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A question came in from a potential client last night, and after writing a long answer, I thought it was probably a good idea to blog it and place the answer on my site!

The question was for a potential European event, and really had to do with whether I could work with an a European / international audience, be respectful in my timing, work with the translation team, work with simultaneous transition, and provide enough regional or localized content.

The answer is yes, yes, yes and yes….!

On stage in Sao Paolo for the Worldskills global conference. My audience featured individuals from 85 countries.

My mother tongue is English, and sadly, while I don’t speak any other languages (despite some 10 years of French lessons in elementary and high school!), I regularly speak on an international basis. This involves working with translators. focusing on international content, and working to keep my pace slow enough for the audience to be respectful of their needs.

Here’s the critical background on the international work that I do:

  • global audiences. I do a LOT of international work; I’ve presented in Sao Paolo, Budapest, Munich, Athens, Stuttgart, Prague, London, Paris, Brussels, Ghent, Stockholm, Zurich, Tokyo, Mexico …. and in all of these situations, have ensured that I have slowed my pace to be respectful of the audience.
  • simultaneous translation. Many of these events have featured onsite translation through headsets; the fact is, I regularly do sessions that feature simultaneous translation, and know the criticality of sharing the deck in advance with the translation team
  • advance translation planning. In some cases, I have done a Skype or Google Hangout walkthrough with the translation team of my slide deck, so that they are comfortable with the content and direction
  • a long track record with stage translation. I’m based in Canada and have been on stage for 25 years. Given that, my earlier years featured several hundred (!) events that have involved simultaneous translation (English/French) with headsets/translations. It’s just a thing in Canada!
  • sequential translation experience! My Budapest event actually featured sequential translation into Hungarian as opposed to simultaneous translation. Tthat was kind of fun, since my translator was actually on stage with me, followed me around, and even mimicked my stage actions!

There are many relevant examples of the international work I have done.

  • I just keynoted Nikon’s 100th anniversary dinner in Tokyo, with an audience from 37 countries. I provided my slide deck in advance to the translation team; I was simultaneously translated into Chinese and Japanese.
  • in January, I keynoted the first leadership meeting for Ulker; the parent company is Turkish, and the meeting represented the entities of the corporate group with the leadership team for Godiva Chocolates (Belgium), Ulker Biscuits (Turkey) and McVitie’s Biscuits (UK),  but with individuals from each of those 3 groups from around the world; a secondary booking had me with Godiva’s global supply chain team from 25 countries. Both massively global audiences.
  • Accenture had me speak at their annual energy conference in San Francisco; we had utility executives from China, Japan, Russia, Philippines, India, and 26 other countries. In that case, I was simultaneously translated into Russian, Chinese, Spanish and Japanese!
  • my keynote for the Worldskills conference in Sao Paolo featured simultaneous translation into Portuguese and Spanish.

In addition to speaking internationally, I often do Fortune 500 events that feature a leadership team from around the world. Some recent examples are global leadership meetings for Dow Chemical in Wilmington (2 events) with individuals from 57 countries; Disney (27 countries); and dozens, dozens more. So can I work with an international/European audience? Definitely yes. (Plus, when I mentioned for the Ulker group that I was Canadian, I got cheers. I think that the Canadian brand image is kind of fun right now!)

The other question that often comes up has to do with regional content, as in European specific examples/storylines. Can I customize my content so that it doesn’t include just American examples. (Well, did I mention I’m Canadian?)

It’s not the cover of the Rolling Stone, but I was once featured on the cover of CEO Magazine Hungary. The only speech where I had armed guards in the room with Uzis! But that’s another story for another time!

The answer is yes – I can easily and often do that do that. Many of the client bookings above have involved a necessity where my examples include global, not North American centric examples.I am regularly booked and work with content that is specific to the folks in the room. And so my Godiva Chocolate supply chain event included retail trends from Asia, India, the Middle East. My Dow Chemical talk took a look at global trends with examples for many of the different groups in the room.

The fact is, I do *extensive* research as a part of my talk, and regionalization is part of what I bring to the table if we need to do that with the content.

I work hard to alleviate the concerns of any clients who book me, and this includes translation and internationalization.

So – pick up the phone and call me. Let’s chat!

Disruption is real, it’s big, and it’s happening faster than you think. My job as a futurist has me doing an increasing number of CEO level events for Fortune 500 companies around the world, participating in leadership meetings which are focused on the massive transformations and disruption occurring in every single industry. Clients such as NASA, Disney, Godiva, Nikon, Mercedes Benz, Johnson & Johnson, and many more.

There is so much coming together all at once, and it accelerates everything. You might not understand the multiple trends that are coming together, so let me take you there.

Here’s what you need to think about today, as the pace of change picks up:

1. Multiple trends merge. There’s a lot going on! Individually, any trend is disruptive. Combine them together, and it’s transformative. 3D printing, exponentiating bandwidth, hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous vehicles, Bitcoin and blockchain, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry.

2 Every company becomes a software company. From healthcare to insurance, home appliances to automotive, manufacturing to packaging, retail to sports & fitness, energy to agriculture: every industry is seeing massive change as it becomes enabled, challenged and transformed by technology and connectivity. From precision agriculture to self-driving cars, smart clothing to connected microwaves, remote medical monitoring devices to active packaging  — every company in every industry is becoming a computer company, with software and technology at its heart and soul.

3. Moore’s law innovation speed defines every industry. It’s the rule that defines that the processing power of a computer chip constantly increases while the cost collapses at an exponential rate — and that speed of change is coming to drive the speed of innovation in every single industry as we all become tech companies. Companies are having to innovate and transform at a pace never seen before.
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4. Science exponentiates. The volume of medical knowledge is doubling every six years, and the number is going down. The cost for genomic sequencing is following an exponential downward curve. Battery technology innovation is moving forward at a furious pace with new methodologies, ideas and more coming to market. One single new chemical substance allowed Apple to miniaturize the hard drive for the original iPod, which led to the birth of a billion dollar industry. Science is the heart of the future, and the future is happening faster!

5. Edge thinking dominates. Crowdfunding networks allow for a world in which small upstarts don’t need to follow long-established ‘rules’ for changing the future. To move faster, they source ideas and inspiration through crowd-thinking, raise their funds through new forms of financing, and prototype products through 3D printing and other fast-to-market methodologies. Global R&D has moved from massive labs to globally dispersed idea factories.

6. Small beats big. Legacy is death: agility and speed are the new metrics for success. Big organizations are often encumbered by history and are suffering from the disease of  organizational sclerosis. New, aggressive upstarts can move faster, with the result that they can make decisions that provide for big disruption and challenge.

7. Ideas accelerate. With the Internet, we have essentially built a big, global idea machine, and fast innovators know how to mine its riches. In every field, the pace of innovation and discovery is speeding up to an unprecedented level. What use to seem like science fiction just a few years ago is todays’ reality.

8. Revenue reinvents – regularly. With fast ideas comes faster innovation : 60% of Apple’s revenue comes from products that didn’t exist 4 years ago. That’s a blistering pace of innovation. Expect that to become the norm in most industries as the future accelerates, product lifecycles collapse, and disruption disrupts.

9. Attention spans collapse. All of this fast change is difficult to comprehend, and so we have become scattershot! We now scan some 12 feet of shelf space per second – a goldfish has a longer attention span than a human. We need to have constant, relentless innovation in terms of marketing, branding and consumer outreach, not to mention what we need to do to engage our workforce!

10. New interaction dominates. Mobile is everything; we live on our devices. It influences everything we do, all that we decide, and much of how we interact with each other. The next phase will involve smart, connected packaging talking to our devices, and a new era of hyper-connectivity that will make todays’ early attempts at mobile marketing seem like child’s play.

11. Business models realign. The Internet of Things (#IoT) doesn’t just result in cool new products – it redefines entire revenue models. The era of predictive diagnostics allows for a future in which appliance or automotive manufacturers can now design products that will tell you when they are about to break down. This changes the essence of the product from a physical device that is sold to the sale of a service with uptime guarantee revenue models.

12. Distributed technologies redefine. When everything connects, power disperses. Micro-grids will change the utility industry as backyard wind, solar and other renewables result in little, local neighbourhood micro-grids. Cars that talk to each other and to sensors in the highway result in a new concept of transportation. Everywhere you look, distributed connected technologies are redefining concepts and turning industries upside down.

13. Money disappears. Sometimes distributed technology have a bigger impact than you think – as is the case with blockchain, which essentially redefines money. Central banks are out, and distributed ledgers are in. Ethereum goes one step further than Bitcoin, by embedding the historical contract concept of an offer and acceptance into the very essence of money. It’s intelligent money, and we still don’t know how quickly this will change everything.

14. Flexibility emerges. Given all this change, companies are focused on agility in order to get ahead. At a manufacturing plant in Graz, Austria, Magna has built the ultimate in flexible assembly lines, with the ability to build different cars from different companies on one assembly line. Elsewhere, companies are busy moving the software concept of agile development into the boardroom, adopting it as a key leadership trait. The ability to change fast is now the oxygen that fuels success.

15. Gamers Game. 25,000 people showed up to watch 4 gamers play a video game tournament in the Los Angeles Staples Centre – and 43 million tuned in worldwide via Twitch, the hottest new social platform on the planet. They’re coming into the workplace, and live in a world that involves a constant need to ‘level-up.’ Nothing will ever be the same as new forms of motivation and reward come to drive everything – and in this world, Xbox-type rooms are the new office!

16. Virtualization arrives. AR and VR are here, and the era of virtual welding is not too far off – and any other skill can be undertaken anywhere, at any time. An example is the forthcoming disruption of trucking, which will happen when a driver in India can navigate a truck through the streets of New York through a virtual headset! Outsourcing of skills is one thing – outsourcing of physical work is a whole new level altogether!

17. Infrastructure risk exponentiates. One word – Equifax. We are busy building a big, elaborate machine in the form of massive connectivity and accelerated information, but don’t quite know how to secure it. The TV show South Park had a character do a shoutout to in-home Amazon Echo and Google Home devices — and exposed a new security risk that no one ever thought about. Expect things to get better much worse before it gets better!

18. Insight influences. Big data and analytics might be overused buzzwords, but not to everyone. We live in a new world of Amazonian insight, where those who have the tools and knowledge to understand what is is really going on are the ones to get ahead. Depth of insight drives disruption – actuaries are moving from a world of looking back to one fo looking forward based on real time medical device connectivity. Car insurance is no longer based on past driving performance, but real time behaviour based on GPS. Even the world of health care is moving from a a world in which we fix you after you are sick – to knowing what you will be sick with based upon your genetic profile, and acting accordingly.

19. Expectations accelerate. If your Web site sucks, so do you. In our new world, people want the simplicity of a Google query via a touch screen device. Gone are the days of complex online forms — in are applications that are instantly aware of who you are and what you want. The bar of expectations is increasing at a furious pace, and if you can’t keep up, you can’t compete!

20. Industries virtualize. No one company can do everything that needs to be done in an era of fast change. In retail, all kinds of new partners are emerging to support last mile shipping, drop shipping capability, drone delivery and more. In finance, there are more types fo Fintech startups than there are world currencies, helping banks to navigate the complex new world of cryptocurrencies and more.

21. Knowledge accelerates. Skills access is the new gold. Did you notice Ford paid $1 billion to get access to some experts in self-driving car technology? Enough said. Those who can access the skills in trend #1 above win. We’re in a global war for niche talent, and that pretty much defines a critical strategy for the future. If it is all about skills, then success involves a strategy in which grabbing them fast is the only path forward.

22. Experience is the new capital. Innovation is the new oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century.

23. Generations transform. 1 out of 2 people on the planet are under the age of 25. They’re globally wired, entrepreneurial, collaborative, change oriented — and they are now now driving rapid business model change, and industry transformation, as they move into executive positions

24. Big, bold thinking predominates. There are people who grab all of these trends and do “big things.” We are seeing the emergence of an entire world of big dreamers and doers, individuals who dare to challenge the orthodox, and abandon routines. The concept of the ‘moonshot’ is no longer restricted to those with deep pockets — but is oxygen for those with big ideas.

25. Action is the best reaction. Put it all together, and what odes it mean? If you don’t disrupt, you will be disrupted. It’s your ability to quickly act, react and do that will allow for future success. There’s not a lot of time for debate, studying; inertia is abhorred. Simply DO. That should be you.

Remember that song by the Who? “I hope I die before I get old!”

You better change before you can’t.

You might be obsolete before you know it.

Quit talking about disruption.

Do something about it.

Another article on a recent keynote I did on the future of manufacturing; in this case, from The Fabricator, the publication for the Fabricators and Manufacturers Association.

A chat with futurist Jim Carroll indicates that fabricators should be open to embracing technological possibilities or risk being left behind.

At one time you needed a room of skilled craftsmen just to make even a simple prototype. Tomorrow it might all be done by the design engineers themselves in hours instead of days because of advanced 3-D modeling software and virtual reality technology.

In helping out with some editorial preparation for The FABRICATOR’s sister magazine, Canadian Metalworking, I had the opportunity to chat with futurist Jim Carroll. (He gave the opening keynote address for the Canadian Manufacturing Technology Show on Sept. 25.) Conversations with such industry and societal observers are always interesting because they take the time to consider what may be possible in the years to come while others have their heads buried in the drudgery of everyday life. My talk with Carroll was no different, and the following three conversation highlights only promise to make those that are technology-averse even more nervous about the future.

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The folks at New Equipment Digest interviewed me a few weeks back for an article on manufacturing,  ahead of a major keynote I had earlier this month.

You’ll have a 50-year old guy or lady in the factory, and you bring these tools to help streamline processes and they say, “Oh my God! This is terrible that can take my job away. I’m done; I’m toast.” And somebody in their 20’s is going to say, “cool.” It’s a much more agile workforce, much more willing to try new things.

It’s but one talk I do in this sector; on Monday, I’ll headline the International Asset Management Council on future manufacturing trends. They’re the folks from Fortune 1000 organizations who make the decisions on where to locate future factories, logistics locations and supply chain investments.

INDUSTRY TRENDS
Futurist Says “Fast & Furious” Changes Coming to Manufacturing

Forget your Magic 8-Ball or fancy-schmancy predictive analytics. Futurist Jim Carroll knows what lies ahead for manufacturing and technology, and we have the scoop for you here. Bet you didn’t see that coming.
John Hitch | Sep 21, 2017

Jim Carroll, a former accountant and current author/corporate speaker, is confident he knows what’s going to happen in the world of manufacturing. And the world renowned Canadian futurist doesn’t need a flux capacitor or any other sci-fi MacGuffin to make bold claims in front of millions about what technologies they need to adopt now, and what the world will look like for our children after we’re rocketed to our Martian retirement homes — where our corpses will no doubt be used as fertilizer for space yams. (You’re welcome, Elon.)

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On stage, I have a little bit of fun pointing out that the cartoon below seems to summarize  the state of the political situation in the US today. I used it a few weeks ago when I keynoted the Nevada Economic Development Conference, with a talk that look a look at the opportunities for growth in the state through trends other than gaming and tourism.

“We’re going to get to the 22nd century,” Carroll said. “We’re not going back to the 1950s. There are those who say, let’s focus on coal and wave a magic wand and bring back these manufacturing jobs, which are dead gone and not going to happen. If we look at the world of manufacturing, it’s all about robotics and 3-D printing. It’s all about mass customization and about the ability to design products faster and get them to market faster and highly intelligent connected products.”

Appropriately enough, my keynote featured the title: “The Jetsons Arrive 50 Years Early: What Are the Economic Development Implications?” (I love my job!). My talk examined the rapid evolution of science, business models, hyper connectivity, intelligent highways and autonomous vehicles, the future of agriculture and many other accelerating trends.

I guess it went well: the feedback just came in from the individual who booked me: “You were amazing.  Your presentation exceeded our expectations.  Your knowledge and insights were intriguing and inspirational!

After my talk, I had a chance to chat with a reporter for the Las Vegas Business Press, who ran an article about the conference. An excerpt from the article appears below. Obviously, the decision by Amazon to locate a 2nd headquarters somewhere had the attention of everyone in Las Vegas, as in every other jurisdiction in North America.

But the future isn’t just about Amazon! It involves a region aligning itself to the trends of the Jetsons in the 21st century, rather than trying to find hope in the era of the Flintstones of the past!


New Amazon headquarters buzz of Nevada Economic Development Conference
Las Vegas Business Press, September 2017

One of the speakers was Jim Carroll, a futurist and expert on trends and innovation and author of “The Future Belongs to Those Who Are Fast.” He said there’s a massive number of global trends and Amazon and online shopping is one that’s providing jobs and future economic growth. Robotics and artificial intelligence are part of the story line of the future as well.

Carroll said Northern Nevada landing the Tesla electric car gigabattery factory shows there are no limits of what the state can attract.

There’s an opportunity here, and Nevada is waking up to the fact that it’s not about agriculture, gaming and tourism,” Carroll said. “There’s a lot of other big trends going on in the world of which Amazon is just one. Why not get into the mindset that we can pursue all of these things?

Carroll said he speaks at conferences across the country, and there’s going to be a lot of competition to land Amazon and it seems that every state and metropolitan area is going after the headquarters.

“When it comes to Amazon, every jurisdiction in North America wants it,” Carroll said. “It’s going to be a massive competition. It got the attention of every single development group in North America.”

Nobody knows what’s Amazon’s preference is for locating the second headquarters, Carroll said. The company will be looking for skills, incentives and locations. It’s possible executives want a location closer to the center of the country, he said.

I think first and foremost any region shouldn’t get into defeatist mindset,” Carroll said. “We’re never going to get ahead if that’s the way we think. That’s why I encourage people to start with a positive mindset.

Carroll repeated that Amazon is only one of what will be many “big new initiatives” and companies that regions can pursue. He said the future will be about batteries, and it’s not just about Tesla’s electric cars but batteries in drones and for utilities and energy.

Amazon is but one thing of many things happening out there,” Carroll said. “What Nevada needs to do is get the mindset of how do we position ourselves for one of these many things beginning to unfold?

Carroll said the trends are heading toward “the world of “The Jetsons,” citing the 1960s futuristic cartoon. But instead of looking at the 22nd century, many want to stay in the world of “The Flintstones,” Carroll said of the 1960s cartoon depicting the dinosaur age.

We’re going to get to the 22nd century,” Carroll said. “We’re not going back to the 1950s. There are those who say, let’s focus on coal and wave a magic wand and bring back these manufacturing jobs, which are dead gone and not going to happen. If we look at the world of manufacturing, it’s all about robotics and 3-D printing. It’s all about mass customization and about the ability to design products faster and get them to market faster and highly intelligent connected products.”

Nevada is making the right bet focusing on solar and wind energy and microgrids, Carroll said. It’s about the acceleration of energy science rather than coal, he said.
Nevada shouldn’t worry about trying and failing like it did in landing a Faraday Future electric car plant in North Las Vegas, only to have the project stopped before it began, he said.

There’s a lot of angst about the car plant that didn’t go ahead, and my take is you have to try that,” Carroll said. “Some of that stuff works and some of it doesn’t, but you got to make sure you are out there and hitch yourself to a horse. Sometimes you fall off and have to get up again.

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Companies that don’t yet exist, will build products that are not yet conceived, based on ideas not yet invented, with manufacturing methodologies that have not yet been conceived. Are you ready for the new world of disruption?

That’s the reality of manufacturing today, and that will be the focus on my keynote next week when I open the Canadian Manufacturing Technology show in Toronto, Canada.

The reality of our future is found in the quote above, and in this video clip here:

The folks at Canadian MetalWorking/Canadian Fabricating and Welding, reached out to me for an advance look at some of the topics and issues I’ll cover in my talk.

 

Seek Out Opportunities for Innovation
Canadian MetalWorking, September 2017

When reinventing manufacturing, the reality is that manufacturers need to focus on new business models with agility and flexibility while quickly raising up production. If the manufacturing sector in a particular nation wants to be the leader in the industry, it must start to think like a tinkerer economy by accelerating change.

This is the view of futurist Jim Carroll, who espouses the concept that prototyping and concept development will continue to mature in the near future, all while becoming more and more important to the manufacturing sector.

He says by building flexibility into the process, manufacturing companies can bring new technologies and new generations to the market faster than ever before and seeing their profits skyrocket.

Canadian Metalworking caught up with Carroll before his opening keynote speech at CMTS 2017. Here’s what he had to say.

CM: For a small and mid-sized Canadian manufacturing companies, where should they be in terms of technology adoption during this period of Industry 4.0?

Carroll: No. 1 they need to appreciate what is happening out there and be willing to accept that things are changing at a relatively significant speed. Some high-level trends such as robotics, digital factory, and 3-D printing may not be applicable for small industries, but this does not mean that they should not be aware that these trends can affect the future of their industry. Understand what is happening out there and start small.

There are a lot of opportunities out there, for instance, if you take 3-D printing, there are a lot of contract 3-D printing facilities. Last week I was talking about a company that is positioning themselves like the Uber for 3-D printing. If you can conceive a product using your CAM software and ship them the files, they will find a 3-D printer with the [needed] capability and match you up with them so that you can do your prototype. Where 3-D printing is accelerating fairly quickly is in rapid prototyping design.

You might be a 100 person or smaller company, but you can certainly experiment with this technology to figure out what is going on, rather than thinking 3-D printing is something farfetched from science fiction, because it is not. The best thing is to think big, start small, and scale fast.

CM: Some companies are dragging their feet and are not integrating advanced technology into their operations. What sort of warning would you offer up to these manufacturing companies?

Carroll: No matter who you are or what you do, fascinating things are emerging out there regarding these significant trends. So, spend time figuring out what you can utilize today and tomorrow to turn it into an opportunity.

Will the world of manufacturing be fundamentally different in the next five or 10 years? Of course, yes, pushed by the whole issue with jobs skills.

There is no shortage of employment in manufacturing. It’s just that some people don’t have the right skills. For instance, robotics company Genesis Systems, one of the largest robotics manufacturing businesses in Iowa, said to me that it is almost like the typical robotics machine operator in a factory today has to be able to do trigonometry in their heads because it has become so sophisticated.

Brute force, manual routine skills are from the older days. All jobs now require higher level skills. If you are a manufacturer, you have to appreciate what is going on and what it is going to mean regarding the skills you have and the skills you are going to need.

CM: How does the changing pace of technology in a manufacturing environment change the way that these companies maintain and improve their employees’ skills levels?

Carroll: It is generational. There are a lot of baby boomers out there that struggle with technology. Growing up with a punch card, we grew up with a unique relationship with technology. My kids that are 28 and 24 are different, having never seen the world without the Internet. These new generations that are coming to the work force think differently and act differently.

Skills Canada and Skills USA have the initiative to help young people find a career path in skilled trades. Last year I opened their global competition in Saõ Paolo, and they have [hundreds of] kids competing in 75 categories in 400,000 sq. m of space. Advanced welding was among one of the competitions. They have folks who demonstrate virtual welding, how with technology in one room and can theoretically weld from a facility 1,000 miles away. So, get involved with Skills USA or Skills Canada. In the end, it all goes back to understanding what is going on out there and appreciating the acceleration of technology to make a conscious decision to get on board.

CM: Can you provide an example of an organization that is embracing Industry 4.0 and is a good example of manufacturing’s future in North America?

Carroll: I saw this when I was at Amsted Rail in St. Louis, which offers engineered system solutions that combine castings, bearings, wheels, axles, and energy management devices. They always think about what they can do in terms upgrading their technology.

Amsted Rail is frequently bringing new employees from younger generations and set up what they call an “Xboxer,” which means that they let these mid-20s engineers play with all this new technology and figure out how to bring in this new technology into the operation.

CM: Do you feel optimistic about this state of manufacturing in North America given the examples you provided with this mid-sized companies looking at their business at a different way?

Carroll: Things like collaborative robotics, digital factory, and additive are going provide a significant transformation of what manufacturing is. The rest of the world is going to go there, and you are not going to slow down the acceleration of science and the technology. There is a choice, either you get on board, or you don’t.

CM: What technologies do you think manufacturers should be keeping a close eye on?

Carroll: Two things. 3-D printing and accelerated material science will have the most impact in manufacturing for at least the next five years.

3-D printing is moving forward at a furious pace. For instance, there is one coming along called CLIP [continuous liquid interface production], which is almost out of the Transformers movie. Seeing that type of acceleration, what took something like 14 hours before now takes about 6.5 minutes with CLIP technology. Additive is real. It has a huge role now in rapid prototyping and iterative design.

Look at aerospace. Airbus and Boeing have figured out that they can 3-D print and develop parts of planes with a structure that are 40 per cent lighter. From that perspective, companies are starting to see what they can achieve with these fascinating new materials driven by science.

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I spent the morning yesterday with the Board of Directors of a multi-billion dollar credit union, taking a good hard look at the trends sweeping the financial services space. They know that disruption is real, and that it is happening now.

And disruption is everywhere: every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other challenges.


The speed with which these changes occur are now being increasingly driven by he arrival of a younger, more entrepreneurial generation; a group that seems determined to change the world to reflect their ideas and concept of opportunity. They’ve grown up networked, wired, and are collaborative in ways that no previous generation seems to be.

And therein lies the challenge.

Most organizations are bound up in traditions, process, certain defined ways of doing things — rules — that have helped them succeed in the past. Over time, they have developed a corporate culture which might have worked at the slower paced world of the past — but now has them on the sick-bed, suffering from an organizational sclerosis that clogs up their ability to try to do anything new.

Those very things which worked for them in the past might be the anchors that could now hold them back as the future rushes at them with ever increasing speed.

They are being challenged in a fundamental way by those who think big, and by some really big, transformative trends.

How to cope with accelerating change?  Think big, start small and scale fast!

I’m doing many keynotes in which I outline the major trends and opportunities that come from “thinking big, starting small, and scaling fast,” by addressing some of the fundamental changes that are underway.

1. Entire industries are going “upside down”

One thing you need to know is this: entire industries are being flipped on their back by some pretty big trends.

Consider the world of health care. Essentially, today, it’s a system in which we fix people after they become sick. You come down with some type of medical condition; your doctor does a diagnosis, and a form of treatment is put in place. That’s overly simplifying things, but essentially that is how it works.

Yet that is going to change in a pretty fundamental way with genomic, or DNA based medicine. It takes us into a world in which we can more easily understand what health conditions are you susceptible or at risk for throughout your life. It moves us from a world in which we fix you after you are sick — to one in which we know what you are likely to become sick with, and come up with a course of action before things go wrong. That’s a pretty BIG and pretty fundamental change. I like to say that the system is going “upside down.”

So it is with the automotive and transport industry. One day, most people drove their own cars. One day in the future, cars will do much of the driving on their own. That’s a pretty change — sort of the reverse, or upside-down, from how it use to be.

Or think about education: at one time, most people went to the place where education is delivered. But with the massive explosion of connectivity and new education delivery methods involving technology, an increasing number of people are in a situation where education is delivered to them. That’s upside down too!

You can go through any industry and see similar signs. That’s a lot of opportunity for big change.

2. Moore’s law – everywhere!

Another big trend that is driving a lot of change comes about as technology takes over the rate of change in the industry.

Going forward, every single industry, from health care to agriculture to insurance and banking, will find out that change will start to come at the speed of Moore’s law — a speed of change that is MUCH faster than they are used too. (Remember, Moore’s law explains that roughly, the processing power of a computer chip doubles every 18 months while its cost cuts in half. It provides for the pretty extreme exponential growth curve we see with a lot of consumer and computer technology today.)

Back to health care. We know that genomic medicine is moving us from a world in which we fix people after they are sick – to one where we know what they will likely become sick with as a result of DNA testing. But now kick in the impact of Moore’s law, as Silicon Valley takes over the pace of development of the genomic sequencing machines. It took $3 billion to sequence the first genome, which by 2009 had dropped to $100,000. It’s said that by mid-summer, the cost had dropped to under $10,000, and by the end of the year, $1,000. In just a few years, you’ll be able to go to a local Source by Circuit City and buy a little $5 genomic sequencer – and one day, such a device will cost just a few pennies.

The collapsing cost and increasing sophistication of these machines portends a revolution in the world of health care. Similar trends are occurring elsewhere – in every single industry, we know one thing: that Moore’s law rules!

3. Loss of the control of the pace of innovation

What happens when Moore’s law appears in every industry? Accelerating change, and massive business model disruption as staid, slow moving organizations struggle to keep up with faster paced technology upstarts.

Consider the world of car insurance — we are witnessing a flood of GPS based driver monitoring technologies that measure your speed, acceleration and whether you are stopping at all the stop signs. Show good driving behaviour, and you’ll get a rebate on your insurance. It’s happening in banking, with the the imminent emergence of the digital wallet and the trend in which your cell phone becomes a credit card.

In both cases, large, stodgy, slow insurance companies and banks that move like molasses will have to struggle to fine tune their ability to innovate and keep up : they’re not used to working at the same fast pace as technology companies.

Not only that, while they work to get their innovation agenda on track, they’ll realize with horror that its really hard to compete with companies like Google, PayPal, Facebook, and Apple — all of whom compete at the speed of light.

It should make for lots of fun!

4.  “Follow the leader” business methodologies

We’re also witnessing the more rapid emergence of new ways of doing business, and it’s leading us to a time in which companies have to instantly be able to copy any move by their competition – or risk falling behind.

For example, think about what is going on in retail, with one major trend defining the future: the Apple checkout process. Given what they’ve done, it seems to be all of a sudden, cash registers seemed to become obsolete. And if you take a look around, you’ll notice a trend in which a lot of other retailers are scrambling to duplicate the process, trying to link themselves to the cool Apple cachet.

That’s the new reality in the world of business — pacesetters today can swiftly and suddenly change the pace and structure of an industry, and other competitors have to scramble to keep up.  Consider this scenario: Amazon announces a same day delivery in some major centres. Google and Walmart almost immediately jump on board. And in just a short time, retailers in every major city are going to have be able to play the same game!

Fast format change, instant business model implementation, rapid fire strategic moves. That’s the new reality for business, and it’s the innovators who will adapt.

5. All interaction — all the time!

If there is one other major trend that is defining the world of retail and shopping, take a look at all the big television screens scattered all over the store! We’re entering the era of constant video bombardment in the retail space. How fast is the trend towards constant interaction evolving? Consider the comments by

Ron Boire, the new Chief Marketing Officer for Sears in the US (and former chief executive of Brookstone Inc.): “My focus will really be on creating more and better theatre in the stores.”

We are going to see a linking of this ‘in-store theatre’ with our mobile devices and our social networking relationships. Our Facebook app for a store brand (or the fact we’ve ‘liked’ the brand) will know we’re in the store, causing a a customized commercial to run, offering us a personalized product promotion with a  hefty discount. This type of scenario will be here faster than you think!

6. Products reinvented

Smart entrepreneurs have long realized something that few others have clued into : the future of products is all about enhancement through intelligence and connectivity. Nail those two aspects, and you suddenly sell an old product at significantly higher new prices.

Consider the NEST Learning Thermostat. It’s design is uber-cutting edge, and was in fact dreamed up by one of the key designers of the iPad. It looks cool, it’s smart, connected, and there’s an App for that! Then there is a Phillips Hue Smart LED Lightbulb, a $69 light bulb that is uber-smart, connected, and can be controlled from your mobile device. Both are sold at the Apple store!

Or take a look at the Whitings Wi-Fi Body Scale. Splash a bit of design onto the concept of a home weigh scale, build it with connectivity, link it to some cool online graphs and you’ve got a device that will take your daily weight, BMI and body-fat-mass tracking into a real motivational tool.  Where is it sold? Why, at the Apple store too!

Do you notice a trend here?

7. Careers reinvented

For those who that the post-2008 North American recovery from the recession was slow, here’s an open secret: there was a significant economic recovery underway for quite some time, as companies in every sector ranging from manufacturing to agriculture worked hard to reinvent themselves. It just didn’t involve a lot of new jobs, because the knowledge required to do a new job in today’s economy is pretty complex. We’ve moved quickly from the economy of menial, brute force jobs to new careers that require a lot of high level skill. The trend has been underway for a long, long time.

Consider the North American manufacturing sector, a true renaissance industry if there ever was one! Smart engineers at a wide variety of manufacturing organizations have transformed process to such a degree, and involved the use of such sophisticated robotic technology, that the economic recovery in this sector involves workers who have to master a lot of new knowledge. One client observed of their manufacturing staff: “The education level of our workforce has increased so much….The machinists in this industry do trigonometry in their heads.”

Similar skills transitions are underway in a wide variety of other industries….

8. The Rise of the Small over Incumbents

We are living in the era that involves the end of incumbency. Companies aren’t assured that they will own the marketplace and industry they operate within because of past success ; they’ll have to continually re-prove themselves through innovation.

Consider Square, the small little device that lets your iPhone become a credit card. What a fascinating little concept that has such big potential for disruption. And it’s a case where once again, small little upstarts are causing turmoil, disruption and competitive challenge in larger industries — and often times, the incumbents are too slow to react.

Anyone who has ever tried to get a Merchant Account from Visa, MasterCard or American Express in order to accept credit cards knows that it is likely trying to pull teeth from a pen – many folks just give up in exasperation. Square, on the other hand, will send you this little device for free (or you can pick one up at the Apple Store.) Link it to your bank account, and you’re in business.

So while credit card companies have been trying to figure out the complexities of the future of their industry, a small little company comes along and just does something magical! No complexities, no challenges, no problems.

* * * *
There are people who are making big bold bets, big bold decisions, who are going to change the world and who are going to do things differently.” That phrase was from my opening keynote for the Accenture International Utilities and Energy Conference in San Francisco some years back.

It’s a good sentiment, and is a good way to think about the idea of ‘thinking big.’

I’m off to New York, where tomorrow I will be the closing speaker at Nasscom’s inaugaural C-summit

The National Association of Software and Services Companies is a trade association representing the major players in the Indian IT and business process outsourcing industry. The event is taking a look at future trends and opportunities for innovation, and features a wide variety of other fascinating speakers, such as the CIO’s for Johnson and Johnson (also a client of mine), Praxair and Schneider Electric.

Of course, everyone knows that we live in interesting times, and that like many nations and organizations in the world, Nasscom is working hard to align folks to a new world order of crazy twists and turns, often illogical policy directions and massive uncertainty. Such is the world today!

Here’s what I know: every business in every industry is faced with unprecedented change through the next 5 to 10 years as disruption takes hold. Read my 10 Drivers for Disruption, and ask yourself how you will be affected.

Then ask yourself : will you have the skills, agility, strategy and capability to align yourself to a faster future? That’s what I will be covering in my keynote! A key part of that equation involves the skills equation. While there might be wishful thinking in parts of the world as to how to deal with a challenging skills issue, the reality is that having a great skills strategy is a crucial factor for success in the era of disruption.

With that thinking, here’s my keynote description!

Think Big, Start Small, Scale Fast: Innovating in the Era of Disruption

We live in a time of massive challenge, and yet one of fascinating opportunity, as every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other trends.

In this keynote, futurist Jim Carroll outlines the key drivers of disruption, but offers a path forward. Undeniably, we must align ourselves to the realty of multiple trends: hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous technologies, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry. As this happens….every company becomes a software company, and speed defines success. That’s why the New York Times recently indicated that the methodologies of agile software development are increasingly becoming a key general leadership requirement.

In this new world in which the future belongs to those who are fast, experience is oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century.

How to cope with accelerating change? In this keynote, Jim outlines his simple but transformative structure : Think big, start small and scale fast! Jim has been working with and studying what makes organizations survive in a fast paced world. His clients include NASA, the PGA of America, the Swiss Innovation, the National Australia Bank, the Wall Street Journal, Disney, and many, many more.

Back in 2006, I keynoted the Society of Cable Telecom Engineers at their annual conference in Tampa. At the time, YouTube was only just beginning to have an impact, and social networking was still in a nascent stage. It was January — Twitter wasn’t even around!

My job was to alert them that forthcoming trends would mean that they would be  faced with the need to accelerate the bandwidth on their networks. I spoke to the trends I predicted in my book of 1999, Light Bulbs to Yottabits, which took a look at the forthcoming world of online video.


My job, as opening keynote, was to get them in the right, innovative frame of mind to deal with an upcoming tsunami of change.

I ended up writing an article for Broadband Magazine, on my keynote theme, Are We Thinking “Fast” Enough? I recently dug the article out the other day with respect to another upcoming talk within the industry.

It still makes for good reading today, starting with the observation that “in this era in which new developments and technology are coming to the market faster than ever before, everyone must become an innovator, whether it be with new business models, skills partnerships or customer solutions.”

Some of the key points I raised are even more critical today:

  • Innovation has moved from the corporate to the collective, a trend that is causing absolutely furious rates of discovery.
  • This rate of scientific advance is such that a world of yottabits and zetabits is going to arrive faster than you might think,
  • Things are happening so fast that some industries are beginning
    to witness the end of the concept of the product life-cycle
  • Rapid innovation and technology development means that new competitors can now come into a marketplace and cause fundamental, significant and long lasting change at the drop of a hat
  • Rapidly evolving technology is resulting in an increasing shortage of critical skills

Run through that list, and ask yourself if that is your industry situation today.

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I work with many of the world’s leading bureaus, one of who is the Washington Speakers Bureau. They represent such people as Condoleeza Rice, George W. Bush, Tony Blair, John Kerry, Magic Johnson, Terry Bradshaw — global political, sports and other leaders. They’ve just run a blog post that I wrote on trends in the speaking industry. (Many of the worlds leading bureaus book me ; not only Washington Speakers, but also National Speakers Bureau / Global Speakers; Gail Davis & Associates; Leading Authorities; the Harry Walker Agency; Keppler Speakers ; Executive Speakers and many more!)


You can’t open a newspaper without seeing an article on the impact of ‘disruption.’  We now live in a period of unprecedented change in which your business model and the assumptions by which you operate are set to be forever disrupted.

In my own case, I spend a tremendous amount of time with different organizations in a vast range of different industries and professions, helping executives to understand and respond to the disruptive forces around them. And in the last several years, I’ve noticed some pretty significant changes in the speaking industry as organizations struggle with disruption.

If you are someone on your team responsible for organizing corporate or association meetings, you need to think about and react to the trends and forces at work. Quite simply, change is occurring several ways: with the speed with which speakers and topic experts are being booked, the topic areas that insight is being sought for, and the short time frames that everyone is working within.

As a speaker who focuses on how to link trends and innovation, my tag-line has become ‘the future belongs to those who are fast.”

The world is speeding up – and organizations need to respond faster

Consider the changes that everyone is impacted by today. Business model disruption. The rapid emergence of new competitors. The challenging impact of social media. Products that are almost out of date by the time they are brought to market. The digitization of everything and the impact of the Internet of Things.  All of these trends — and more — require that organizations pick up the pace when it comes to their strategies, actions and innovation efforts.

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