On average, 10,000 Baby Boomers retire every day

Home > Archives

Tagged text messages



Office Products International Magazine contacted me for an article about the future of the workplace, for their 25 anniversary issue.

opi
Obviously this is an industry that has a keen interest in the issue — after all, if your target market is the office, and that office is changing, you need to know! Here’s what I wrote!


What’s the future of the office workplace? People love trying to figure out that question. Futurist Jim Carroll is one of them…

When trying to imagine the workplace of the future, a good start is to look back at the cartoon show The Jetsons, which was first aired in the US in 1962 and purported to show what the world would look like in 2062 – 100 years on.

Watch The Jetsons today and it would seem most of its predictions have actually come true: autonomous, self-driving cars (although their vehicles could fly); video calling apps such as Skype or FaceTime (George Jetson used to communicate with his boss at Spacely Sprockets like this). He also views his news and other information on a flat screen TV – let’s say, using a version of our internet. In addition, Rosie the robot maid scurries about doing all kinds of things for the people that are a part of her ‘life’.

jetsons

Taking note of science fiction, back-to-the-future scenarios, and even cartoons such as The Jetsons can provide glimpses into what the workplace might look like in the coming decades.

But let’s think in more practical terms, by aligning the office of the future to the careers and workforce that will be our reality.

In 1997, I coined the phrase ‘nomadic workers’ while writing Surviving the Information Age, and made the following predictions:

  • The number of full-time jobs will begin to dramatically shrink. Yet, we are only seeing the tip of the iceberg in the change of the relationship between employer and employee as the nomadic worker becomes the dominant form of corporate resource.
  • Companies will hire the best talent, regardless of where that person might be. A new form of career competitiveness will emerge with extreme rivalry for this group of nomadic workers – highly skilled individuals who call the shots.
  • Where people work from won’t matter – a trend that has implications for the future of both rural and urban economies.
  • Lifestyle choice will come to dominate career decisions. Nomadic workers have different attitudes towards life and work, and reject many of the currently accepted ‘norms’ of the corporate environment. Their attitudes will revolutionise the world of work.
  • Office walls won’t determine the shape of tomorrow’s company – the reach of its computerised knowledge network, and its ability to tap into the skills and capabilities of nomadic workers, wherever they might be, will define it.

I was pretty much bang on with those trends – certainly much of it has already become true. More people work from home than ever before (in my case, I’ve had a home office for 25 years; my kids grew up in a world in which their parents have always worked at home).

A global war for the best talent means that there is an entire economy of highly-skilled nomadic workers. And in my own case, I joke that I work really hard to not have to go and get a job – instead, I hire out my future-forecasting skills to organisations worldwide.

Those trends will continue to play out in the future. But what else will happen? In my view, there are three key trends that will define the future of the office and the workplace: the rapid emergence of new careers, the continued rapid evolution of technology, and the impact of the next generation.

1. Future vocations

First, consider what is happening with skills, jobs and careers. Last year, I was the opening keynote speaker for the global WorldSkills challenge in São Paolo, Brazil, and spoke about the fact that we are now witnessing the rapid emergence of all kinds of new careers.

I’m talking about vocations such as robotic pharmaceutical therapy monitors, water footprint analysts, vertical farming infrastructure managers, drone helicopter insurance crop risk managers, and – not forgetting – manure managers!

The key point here is that many of these new careers involve the processing of information which can be done from anywhere. An insurance risk manager that relies on drone technology doesn’t have to be on location, they can simply do their work from wherever they are.

The result of this is an even greater dispersion of highly skilled jobs around the world.

Organisations in the future will continue to hollow out, hiring skills and talent on an as-needed, short-term contract rather than permanent basis. Centralised offices will become smaller, with a core group focused on strategic goals that simply link to needed talent as and when required.

2. Connecting the workplace

The second trend is the Internet of Things (IoT) which will provide some of the most fascinating changes in the workplace and office of the future. What is it really all about? Simply put, every device that is a part of our daily lives is going to become connected and we will be aware of its status and its location.

I often joke on stage that this could get a bit out of hand: I might get on my weighing scales one day, and it will send an email to my fridge, blocking access for the day because I’m not living up to the terms of my wellness contract.

The IoT will lead to some of the The Jetsons-type forecasts of the past. It’s quite likely that self-driving cars will result in mobile offices on wheels – the car does the navigation, so we’ll have more time to get some work done on the way to the office.

Massive hyperconnectivity will keep employees aware of where fellow workers are, when office supplies are running low, or will link them to a specific location on a manufacturing assembly line that requires instant maintenance.

We will live and work in a world that is hyper-aware of the status of everything around us and that will lead to some fascinating workplace changes that I don’t think we can even yet comprehend.

3. The virtual workforce

It is perhaps the third trend that will have the most profound impact. Consider this fact: 10-15 years from now, most baby boomers will have retired or will be set to soon retire. This technology-adverse generation grew up with mainframes, COBOL and MS-DOS, and as a result, never really adapted to a workplace of videoconferencing, video whiteboards and other methods of collaboration.

Conversely, my sons, aged 21 and 23, grew up with the Xbox and PlayStation, Skype and text messages. This generation will soon take over the workforce, and most certainly take advantage of every opportunity to continue to virtualise the world of work. They will use Google Glass-type devices to embed live video into their everyday work routine. Virtual reality will become common enabling them to live and work in a world of massive augmented reality. They will be able to teleport their minds to far-flung locations where their virtual avatar will participate, interact and collaborate with others.

They are going to live in a world of technology acceleration unlike anything we have known, and rather than battling it as older generations have so often done, they will embrace it with open arms and open minds.

Does this all mean that the traditional office of today – a meeting place where individuals gather to share efforts on projects, ideas and opportunities – will disappear? I don’t think so. I believe that we are social creatures, and we crave opportunities for interaction. It will just be a very different form of interaction.

Brace yourself. The future will be here faster than you think.

Jim Carroll is one of the world’s leading futurists, trends and innovation experts, with a client list that includes NASA, The Walt Disney Company, Johnson & Johnson and the Swiss Innovation Forum. Follow him on Twitter @jimcarroll or visit www.jimcarroll.com

GE Lighting

Jim Carroll speaking at a GE Lighting event in New York City: “When it comes to lighting, we’re in the era of revolutionary new opportunities. The potential for significant efficiency and cost savings through deep analytical insight into usage patterns, and detailed, specific-spot addressability and management is real.”

Back in May, I participated in a key customer event for GE Lighting in New York City. Here’s a quick little article summary, and video, which captured my thoughts on the future of intelligent lighting and connected infrasucture.

5 Things to Know About the Connected Future
By Jim Carroll

When it comes to acceleration, we live in one of the most fascinating periods in history where the rate of technology change is absolutely staggering.

So what trends are driving this acceleration, and how are smart businesses adapting to not only survive but thrive in an ever-connected world? Read on to learn 5 things to know about the connected future—and how you can stay ahead.

Acceleration: Today’s is the slowest day of technology change for the rest of your life.

Bill Gates once observed that most people tend to overestimate the rate of change that’s going to occur in a two-year basis, but underestimate the rate of change that will occur in a 10-year basis. A few years ago I used to speak about 3D printing as if it were science fiction. Now it’s part of many businesses day-to-day operations.

In the not-so-distant future, we will likely have connectivity in cars that researches 3-bedroom, 2-bath homes for sale in your neighborhood, and then drives you directly to each house for a tour. We already have augmented reality displays built into ski visors and goggles that tell you, in real-time, how fast and far you’ve skied -this same technology will be integrated into automobiles in the not-too-distant future.

It’s important to be ready for this acceleration. Your opportunity in dealing with this is continuing to ingest new ideas, new technologies and new methodologies to solve problems.

Hyper-Connectivity….and endless possibilities.

Every industry is set to be transformed as an era of hyper-connectivity becomes the new norm. The result? Massive business model disruption; industries in which customers empowered with mobile devices control a wide variety of devices that are a part of their daily lives; unique opportunities for deep analytical insight into trends and opportunities emerging in industries; and a reinvention of manufacturing, logistics, retail, healthcare and other industries because of consumers that are empowered, connected and enabled with a new form of lifestyle management that we’ve never witnessed before.

Every device that is part of our daily life is becoming plugged into the Internet. We are becoming aware of its location and its status. And while this has been a trend for awhile, it is today’s businesses that are primed to turn this momentum into big wins.

By the year 2020, there will be more than 50 billion devices connected to the Internet. That’s roughly six devices per person.

The Internet of Things is happening everywhere, it is real, and it is unfolding at a blistering pace. We’re in the era of connected thermostats that link to an intelligent energy grid; autonomous vehicle technology that is self-aware and networked into sophisticated, intelligent highway flow control systems; a connected trucking fleet that is self-diagnostic, predictive and built for zero down-time.

We have scales that record our body mass index, transmit it to a password-protected website and create custom charts on our health. We have ceiling fans that will slow down when owners go to sleep. We have barbeques that send us text messages when the meat needs to be flipped.

These are staggering trends, and what is means is the possibilities are endless for growth and innovation.

Momentum & the potential for big wins.

When it comes to lighting, we’re in the era of revolutionary new opportunities. The potential for significant efficiency and cost savings through deep analytical insight into usage patterns, and detailed, specific-spot addressability and management is real.

New LED technologies change our very concept of lighting and individual addressability at the level of the light bulb leads us to an era that is unlike anything we’ve ever known. Consider these statistics:

Right now, lighting accounts for 12-15% of annual global power consumption, creating 1.7 billion tons of CO2 emissions per year.
According to the International Energy Agency, improving lighting efficiency by 20% can reduce total power consumption by 3.8% and cut total CO2 emissions by 0.8 percent.
According to industry reports, the global LED lighting marketing is expected to grow from $7 billion in 2010 to $40 billion in 2016.

There is so much momentum behind these changes because the potential for big wins are huge.

The next generation

Today’s younger generation—those under age 25—have never known a world without a mobile device that lets them access incredible amounts of information at their fingertips. They are globally wired, entrepreneurial, collaborative…and they thrive on change.

Gone are the days of MS Dos copy and computer courses like Cobalt. This generational trend is crucial to businesses that need to communicate with customers and employees that are used to receiving information in vastly different ways. Additionally, this generation is starting to drive rapid business model change and industry transformation as they move into executive positions.

According to author Cathy Davidson, 65% of children today will work in a career that has doesn’t yet exist. Think about titles like “water usage audit analysts,” energy usage audit architects,” and “location intelligence professionals.” We are at the forefront of a remarkable time in history as the next generation uses connectivity to advance some of the biggest energy successes.

The Future Belongs to Those Who Are Fast

As new technology, intelligent lighting and infrastructure emerge, the key phrase businesses need to remember is to Think Big, Start Small and Scale Fast. Take on a small-scale, experimental project in you municipality, industrial location or retail store. Test out a new technology with a target group of customers.

By starting small and learning to scale fast, you can adopt an innovation mantra and build a business plan that leads to success.

I was thrilled to have been invited to address the 2015 Graduating Class at the University of North Carolina School of Government -CGCIO program in Chapel Hill the other day!

IMG_7102It was part of a full day program which led to their graduation ceremony; I was invited in to challenge them to think of the opportunities and challenges they face as they go forward into the future at the start of their day.

Attendees were from a broad spectrum of local and municipal governments, as well as school boards and legal bodies; particularly responsible for information technology and infrastructure.  I’ve previously spoken to many such groups, including a keynote for 3,000 folks at the annual Government Finance Officers Association annual conference in Austin, Texas; 2,000 mayors and civic officials for the Texas Municipal League annual conference in Dallas, Texas; and 500 at the Utah League of Cities and Towns annual event in Salt Lake City (among many other events.)

Certainly the challenge for government today is pretty big;I opened with this quote:

“Increasingly, citizens are demanding that governments provide the same level personalized service that they receive from business organizations.” International Innovations in Public Sector External Service Delivery, 
Brock University, March 2010″

That certainly became evident with the rollout of the Web site for the Health Care Reform Act (aka “Obamacare”); with a failed implementation, it became clear that the expectations of society are that any government should provide the same degree of online service as Amazon, FedEx or others. I spoke of what people expect in terms of online interaction today, using the example of pension benefits:

  • extreme personalization
  • extreme simplification
  • complete interaction history
  • pro-active delivery by new platforms (i.e. instant text messages when pension plan changes occur)
  • Web interaction > call center (i.e. chat / video / Skype/ Google Hangout?)
  • and mobile!

Yet the problem for many government organizations is that they have to try to provide this service within the reality of the existence of a creaky, lumbering, complex back-end information technology platform. I use a simple picture to illustrate the problem (which brought down the house with laughter; they know all too well that the problem is very, very real.)

YourApp

But then I continued : that’s not the biggest challenge; it’s the fact that they very definition of technology and infrastructure — their area of responsibility — will be subject to rapid change.

My intent was to put into perspective that as CIO’s for government organizations, they had better be ready to assume responsibility for a lot more than just citizen facing service systems and other existing infrastructure. It’s the new, rapidly evolving technology and trends which will see them becoming responsible for even more technology — and it could all happen pretty quickly.

There were several themes:

  • Big, disruptive ideas: we all know big change is happening in every industry. How quickly will we see online voting; text message based democracy, and other new forms of technology based citizen democracy? I wrote about this in my “25 Trends for 2025” document — take a look at the trend, “Poll-democracy takes flight“, in which I suggest that “the mobile generation, weaned on the technology of text messaging and social networks, finally convinces a few brave countries to consider the idea of real time 
citizen-voting.” It’s not a question of if it will happen; it’s a question of when it will happen.
  • Infrastructure of 2025: it’s emerging now, and its happening fast. In cities and towns, we’ll see  local business and citizen groups using mobile energy shared insight apps to actively monitor and manage local lighting usage; global community vs. community challenges become common as gaming generation comes to manage their ‘personal energy infrastructure usage’ ; deep analysis capabilities move cities to prognostic maintenance of traffic, electrical, lighting, wastewater and water infrastructure systems. Wow!
  • Moore’s Law everywhere: Of course, the Internet of Things. Opportunities involving the virtualization of health care; seniors community care networks that allow seniors to live in their homes instead of seniors care facilities, supported through vast, interconnected medical devices ; intelligent LED networked streetlights with proximity sensors that indicate open parking spots; payment technology embedded into cars that will link and pay through smart meters.
  • Grand challenges: there are big challenges with civic infrastructure today. 16% of the water supply in the US is lost due to leaky pipes, and goes back in the ground!Put it another way: utilities lose enough water every six days to supply the nation for a day! Only 7% of the communities in the US recycle wastewater. Compare that to Israel: more than 80% of household wastewater is recycled, 1/2 going to irrigation. Of course, someone will solve this challenge with technology — perhaps this company. “Nexus eWater, maker of the world’s first home water and energy recycler, today announced that it is the first company ever to receive certification to the NSF/ANSI 350 global standard for residential grey water treatment for its ‘NEXtreater’ home water recycler. (Nexus eWater is World’s First Company to 
Obtain Certification for Residential Grey Water Treatment 13 March 2015, Business Wire). Their goals? reducing city water into the home by up to 40%; reducing sewage from the home by 70%; reducing water heating energy by 75% ; reducing home energy use by 15-25%; generating total savings of up to $50-$200 per month per home for water, sewer and electric bills. Oh, and harvesting rainwater. Pretty bold goals, but that’s the type of world we live in today
  • The next generation: My sons are now 21 and 20. I pointed out that they have never known a world without the Internet, and have never known a world for the last decade without some type of mobile device. They simply will not expect to deal with a government that is not prepared to service them quickly, efficiently and effectively through mobile.

It was a fun talk; and certainly inspired a lot of thinking, with a solid 1/2 hour of Q&A.

I’m extremely impressed by the level of insight provided by a program such as that at UNC. We should do more to encourage innovators in government to take on and assume more responsibility for some of the grandest opportunities of our time!

Trend: Mobile is Eating Retail
January 16th, 2015

“The next five years will bring more change to retail than the last 100 years” – Cyriac Roeding, CEO of Shopkick

I had the delight of leading a small, intimate talk to a group of leading retailers in New York City earlier this week, at an event sponsored by agile software development firm Thoughtworks. The focus of my talk was to put into perspective the reality of the high-velocity trends that are impacting every single aspect of the world of retail.

Tw3

If you are a CEO of any type of retailer, and do not understand the scope of these trends, you need to get onboard — fast.

1. Mobile is eating retail

The future of retail is all about mobile and if any CEO  doesn’t understand that, they should be out of a job.

Already by 2013, statistics show that sales through mobile and tablet devices were up 138% in 2013 from the year before. That takes us to the point where sales through some type of mobile device is estimated to be at least at 30% of *all* retail sales.

If that doesn’t get your attention then consider that another group suggests that by the end of 2015, every single retail transaction in the US will have some type of mobile element. It doesn’t matter what type of element — it could involve the actual purchase transaction, or logistics tracking, or a payment process, or some type of loyalty transaction.

Think about that. Every single retail transaction will somehow involve a mobile device somewhere along the way. That’s significant, because it provides big opportunity for business transformation — but it also provides for the potential for massive business model disruption, new competition, loss of market control and dozens of other challenges.

It gets even bigger over time. In the UK, leading retailer John Lewis suggests that every category will migrate to online shopping in a big way — with their estimate that by 2023, 27% of all fashion sales will be through a mobile device.

2. Control of the speed of innovation has shifted to Silicon Valley

The retail industry, like every other industry, is caught in a trend that  control of the speed of innovation moving to the pace set by Silicon Valley speed? For a long time, the pace of innovation in retail has been relatively slow and deliberate; aside from some cool new cardboard layouts for end-cap displays, and sprucing up a store layout, there wasn’t a lot of need to do anything really fast.

Whoops! Now when you enter a store, you’ll use your iPhone to confirm the transaction, and you’ll get an instant receipt. Loyalty transactions will occur through mobile. Consumers will be influenced by something on their mobile (see below) …..

All of which means — new business models, disruptive competition, a shift in control, customer churn — everything is up for grabs once Silicon Valley seizes control and defines your future!

3. Mobile “influence” is going to completely redefine in-store interaction

We’re in the era of what is known as “shopper marketing,” a method of promotion involving mobile devices. Booz & Company research suggests that shopper marketing is already at $50 billion in the US.IMG_6376

What is it?  I’ll walk into a store, and behind the scenes, the store will recognize me through an interaction with my mobile device, either because of an App that I have with the retailer; a permissive social relationship; or maybe a loyalty relationship. The result is that I’ll either get a message on my phone with an e-coupon. Or perhaps an LCD TV in the store will put up a welcome message for me, with audio, and suggest I walk over to  aisle 7 for a customized special offer just for me!

Farfetched? I don’t think so. Creepy? To us maybe, but perhaps not to the next generation. When we think of the strangeness of the future and our likely negative reaction to some of what might come next, we have to remember this: it’s not bad, it’s just different.

How fast is shopper marketing moving forward? Research suggests that 56% of food wholesalers, 61.1% of manufacturers and 38.3% of sales agencies will likewise invest more in shopper marketing in the coming year. What’s popular? Mobile coupons (51%), personalized mobile offers (44.8%), store-specific mobile apps (40.6%), text messages (36.5%) and location-based services such as Foursquare and Facebook Places (35.4%).

And we’re only in the early stages. If you want to understand the future, grab the Apple Store app, and allow it to check your location. Then go visit your local Apple store, and watch what happens.

4. The change to the mobile wallet provides more potential for massive disruption

Two things are happening: if you think about it, Apple has eliminated the concept of the cash register in stores. And more importantly, they’ve rendered the plastic credit card obsolete with Apple Pay.

And the fascinating thing is that most of the retail and banking world was seemingly caught unawares, which is staggering since everyone knew this was coming for at least the last 20 years! The result is that organizations like Visa, MasterCard, American Express and Discover now find themselves in a heated competition with Apple, Google, PayPal and other high-velocity, innovative tech companies.

Who would you put your money on?

It’s not just that; the battle of the small vs. incumbents (Square vs Visa/MasterCard/Discovery/Amex) continues. It is still terrifically difficult for any small retailer to get a ‘merchant’ accountant from any of the dinosaurian incumbents. That’s why you see so many new business organizations using devices like Square and other industry disruptors.

svenvintges_2015-Jan-13

There’s another aspect too! The move to the mobile wallet involves a need for a rapid and massive infrastructure change. Most retailers can’t move that fast; they are still working to solve the big ERP problems they inherited in 2010! So while they are trying to fix the past, the future is unfolding in front of them way too fast.

4. Same day shipping everywhere destroys markets

Can you say “Amazon-Prime?” I am speaking to countless industries that are suddenly waking up to a world in which Amazon might suddenly be able to dominate their retail business model. Flooring products. Thermostats. You name it.

Anne Zybowski, an analyst at Kantar Retail said it best a few years ago: “A few years ago retailers spent a ton of time trying to make their online stores look and act like their physical stores. Now they’ve sort of reversed course, and the challenge is how to take that online shopping experience that’s so personalized, socially connected and heavily layered with data, and essentially bring it into a physical environment.” The model in which stores carry a lot of inventory is disappearing — the future is all about fulfilment.

We live in the era of “omni-channel retail,” and nothing will ever be the same. The future of retail is all about Google vs. Amazon vs. Wal-Mart, all of whom have promised to build an infrastructure that will support same day delivery to 50% of the US population within a few short years. With that, we are witnessing the rapid emergence of instant delivery startups. Amazon is hiring bicycle couriers  to put in place a business model that will offer up one-hour delivery in New York and San Francisco.

But wait! There’s more! ‘Click-and-collect’ infrastructure in major urban centres is happening at a furious pace; sit at your desk, order your groceries, and pick up your order in just one hour from your local grocery store.

Caught flat-footed are a whole bunch of retailers who find that they can’t compete on price, don’t have comparable infrastructure, and frankly, don’t know what to do other than recoil in fear!

5. The “Internet of things” also involves intelligent packaging, which changes everything.

The hype out of CES last week was fascinating. The Internet of things is real — I’ve been talking about it for 15 years.

But what isn’t being talked about in many circles is the impact of intelligent packaging — which completely defines the retail process, not to mention the product.

Intelligent packaging has huge implications.  We are talking about packaging that talks to you — maybe we will see Apple’s SIRI embedded in the package. We’ve already got pharmaceutical packaging that does “electronic event monitoring” for patient adherence. We’re going to see food packaging that automatically uploads calorie, carb, sodium and other data to a customer’s smartphone. We’ve already got packaging that comes with a unique code — and will automatically send a text through your mobile to verify that the product is not counterfeit.

We’ll have packaging that lights up when you pick it up with a small LCD screen, and runs a customized video, just for you, because it links to the app on your phone.

We’re talking about …..interactive packaging, intelligent and active packaging, multi-sensory packaging, edible packaging … packaging as mini-billboards…!

6. All this is happening in the context of collapsing product life-cycles

We are in the era of era of instant obsolescence and disappearing lifespans.

Think about this: 60% of Apple’s revenue came from products that didn’t exist three years prior to the earnings release, according to an analysis of Apple’s revenue by mobile app developer Asymco.

thoughtworks_2015-Jan-13

Think about that in the context of your operations. What if you had to replenish your product or service line every two or three years? It could become the new normal in many industries. The impact on retailers is staggering.

Think about the graph in your marketing textbook from years or decades ago when you first learned about the concept of product life cycles. Remember how it showed a product coming to market: sales increase, reach market maturity and eventually begin to drop off. That’s been the model of product life cycles as taught in business schools for the past 100 years or so.The rule of thumb was that companies would innovate and introduce a new product. If it succeeded, the company would experience growth. At some point, sales would peak. The product would then become obsolete or overtaken by competitors and sales would decline.

That might involve a time period of 10, 15 or even 25 years.

What a quaint model. Too bad it bears no resemblance to today’s reality. The product life-cycle model today is being turned on its ear by instant obsolescence. In some industries, that product obsolescence now occurs during the growth stage; in the high-tech industry, the decline phase caused by instant obsolescence can occur during the introduction of a product or even before a product makes it to the marketplace.

And so in the context of all the change noted above, retailers have to support faster logistics, marketing, branding, sales training, promotions…….

It’s a lot of change. That’s why innovation in the high velocity economy is all about:

  • an accelerated innovation cycle
  • rapid ingestion of new technologies / methodologies
  • faster time to market
  • rapid re-focusing of resources for opportunity or threat
  • rabid focus on operational excellence
  • rapid response to volatility
  • re-orientation to fast paced consumer and brand perception

Are retailers ready? I did two quick text message polls of my audience in New York City, and here’s what I got!

First, they don’t think their ready!

TW1

And second, they think they have a lot of mismatches that they need to fill;

Tw2

Retail?

The future belongs to those who are fast — particularly as mobile eats retails!

 

Convenience Store Decisions gave me a call, and wanted to speak about some of the trends impacting the industry.

The intervivew was a piece of cake — I do a lot of keynotes in the retail space. And just last year, a leader in “forecourt marketing” (which is industry speak for c-store marketing…), featured me as the keynote speaker at their Digital Forecourt Marketing Summit

 “It won’t be too long before I am able to fill up my car while my iPhone is communicating with the c-store,” he said. “By the time I walk into the store an LCD TV panel up on the wall is going to recognize me and greet me with a customized commercial.”

Here’s the extract of my observations from the article. (Small error in the article though – I’m not based in Dallas, but Toronto!)

Shift in Consumer Demands
Dallas-based futurist Jim Carroll sees healthier foods becoming a more fundamental offering at more convenience store down the road. “You wouldn’t think it, but there is a very seismic change going on in terms of what the stores are selling,” he said. “I think they’re realizing that what people are consuming—fried foods and fatty snacks—is changing. People are much more conscious of their food consumption.”

This is a trend that Carroll has been hearing about personally—directly from c-store operators. “Wellness—focusing on nutrition and an active lifestyle—is certainly a trend,” he said. “You think about the number of convenience stores that have undertaken a shift to fresh food. The focus is not on Doritos and Twinkies. Sure, some operators do focus on these items, but your industry leaders and top quartile chains are embracing change.”

Retailers, Carroll said, are trying to get away from the traditional popping chips paradigm. “If you play into the sort of ‘life to go’ issue and recognize that people want to get in and get a healthy meal quickly, why not have those items at the ready in convenience and gas stations? Even 7-Elevens now are selling sushi.”

Promotions, too, will gain impact, Carroll predicted. “It won’t be too long before I am able to fill up my car while my iPhone is communicating with the c-store,” he said. “By the time I walk into the store an LCD TV panel up on the wall is going to recognize me and greet me with a customized commercial.”

Once the store recognizes a particular customer there are endless possibilities to upsell merchandise via text messages and electronic coupons. The constant in the equation is change.

“I see c-stores undergoing relentless change in terms of what they do,” said Carroll, “because I think consumers change so quickly. That’s a major part of what’s going on—a very fast format shift. There is a South African chain that is converting its entire c-store strategy over to fresh food—a complete format shift, because even over there they are seeing that same kind of demand for fresh food served fast.”

Keynote: The Future of Tourism!
October 18th, 2012

I’m honoured to be the opening keynote speaker  for the 2012 Ontario Tourism Summit, the most significant tourism event in the province of Ontario, Canada.

They recently featured a short profile that provides a little bit of insight into my talk.

Global futurist Jim Carroll to speak at 2012 Ontario Tourism Summit

“The future belongs to those who are fast!” declares Jim Carroll, leading global futurist, trends and innovation expert and the kick-off speaker at the 2012 Ontario Tourism Summit. Carroll believes that fast response is a theme that fits well with the tourism industry in Ontario.

Carroll muses that 10 years ago there was no Facebook, YouTube or Twitter. Cell phones were used just for talking, until mobile devices were invented that allowed text messages. Apps and GPS based phones wouldn’t really make an appearance until about 2010.

“What a difference a decade makes. Yet, we’ve barely scratched the surface of how accelerating change will provide for opportunity to tourism organizations in the future,” says Carroll. He predicts that success will increasingly come from an organization’s ability to take advantage of rapid, dramatic shifts in the tourism promotions landscape.

From the process of branding tourism properties to evolving marketing methodologies, Carroll sees change in the future happening at lightening speed. “The nature of the interaction with the travel consumer will come to resemble a roller coaster ride,” he concludes. Carroll challenges tourism organizations to jump on board, full steam ahead, and take aggressive control of the future.

“The key is putting yourself in a frame of mind in which you want to embrace a fast changing future, rather than shying away from it,”he advises. “Some people see a trend and see a threat — real innovators see the same trend, and see massive opportunity,” says Carroll.

“There is so much that is right about tourism in Ontario,” emphasizes Carroll. “What we need to ensure we have is a tourism industry that continues to build upon what we have, and evolves at the speed of the future to ensure that we can continue to position to the world why Ontario is the best tourism destination in the world.”

Last week I was invited to speak in Cincinnati, Ohio by Techsolve, an organization that provides assistance to the manufacturing sector in Ohio

It was a tremendously fun keynote, because my talk was being transmitted — with both video and slides being shown — to remote locations in Cleveland, Dayton, Akron and elsewhere. Overall, we had about 350 people participating, representing a good cross-section of small and medium sized manufacturers from throughout the state.

My theme was “What do world class innovators do that others don’t do,” with a sub-theme of “Manufacturing 2.0” – what is it that leading manufacturers are doing to ensure they can thrive despite challenging economic times?

As with many of my keynotes, I used a series of text-message based polls to interact with the audience. It’s a very effective way of delivering a keynote in which the audience is fully engaged and active throughout my talk.

And as with most keynotes, I led with an opening survey in the first few minutes, to gauge the attitude in the room, in which I asked, “When do you think we’ll see an economic recovery. In moments, I had close to 100 responses.

And I must admit, the majority response surprised me. I do these text messages across North America to a huge range of organizations, and for the last two years, the consensus answer everywhere has been “2 to 4 years.”

Not in Ohio — almost half the respondents see that they see a global economic recovery happening now! That’s a lot of optimism!

They're more optimistic in Ohio than you think!

To be fair though, half the respondents also believe that the recession is still hanging on and that we won’t see progress for at least six months or more.

Which gave me a chance to hammer home a key point I often use with my audiences — and that comes from a study by GE which found that organizations who chose to innovate during a recession often emerged as breakthrough performers “on the other side.” In other words, the time to focus on innovation is now!

On to the next issue — I often frame innovation for the audience as pursuing a wide variety of opportunities to “run the business better, grow the business, and transform the business.”

What’s the priority in Ohio? Again, the results might surprise you!

Focused on growth and transformation!

Innovation aimed at “running the business better” is often the major focus for organizations in a recession – it involves cost cutting, and often major steps to save money for mere survival.

Clearly a good part of my audience had moved beyond that, and were thinking about growth and transformative opportunities!

This is great stuff, since it shows a real mind-set of innovation in the state of Ohio.

I was feeling playful by this point — and zipped in another text message poll further into my talk. Given their mindset, I asked the room, was there a fair picture being portrayed in the media about the state of manufacturing in Ohio? Not at all!

What do they think about the media?

Fascinating stuff. Overall, it was a great day, and I will post a longer blog about the manufacturing trends I focused on. Did it go well? I put up a slide part way through, to see how I was doing with the audience. The results came flying in:

Reaction to Jim Carroll's keynote

I received quite a few email messages, including this one from particular fellow — so it’s great to have an impact and provide some encouragement!

I wanted to drop you a quick line and thank you for a great morning this past Wednesday when you spoke at theTechsolve/Magnet Ohio simulcast.

Your presentation was outstanding and really validated much of what I am trying to do at my company. I am the General Manager at a company that has been very out of touch with innovation and has been a sleeping giant. Our new team is driving significant change. I needed a dose of motivation and your presentation certainly provided it to me!

Thanks for taking the time to share your exciting views and vision with us, Ohio companies certainly need it!

Is there a manufacturing sector in Ohio! You bet!

Send this to a friend