks or a month out. That’s a big change. It used to be that speakers were booked a year or more in advance. That still happens, but it is an increasingly uncommon occurrence.

Consider the old, traditional booking cycles. In the past, the typical speaker was booked by someone with MPI or other event industry credentials – an association or corporate event planner. They would work on a long, elaborate timeline, often a year in advance, for an annual conference of meeting. In addition to the speaker selection the process would involve a detailed site selection, a comprehensive RFP process, site visits, and lots of committee discussions around the tone, direction and theme of the meeting.

This is no longer the case.

In the new high-velocity economy, in which organizations are suddenly confronted with new challenges and opportunities at an increasing pace, organizations must challenge themselves from a leadership and strategic perspective faster.

This involves finding a content or subject effort fast, and bringing that individual in quickly. That’s because rapid market, business, industry, and skills change leads to a need for faster “knowledge delivery”.

The result? Corporate and association events take on a more strategic role, with a resulting shorter planning cycles and smaller, more tightly focused events with a specific strategic purpose.

New strategic meetings need to serve a very specific purpose – not a broad ‘theme’

Organizations don’t just want inspiration any more — they need specific ideas with specific action plans. In a world of fast change, speakers can’t just provide inspiration: they need to provide real solutions.

Audiences are looking not only for detailed trends analysis that are specific to them, but real solutions that they can pursue right out of the gate. Insight on how to develop a relentless focus on growth, or opportunities in solving customer problems before the customer knows it’s a problem. They want to concentrate on ingesting fast ideas; checking their speed and focusing on corporate agility; or focusing on long term wins through constant incremental improvements. They know that skills partnerships are a key success factor. They know that right now is a great time to made bold decisions, and to take decisive advantage to forge aggressive new paths against their competitors.

Whatever the case may be, these new strategic meetings are all about real solutions to real challenges and opportunities.

The shifting role of the event professional

Traditionally, speakers have been booked by meeting professionals, event planners, or others who bear responsibility for their events. That’s no longer the case.

When meetings and events come together with an entirely new, fast and specific strategic purpose, the person charged with the responsibility of organizing the content is someone entirely different. Usually an executive assistant, senior vice president or someone else with many other responsibilities.

Some research indicates that today, only 17% of meeting planners have “meeting planner” in their job titles; and less than 20% of meeting planners spend over 50% of their work time planning meetings!

Connecting with the right speaker

My experience has shown that event professionals often feel overwhelmed by the vast number of speakers available to them and the massive range of potential optics. It’s confusing, overwhelming, and intimidating.

Here’s the most interesting thing: they might not necessarily be aware of the role that a speakers bureau can play in helping them to make their way through the vast number of options that are out there. That’s why I continue to invest a lot of time in ensuring that my friends at the Washington Speakers Bureau understand what I do and how I do it; how I customize; how I work with the client to help them achieve their very specific strategic objectives. In that way, WSB is better positioned to help potential clients understand the very unique role in can play in this highly specialized world.

In other words, if disruption is happening, it’s better to lead the disruption through innovative thinking and actions!

Jim Carroll is one of the world’s leading international futurists, trends and innovation experts, with a client list that ranges from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. His focus is on helping to transform growth oriented organizations into high-velocity innovation heroes.

Supertramp — a band from the 80’s — had a minor hit with the song “On the Long Way Home,” which featured the memorable line, the line, “when you’re up on the stage, it’s so unbelievable.” It is, quite. And when you’re up there, you realize how lucky you are to be able to share with the audience the wisdom you’ve picked up by observing some of the world’s top innovators. When the PGA of America had me in for the 2nd time, one of my key goals was to lay a foundation for the fact that growth in the game will come from innovation!

Recently, after a presentation to an audience of 3,000 people, I was approached by a CEO who was quite inspired by my remarks. He then asked me a fascinating question: “what would you do if you took over the leadership of my company right now?” We chatted for a while and I believe I provided some pretty succinct insight; but since then, I’ve been thinking about that question. Here’s a part of my answer.

  • maximize your best revenue opportunities. I’d make sure that any existing revenue relationships remain intact, and then some. I’d work on having my team obsess on growing existing high value customer relationships through service excellence. Let’s make sure that we meet their needs. It will likely be easier to keep existing revenue flowing rather than finding new ones, particularly through a time of economic challenge.
  • obsess over time to market. I’d work hard to accelerate product innovation; market life-cycles are collapsing, and I’d make sure every member of the team reoriented themselves to that reality. I’d focus on getting R&D to think in terms of faster cycles; I’d ramp up sales force education so that they were better aware of what’s coming next. I’d have the team thinking in terms of 3-6-9-12 : here’s what will be doing in the marketplace 3, 6, 9 and 12 months from now. I’d layer on top of that some insight into 1-2-5-10: what we might be doing 1, 2, 5 and 10 years from now.
  • reduce product costs through process improvement and better project execution: there is no shortage of innovative ideas, structures and concepts involving process and production methodologies. I’d make sure we were looking at finding those who are doing leading edge work in this area, inside or outside our industry, and learn from them.
  • align to customer oriented innovation: go upside-down, in fact. Take a look around and you will probably discover that your customers are inventing your future faster than you are. View their ideas, strategies and actions not as a threat, but as an opportunity for ideas!
  • reduce structural costs through collaboration: at this point in time, in a global world that allows for instant, smart collaboration among teams, there is no reason for massive duplication of skills and talent throughout an organization. I’d start a rethink those silos, and restructure for a new skills deployment approach. Right off the bat, I’d encourage a few cross-organizational collaboration efforts, to get people used to the idea of tackling fast new problems rather than arguing about structure and hierarchy.
  • focus on the pipeline of talent innovation: I’ve said it before and I’ll say it again. The depth the bench strength is critical to future success. I’d have everyone take a good look at our pipeline, to see if it will meet upcoming needs. If not, I’d get a program in place to fix that fast.
  • relentlessly and aggressively chase costs: I’m not talking about spontaneous slash and burn spending cuts: I’d refocus on transitioning the role of staff from tactical efforts to a strategic role. I’ve spent time with the CIO’s and CFO’s of some pretty major organizations: Hunt Oil, Adobe, J Crew, Under Armor. All of them have provided in-depth insight onstage during customer panels that have focused on the role of IT in the business to run the business better, grow the business and transform the business. There remain countless opportunities for IT oriented innovation to rip unnecessary costs out of the business, and it involves this tactical to strategic transition.
  • enhance quality and reliability of product: Last year, I spoke to 2,500 global quality professionals on the challenges that the high velocity economy presents to the concept of quality. The fact is, new issues hit us in the marketplace faster than ever before. And the global idea loop means that quality challenges can become a sudden, massive worldwide PR nightmare faster than we’ve ever been prepared for. That’s why avoiding quality problems remains a critical focus. I’d take a look at how well we’re dealing with quality issues, and whether we’ve got the agility to respond in this new world of heightened PR challenges. I’d also have a group prepare an immediate outline of challenges and problems with customer service and satisfaction.
  • partner up: no one company can do everything on its own anymore. Take a look t the world of self-driving cars — every single auto company is partnering at a furious pace, because they know that access to specialized skills is the defining success factor for the future!
  • capture new emerging growth markets faster: I’d begin to orient the team so that we knew about which market opportunities might come next, and then spend time aligning ourselves to innovate faster in such markets. I recently spent some time with one client, and the focus of our discussion was how a new market was set to unfold in the next three months. Expectations were that the market — for a unique consumer product, with potential sales in the billions of dollars — might last for a period of eighteen months, before being eclipsed by the next stage of development. Essentially, the CEO was looking at a situation where they had to figure out how to jump into this new fast market, and make the most of it in an extremely short period of time. That’s a new skill structure to wrap an organization around, and one that every organization must learn to master.

That’s a good starting point. The key issue: I’d begin by aligning the organization to the concept of “thriving in the high velocity economy.”

Oh, and one of the first things I’d do? I would immediately convene a senior management/leadership meeting, and bring in a futurist and innovation expert to wake my people up to the potential that can come from energizing ourselves towards future opportunities.

One of my key themes through the years has been that “faster is the new fast” — that the biggest challenge that organizations must face is how to keep up with the high-velocity economy.

I’m now observing that in many markets and industries, the pace of change is so fast that we need to put in place a senior executive whose sole area of responsibility is ensuring that the organization can keep up with ever-increasing rates of change. Let’s say — a Chief Momentum Officer.

Organizations need to adapt to all kinds of different issues when it comes to the velocity of change: rapidly changing business models, the emergence of new competitors, ever shrinking product life-cylces, a faster pace of new product development, furious rates of technological innovation, furiously fast new trends in terms of customer interaction, the decreasing shelf-life of knowledge and the more rapid emergence of specialized skills: the list could go on!

Hence, a need for someone who aligns all of the moving parts of the organization to high velocity change! This individual will carry a number of responsibilities, such as:

  • managing the product innovation pipeline, so that the organization has a constant supply of new, innovative products, as existing products become obsolete, marginalized, or unprofitable
  • managing the talent pipeline, so that the organization has the ability to quickly ingest all kinds of specialized new skills
  • managing the technology pipeline, so that the organization can adapt itself to constantly improving and ever-more sophisticated IT tools that will help to better manage, run, grow and transform the business
  • maintain and continually enhance brand and corporate image; as I’ve written here many times before, brands can become “tired” and irrelevant if they aren’t continually freshened and refreshed
  • ensuring that the organization is continuing to explore new areas for opportunity, and that it has the right degrees of innovation momentum
  • that the business processes and structure of the organization are fine-tuned on a continuous basis so that it can keep up with all the fast-change swirling around it
  • ensuring that a sufficient number of “experiential” programs are underway with respect to product, branding, markets, and other areas so that the overall expertise level of the organization is continually enhanced

In other words, the CMO has two key responsibilities:

  • keeping a fine tuned eye on the trends which will impact the organization in the future, and which will serve to increase the velocity that the organization is subjected to and;
  • keeping their hands on the appropriate levers throughout the organization such that it can keep evolving at the pace that these future trends will demand.

I don’t know if that makes perfect sense, but I think its a good issue to think about.

One recent client engaged me for a talk for their global team, with the keynote title “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change”. That’s a good example of how I outline the attributes for success in a world of high velocity change. With that, I focus on how organizations and leaders must incorporate four key capabilities: agility, insight, innovation and execution.


Corporate agility concept is perhaps the most critical: organizations must presume that the rate of change today is so fast that product lifecycles are collapsing, business models are relentlessly shifting, and customers are unforgiving and fleeting. To name just a few key trends!

Agility implies that we must innovate and adapt based on rapidly changing circumstances, on a continuous basis.

How do we do that? By adopting several key guiding principles that form the basis for all corporate strategy and activities going forward:

  • plan for short term longevity: No one can presume that markets, products, customers and assumptions will remain static: everything is changing instantly. Business strategies and activities must increasingly become short term oriented while fulfilling a long term mission.
  • presume lack of rigidity: Many organizations undertake plans based on key assumptions. Agile organizations do so by presuming that those key assumptions are going to change regularly over time, and so build into their plans a degree of ongoing flexibility.
  • design for flexibility : In a world of constant change, products or services must be designed in such a way that they can be quickly redesigned without massive cost and effort. Think like Google: every product and service should be a beta, with the inherent foundation being one of flexibility for future change.
  • build with extensibility: Apple understood the potential for rapid change by building into the iPod architecture the fundamental capability for other companies to develop add-on products. Think the same way : tap into the world. Let the customer, supplier, partners and others innovate on your behalf!
  • harness external creativity: In a world in which knowledge is evolving at a furious pace, no one organization can do everything. Recogize your limits, and tap into the skills, insight and capabilities of those who can do things better.
  • plan for supportability: Customers today measure you by a bar that is raised extremely high — they expect you to deliver the same degree of high-quality that they get from the best companies on the planet. They expect instant support, rapid service, and constant innovation. If you don’t provide this, they’ll simply move on to an alternative.
  • revisit with regularity: Banish complacency. Focus on change. Continually revisit your plans, assumptions, models and strategies, because the world next week is going to be different than that of today.

To me, that’s what agility is all about!

Anyone who has worked with me knows that I do a tremendous amount of research as I customize for my keynotes, often reading several hundred articles on a particular issue or topic as I prepare.

A few months back I was going through a set of articles about the Jetsons, a new keynote topic for me that is getting a huge amount of attention! In doing so, I came across a fascinating story about a school in Seattle that just opened a time capsule that was put away in 1962. The article took a look at what was predicted in 1962, where we are today, and what the kids of 1962 now thought we would see in 2062! You can read it below.

This got me thinking — why not get involved in a project to do the same thing! And so I turned to my good buddy Ian Bates, a Grade 5 teacher. I’ve previously written about him in a post, Things I’ve Learned from Golfing with a Grade 5 Teacher, to see if this might be an idea worth pursuing. (I also went into his classroom last year for a fun little project – What’s the Future of Education? Let the Kids Have a Say — with his Grade 5 kids about careers in the future.)


It took him about 30 seconds before he responded, and so we’ve got a project underway. I went into the classroom and spoke to the kids about the project. They are now busy preparing their predictions and ideas; we’ll revisit in April and put away an actual time capsule to be opened in the year 2045.

This should be interesting! Stay tuned! But to really find out what they are thinking, you are going to have to wait a number of years…..


Pocket phones to flying cars: Third-graders predicted them in ’62
15 April 2012, The Seattle Times

How did Laurelhurst’s 1962 third-graders do at predicting the future?

For expert input, we turned to the Pacific Science Center, which tapped two of its “Science Communication Fellows” — Erika Harnett, a University of Washington professor in Earth and space sciences, and Alex Miller, a UW postdoctoral researcher in chemistry.

We also asked the former Laurelhurst students for predictions about life 50 years from now.

Bert Kolde, 57, Mercer Island, senior director of Vulcan
His 1962 prediction: In space “we will eat paste from tubes.”
The reality: Astronauts don’t eat paste from tubes, but they do eat ice cream from foil packets, and other things, too. The word I’ve heard from astronauts is that the food in space is much like what we eat on Earth, and quite good, too — much better than one would find in many a school cafeteria. — Harnett
Kolde’s prediction for 2062: Rosie the Robot, from “The Jetsons,” will be a mainstream household appliance.

Phoebe Russell, 59, West Seattle, soccer scheduler and registrar
Her 1962 prediction: “There will be a rocket for everyone.”
The reality: While we don’t each have a rocket yet, a commercial spaceport is being built in New Mexico and a firm, Virgin Galactic, is taking bookings for the public to fly into space, for a brief few minutes. — Harnett
Russell’s prediction for 2062: “Government-supplied, accident-proof, sustainable nano-tech-fueled vehicles for all.”

Chris Rich, 58, Seattle, forest-resource company executive
Her 1962 prediction: “You will be able to have a telephone in your pocket.”
The reality: Not only do we have pocket phones, but they have cameras, video cameras, music players and the Internet inside them. — Miller
Rich’s prediction for 2062: “We will have a cashless society and use digital money stored on an all-purpose device that fits in your pocket.”

Tom Greene, 58, Bainbridge Island, co-founded frozen-food company
His 1962 prediction: “The best change will be to go way past Pluto in a rocket so we can find more planets and find out if there is any more life way out in space.”
The reality: Four spacecraft have traveled past Pluto’s orbit, Pioneers 10 and 11 and Voyagers 1 and 2. We still receive signals from the Voyager spacecraft with useful science and hope to do so until 2025, when the power systems will fail. — Harnett

Tom Norwalk, 58, Bothell, heads Seattle’s Convention and Visitors Bureau
His 1962 prediction: “If I went to Pluto. Then I could see the Earth as a star.”
The reality: ∫ A spacecraft, called New Horizons, will be flying past Pluto in 2015 … Scientists will likely try to take an image of the Earth but I don’t know how sensitive the optics are and what the Earth will look like. — Harnett
Norwalk’s prediction for 2062: Seattle will finally have an NBA team and our city will be in the top five destinations to visit in America.

David Shulman, 59, Seattle, film-institute founder
His 1962 prediction: “I want to go to Jupiter because it is the largest planet.”
The reality: Although people have not traveled to Jupiter, the U.S. has sent several spacecraft past Jupiter and one, Galileo, not only spent several years orbiting Jupiter, it launched a probe into Jupiter’s atmosphere and then took a final, fatal plunge into Jupiter’s atmosphere. — Harnett
Shulman’s prediction for 2062: Communication occurs through touch, voice, and even thought. Global warming and rising sea levels; U.S. power concentrated by wealthy under a near-totalitarian government.

Bruce Williams, 58, Leavenworth, retired bank head
His 1962 prediction: Cars that will “float through the air … without stopping for gasoline.”
The reality: A startup company, Terrafugia, has a working prototype of a flying car, and it is taking pre-sales orders … So, flying cars do exist, but not for everyone yet, but soon. We don’t yet have cars that can travel without stopping for fuel, apart from prototypes. Some spacecraft don’t have to stop for fuel because they use solar panels to generate electricity to power the instruments. — Miller
Williams’ prediction for 2062: Zero communicable-disease deaths; 15 percent probability of a catastrophe, such as a nuclear attack, pandemic, mega-earthquake, volcanic eruption or environmental disaster.

Webb Nelson, 59, Seattle, co-founded toy company
Third-grade prediction: “We would have a new invention to get us somewhere under the Earth … something different. And faster.”
The reality: Subways and tunnels conduct below-ground traffic, but largely in transportation forms that have existed for decades. Nelson’s prediction for 2062: Concrete gets harder and stronger with age; the Space Needle will have a centennial anniversary. — Miller
Nelson’s prediction for 2062: Concrete gets harder and stronger with age; the Space Needle will have a centennial anniversary.

 

For years, I’ve explained to my global client base that access to skills and talent will been to the key element for success going forward. Two good examples? Fast trends in the world of self-driving cars, and the acceleration of trends in retail.

I was thinking about this today as two articles floated through my news clipping service: an article in Fortune that outlined how “Walmart Is Launching a Tech Incubator in Silicon Valley.” The second involved quite a few articles that spoke about the new partnerships occurring in the world of self-driving car technology, such as one in Sci-Tech: “Intel’s Not the Only Big Company To Find a Self-Driving Partner.

There are two big issues that are in play here that can be summarized quite nicely, which I’ve explained for quite some time:

  •  every industry is becoming a tech industry, and every company is becoming a software company – with the result that companies such as Walmart have to set up in the heart of the tech world in order to get ahead
  • companies are quickly discovering that they don’t have the skills to do what needs to be done – hence, they need to partner up to get things done — which is the key trend occurring in the world of autonomous vehicles right now

This is echoed by some research I presented in several recent meetings with major private equity investors, based on a study by GE, which found that among senior executives:

  • 85% are concerned about the velocity introduced by digitization and are open to idea collaboration
  • 75% indicated they are open to share the revenue stream of an innovation collaboration
  • 85% indicated such initiatives were growing over the last year

Key trend? The race for tech skills is going to accelerate; new forms of partnership will be established faster; lots of money will be made by those who have the requisite skills; and this will be a defining issue for success going forward!

Need a bigger example? This headline: “Ford is putting $1 billion into an AI startup, Detroit’s biggest investment yet in self-driving car tech.” Think about that — essentially, it’s a billion dollar investment to get the right skills, at the right time, for the right purpose.

 

So … last week I was in Miami, and did a talk on business disruption, transformation and innovation for about 30 CEO’s of companies in the healthcare, tech and IT sectors, on behalf of a private equity firm. The meeting also included a wide ranging discussion with a panel of ‘mentor’ CEO’s.

This is one of several events of this type I’ve done; through the years, an increasing number of private wealth, family offices and private equity firms have brought me in for talks, including a keynote in Greece where there was about $1 trillion of value in the room. At the conclusion, I managed to query all of these CEO’s on the biggest perceived challenges they face going forward.

Check out their response! Talent and skills! Speed of change!

The issues in the poll were the ones that they raised as major concerns, during the discussion part of the meeting, and had to do with these issues:

  • how does a CEO establish an appropriate balance between the necessity for leadership and the criticality of strategy time?
  • how to best manage the speed of change
  • how to align their team to emerging trends, challenge and opportunities
  • getting the right talent at the right time for the right purpose
  • establishing an overall organizational culture of speed
  • how to manage the disconnect between needing to change and historical legacy (as well as legacy IT)
  • managing more complex consumer expectations
  • when to jump onto a major trend

This is just so interesting from several perspectives, but first and foremost is this: I’ve long explained to my clients that a key issue for any organization going forward is this: “getting the right skills at the right time for the right purpose.” 

Put this in the context of several recent headlines I’ve used in events : GE hiring more tech talent and purchasing startups than Silicon Valley companies; Ford hiring 27,000 computer tech staff to help it in the race for self-driving cars; and other similar issues.

Clearly talent is a major issue going forward, and workforce and skills innovation is rising to the top!

 

As with anything, the opportunity around the idea of the ‘smart home’, and the reality of what will transpire, varies to a large degree. We are in early days yet!

That was the essence of an exchange I had with a potential client in the home/condo construction market; they were looking at me for an executive offsite concerning their plans in this space, and wanted a senior level executive session that outlined opportunities with smart home construction in the future.

My key goal was to get across to them that a smart home doesn’t just involve throwing in some Internet-connected devices;  it’s not just about the Internet of Things; there is a lot more potential, and the scope of the opportunity is pretty significant in the long term. Given that, they really needed to take a substantive approach that involved not just short term goals but some long term thinking.

Here’s what I outlined:

  1. It”s bigger than you think. The smart home of the future will not only play a role in security and energy, but also also a role in economic development, healthcare virtualization, the reengineering of local energy grids and much, much more
  2. We’ve only just begun. Major organizations, such as appliance and other home device manufacturers, are only just starting to understand where they can go with the smart home. This is outlined in my recent post, The 11 Rules of IoT Architecture – they are coming to understand that just as Tesla is building cars that can be upgradable, they can play a role in smart homes that will be upgradable and changeable over time. That’s a pretty big scope of opportunity.
  3. The energy side is much more than just connected thermostats The real smart home of the future will be designed with major energy implications in mind. This will involve @ home energy generation, as well as sharable energy systems and support for local community micro-grids. Catch my video on this, Will the Energy Industry be Mp3’d?
  4. AI will play a big role, but no one is sure what that means yet. We are in early days with home AI devices such as Amazon Alexa and other intelligent assistants. Alexa and other devices have caught the attention of the innovators; someone out there is busy engineering future solutions that are barely an idea yet. We don’t know where this aspect will take us!
  5.  Virtual healthcare in the home is a bigger component of the smart home than you realize. Bioconnectivity – the virtualization of healthcare, is massive. The hospital is being reengineered to incorporate the monitoring of patients from afar. Big, bold thinking in the seniors care and other industries will lead to transformation of the very essence of what we think a hospital is – because the home becomes a part of the hospital. Look to the MedCottage for guidance on the opportunity with this issue.
  6. Making it work is pretty complex. An API has been built, but people are only just beginning to use it. Head over to the site, If This Then That. It’s at the vanguard of where we can go with this massive form of hyperconnctivity. It involves a series of rules -if this device does this, then do that. Talk to your phone to turn on your thermostat. Use your phone to see where you are and define a rule if your garage door should open. The number of companies joining IFTT is staggering — it is likely the World Wide Web for the Internet of Things!
  7. Existing players aren’t necessarily the major players. Google was big and early into the game with NEST, but don’t expect that big organizations like GE, Whirlpool and others will easily give up the potential market. While big companies aren’t necessarily the best innovators, I’m seeing a lot of deep, substantive thinking in these organizations as to the real nature of a smart home eco-system.
  8. The economic implications are huge. In the 1950’s, the modern suburb defined the future of economic relocation – companies made decisions based upon where the employees might live. In the future, smart communities wired by smart infrastructure, particularly those supporting the nomadic worker, will have an economic leg up. Wild card: self-driving cars and economic success.
  9. Architectural / design issues are only just being explored. If we can build ultra-smart, energy efficient, secure homes, have we yet hit an understanding of the design opportunity? In this area, think about the Jetsons – it really provides guidance!
  10. The skills issues are massive! I had one of the first Internet enabled thermostats about 17 years ago. My HVAC contractor flipped out when he saw it, complaining he didn’t know how to wire Ethernet stuff. I said that’s ok, my teenage son will do it — and he did! Its going to take a lot of knowledge re-skilling for the future of the smart home!

For each of these areas, I’ve spent a lot of time in the last 20 years. By way of examples:

  •  I’ve spent time with many of the companies in the home energy sector; all of Honeywell, Trane, and Lennox have had me in for CEO level events or dealer meetings
  • with the era of smart appliances, I just keynoted a session at Whirlpool/Maytag on the implications and opportunities of the Internet of Things.
  • in the energy field, I’ve spoken about the future of micro-grids and shared energy for the CEO of PG&E, as well as many global energy conferences
  • I’ve done multiple keynotes around the future of virtualized, community oriented healthcare, most recently, for several thousand folks in the seniors care industry
  • on the economic implications , lots of talks — I’ve just been booked by the Western Nevada Economic Development Association for a keynote around this theme, by way of example
  • on the architectural / design issues, I recently had a keynote in St. Louis for Alberici Construction…. and others
  • and on the skills issues, a lot of time, including talking about the future challenges for HVAC contractors and others at the WorldSkills conference in Sao Paolo, Brazil!

One of my favourite future phases is from Bill Gates: Most people tend to overstate the rate of change that will occur on a two year basis, and underestimate the rate of change on a 10 year basis. So it is with the smart, connected home. We’re going to be in a different space 10 years from now, but we are only just starting to define that!

Closing comment? Back in the late 90’s, I wrote a monthly column for one of the world’s leading airlines — Canadian Airlines! One of my columns had to do with the smart home of the future. It’s a fun read today – and I was pretty right about the trends going forward! Have a read!

Soon you’ll be programming the drapes
September 1999 – Canadian Magazine
by Jim Carroll PDF

The last few decades have been marked by promised of innovative new technology for the home. The presumption, of course, is that more technology is good for us and that, in the process, our homes will become “smart.” Yet today, as we consider the number of people whose VCRs still flash 12:00, we wonder just how smart our homes have become.

YESTERDAY

Ever since the 1930s, many industries have predicated a variety of fanciful technologies that would find their way into our homes and make our lives much easier. Most predictions are, in retrospect, hilarious.

Perhaps one of the earliest examples was the introduction of the automatic dishwasher at the 1939 World’s Fair in New York City. Westinghouse presented a dishwashing contest between Mrs. Modern (using a Westinghouse dishwasher) and Mrs. Drudge (cleaning her dishes by hand). At the close of the contest (you know who won), the moderator commented that in addition to losing, Mrs. Drudge was not nearly as “neat and refreshed as when she started.” Yes, technology would make us feel better!

Washing dishes seemed to be a favourite theme of the World’s Fair: some 25 years later, the 1964 Fair featured the Norge Dish Maker. The appliance washed and dried plastic dishes – and then ground them up into tiny pellets, which it would then mould them into new plates, cups and saucers!

Walter Cronkite got in on the act, appearing on March 12, 1967 in At Home 2001, a half-hour show about the nature of the home at the dawn of the new millennium. He explained, for example, the duties of the host: “When a guest arrives, he just pulls out his inflatable chair – a small pressurized air capsule would inflate it and it would be ready for use. At the end of the evening he’d just pull out the plug and put the deflated chair back into his little bag.” Need to cook for the guests? Simply reach for the ultimate in convenience food. “A meal might be stored for years and then cooked in seconds,” he said, without a trace of scepticism.

Optimism continued to reign. In 1977, the Vancouver Sun reported on a “domestic android” manufactured by Quasar Industries, which could “serve your dinner, vacuum your rugs, baby-sit your kids and insult your enemies.”

There was a common undercurrent to many of the predictions about the “smart home.” We would have push-button control over everything, a “remote control for the home,” that would allow us to draw the drapes, water the plants, turn down the thermostat, and control virtually every other aspect of the house simply by punching a few buttons.

TODAY

Of course, few of us today have such capabilities – and we wonder if we’d be able to use it even if it were available. After all, how many of us could manage that “remote control for the home” when we find ourselves stymied by the typical 50-button VCR remote control?

The industry is certainly trying to deal with the problem. There is no shortage of ‘smart-home” technology available and apparently some people are buying this stuff – the U.S.-based National Association of Home Builders estimates that, worldwide, some $2 to $4 billion is spent each year on smart-home devices that link security systems, lighting, and entertainment communication systems.

Who buys them? John and Missy Butcher of Chicago, for example. They have spent $100,000 on a home automation system, which means that (if they are in the mood), they can click the “Romance” button on their home automation controller and watch as the curtains are drawn and the lights dim, while listening to music designed to get them in the mood. “Our lives are much easier,” they note.

Of course, we might think, anyone who can spend $100,000 on a home automation system already has an easy life.

TOMORROW

Will the smart home remain largely a concept, an expensive curiosity available only to the richest and most gadget-hungry among us? Likely not. This is one technology that is set to explode in terms of the number of customers it will gain and the practical role it will play in our daily lives. There are several reasons for this.

First, many people now have more than one computer in the home. The computer industry recognizes that linking them together into a home-based local area network is going to be one of the biggest opportunities of the next three years.

We won’t simply be linking the computers in our home. The technology will link all of our devices based on the computer chip into a central control panel, bringing us one step closer to the remote control concept of earlier decades. Three years from now, you may be buying a set of drapes with a microchip. Plug them in, program them – and forget about them.

Second, the emergence of the Internet plays a significant role. Though we think of it as a tool to surf the Web and read e-mail, it is also a technology that will one day link our refrigerator to its manufacturer, notifying the company when the appliance is about to break down – and, in the process, taking us through the next step in home automation.

And finally, there is the ever-decreasing cost of technology. The smart home has always been held back by the fact that the minimum investment was at least $2,000, but that figure is dropping quickly.

And, most significant of all, we’ll barely notice the technology as it sneaks into our home! We’ll be buying appliances, garage door openers, alarm systems and other things for our home, unaware that they contain the necessary intelligence to plug into our home network.

It’s not that we’ll choose to have a smart home – one day, we’ll discover that it’s already smart.

Not quite convinced? Let me quote Walter Cronkite, from that 1967 program. “Sounds preposterous,” he told his audience, with a bit of a smile, “but some people are convinced it will happen.”

Earlier this week, I spoke to several hundred executives from the trucking industry at a keynote for the Omnitracs customer conference in Phoenix. My keynote focused on the trends which are sweeping the industry, including prognostic diagnostics, the connectivity impact of the Internet of Things (#IoT), the rapid evolution of autonomous trucks and self-driving technologies, drones and the impact of bio-monitoring devices. I’ll have a full blog post on that in the next few days.

It’s a topic that I’ve been doing all over — Keynote: Accelerating the Auto & Trucking Industry in the Era of Self-Driving Vehicles

In the meantime, the trucking industry provides a good example of how the new workplace is being transformed by technology.

Here’s what you need to know: first, do you think of trucking as a kind of unsophisticated, low-tech industry, full of a bunch of guys and gals performing boring tasks while moving down the road? Forget that — here are some simple facts:

  • the typical truck today is putting off some 3 gigabytes of data per month, and that number is increasing at a furious pace
  • the typical truck cabin contains more technology than a typical small airplane
  • in the race to self-driving vehicles, trucks will be the first to cross the finish line

A few years ago, Volvo/Mack Trucks had me in for a series of leadership and dealer meetings, where I noted that “in the world of trucking, connectivity is the new horsepower.” Given those stats above, that much is true!

And here’s a key thing: with those trends, the process of innovating in the industry has gone hi-tech. The result is that the workspace in the world of trucking is less like a grimy, dirty garage, and more like an airline control tower, at the same time that the truck cabin has come to be more like an airline cockpit.

To emphasize that point, I spoke about the folks at Bison Transport, based in Winnipeg, Canada. I’ve used them in a few talks on the future of the workplace and on the future of trucking:

“It’s not how one might envision the head office of a trucking company. Youth abound in 20- and 30-somethings tracking payloads in the operations room — think of a flat airplane control tower — or working in the IT department (which in the last 15 years has grown to 15 from two). There’s the “quiet room” for breaks. The fully stocked fitness room, the laundry room, the cafeteria.” Taking Trucking into the Future, Winnipeg Free Press, June 2014

Well, freak me out with a fork! It turns out that unknown to me, the folks from Bison Trasnport were in the room, and came up to me after my keynote. I think they were a little freaked out too!

Trevor Fridfinnson, Chief Operating Officer, Bison Transport with Keynote Speaker Jim Carroll at Omintracs 2017

Their office is at the forefront of the connectivity and technology revolution accelerating the world of trucking and transportation into the future. The folks at Trucking News covered this trend from my keynote in an article, detailed below.

Clearly, in trucking, the office space, culture and fast innovation speeds of Silicon Valley are coming in, and they are coming fast!

 


Carroll on the future during opening of Omnitracs Outlook 2017
TruckingNews.com

Futurist, trends and innovations expert Jim Carroll advised attendees to ‘think big, start small, scale fast,’ when it came to embracing technology.

Carroll said automated trucks were one of the trends that were changing the face of trucking, and questioned what would happen to the traditional driver once that occurs.

Carroll’s overall theme was that the world changes fast, has been for some time, and the trucking industry cannot get left behind.

Several factors contribute to the ever-changing world, Carroll said, including what he called the ‘era of big transformation.’

Autonomous trucks is part of that ear, according to Carroll, who declared that trucking would be the first to move to fully autonomous vehicles because it made financial sense to do so since drivers account for one third of the operational costs pie.

Servicification, the intensifying of skills training, acceleration of innovation and the impact of future generations were also factors Carroll said would contribute to how quickly the world would continue to change.

As an example of this, Carroll pointed to statistics showing that the vast majority of children aged five to six would one day have a job that today does not even exist.

Carroll said today’s truck manufactures worry not only about putting out a quality product, but also about how to best maintain that product through diagnostics and other predictive technologies.

“We are in a world in which we can determine when parts and components in a truck are going to break down,” Carroll said. “And we can bring it in for maintenance and thereby avoid the problem in advance of a truck breaking down on remote Arizona highway somewhere and thereby reduce downtime and costs.”

To further illustrate how the world and traditional workplace have experience a facelift over the years, and how the next generation will continue that trend, Carroll posted a quote from Manitoba’s Bison Transport on the screen that read: “It’s not how one might envision the head office of a trucking company. Youth abound in 20- and 30-something tracking payloads in the operations room – think of a flat airplane control tower – or working in the IT department (which in the last 15 years had grown to 15 from two). There’s the ‘quiet room’ for breaks. The fully stocked fitness room, the laundry room, the cafeteria.”

My job as a futurist has me doing an increasing number of CEO level events for Fortune 500 companies around the world, helping at leadership meetings which are focused on the massive transformations and disruption occurring in every single industry.

Disruption is real, it’s big, and it’s happening faster than you think.

Here’s what you need to think about today, as the pace of change picks up:

1. Multiple trends merge. At no other time in the world of business have we seen so many trends come together all at once. Computers, exponentiating bandwidth, connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous vehicles, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry. As this happens….

2 Every company becomes a software company. From healthcare, home appliances to automotive, manufacturing to packaging, retail to sports & fitness, energy to agriculture: every industry is seeing massive change as it becomes enabled, challenged and transformed by technology and connectivity. From precision agriculture to self-driving cars, smart clothing to connected microwaves, remote medical monitoring devices to active packaging  — every company in every industry is becoming a computer company, with software and technology at its heart and soul. What this means is that …..

3. Velocity accelerates and speed defines success. Moore’s law — the rule that defines that the processing power of a computer chip constantly increases while the cost collapses at an exponential rate — is coming to drive the speed of innovation in every single industry. Companies are having to innovate and transform at a pace never seen before. Some can do it, and others can’t, which leads to the new rule in the economy that….

4. Small beats big. Agility and speed are the new metrics for success. Big organizations are often encumbered by legacy, and are suffering from the disease of  organizational sclerosis. New, aggressive upstarts can move faster, with the result that they can make decisions that provide for big disruption and challenge. In their world….

5. Edge thinking dominates. These small upstarts don’t follow long-established ‘rules’ for changing the future. To move faster, they source ideas and inspiration through crowd-thinking, raise their funds through crowd-funding, and prototype products through 3D printing and other fast-to-market methodologies. Global R&D has moved from massive labs to globally dispersed idea factories. The result of this trend is that ….

6. Ideas accelerate. In every field, the pace of innovation and discovery is speeding up to an unprecedented level. What use to seem like science fiction just a few years ago is todays’ reality. In such an environment …

7. Big, bold thinking predominates. We are seeing the emergence of an entire world of big dreamers and doers, individuals who dare to challenge the orthodox, and abandon routines. The concept of the ‘moonshot’ is no longer restricted to those with deep pockets — but is oxygen for those with big ideas. To get their fast, they realize that….

8. Skills access is the new gold. Did you notice Ford paid $1 billion to get access to some experts in self-driving car technology? Enough said. Those who can access the skills in trend #1 above win. We’re in a global war for niche talent, and that pretty much defines a critical strategy for the future. If it is all about skills, then success involves a strategy in which ….

9. Experience is oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century. To get there, you need to know that….

10. Action is the best reaction. If you don’t disrupt, you will be disrupted. It’s your ability to quickly act, react and do that will allow for future success. There’s not a lot of time for debate, studying; inertia is abhorred. Simply DO. That should be you.

Remember that song by the Who? “I hope I die before I get old!”

You better change before you can’t.

You might be obsolete before you know it.

Quit talking about disruption.

Do something about it.